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    Big Assignment I Efa - Mega Nurastuti - 43219110270

    Uploaded by

    Mila Aryanti
    The document discusses options for Dino Conti ice cream company to address slowing growth and decreasing profits. It analyzes 10 options ranging in cost from $400,000 to $2.5 million. The author chooses 3 options: 1) Buy the biggest competitor for over $2 million to reduce competition and increase production capacity. 2) Improve packaging for $400,000 to attract consumers. 3) Distribute to more outlets for $500,000 to increase sales and profits as production increases from the acquisition. The other options are rejected as less effective given the company's current challenges and capital constraints.

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    Big Assignment I Efa - Mega Nurastuti - 43219110270

    Uploaded by

    Mila Aryanti
    58 views3 pages
    The document discusses options for Dino Conti ice cream company to address slowing growth and decreasing profits. It analyzes 10 options ranging in cost from $400,000 to $2.5 million. The author chooses 3 options: 1) Buy the biggest competitor for over $2 million to reduce competition and increase production capacity. 2) Improve packaging for $400,000 to attract consumers. 3) Distribute to more outlets for $500,000 to increase sales and profits as production increases from the acquisition. The other options are rejected as less effective given the company's current challenges and capital constraints.

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    Big Assignment i Efa - Mega Nurastuti -43219110270

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    The document discusses options for Dino Conti ice cream company to address slowing growth and decreasing profits. It analyzes 10 options ranging in cost from $400,000 to $2.5 million. The author chooses 3 options: 1) Buy the biggest competitor for over $2 million to reduce competition and increase production capacity. 2) Improve packaging for $400,000 to attract consumers. 3) Distribute to more outlets for $500,000 to increase sales and profits as production increases from the acquisition. The other options are rejected as less effective given the company's current challenges and capital constraints.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    58 views3 pages

    Big Assignment I Efa - Mega Nurastuti - 43219110270

    Uploaded by

    Mila Aryanti
    The document discusses options for Dino Conti ice cream company to address slowing growth and decreasing profits. It analyzes 10 options ranging in cost from $400,000 to $2.5 million. The author chooses 3 options: 1) Buy the biggest competitor for over $2 million to reduce competition and increase production capacity. 2) Improve packaging for $400,000 to attract consumers. 3) Distribute to more outlets for $500,000 to increase sales and profits as production increases from the acquisition. The other options are rejected as less effective given the company's current challenges and capital constraints.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 3

    BIG ASSIGNMENT I

    ENGLISH FOR ACCOUNTING

    MEGA NURASTUTI – 43219110270

    AKUNTANSI

    FAKULTAS EKONOMI BISNIS

    UNIVERSITAS MERCU BUANA JAKARTA


    DINO CONTI ICE CREAM

    I have observed a case study of Dino conti ice cream, where the company's growth began to
    slow down and profits decreased, it could be caused by many factors, one of which was the
    existence of competitors that caused Dino conti ice cream to be shifted from consumer
    choices.

    but the owner of the company, Paolo Conti wants to maintain his dino conti ice cream
    company by providing an additional capital of 3 million and providing the following options:

    COST
    OPTION BENEFIT
    (ESTIMATED)
    More production capacity; lower
    Build a bigger factory $ 2.4 million
    unit costs
    Export to China and Russia $ 1.2 million New markets - great sales potential
    Reduce competition; increase
    Buy out its major competitor $ 2 million+
    production capacity
    Develop a range of exotic fruit drinks $ 2.5 million Move into a new area
    Upgrade its equipment and fleet of trucks $ 1 .2 million Lower costs
    Distribute to more outlets $ 500,000 Increase sales and profits
    Increase sales / Improve company
    Increase its advertising budget $ 500,000
    image
    Make the company more ·green $ 800,000 Improve company image and sales
    Improve the products· packaging $ 400,000 Increase sales
    Offer free ice cream to all consumers one day a Raise awareness of the company;
    $ 600,000+
    year good PR

    From the 10 options above I chose 3 options

     First we have to Buy Our Biggest Competitor for 2 MILLION + to reduce


    competitors and increase production capacity
     After the competition is reduced, we have to Improve The Packaging as attractive as
    possible costing 400.000 , the packaging is made unique to attract consumer interest
     After that, because we buy a competing company, there will be more ice cream that
    we produce and we have to Distribute It To More Outlets, it costs 500.000 , this can
    increase profits and also make dino conti ice cream grow.

    The Reason I Didn't Choose Another Because

    BUILD A BIGGER FACTORY

    This just wastes a lot of money because it is useless to develop the factory when the company
    is slowing down and profits are decreasing. this method is less effective in cases like this, but
    if the company has started developing a bigger factory is a very effective way, so that the
    company can produce more ice cream.

    EXPORTING TO CHINA AND RUSSIA,

    It is less effective because the cost is large and it is not certain that the Chinese and Russians
    like our products, this option can be used after the company has come out of the crisis to
    make the company and ice cream more familiar to the world

    DEVELOP A RANGE OF EXOTIC FRUIT DRINK

    Maybe this method can be used to attract consumer interest, because usually consumers like
    new things including new flavors, but for this choice the costs needed are very large,
    considering that dino conti ice cream only has additional capital 3 million, it will be difficult
    to manage his finances

    UPGRADE ITS EQUIPMENT AND FLEET OF TRUCKS

    What the company needs today is how to make our products increase profits, this method is
    costly and less effective

    INCREASE THE ADVERTISING BUDGET

    If the capital is a little more I will take this option, it is highly recommended to do more
    promotions for companies that are experiencing a decline in sales

    MAKE THE COMPANY MORE GREEN

    I think this choice is not quite right

    OFFER FREE ICE CREAM TO ALL CONSUMERS ONE DAY A YEAR

    This Can be used as a promotional method when the company is stable

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