Building Your Organization On Autopilot
Building Your Organization On Autopilot
Building Your Organization On Autopilot
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Building Your Organization On Autopilot
LEGAL NOTICE
While all attempts have been made to verify information provided in this
publication, the Publisher assumes no responsibility for errors, omissions, or
contrary interpretation of the subject matter herein. Any perceived slights of
specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees
of income made. Readers are cautioned to reply on their own judgment
about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
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Building Your Organization On Autopilot
TABLE OF CONTENTS
Introduction ......................................................................................................... 5
You Are A CEO, Not Just An MLM Leader! .......................................................... 7
So How Far Can Your MLM Network Go? ............................................................ 9
Why Go For Outsourcing? .................................................................................. 11
Outsourcing Helps Run Your MLM On Autopilot ................................................. 13
How Does Online Outsourcing Work? ................................................................ 15
What Kinds Of Jobs Can You Outsource In MLM? ............................................. 17
Enhance Your MLM Campaign With Outsourcing............................................... 20
Where Do Marketers Outsource Their Jobs? ...................................................... 23
How Do You Start With Outsourcing A Job? ....................................................... 26
How Do You Pay Your Hired Staff When You Outsource? ................................. 29
Building A Team Through Outsourcing ............................................................... 31
How To Make The Most Of Your Outsourcing .................................................... 33
About Getting Revisions For Your Outsourced Work .......................................... 35
What You Must Never Outsource ....................................................................... 37
Some Outsourcing Tips You Can Use ................................................................ 39
Conclusion ...................................................................................................... 42
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Building Your Organization On Autopilot
Introduction
Some people say that you have to build your own home business or
network marketing organization… I believe otherwise because although
you can’t fully get people to build your downline for you, you can still
outsource ‘enough’ aspects of your business building to the point that
you can almost automate your prospecting funnel!
It has also been said that you should focus on your strengths and not
your weakness!
This is true in many ways because you only have 24 hours a day and
you cannot be a jack of all trades. You can’t do everything and neither
do you have the time to work on everything – it simply makes sense
to outsource our work (after all, we do outsource the daily tasks to
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Building Your Organization On Autopilot
That is why this book will offer a very fresh, new perspective on how
Make sure you apply the techniques in this book and take advantage of the
free tools that are available for you. Just reading this book is not enough.
You have to take action and make your business a part of you; otherwise
you will not be able to achieve success!
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What most people in multilevel marketing leadership think is that they are part of
a 'downline'. Though this is true and this is definitely the terminology used, the
very word 'downline' has a bit of derogatory ring to it. When it is a network of
people where people attract people, why should there be a 'down' or 'up'? Is
MLM also a business model that has feudal orders designated to it?
However, here we are not trying to change a terminology that has been in use
ever since the network marketing concept began. Actually, that does not matter
at all. What really matters is the kind of attitude you take toward it. This is a
classic case of the 'glass half empty or glass half full'. Where you see yourself is
where you are. You may choose to think of yourself as someone's downline, or
you may choose to think of yourself as an upline for someone who is below you.
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If thinking in the latter terms builds the confidence in you to progress further and
implement your leadership skills to the hilt, then so be it.
In fact, if you think about it, an MLM leader is no different from the CEO of a
company. Forget for the time being that there are people above you. These
people won't really matter a few weeks down the line when you have built your
network and it has started breathing. At that time, you will be responsible only to
the people who have joined the network after you or, to use the common term,
your downline. These are the people who are even looking up to you for
guidance and inspiration because they have come into the fray later and they are
still quite raw. As such, you can take them to greater glory, just as the CEO of a
company does.
You must nurture a sense of belongingness toward your network. After all, it is
your baby. You have brought in these people and they look up to you. In some
MLM compensation plans, such as the breakaway plan, MLM leaders can
actually move out of the network and set up their own firm with the downline they
have created, provided it is sizeable enough. If that happens, you will really be
the CEO of this downline.
Every MLM leader has the potential to grow. With MLM models, there is no limit
to the growth that can take place. Hence, you should stop thinking lowly of
yourself. You have the capacity to grow with the network, even to the position of
CEO of your own network.
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If you pay close attention to the model of any multilevel marketing business
opportunity – anyone at random – you will see that the model depends on
continuous expansion of the network. The main onus of the success of the MLM
depends on bringing more and more people to the network; even if there are
direct sales, they do not really influence the success of the MLM on overall terms
as much as the network does. As more and more people come into the network,
there is a chance of the MLM business moving toward greater successes.
