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    MKT521 Cognitive Dissonance

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    Nafiz Al Sayem
    The marketing manager of Square Toiletries proposes a short marketing plan to create cognitive dissonance in the minds of their competitors' customers: 1) Convince customers that Square offers the best solution to their issues, not just as one of many options. 2) Offer choice closure to reduce feelings of being overwhelmed by options and shut out competitors. 3) Share risk factors of competitors' products to sow seeds of doubt, such as a competitor being fined for using harmful chemicals in hand sanitizer during the pandemic. The goal is to turn people towards Square's safe and quality products and become their customers.

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    MKT521 Cognitive Dissonance

    Uploaded by

    Nafiz Al Sayem
    47 views1 page
    The marketing manager of Square Toiletries proposes a short marketing plan to create cognitive dissonance in the minds of their competitors' customers: 1) Convince customers that Square offers the best solution to their issues, not just as one of many options. 2) Offer choice closure to reduce feelings of being overwhelmed by options and shut out competitors. 3) Share risk factors of competitors' products to sow seeds of doubt, such as a competitor being fined for using harmful chemicals in hand sanitizer during the pandemic. The goal is to turn people towards Square's safe and quality products and become their customers.

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    The marketing manager of Square Toiletries proposes a short marketing plan to create cognitive dissonance in the minds of their competitors' customers: 1) Convince customers that Square offers the best solution to their issues, not just as one of many options. 2) Offer choice closure to reduce feelings of being overwhelmed by options and shut out competitors. 3) Share risk factors of competitors' products to sow seeds of doubt, such as a competitor being fined for using harmful chemicals in hand sanitizer during the pandemic. The goal is to turn people towards Square's safe and quality products and become their customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    47 views1 page

    MKT521 Cognitive Dissonance

    Uploaded by

    Nafiz Al Sayem
    The marketing manager of Square Toiletries proposes a short marketing plan to create cognitive dissonance in the minds of their competitors' customers: 1) Convince customers that Square offers the best solution to their issues, not just as one of many options. 2) Offer choice closure to reduce feelings of being overwhelmed by options and shut out competitors. 3) Share risk factors of competitors' products to sow seeds of doubt, such as a competitor being fined for using harmful chemicals in hand sanitizer during the pandemic. The goal is to turn people towards Square's safe and quality products and become their customers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Assume that you are the Marketing Manager of a company that sells toiletries products.

    Develop a
    short marketing plan highlighting how you can create cognitive dissonance in the minds of your
    major competition’s customers.

    Cognitive dissonance is the psychological distress we experience when what we believe belief clashes
    with opposing information. This unsettling distress motivates us to resolve the difference by changing
    our behavior or changing the importance of conflicting beliefs. People tend to believe themselves to
    be virtuous, to be intelligent. And pointing out the difference between people’s self-images and the
    reality of their current situations can be a valid advertising strategy. People are becoming increasingly
    skeptical about what they are buying. This means there’s even more of a chance that if they come
    across any conflicting information about a product, they will experience cognitive dissonance. The
    resulting cognitive dissonance can create an inadequate feeling in the customer who doesn’t own
    whatever the marketer is selling.

    Brands must identify gaps and create a plan that solidifies peoples trust in the brand. Suppose, I am
    the marketing manager of a Square Toiletries and devolving a short marketing plan to create
    dissonance in the minds of my competitor’s customer.

     We must convince people to understand, that our solution is best solution to the issues that they
    have. Not as the only solution, but we want customer to come to the conclusion that we’re
    offering the “best solution”.
     Customers love having choices but it can also be overwhelming. This is why it’s important to offer
    some kind of choice closure to customers and shut their minds off from our competitors’ option.
    We can ask our loyal long-term customers to give reviews that’s closer to their actual experience.
     Next, we can share risk factors of our competitors’ products to sow the seeds of doubt in
    customers’ mind. Square is a very popular brand in Bangladesh. Recently, one of our major
    competitors has been fined 1 core for using harmful methanol in their Hand Sanitizer, while
    pandemic is a safety concern. If customer knows about potential risks of their product, they may
    create a bad view on all of their products. This will turn people towards our products.

    Currently Square is one of the top toiletries brand in BD, so people know about us. Square Toiletries
    offer Sepnil Instant Hand Sanitizer, Sepnil Extra Mild Hand Wash, Sepnil Disinfectant Spray, White Plus
    Toothpaste, Sepnil Fruity Sanitizing Hand Wash etc. All of our products maintain safety measures and
    follow guidelines to ensure people that our products are completely safe to use. With these marketing
    plan, we can create cognitive dissonance in the minds of our major competition’s customers and turn
    them as our customers.

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