Sales: by Manufacturer

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Sales

This section needs to be updated. Please update this article to


reflect recent events or newly available information.
Last update: Statistics until mid 2018 is needed for some parts of this
section. (August 2018)

By manufacturer
See also: List of best-selling mobile phones and List of mobile phone makers by country
Market share of top-five worldwide mobile phone vendors, Q2 2016
Strategy
Rank Manufacturer Analytics
report[35]
1 Samsung 22.3%
2 Apple 12.9%
3 Huawei 8.9%
4 Oppo 5.4%
5 Xiaomi 4.5%
Others 46.0%
Note: Vendor shipments are
branded shipments and exclude
OEM sales for all vendors.

From 1983 to 1998, Motorola was market leader in mobile phones. Nokia was the market


leader in mobile phones from 1998 to 2012.[36] In Q1 2012, Samsung surpassed Nokia,
selling 93.5 million units as against Nokia's 82.7 million units. Samsung has retained its
top position since then. In 2017, the top five manufacturers worldwide were Samsung
(20.9%), Apple (14.0%), Huawei (9.8%), Oppo (5.7%), and Vivo (6.5%). [37] During Q2
2018, Huawei overtook Apple as the world's second-largest phone manufacturer. [38]
By mobile phone operator
Main article: Mobile phone operator

Growth in mobile phone subscribers per country from 1980 to 2009

The world's largest individual mobile operator by number of subscribers is China Mobile,
which has over 902 million mobile phone subscribers as of June 2018.[39] Over 50 mobile
operators have over ten million subscribers each, and over 150 mobile operators had at
least one million subscribers by the end of 2009. [40] In 2014, there were more than seven
billion mobile phone subscribers worldwide, a number that is expected to keep growing.

Use
See also: Smartphone § Use
Mobile phone subscribers per 100 inhabitants. 2014 figure is estimated.

Mobile phones are used for a variety of purposes, such as keeping in touch with family
members, for conducting business, and in order to have access to a telephone in the
event of an emergency. Some people carry more than one mobile phone for different
purposes, such as for business and personal use. Multiple SIM cards may be used to
take advantage of the benefits of different calling plans. For example, a particular plan
might provide for cheaper local calls, long-distance calls, international calls, or roaming.
The mobile phone has been used in a variety of diverse contexts in society. For example:

 A study by Motorola found that one in ten mobile phone subscribers have a


second phone that is often kept secret from other family members. These phones
may be used to engage in such activities as extramarital affairs or clandestine
business dealings.[41]
 Some organizations assist victims of domestic violence by providing mobile
phones for use in emergencies. These are often refurbished phones. [42]
 The advent of widespread text-messaging has resulted in the cell phone novel,
the first literary genre to emerge from the cellular age, via text messaging to a
website that collects the novels as a whole.[43]
 Mobile telephony also facilitates activism and citizen journalism.
 The United Nations reported that mobile phones have spread faster than any
other form of technology and can improve the livelihood of the poorest people in
developing countries, by providing access to information in places where landlines or
the Internet are not available, especially in the least developed countries. Use of
mobile phones also spawns a wealth of micro-enterprises, by providing such work as
selling airtime on the streets and repairing or refurbishing handsets. [44]
 In Mali and other African countries, people used to travel from village to village to
let friends and relatives know about weddings, births, and other events. This can now
be avoided in areas with mobile phone coverage, which are usually more extensive
than areas with just land-line penetration.
 The TV industry has recently started using mobile phones to drive live TV viewing
through mobile apps, advertising, social TV, and mobile TV.[45] It is estimated that
86% of Americans use their mobile phone while watching TV.
 In some parts of the world, mobile phone sharing is common. Cell phone sharing
is prevalent in urban India, as families and groups of friends often share one or more
mobile phones among their members. There are obvious economic benefits, but often
familial customs and traditional gender roles play a part. [46] It is common for a village
to have access to only one mobile phone, perhaps owned by a teacher or missionary,
which is available to all members of the village for necessary calls.[47]
Content distribution
In 1998, one of the first examples of distributing and selling media content through the
mobile phone was the sale of ringtones by Radiolinja in Finland. Soon afterwards, other
media content appeared, such as news, video games, jokes, horoscopes, TV content
and advertising. Most early content for mobile phones tended to be copies of legacy
media, such as banner advertisements or TV news highlight video clips. Recently, unique
content for mobile phones has been emerging, from ringtones and ringback
tones to mobisodes, video content that has been produced exclusively for mobile
phones.
Mobile banking and payment

