Form of Strategic Alliance Agreement
Form of Strategic Alliance Agreement
Form of Strategic Alliance Agreement
WITNESSETH:
WHEREAS, Small and Large wish to enter into a strategic alliance to market and perform certain
complementary business consulting services;
NOW, THEREFORE, in consideration of the foregoing and of the mutual premises hereinafter
expressed, the parties hereto do mutually agree as follows:
A. Small shall, in a professional manner, take all steps necessary to market and perform its
Business Improvement Program and its other services (collectively the "Small Services") for
clients referred to Small by Large. Any engagement to perform Small Services shall be on such
terms and conditions as Small may approve in its sole discretion. Small will perform, schedule,
staff and manage all Small Services. Notwithstanding the foregoing, Large may, at its election, bill
the client directly for Small Services and under such circumstances Small shall bill Large the pre-
agreed amount for the engagement as adjusted by any client-approved change orders; otherwise,
Small will bill the client directly. Large agrees to include reference to Small in each contract and
proposal involving Small Services. Small's Business Improvement Program ("BIP"), and other
proprietary information and associated products, copyrights, trademarks, trade names and logos
developed by Small shall remain the property of Small and reference to Small's rights shall be
made in all uses of such materials in at least 12 point type.
B. Large shall, in a professional manner, take all steps necessary to market and perform its
business management consulting services (collectively the "Large Services") for clients referred to
Large by Small. Any engagement to perform Large Services shall be on such terms and conditions
as Large may approve in its sole discretion. Large will perform, schedule, staff and manage all
Large Services.
This Agreement shall be effective as of the date first set forth above and, shall expire on the later of
(i) five (5) years from the date hereof, or (ii) with respect to any projects identified in any contract
for which Large is billing the client directly, upon the completion of Small's Services and receipt of
payment by Small from Large for said services. This Agreement shall be automatically renewed
for successive one year periods unless either party gives written notice of termination to the other
party at least thirty (30) days prior to the date of expiration. Notwithstanding the foregoing, this
Agreement shall be earlier terminated (x) by mutual agreement of the parties, or (y) at any time
upon sixty (60) days advance written notice to the other party. Time is of the essence in this
Agreement.
Each party shall designate a partner, officer or other senior person to be responsible for the overall
administration of this Agreement. Large shall have ultimate responsibility for client relationships
for those clients that it elects to bill directly for Small Services and Small will respond to Large's
direction.
The parties acknowledge and agree that in the course of the performance of the Large Services and
the Small Services (collectively, the "Services") or additional services pursuant to this Agreement,
that each may be given access to, or come into possession of, confidential information of the other
party which information may contain trade secrets, proprietary data or other confidential material
of that party. Therefore the parties have executed a Non-Disclosure Agreement which is attached
hereto as Exhibit A, and incorporated by reference as if fully set forth herein. Materials used in
any engagement undertaken pursuant to this Agreement shall not be altered or changed without
the consent of both parties.
ARTICLE V. NO PARTNERSHIP.
Nothing herein contained shall be construed to imply a joint venture, partnership or principal-
agent relationship between Large and Small, and neither party shall have the right, power or
authority to obligate or bind the other in any manner whatsoever, except as otherwise agreed to in
writing. The parties do not contemplate a sharing of profits relating to the Large Services or the
Small Services so as to create a separate taxable entity under Section 761 of the Internal Revenue
Code of 1986, as amended, nor co-ownership of a business or property so as to create a separate
partnership under the law of any jurisdiction, including, without limitation, Georgia or Delaware.
Accordingly, for tax, property and liability purposes Large will provide the Large Services, and
Small will perform the Small Services, each on a professional basis and as an independent
contractor of the other. Revenues and expenses relating to the Services and any additional services
shall be reported separately by the parties for tax purposes. During the performance of the any of
the Services, Large's employees will not be considered employees of Small, and vice versa, within
the meaning or the applications of any federal, state or local laws or regulations including, but not
limited to, laws or regulations covering unemployment insurance, old age benefits, worker's
compensation, industrial accident, labor or taxes of any kind. Large's personnel who are to
perform the Large Services or additional services to be provided by Large hereunder shall be
under the employment, and ultimate control, management and supervision of Large. Small's
personnel who are to perform the Small Services or additional services to be provided by Small
hereunder shall be under the employment, and ultimate control, management and supervision of
Small. It is understood and agreed that Small's employees shall not be considered Large's
employees within the meaning or application of Large's employee fringe benefit programs for the
purpose of vacations, holidays, pension, group life insurance, accidental death, medical,
hospitalization, and surgical benefits, and vice versa.
