Short Brief

UAL Awarding Body
CREATIVE MEDIA PRODUCTION AND TECHNOLOGY

LEVEL 3 EXTENDED DIPLOMA
Unit 13: Extended Project in Creative Media Production

Date Issued 1st February 2021
Interim Deadline: 25th May 2021
Final Deadline: 9th June 2021
Marking teachers: Adam Jones; James Ashford
Lead internal Verifier: Sarah Wilson (All classes)
External Verifier: UAL Senior External Moderator for subject
Brief
For your extended project you are required to produce a visual

product which meets professional standards
The exam board looks favourably on students who have

found a client to work for (music artist, sports team,
production company) or who are working towards a
professional competition entry (Sundance Film Festival, BBC
commissioning, Aesthetica Short Film Festival)
If this is not possible then a detailed brief written with an expert

in the field would be satisfactory.
Once you have found a company to work with you are required to stay
in contact with your client in a professional nature and produce and adapt a
production according to their needs / rules and target audience.
A process will need to be followed in order to meet the UAL specification.
• Context
• Research
• Problem solving and communication
• Planning and pre-production
• Technical skills and production
• Evaluation (in the form of a video blog and a written / filmed
evaluation)
• Exhibition / presentation
Each section is marked individually, and the lowest grade will become your final
grade
Rules:
• There will be no reference to drugs, no swearing and no nudity within your

productions
• All practical work must be your own
• Only 10% of your production can be found footage (downloaded) and only if
you are producing a factual programme
• No footage or written work from previous units may be used or resubmitted for
your final project
• All written work must be your own and any sourced work must be Harvard
referenced properly
• The work submitted must follow the brief created at the beginning of your
Final project
Portfolio for Extended project
You are required to create a new website for your final project.
The link to this new website should be on your main Creative Media website
Create a Unit 13 tab
• On this page upload your brief, all deadlines, marking criteria and
assessment criteria along with the link to your new final project website.
• The new website should be titled
FirstnameLastnameUAL13
For example: www.jamesashfordUAL13.weebly.com
The new UAL13 website will need to be set up and decorated in a professional
way and creatively link to your final project. The look and set up of the whole
portfolio website will be one of the elements graded for the final section of your
assessment - presentation.
Tabs on your new website will be
• Context
• Research
• Problem solving and communication
• Planning and pre-production
• Technical skills and production
• Evaluation
• Exhibition / presentation
All guidance and help for this unit can be found at www.thcvibe.weebly.com Unit
13
Unit 13: Extended Project in Creative Media Production
Provide an opportunity for you to engage in an extended activity related to your

discipline of choice. The unit will enable you to take responsibility for your
learning by responding positively to the greater opportunities for individual
expression and creativity afforded, and to demonstrate your achievement through
proposing and realising a project, which integrates the skills, knowledge and
understanding acquired throughout the course.
Learning Outcomes Assessment Criteria

Context Be able to initiate and develop 1.1 Use critical and contextual perspectives to
a creative media production initiate a creative media production project
proposal.
project proposal.
1.2 Use analysis and evaluation to clarify and
develop ideas for a creative media
production project proposal
.
Research Be able to use research, 2.1 Use research to support the development of
analysis and evaluation to a creative media production project.
develop solutions for a creative
2.2 Use analytical and evaluative skills to
media production project. develop creative solutions to realise a media
production project
Problem Be able to solve practical, 3.1 Solve practical and technical problems
solving theoretical and technical within a creative media production project.
problems in a creative media
3.2 Solve theoretical problems within a creative
production project. media production project.
Planning Be able to plan, organise and 4.1 Demonstrate the ability to plan, organise and
and produce a creative media produce a creative media
production project within an agreed time frame.
production production project.
Practical Be able to use practical 5.1 Demonstrate the exploration, adaptation

Skills methods and skills in a creative and application of
practical methods and skills in the realisation of a
media production project.
creative media production project.
Evaluation Be able to use evaluative and 6.1 Maintain evaluative and reflective records of
and reflective skills in the production the development and production of a creative
media project.
Reflection of a creative media project.
6.2 Use evaluative and reflective skills to make
decisions for a creative media production
project.
Presentation Be able to present a creative 7.1 Explore strategies to present a creative
media production project. media production project.
7.2 Present a creative media production project

to a specified audience.
Grades awarded
You will be awarded a PASS / MERIT or DISTINCTION (E / C / A*) grade at the end
of this accademic year.
Pass Merit Distinction
Marking process
You will submit your final production to your marking teachers on Friday 14th May
Viewings will take place on the 17th and 18th May for final peer feedback
Teachers (AJON, SARW & JASH) will mark and feedback at all stages of the assignment
(1 teacher taking control of written feedback) and will award you a FINAL grade at
the end after internal verification.
Feedback throughout may be verbal, emailed or written but it is down to you as the
student to take this on board and change it in due time for ONE more round of
marking.
After this the marking teachers will submit the grades to the Lead IV. Once these
grades have been submitted students are not allowed to work on any aspect of their
project.
Week of 24h May – teachers mark AND The lead Internal verifier (SARW) will then select
50% of students work to verify to make sure marking is correct and the grades
awarded reflect the work submitted.
• Students with a REFERRAL at this stage will be capped at a PASS

• Students who fall just short of the next grade (max of 2 sections) will be given
the opportunity to improve
• Students with a SOLID P or M will be awarded that grade with no opportunity
to improve
7th – 9th June is when students can improve / pass course.
9th June 2021 is the FINAL submission for students improving or refferal. Work can not
be accepted after this date
The external verifier will then come in on the week of the 21st June 2021 (requested)
and assess 10% - 50% of the submissions and grant the final grade ready for submission
to the exam board. The EV submits the final grades to the exam board and to UCAS.
All guidance and extra support for each section can be found on
www.thcvibe.weebly.com

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UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGY

Unit 13: Extended Project in Creative Media Production

For your extended project you are required to produce a visual

The exam board looks favourably on students who have

If this is not possible then a detailed brief written with an expert

A process will need to be followed in order to meet the UAL specification.

• There will be no reference to drugs, no swearing and no nudity within your

Create a Unit 13 tab

• The new website should be titled

For example: www.jamesashfordUAL13.weebly.com

Tabs on your new website will be

Provide an opportunity for you to engage in an extended activity related to your

Learning Outcomes Assessment Criteria

Practical Be able to use practical 5.1 Demonstrate the exploration, adaptation

7.2 Present a creative media production project

Pass Merit Distinction

• Students with a REFERRAL at this stage will be capped at a PASS

7th – 9th June is when students can improve / pass course.

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