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    User Persona - Draft 02

    Uploaded by

    ABBY LIEW MAY XING
    Research

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    © All Rights Reserved
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    User Persona - Draft 02

    Uploaded by

    ABBY LIEW MAY XING
    50 views2 pages
    Research

    Original Title

    User Persona_draft 02

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    © © All Rights Reserved

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    Research

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    50 views2 pages

    User Persona - Draft 02

    Uploaded by

    ABBY LIEW MAY XING
    Research

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Persona 1

    Name: Adelaide
    Age: 24
    Occupation: Employed (Graphic Designer)
    Marital Status: Single
    Income: RM2,001-RM3,000
    Bio: “Work as a graphic designer. My life is full of colours, it brightens up my day by walking
    around in the city. But, I am always curious how the colour blindness world looks like. “

    Goals:
    - To understand more shades of colour in monotone from the colour blindness.

    Frustrations:
    - having difficulties with shades of gray. always confused with the colour tone when
    converted to grayscale.

    User Story
    “As a graphic designer, I want to be able to understand how the shades of grey's works in the
    colour blindness world so that I would be able to design art works that look good in
    monochrome.”

    Persona 2

    Name: Liam
    Age: 35
    Occupation: Employed
    Marital Status: Divorced
    Income: RM4,001-RM5,000
    Bio: “Works in a healthcare facility. In home he has a child with colour blind symptoms having a
    hard time feeding vegetables to his 10 year old child. “

    Goals:
    - To be able to explore the colour blindness world
    - Explore new food

    Frustrations:
    - Not being able to feed vegetable to his child
    - Not knowing what food looks like in a colour blindness world.

    User Story
    “As a nutritionist, I want to be able to explore how food in the colour blindness world looks like
    so that I can make a healthy diet more appealing for my children with colour blind symptoms.”
    Persona 3

    Name: Evelyn
    Age: 30
    Occupation: Employed
    Marital Status: Married
    Income: RM3,001-RM4,000
    Bio: “Works as a fashion designer. She has trouble pairing the right fashion pieces and clothing
    for her customer because her customer is unable to distinguish red and green pigments. (which
    is also known as Deuteranopia, a type of colour blindness). “

    Goals:
    - To be able to understand colour clothing for colour blindness.
    - To design a fashion piece that looks attractive in both normal vision and deuteranopia
    world.
    - Help customers to change their perception in yellow and grey shades in fashion clothing.

    Frustrations:
    - Not being able to understand colour blindness.
    - First time encountering a colour blind customer, takes more effort in explaining the ideas.
    - Not being able to create a fashion piece for colour blind.

    User Story
    “As a fashion designer, I want to be able to understand the characteristics of colour blindness so
    that I could take the opportunity to raise awareness through my fashion pieces as most
    designers neglected on when designing a colourful fashion piece.”

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