What Is A Privacy Policy?
What Is A Privacy Policy?
What Is A Privacy Policy?
A basic privacy policy outlines your website’s relationship with users’ personal
information.
To succeed online and avoid legal turmoil, your website needs a privacy policy
agreement. The first step to creating a compliant and comprehensive privacy policy is
understanding exactly what that is.
A privacy policy is a legal document that informs your site’s users about how you
collect and handle their personal information. You may also hear privacy policies
referred to by the following names:
Privacy notice
Privacy policy statement
Privacy page
Privacy clause
Privacy agreement
Specific platforms or services may require a unique privacy policy template. Examples
include:
However, a standard privacy policy template will likely satisfy user demands and legal
requirements for your website.
We’ll dive into details later on in What to Include in a Boilerplate Privacy Policy, but a
basic privacy policy outlines the following:
What information is collected
Where information is collected from
Why information is collected
How information is collected (including through cookies and other tracking
technologies)
Who information is shared with or sold to
What rights users have over their data
The site’s contact details
Privacy policies should be clear, thorough, and easy for internet users to find on any
given site.
If you’d like to write your own privacy policy document from scratch, check out our guide
on how to write a privacy policy.
If you run a website, mobile app, or desktop app, you are likely legally required to
have a privacy policy somewhere on your site. You must display links to your
policy clearly, prominently, and conspicuously, so that users can navigate to it
quickly and easily.
GDPR
If you target users in the European Economic Area (EEA), you’re subject to comply
with the General Data Protection Regulation (GDPR).
The GDPR is one of the world’s most comprehensive privacy laws, setting
international standards for appropriate data handling. Article 12 of the GDPR grants
users the right to transparent information about how their data is collected and
handled. For business and website owners, this means that transparent privacy
policies are mandated by the GDPR.
COPPA
If your website markets to children, strict rules and regulations apply. Most notably,
the Children’s Online Privacy Protection Act (COPPA) governs websites that market
specifically to kids.
If the target audience of your site is children under the age of 13, federal law
requires you to include a company privacy policy that covers very specific
information about your business.