HISTORY OF AIRCEL.

Aircel Limited

Type Joint Venture

Industry Mobile telecommunicatio

ns

Founded 1999

Headquarte Gurgaon
rs

Key people Sandip Das, CEO

Gurdeep Singh, COO

Products Mobile
Telecommunication oper
ator

Parent Maxis
Communications(74%)[1]
Apollo Hospital (26%)

Website Aircel.com
Aircel is a mobile phone service provider in India. It offers
both prepaid and postpaid GSMcellular phone coverage throughout
India. Aircel is a joint venture between Maxis
Communications of Malaysia and Apollo Hospital Enterprise Ltd of
India. UTSB has a 74% stake in Aircel and the remaining 26% is with
Apollo Hospitals. It is India’s fifth largest GSM mobile service provider
with a subscriber base of over 46.51 million, as of September 30, 2010.
It has a market share of 9.65% among the GSM operators in the country.
As on date, Aircel is present in all 23 telecom circles (including Andhra
Pradesh, Assam, Bihar & Jharkhand, Chennai, Delhi & NCR, Gujarat,
Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala,
Kolkata, Madhya Pradesh, Mumbai, North East, Orissa, Punjab,
Rajasthan, Rest of Maharashtra & Goa, Rest of Tamil Nadu, Rest of
West Bengal, Uttar Pradesh East, Uttar Pradesh West) as per the
company plans to become a pan-India operator by 2010.Aircel is
undisputed market leader in Tamil Nadu,Chennai,Assam and North-East
Circles,especially in TN state it is undisputed market leader since its
launch. Additionally, Aircel has also obtained permission from
Department of Telecommunications (DoT) to provide International Long
Distance (ILD) and National Long Distance (NLD) telephony services.
It also has the largest service in Tamil Nadu.
Aircel has won many awards and recognitions. Voice and Data gave
Aircel the highest rating for overall customer satisfaction and network
quality in 2006. Aircel emerged as the top mid-size utility company
in Businessworld’s ‘List of Best Mid-Size Companies’ in 2007.
Additionally, Tele.net recognised Aircel as the best regional operator in
2008.
 COMPANY OFFERING(PRODUCTS)

Aircel mainly deal in its core business of cellular connection. It provides

variety of products such as.

➢ Postpaid mobile connections

➢ Prepaid mobile connections

-
-

be

with the help of these products company operate its business in the
market & company launches other products but they can be depend on
either the competition or customer preference.
3G AND BWA

Recently on 3G spectrum auction by Government of India, Aircel wins

13 circles out of 23 Circles in par with Airtel and Reliance as large
bidder. Aircel also wins BWA(broadband wireless access) Spectrum in 8
Circles at auction. Aircel’s expenditure towards 3G and BWA comes to
a total of Rs9,936 crore. While it bid Rs6,498 crore for 3G spectrum, it
would pay another Rs3,438 crore towards BWA. Aircel wins 3G
spectrums in A.P.,Karnataka,Tamil Nadu, Kolkatta, Kerala, Punjab,
U.P(E), WestBengal,Bihar,Orissa,Assam,NorthEast,Jammu&Kashmir.
On outcome of auction Aircel emerged as only operator to cover and
provide 3G services in whole South India and whole North-East and
East part of India. In BWA auction, Aircel wins Tamil Nadu,A.P.,West
Bengal,Bihar,Assam,Orissa, North-East,Jammu & Kashmir. On outcome
of auction Aircel emerged as 2nd largest winner.
 BIBLIOGRAPHY

Books

Research Methodology – C. R. Kothari

Contents
[hide]
• 1 3G & BWA

• 2 Aircel Business
Solutions
• 3 Sponsorships

• 4 Share holders

• 5 Social Presence

• 6 Awards & Recognition

 • 7 Competitors
• 8 References
• 9 External links
[edit]Aircel Business Solutions

Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000 certified company. ABS is a registered member
of WiMAX forum – both in the Indian and International Chapters. ABS’ product range includes enterprise
solutions such as Multiprotocol Label Switching Virtual Private Networks (MPLS VPNs), Voice over Internet
Protocol (VoIP) and Managed Video Services on wireless platform including WiMAX.