The story of Dexter Yager, one of the key persons in the success of Amway is
quite significant here. Yager was a truck driver before he joined Amway. He
looked at the potential of this opportunity and took it on. Of course, he worked
with complete devotion to the business and he saw his network building. Today,
Yager has spent 31 years with Amway and these have been years well spent.
His network rakes in $2 billion each year, from more than 35 countries. Today,
this person is one of the main reasons why Amway is a success.
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There are many stories like the one of Dexter Yager. Each one of them tells just
one thing – there is no limit to the success with MLM. It depends on how you
work. You begin as a normal rep, then go on to become silver, then gold, then
platinum and maybe even diamond. As you prospect more, and inspire your
downline to prospect and bring in more people into the network, you will see your
own fortunes increasing.
The business model of MLM is such. You get commissions for the direct sales
that your downline does, and you also get commissions when a new member
joins in your downline. This is not to mention the bonuses that will be given out
by the company for meeting certain targets. All these things are definitely going
to reflect positively on the fortunes you get.
But it is important to work hard. You have to have confidence in the business
idea and you have to also inspire the same confidence and motivation in the
people in your downline. Only then will you see more people joining your network
and your network as well as the sales growing. This is the only way to succeed in
MLM – bringing more people. As that keeps on happening, there are no
boundaries or ceilings for the progress of a network marketing leader.
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this would not have been possible without the concept of online
outsourcing. No person can be expected to have all talents required to
run a business. These people then outsource things that they are not
good in and keep their strengths to themselves. Among other things, it
helps businesses move, because the best people of each portfolio are
handling the task.
The reach of the Internet is immense. It can not only create a big
market, but it can also house a complete enterprise for a marketer.
This age is definitely the age of business outsourcing, whether it is
local or international.
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There are various things you will want to do as a multilevel marketer but probably
you will not be able to invest time in all those activities. It happens as your
network grows and you get into more prospecting. You will be hard-pressed for
time to do all the things that you would like to. At such times, outsourcing the jobs
that you can get done by someone else can be highly advantageous. In fact, if
you have a team of freelance workers providing you various necessaries of your
MLM business, your business could just as well run on autopilot.
So what are the things that you can outsource in MLM? There are an amazingly
lot of things that you do give to other professionals to handle, especially those
that pertain to your online marketing endeavors. Here is a list.
Your website is your identity. However, it is not necessary that you handle
everything about your website yourself. You may not be technically capable of
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doing that and you may not have the time also. You could outsource the
designing of the website, the content writing needs for it and the search engine
optimization that is needed for bringing it on top of the search engine
requirements.
Since your email marketing campaign is a constant effort, it takes a lot of time
and you may not be able to dole that out each time. However, it is possible to
hire someone to craft professional emails and newsletters periodically and you
could even give them or someone else the list of your leads so that they could
send the emails to the recipients. Among other things, outsourcing this
requirement ensures that the work is done punctually, provided you have hired
the right people.
You may decide to promote your blog and article marketing campaigns to give
more visibility to your business. However, it is not quite easy to keep up with this,
because of the regularity involved in it. Freelance workers can handle this job
quite easily and effectively that too. You can hire them and contract them for your
entire marketing needs. They could even update your blogs, participate in
discussions on your behalf and be your representative on the Internet.
The best part with outsourcing over the Internet is that it is done very discreetly
so that the prospects would never know if it is really you or someone else
handling your tasks.
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When you are outsourcing jobs online, you are essentially finding
people to do the job for you and then paying them over the Internet.
There is no physical communication. This works for most marketers
because physical communication in some cases might only be a waste
of time for them. Online outsourcing also makes it able to find the
right professional for a particular task and also plan things on an
economical footing.
So, how does the system work? The Internet has various websites
where providers and employers network with each other. These
websites are very much like conventional jobsites, but with the only
difference that they handle the job and the payment itself and not just
post classifieds for people to contact with the employers.
People who are looking at getting jobs done will post their
requirements on these websites. These requirements will be concise –
they will say in a few words what the nature of the job is, what its
budget will be, what qualifications are needed for a worker to take up
this job and what the timeframe for completion and delivery of the job
is.
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she can then communicate with the bidder through private message
boards if further information is sought. When it is sure that both the
project creator and the bidder are on the same page, the selection is
done.