Except as expressly provided herein, this Agreement does not give either party any ownership
rights or interest in the other party's trade name, trademarks or copyrights.
Each of Large and Small, at its own expense, shall indemnify, defend and hold the other, its
partners, shareholders, directors, officers, employees, and agents harmless from and against any
and all third-party suits, actions, investigations and proceedings, and related costs and expenses
(including reasonable attorney's fees) resulting solely and directly from the indemnifying party's
negligence or willful misconduct. Neither Large nor Small shall be required hereunder to defend,
indemnify or hold harmless the other and/or its partners, shareholders, directors, officers,
directors, employees and agents, or any of them, from any liability resulting from the negligence or
wrongful acts of the party seeking indemnification or of any third-party. Each of Large and Small
agrees to give the other prompt written notice of any claim or other matter as to which it believes
this indemnification provision is applicable. The indemnifying party shall have the right to defend
against any such claim with counsel of its own choosing and to settle and/or compromise such claim
as it deems appropriate. Each party further agrees to cooperate with the other in the defense of
any such claim or other matter.
Small and Large agree not to engage in any attempt whatsoever, to hire, or to engage as
independent contractors, the other's employees or independent contractors during the term of this
Agreement and for a period of six (6) months following expiration or termination of this
Agreement except as may be mutually agreed in writing.
Work performed on engagements pursuant to this Agreement by either Large and/or Small and
information, materials, products and deliverables developed in connection with engagements
pursuant to this Agreement shall be the property of the respective parties performing the work or
creating the information. All underlying methodology utilized by Small and Large respectively
which was created and/or developed by either prior to the date of this Agreement and utilized in
the course of performing engagements pursuant to this Agreement shall not become the property
of the other. Each party's rights, titles and interests are described in the Non-Disclosure
Agreement attached hereto as Exhibit A.
A. Entire Agreement: This Agreement together with all documents incorporated by reference
herein, constitutes the entire and sole agreement between the parties with respect to the subject
matter hereof and supersedes any prior agreements, negotiations, understandings, or other
matters, whether oral or written, with respect to the subject matter hereof. This Agreement cannot
be modified, changed or amended, except for in writing signed by a duly authorized representative
of each of the parties.
B. Conflict: In the event of any conflict, ambiguity or inconsistency between this Agreement and
any other document which may be annexed hereto, the terms of this Agreement shall govern.
C. Assignment and Delegation: Neither party shall assign or delegate this Agreement or any rights,
duties or obligations hereunder to any other person and/or entity without prior express written
approval of the other party.
D. Notices: Any notice required or permitted to be given under this Agreement shall be in writing,
by hand delivery, commercial overnight courier or registered or certified U.S. Mail, to the address
stated below for Small or to the address stated below for Large, and shall be deemed duly given
upon receipt, or if by registered or certified mail three (3) business days following deposit in the
U.S. Mail. The parties hereto may from time to time designate in writing other addresses expressly
for the purpose of receipt of notice hereunder.
If to Large:
If to Small:
F. Governing Law: This Agreement shall be governed by and construed in accordance with the
laws of the State of Georgia without giving effect to its choice of law principles.
G. Paragraph Headings: The paragraph headings set forth in this Agreement are for the
convenience of the parties, and in no way define, limit, or describe the scope or intent of this
Agreement and are to be given no legal effect.
H. Counterparts: This Agreement may be executed in two or more counterparts, each of which
shall be deemed an original, but all of which together shall constitute one and the same instrument.
I. Exhibits: The Exhibits attached hereto are made a part of this Agreement as if fully set forth
herein.
IN WITNESS WHEREOF, the parties, by their duly authorized representatives, have caused this
Agreement to be executed as of the date first written above.
By: By:
Name: Name:
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