Mobile payment system

Main articles: Mobile banking and Mobile payment


See also: Branchless banking and Contactless payment
In many countries, mobile phones are used to provide mobile banking services, which
may include the ability to transfer cash payments by secure SMS text message.
Kenya's M-PESA mobile banking service, for example, allows customers of the mobile
phone operator Safaricom to hold cash balances which are recorded on their SIM cards.
Cash can be deposited or withdrawn from M-PESA accounts at Safaricom retail outlets
located throughout the country and can be transferred electronically from person to
person and used to pay bills to companies.
Branchless banking has also been successful in South Africa and the Philippines. A pilot
project in Bali was launched in 2011 by the International Finance Corporation and
an Indonesian bank, Bank Mandiri.[48]
Another application of mobile banking technology is Zidisha, a US-based nonprofit micro-
lending platform that allows residents of developing countries to raise small business
loans from Web users worldwide. Zidisha uses mobile banking for loan disbursements
and repayments, transferring funds from lenders in the United States to borrowers in rural
Africa who have mobile phones and can use the Internet. [49]
Mobile payments were first trialled in Finland in 1998 when two Coca-Cola vending
machines in Espoo were enabled to work with SMS payments. Eventually, the idea
spread and in 1999, the Philippines launched the country's first commercial mobile
payments systems with mobile operators Globe and Smart.
Some mobile phones can make mobile payments via direct mobile billing schemes, or
through contactless payments if the phone and the point of sale support near field
communication (NFC).[50] Enabling contactless payments through NFC-equipped mobile
phones requires the co-operation of manufacturers, network operators, and retail
merchants.[51][52]
Mobile tracking
See also: Cellphone surveillance and Mobile phone tracking
Mobile phones are commonly used to collect location data. While the phone is turned on,
the geographical location of a mobile phone can be determined easily (whether it is being
used or not) using a technique known as multilateration to calculate the differences in
time for a signal to travel from the mobile phone to each of several cell towers near the
owner of the phone.[53][54]
The movements of a mobile phone user can be tracked by their service provider and if
desired, by law enforcement agencies and their governments. Both the SIM card and the
handset can be tracked.[53]
China has proposed using this technology to track the commuting patterns of Beijing city
residents.[55] In the UK and US, law enforcement and intelligence services use mobile
phones to perform surveillance operations. They possess technology that enables them
to activate the microphones in mobile phones remotely in order to listen to conversations
which take place near the phone. [56][57]
Hackers are able to track a phone's location, read messages, and record calls, just by
knowing the phone number.[58]
While driving
Main articles: Mobile phones and driving safety and Texting while driving

A driver using two handheld mobile phones at once


A sign in the U.S. restricting cell phone use to certain times of day (no cell phone use between
7:30am-9:00am and 2:00pm-4:15pm)

Mobile phone use while driving, including talking on the phone, texting, or operating other
phone features, is common but controversial. It is widely considered dangerous due
to distracted driving. Being distracted while operating a motor vehicle has been shown to
increase the risk of accidents. In September 2010, the US National Highway Traffic
Safety Administration (NHTSA) reported that 995 people were killed by drivers distracted
by cell phones. In March 2011, a U.S. insurance company, State Farm Insurance,
announced the results of a study which showed 19% of drivers surveyed accessed the
Internet on a smartphone while driving.[59] Many jurisdictions prohibit the use of mobile
phones while driving. In Egypt, Israel, Japan, Portugal, and Singapore, both handheld
and hands-free use of a mobile phone (which uses a speakerphone) is banned. In other
countries, including the UK and France and in many U.S. states, only handheld phone
use is banned while hands-free use is permitted.
A 2011 study reported that over 90% of college students surveyed text (initiate, reply or
read) while driving.[60] The scientific literature on the dangers of driving while sending a
text message from a mobile phone, or texting while driving, is limited. A simulation study
at the University of Utah found a sixfold increase in distraction-related accidents when
texting.[61]
Due to the increasing complexity of mobile phones, they are often more like mobile
computers in their available uses. This has introduced additional difficulties for law
enforcement officials when attempting to distinguish one usage from another in drivers
using their devices. This is more apparent in countries which ban both handheld and
hands-free usage, rather than those which ban handheld use only, as officials cannot
easily tell which function of the mobile phone is being used simply by looking at the
driver. This can lead to drivers being stopped for using their device illegally for a phone
call when, in fact, they were using the device legally, for example, when using the
phone's incorporated controls for car stereo, GPS or satnav.
A 2010 study reviewed the incidence of mobile phone use while cycling and its effects on
behaviour and safety.[62] In 2013, a national survey in the US reported the number of
drivers who reported using their cellphones to access the Internet while driving had risen
to nearly one of four.[63] A study conducted by the University of Vienna examined
approaches for reducing inappropriate and problematic use of mobile phones, such as
using mobile phones while driving. [64]
Accidents involving a driver being distracted by talking on a mobile phone have begun to
be prosecuted as negligence similar to speeding. In the United Kingdom, from 27
February 2007, motorists who are caught using a hand-held mobile phone while driving
will have three penalty points added to their license in addition to the fine of £60. [65] This
increase was introduced to try to stem the increase in drivers ignoring the law.
[66] Japan prohibits all mobile phone use while driving, including use of hands-free
devices. New Zealand has banned hand-held cell phone use since 1 November 2009.
Many states in the United States have banned texting on cell phones while driving. Illinois
became the 17th American state to enforce this law. [67] As of July 2010, 30 states had
banned texting while driving, with Kentucky becoming the most recent addition on 15
July.[68]
Public Health Law Research maintains a list of distracted driving laws in the United
States. This database of laws provides a comprehensive view of the provisions of laws
that restrict the use of mobile communication devices while driving for all 50 states and
the District of Columbia between 1992 when first law was passed, through 1 December
2010. The dataset contains information on 22 dichotomous, continuous or categorical
variables including, for example, activities regulated (e.g., texting versus talking, hands-
free versus handheld), targeted populations, and exemptions. [69]
In 2010, an estimated 1500 pedestrians were injured in the US while using a cellphone
and some jurisdictions have attempted to ban pedestrians from using their cellphones. [70]
[71]

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