The jobsite deducts some charges when the selection is done. The
charges may be taken from the project creator or bidder or both. But
the jobsite is not just a matchmaker here; it will take some
responsibilities.
The first responsibility is that it will retain an escrow amount from the
project creator and release it to the worker when the creator indicates
that the job has been accomplished. Thus, it acts as a kind of
guarantor. Most of them will also arbitrate if the job posting and
selection of the employee has been done according to the norms of the
website and escrow payments have been made to signify good intent
on part of the job poster.
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You have to keep the important tasks – those that require creativity and initiative
– for yourself. But the jobs that require some kind of professional talent that you
do not have must be outsources. For example, if you do not have the skill or the
knowledge to build a website, you must give out this job to someone that can do
it for you. At the same time, jobs that anyone can do, like copying addresses on
labels and mailing postal letters can be outsourced because they will spell time-
saving for you.
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This requires some literary skill because the words in them have to attract people
to your business opportunity. If you do not have the time, inclination or the skill to
do it yourself, it is best to outsource it.
Website Building
The job of website building is most often outsourced. This is a technical job and a
very time-consuming one too. The website has to be functional and also good-
looking so that it does its job of catching the visitor's attention and giving them
the information that they need without much ado.
Blogging
This is a very time-consuming job which needs very frequent inputs (daily if you
can). Tracking the various blogs where comments have been made and replying
to those can be highly taxing. A professional could be hired just to look into the
blogging needs. This professional could also be used for social networking if you
have included it in your campaign.
If you are into email marketing, you will have to send useful information in the
form of emails and newsletters to your leads. This job has to be done on a
regular basis and has to be done very professionally, because it builds an
impression of your business in the eyes of the people who read it. At the same
time, you may need to send form emails from time to time informing people about
their membership expiry dates and other such information. It is a good idea to
have a professional handling these tasks if you do not have proper software to do
this.
Lead Generation
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There are various companies around the world that will generate leads for you
which you can use for your marketing campaign. They will provide both targeted
leads and general leads and the charges would be different for each. Some of
them will also do follow-up procedures for you.
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At the same time, small business entrepreneurs are making deft use of
outsourcing too. It suits their needs well because outsourcing does not
cost as much as one would think. The following are some of the
reasons why marketers are thinking about outsourcing so seriously
today.
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Building Your Organization On Autopilot
Almost all the popular job sites have categories that fit into the
outsourcing genre. These are usually labeled as 'Work at Home' or
'Freelance'. These are places where you can get people who will work
for you on a work-for-hire basis. This format allows the person to work
for you on a single assignment, with or without a contract, and get
paid for it. If you want to use them further, you have to renegotiate
with them. In most cases, such websites will not give you the direct
contact details of these freelance workers until you have chosen them
and paid the websites their fees. Most websites will directly deduct
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their fees from your account with them once the worker is chosen. In a
similar manner, the worker will have to pay some fees too. Money is
spent in selecting the worker, but at least it seals the deal between
you and makes it confirmed.
There are some websites that deal with only freelancing jobs. These
are the best places to seek professionals. You are not limited by
geographical boundaries here because people of all countries can be
members of these websites and the deliverables are mostly provided
through the Internet. These are better places to choose freelancers
because you can post a project and interested people will bid on it.
Hence, you can even select people on the basis of what they will
charge for a project.
http://www.getafreelancer.com/
http://www.scriptlance.com/
http://www.elance.com/
http://www.guru.com/
http://www.eufreelance.com/
You are sure to find your requirement here. There are various
categories on these websites too. So, you can choose the person of
the particular skill you are looking for quite easily. Since there are
ratings for both providers and employers here, you can select people
who have done their jobs satisfactorily in the past and have got good
ratings for it.
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Building Your Organization On Autopilot
Once you have decided that you will outsource a particular job due to
some reason, you have to ensure you are using the right techniques to
get a suitable person or firm for handling the task. At the same time, it
should also be economical to you in terms of money. The following are
the steps you will have to take to get a job provider for your
outsourcing needs.
Though this seems like an obvious thing to do, you have to make sure
that you know why you are outsourcing. Are you outsourcing because
you cannot do the job for lack of time? Or is it because you don't have
that particular skill? Or are you trying to find a more cost-effective
solution? If you know these answers beforehand, you won't fill cheated
when the deliverables come. Also, make sure you have the money
ready because you cannot delay payments even by a day – it reflects
poorly on your business.
