ABS-CBN V Director

ABS-CBN Publishing, Inc. v.
Director of Trademarks,
Facts:
the petitioner filed with the Intellectual Property Office of the Philippines (IPO)
its application for the registration of its trademark "METRO". According to
Examiner Icban, the applicant mark is identical with three other cited marks, and
is therefore unregistrable according to Section 123.1(d) of the Intellectual
Property Code of the Philippine. The petitioner appealed to the Office of the
Director General (ODG) of the IPO.
According to the ODG; there is no merit in the petitioner's appeal because (1) the
applicant and cited marks are identical and confusingly similar,[13] (2) the
petitioner's mark was deemed abandoned under the old Trademark Law, and thus,
petitioner's prior use of the same did not create a vested right[14] under the IPC.
The petitioner asserts that it has a vested right over the applicant mark because
Metro Media Publishers, Inc. (Metro Media), the corporation from which the
petitioner acquired the applicant mark, first applied for the registration of the
same under the old Trademark Law,[55] and since then, actually used the applicant
mark in commerce. The petitioner belabors the point that under the old Trademark
law, actual use in commerce is a prerequisite to the acquisition of ownership over
a trademark and a trade name.
Issue:
whether or not the ODG was correct in refusing to register the applicant mark for
being identical and confusingly similar with the cited marks already registered
with the IPO.
Held:
There is likewise no question that as early as 1989, Metro Media has already used
the applicant mark "METRO" in its magazine publication. At that point, Metro Media
exercised all the rights conferred by law to a trademark applicant.
Second, however, the petitioner itself admitted in its petition that its
application/registration with the IPO under Application No. 4-1994-096162 was
already "deemed abandoned.
Once a trademark is considered abandoned, the protection accorded by the IPC, or in

this case the old Trademark Law, is also withdrawn.
As correctly pointed out by the ODG, this abandonment is the very reason why the
petitioner lost its rights over its trademark, and that it is also the reason why,
after twenty years (20) from the initial application and after actual use of the
applicant mark, the petitioner once again came before the IPO to apply for
registration.
It has acquired no right under the old trademark law since its original application
way back 1994 has been deemed abandoned, which is the reason why it filed the
current application in 2004 under the new law.
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it must be emphasized that absolute certainty of confusion or even actual confusion
is not required to refuse registration. Indeed, it is the mere likelihood of
confusion that provides the impetus to accord protection to trademarks already
registered with the IPO. The Court cannot emphasize enough that the cited marks
"METRO" (word) and "METRO" (logo) are identical with the registrant mark "METRO"
both in spelling and in sound.
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To determine whether a mark is to be considered as "identical" or that which is

confusingly similar with that of another, the Court has developed two (2) tests:
the dominancy and holistic tests.
In the present case, the dominant feature of the applicant mark is the word "METRO"
which is identical, both visually and aurally, to the cited marks already
registered with the IPO.
Examiner Icban, in reiterating with finality her earlier findings, said that the
applicant and cited marks are "the same in sound, spelling, meaning, overall
commercial impression, covers substantially the same goods and flows through the
same channel of trade," which leads to no other conclusion than that "confusion as
to the source of origin is likely to occur."
The concurrent use by the parties of the word METRO is likely to cause confusion
among purchasers as well as confusion of business or origin hence, registration of
this subject application is proscribed under R.A. 8293, Sec. 123.1

ABS-CBN V Director

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ABS-CBN Publishing, Inc. v.

Once a trademark is considered abandoned, the protection accorded by the IPC, or in

To determine whether a mark is to be considered as "identical" or that which is

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