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    Tugas 3-Kelompok 7-IKEA Competitive Advantages

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    vita colins
    IKEA has several competitive advantages that have contributed to its success globally. These include lower prices through cost efficiency strategies along their supply chain. They also have strong brand image and reputation for quality products with modern yet affordable designs. IKEA leverages information systems to support these advantages, such as e-commerce websites and apps that are user-centered and enable online shopping, payments, shipping, and assembly services. This allows them to reach more customers while maintaining low prices. Their competitive advantages have resulted in financial gains with increased revenues and customers, as well as opportunities for internal improvements and employee development.

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    Tugas 3-Kelompok 7-IKEA Competitive Advantages

    Uploaded by

    vita colins
    210 views11 pages
    IKEA has several competitive advantages that have contributed to its success globally. These include lower prices through cost efficiency strategies along their supply chain. They also have strong brand image and reputation for quality products with modern yet affordable designs. IKEA leverages information systems to support these advantages, such as e-commerce websites and apps that are user-centered and enable online shopping, payments, shipping, and assembly services. This allows them to reach more customers while maintaining low prices. Their competitive advantages have resulted in financial gains with increased revenues and customers, as well as opportunities for internal improvements and employee development.

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    PPT Tugas 3-Kelompok 7-IKEA Competitive Advantages (1)

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    IKEA has several competitive advantages that have contributed to its success globally. These include lower prices through cost efficiency strategies along their supply chain. They also have strong brand image and reputation for quality products with modern yet affordable designs. IKEA leverages information systems to support these advantages, such as e-commerce websites and apps that are user-centered and enable online shopping, payments, shipping, and assembly services. This allows them to reach more customers while maintaining low prices. Their competitive advantages have resulted in financial gains with increased revenues and customers, as well as opportunities for internal improvements and employee development.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    210 views11 pages

    Tugas 3-Kelompok 7-IKEA Competitive Advantages

    Uploaded by

    vita colins
    IKEA has several competitive advantages that have contributed to its success globally. These include lower prices through cost efficiency strategies along their supply chain. They also have strong brand image and reputation for quality products with modern yet affordable designs. IKEA leverages information systems to support these advantages, such as e-commerce websites and apps that are user-centered and enable online shopping, payments, shipping, and assembly services. This allows them to reach more customers while maintaining low prices. Their competitive advantages have resulted in financial gains with increased revenues and customers, as well as opportunities for internal improvements and employee development.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    COMPETITIVE ADVANTAGES

    IKEA
    Dedy Marsetioadi (6032201062)
    Fariz Rizky Wijaya (6032201177)
    Setyani Hardiana Sunardi (6032201172)
    Daghastaniy F. A (6032201046)
    COMPETITIVE ADVANTAGES
    Marketing
    Lower Prices
    Consumer-friendly, digital
    IKEA tetap menjaga kualitas terbaik
    marketing, AI and virtual reality
    dengan desain demokratic
    dan customization products
    Globally Brand Image Supply chain
    Selain terkenal dengan customer
    Strong supply chain and
    friendly, juga kental dengan
    IKEA’s
    distribution network with
    innovative business sehingga
    Competitive
    managing strong and long-term
    reputasi IKEA menjadi top of mind
    Advantages
    relationships with its suppliers
    secara mendunia
    Products Quality dan
    Cost Efficiency
    variasinya
    Adopsi system jaringan ekosistem
    Desain modern, sederhana
    terbaik dengan strategi cost cutting
    dan menganut DIY democratic
    efektif yang menghasilkan kualitas tetap
    design dengan kualitas terbaik
    terbaik
    dan harga kompetitif
    2
    https://notesmatic.com/2020/03/what-are-ikeas-sources-of-competitive-advantage/
    MATRIKS COMPETITIVE ADVANTAGES

    COMPETITIVE ADVANTAGE
    Lower cost Differentiation

    Cost Leadership Differentiation the company


    Broad target

    Globally Brand Images


    COMPETITIVE SCOPE

    Products Quality dan variasinya


    Marketing
    Supply chain
    Narrow target

    Cost Focus Differentiation focus

    Lower Prices
    Cost Efficiency

    3 Porter, 1985; The Competitive Advantage of IKEA and IKEA in China, June 2010
    PERAN SISTEM INFORMASI DARI COMPETITIVE
    ADVANTAGES IKEA
    IKEA Competitive Advantages Peran Sistem Informasi
    Lower Prices

    Globally Brand Image E-Commerce dalam bentuk Website dan


    Aplikasi yang terdiri dari 4 peran Sistem
    Cost Efficiency Informasi:

    Marketing 1. User Centered by Data


    2. Shipping Method
    Supply chain 3. Payment Method
    4. Assembly Services
    Products Quality dan variasinya

    4
    CONTOH SISTEM INFORMASI DARI COMPETITIVE ADVANTAGES IKEA

    Web

    Index/ Keranjang/ Checkout (Metode Checkout (Metode Layanan


    Ikea.co.id Cari Produk Belanja Pengiriman) Pembayaran) Perakitan
    Pengiriman

    Setelah login Section “Feature Pengiriman ke Alamat Debet (Menggunakan


    Mobile App End-user
    Product” akan tampil sesuai Tujuan Mitra Bank/Fintech)
    dengan data User (Usia, Jenis
    kelamin, dll)

    Pick-up Point (Ambil di Kredit (Menggunakan


    toko terdekat) Kredivo)

    1. User Centered by Data 2. Shipping Method 3. Payment Method 4. Assembly Services


    DAMPAK FINANSIAL

    https://www.europeanceo.com/profiles/thinking-
    7
    outside-the-box-jesper-brodin-takes-ikea-digital/
    DAMPAK CUSTOMER

    8 https://about.ikea.com/en/organisation/ikea-facts-and- https://www.europeanceo.com/profiles/thinking-
    figures/ikea-highlights-2019 outside-the-box-jesper-brodin-takes-ikea-digital/
    DAMPAK INTERNAL BUSINESS PROCESS

    23,089 23,554
    Million Million
    Euro Euro
    Operating Operating
    Expenses 2019 Expenses 2018

    9 https://about.ikea.com/en/organisation/ikea-facts-and-
    figures/ikea-highlights-2019
    DAMPAK LEARNING AND GROWTH

    10 https://about.ikea.com/en/organisation/ikea-facts-and-figures/ikea-highlights-2019
    TERIMA KASIH

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