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http://www.getafreelancer.com/
http://www.scriptlance.com/
http://www.elance.com/
http://www.guru.com/
http://www.eufreelance.com/
You will have to make your job post. When doing this, you have to be
as concise as possible. You have to give a title to your job post so that
people know at a glance what it is about. You can specify your budget
and the number of days you want the job completed and delivered in,
if you wish to. In the main post, you will describe the actual nature of
the job and other specifics that you wish the readers to know before
they can bid. You may also ask for samples of their past work.
When the post is done, you can expect people to read it and those that
are interested will bid on it. If you have specified a budget, they will
not be able to bid out of that range. They will also submit samples if
you have asked for them. You can scan through these and select your
bidder. If you want to know more details, there are Private Message
Boards where you can communicate with the bidders.
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As soon as you select your chosen bidder, you get an email from the
jobsite giving you their address. If project posting charges apply, that
money will be deducted from your account as soon as the bidder
confirms that he or she is on the job.
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Selecting a bidder from a freelance jobsite and giving them the details
of the job assignment is one thing, paying them is another. Given the
nature of the process, it is very important that there is security for
both you and the provider – the provider has to be protected that he
or she gets the payment when the work is delivered and you have to
be protected that you get the job done. It is easy to say that you
should not pay till you get your job done, but why should the freelance
worker trust you on that? There are some middle paths that can be
taken here.
The following are the various methods of payment that employers who
outsource their jobs use.
Escrow
This is the best and the safest method to use. When you select a
bidder from a freelance jobsite, you transfer the bid amount to an
escrow account with the jobsite itself. This money is not released to
the employee till the time the work is completed and you decide to
release it after ensuring that the work is up to your requirements. You
can have as many escrow accounts as you want, which are needed if
you are hiring different professionals. For the employees, the escrow is
a guarantee that you have the money to pay once the work is done.
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They will be able to work with better peace of mind and will be
confident that they will be paid when the job is done.
There is one more benefit of the escrow system. When you put money
in escrow, the deal is sealed with the employee and this is confirmed
with the jobsite. In case of any dispute, the jobsite will arbitrate and
come to a solution. But the jobsite will arbitrate only if an escrow was
made. In that way, there is more peace of mind for both parties
involved.
After-Completion Payment
If your project is not quite expensive and if the worker knows you,
then probably they would agree to be paid after completion. Because
of the prospect of earning money, most professionals do agree to be
paid after completion of a project. Such payments are through PayPal,
Moneybookers or even through electronic checks, wire transfers or
transfer of funds through the jobsite account itself.
The problem here is that the trust factor does not exist because you
haven't showed them the money yet. They may not be too keen on
working because of their insecurity.
Another point is that when you pay outside the jobsite, you do not get
a chance to review each other. This can be an impediment if you are
trying to build some goodwill on the site for future outsourcing needs.
This method is definitely not recommended.
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Because of the growth of the home based business industry, you can
never know what the bespectacled, unshaven person sitting in shorts
and T-shirt and sitting with his computer the whole day may be up to.
For all you know, this person might be running a whole enterprise
through the Internet with a staff of people from all over the world
handling his various tasks. This is a definite possibility and more
people than you think are involved in such online enterprises today.
The best thing is that you can be one of them too. If you harness the
powers of the Internet to meet your needs, you can fulfill all your
staffing requirements through the virtual network.
You might never see these people who are working for you, might
never speak to them even, but still you will have a working
relationship that goes beyond the ordinary office setups. This is
because you will be chatting with them one-on-one and emailing them
about your job requirements and getting your job done from them.
You will also not be paying them on a monthly basis, whether there is
work or not, but you will be paying them only on a work-for-hire basis.
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This enables you to cut costs immensely – you only pay them when
you want them to do a job for you.
This is what outsourcing has achieved. Marketers can now build a team
of workers through the Internet and never know who they are in
person. These people can handle the tasks of building and maintaining
their websites, optimizing their content for search engines, writing
articles, newsletters, sales pages, landing pages, eBooks and such for
them, managing their blogs and keeping their statuses updated on
social networking sites, placing classified ads for them, tracking the
responses that their businesses get, managing their accounts, sending
snail mail communication and so much more. They can even be the
'voice' through call centers across the world.
There are just so many things that you can outsource that, to the
outside world, it will be a big corporation. And indeed it will be!