[edit]Sponsorships

Aircel is one of the sponsors of the Indian Premier League Cricket Team Chennai Super Kings, which is
captained by Mahendra Singh Dhoni. It is also the major sponsors for Chennai Open (the only ATP tennis
tournament in India), and Professional Golf Tour of India.

[edit]Share holders

Maxis, Aircel's majority stake holder at that time, raised RM11.2 billions (USD 3.36 billions)for its
shareholders(UTSB), making it the largest IPO in Malaysia and Southeast Asia,Tamil Nadu

[edit]Social Presence

Aircel placed an actual dinghy lifeboat to a downtown billboard. A rope with a sign reading, “In case of
emergency, cut rope”, held up the branded raft. July 15, 2009 the monsoon arrived with flooded streets and so
did Aircel customer service. The dinghy was cut down and pedestrians were safely transported. What Aircel
calls “Corporate Social Responsibility – A Solution”. The company was able to generate positive publicity and
show consumers that they care.

Beautification of Anna Flyover has been taken up Aircel for a period of three years, the contract has been
awarded by TNRIDC and executed by Chennai based outdoor advertising agency [Abra Media
Networks http://www.abramedia.in/]. This project boasts of first of its kind lighting solution for the entire stretch
of the bridge and many other landscapes to enhance the look of the whole bridge. As far as the utility is
concerned, they are building a dedicated toilet for the police guarding the Anna Flyover and the US Embassy.
Once this flyover is beautified, Aircel plans to maintain it for 3 years. Aircel tied up with Tamil Nadu Public
Works Department for beautification and maintaining of Gandhi Mandpam,Guindy in opposite of Anna
University

[edit]Awards & Recognition

Aircel has won many awards for its services. Aircel was honored at the World Brand Congress 2009 with three
awards, Brand Leadership in Telecom, Marketing Campaign & Marketing Professional of the Year. Aircel was
honored by CMAI INFOCOM National Telecom Award 2009 for, ‘Excellence in Marketing of New Telecom
Service’. Aircel had been selected as the best regional operator in 2008 by Tele.net. Aircel was rated as the top
mid-size utility company in Business World’s ‘List of Best Mid-Size Companies’ in 2007. Aircel got the highest
rating for overall customer satisfaction and network quality in 2006 by Voice and Data.

Aircel is famous for innovative Pocket Internet cards for Free GPRS service for 1day/3days/7days/30days.
Aircel become first to introduce Online service to subscribe and manage Dialer tunes. It is first in country to
introduce SMS bank/Phone Book/Reminder/Talking SMS

[edit]Competitors

Aircel is the fifth largest carrier in India. Its competitors are (in order of customer totals):

 Bharti Airtel

 Reliance Communications

 Vodafone Essar

 Idea Cellular

 Bharat Sanchar Nigam Limited

 Tata Teleservices

 Uninor

 MTS India
[edit]References

1. ^ The Star - Business - Maxis owns 74% of Aircel

[edit]External links
 Aircel website

 Aircel Subscriber Base and ranking, as on Oct 31, 2009

 Aircel bags CMAI Infocom National Telecom Award 2009 for Excellence in
Marekting of new telecom services

 Aircel was honored at the World Brand Congress 2009 with three awards,
Brand Leadership in Telecom, Marketing Campaign & Marketing Professional
of the Year
  Maxis, Aircel's majority stake holder, raised RM11.2 billion for its
shareholders, making it the largest IPO in Malaysia and Southeast Asia

 Aircel Boat

 [1]
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Telecommunication companies in India

Categories: Telecommunications companies of India | Mobile phone companies of India | Companies based in
Gurgaon

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