Week 5-Value Proposition PDF
Week 5-Value Proposition PDF
Week 5-Value Proposition PDF
Step 2: Be Unique
- your USP separates you from the
competition, sets up a "buying criteria"
• PRODUCT: "A unique baseball swing that
will instantly force you to hit like a pro."
A tag-line: a n a d compliment
“We know mo n ey ”
“What Happens Here, S tay s Here ”
“The City That Never Sleeps”
“Built for t h e r o a d a h e a d ”
Value Proposition is Not:
A mission s t at e m e n t : a s t a t e m e n t
of t h e purpose of y o u r business.
“The University of Toronto is committed to being a n
internationally significant r e s e a r c h university, with
u n d erg r ad u at e, g r a d u a t e a n d professional p r o g r a ms of
excellent quality.”
“Google's mission is to organize t h e world's information a n d
m a k e it universally accessible a n d useful”
The value proposition s t a t e m e n t
should consist of t h e s e components:
1. What y o u r product/service is
2. The ta rg e t c u s t o m e r
Examples: For w h o m?
Values?
Examples: For w h o m?
Values?
Examples: For w h o m?
Values?
Examples: For w h o m?
Values?
Examples: For w h o m?
Values?