Because these people will be professionals in their own fields and they
will be qualified and experienced at what they are doing. You can,
therefore, expect a greater work output from them. You are also saved
from the interviewing process and the excess baggage that goes with a
physical staff.
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The best way is to start out with a small project. If you are planning
on outsourcing writing needs for your marketing business, first post a
project for only 10 articles and see how that goes. Select the best bid
and try them out. 10 articles is a significant number and you will be
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able to know what the approach of the person toward the work is. It
will help you decide whether you want to continue with them for the
long term or not.
Some job posters make the mistake of telling beforehand that they are
looking for "Long Term" professionals. They may be doing so in order
to get lower bids from people who are attracted by the lure of more
work in future. But in doing so, they are probably defeating their
purpose. Since the person knows that there is a long-term possibility,
they will work extra hard on the first project so that they bag the long-
term thing. When given that, there are chances that they might
become complacent. The best thing to do is not to divulge that you
have a long-term possibility even if actually you are looking for it. Let
the people work on the merit of the project that you have posted. You
can assess their worth better that way.
But when you are sure that the person is a genuine worker, has great
talent that you would like to use for your business and provide time-
bound delivery, you could contact them directly. All freelance jobsites
give you their details as soon as the bid is selected by both parties.
You could then choose to email them directly, try them out and then
enlist them in your team. It is not harmful even if you sign a contract
with them to help you for similar needs in the future.
This will help you in two ways. It will assure you that you will not lose
a good worker and will not have to go through the grueling screening
process again. And it will save money because you will no longer have
to pay any charges to the freelance jobsite you selected the person
from.
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Since you do not physically know the person or firm you are
outsourcing your jobs too and are only going by their reviews on the
online jobsite you are selecting them from, there is a possibility that
you will be dissatisfied in some way or the other with the work they
give you. This is quite a routine occurrence, but there are ways to
remedy that.
While posting the project itself, you have to be very clear about what
you want. Tell them what they will be expected to do. It is best if you
make a point-wise description of the task you are outsourcing. Also,
write what qualifications the person who does this job must have.
When you are clear in your requirements, chances are that you will get
the right person whose work won't need editing at all.
Now, there are some safety measures that you have to utilize here
too. Post in the project that you would expect 1 or 2 revisions as your
need might be if the work is not up to your standards. Two revisions
are the norm with freelance websites. You can easily post that
number. If you feel like it, you may mention whether you will pay or
not for the revisions. The unspoken online rule is that two revisions
are free.
With these many precautions, you are all set to get a good job done.
However, when it is a matter of creativity, such as writing or website
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development, you cannot expect that to be the case every time. But, if
you go through the work and see some points that need to be altered,
you can ask for a revision. When asking for a revision, keep the
following points in mind:-
It is really all right if you have to ask for revisions, because you are,
after all, working online and communication can be a problem. When
the editing is done and the deliverables come again, you can see if
they meet your requirements or not. If they do, you can as well trust
this worker to have understood what you want so that the need for
revisions does not arise again. Hence, asking and obtaining revisions is
an essential part of outsourcing. If used well, you will be getting a
worker who understands you well.
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You have to handle all your strategic tasks yourself. You have to
decide what campaigns you will use for the promotion and how you
will use them. You have to be the decision-maker here; your online
staff will only be your implementers. This is needed; someone at the
helm is very important. And that has to be you. Make sure that you
make your plans yourself, get educated on how to implement them
and then begin outsourcing them to experts in the particular area.
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Here are some tips that can help you get more out of your
outsourcing.
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7. Ask for Samples and Paid Samples – Samples reflect the quality
of the bidder's past work. Insist on seeing them. However, given the
nature of the Internet, you cannot be sure what they are showing you
is their own work. Hence, give them a short job to do first and pay
them for it. If that satisfies you, you can consider selecting them for
bigger assignments in future.
8. Spell Out the Rules – Tell the bidders in your post that the work
will follow all work-for-hire rules. That means, they do not have any
rights for this work once they are paid for it. Make sure the bidder
understands that before you select them.
10. Review Them – When the project is completed, you can review
the worker and they can review you too. Do not miss out this
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Conclusion
It’s time go get this engine going and get started right away.
Are you going to take action and tell your grandchildren how you took
advantage of the trillion wave or will you just sit by and justify to your
grandchildren why you missed it?
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