Lesson 14 EDITED - Social Learning

Republic of the Philippines
CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE

Impig, Sipocot, Camarines Sur 4408
www.cbsua.edu.ph
COLLEGE OF EDUCATION
Lesson 14: Social Learning Theory (Albert Bandura)

Introduction
Social learning theories emphasize the importance of the social context and posit that individuals can learn by
observing others’ actions and whether these individuals are positively or negatively reinforced when exhibiting aggressive
behaviors. Social learning theories suggest that children learn to exhibit aggressive behaviors because they observe others
acting aggressively and can see how these behaviors are reinforced over time (Bandura, 1973).
Pre-competency questions
Do you think we can we unlearn aggressive behaviors?
Learning Resources
•Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W.H. Freeman.
https://www.sciencedirect.com/topics/psychology/social-learning-theory
Stephen S. Leff, ... Jill C. Posner, in Developmental-Behavioral Pediatrics (Fourth Edition), 2009
https://www.youtube.com/watch?v=eqNaLerMNOE
Explore
Who is the most influential person in your life? why? How does this person influence you?
Social Learning Theory (Albert Bandura)

Human beings have the ability to learn in a number of ways. In the field of psychology, many different theories have been
developed that have focused on learning and how learning can allow a person to develop new skills and behaviors. A
psychologist named Albert Bandura developed one of the most widely accepted theories, called Bandura's social learning
theory.
In the early 1960s, Albert Bandura conducted a famous experiment called the Bobo doll experiment. In the experiment, he
had children observe a video of an adult aggressively playing with toys, including a Bobo doll. A Bobo doll is basically a large
blow-up doll that looks like a clown. The adult hit the Bobo doll, knocked it down and even jumped on it while yelling words
like 'pow!' and 'kick him!' The children were then allowed to play with a variety of toys, including the Bobo doll, and results
indicated that more than half of the children modeled the adult and engaged in the same aggressive behaviors with the Bobo
doll. This modeling was called Bandura's social learning theory.
The social learning theory of Bandura emphasizes the importance of observing and modeling the behaviors, attitudes, and
emotional reactions of others. Bandura (1977) states: “Learning would be exceedingly laborious, not to mention hazardous,
if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior
is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed,
and on later occasions this coded information serves as a guide for action.” (p22). Social learning theory explains human
behavior in terms of continuous reciprocal interaction between cognitive, behavioral, an environmental influences.
1|CALLP-L14-rba
www.cbsua.edu.ph
The component processes underlying observational learning are:
(1) Attention, including modeled events (distinctiveness, affective valence, complexity, prevalence, functional value) and
observer characteristics (sensory capacities, arousal level, perceptual set, past reinforcement),
(2) Retention, including symbolic coding, cognitive organization, symbolic rehearsal, motor rehearsal),
(3) Motor Reproduction, including physical capabilities, self-observation of reproduction, accuracy of feedback, and
(4) Motivation, including external, vicarious and self-reinforcement.
Because it encompasses attention, memory and motivation, social learning theory spans both cognitive and behavioral
frameworks. Bandura’s theory improves upon the strictly behavioral interpretation of modeling provided by Miller & Dollard
(1941). Bandura’s work is related to the theories of Vygotsky which also emphasize the central role of social learning.
Principles
1. The highest level of observational learning is achieved by first organizing and rehearsing the modeled behavior
symbolically and then enacting it overtly.
2. Coding modeled behavior into words, labels or images results in better retention than simply observing.
3. Individuals are more likely to adopt a modeled behavior if it results in outcomes they value.
4. Individuals are more likely to adopt a modeled behavior if the model is similar to the observer and has admired
status and the behavior has functional value.
2|CALLP-L14-rba
www.cbsua.edu.ph
Discussion Board
Who is you Favorite commercial endorser ?
What TV ads or Commercial is you favorite?
Does your favorite endorser influence you in some way?
How does the ads influences you? Explain briefly.
Post Competency Questions
How can we help unlearn aggressive behaviour? Or at least prevent a child from acquiring it?
Quiz
1. According to Bandura Social Learning Theory, people learn from one another through this behaviours,
except for one which is..
a. imitation
b. Modelling
c. Observation
d. Reinforcing
2. Below are 4 steps in observational learning. Choose the correct order for the steps involved.
i. attention
ii. reproduction
iii. retention
iv. motivation
a. ii, iii, iv and i

b. i, iii, ii and iv
c. iv, i, iii and ii
d. i, ii, iii and iv
3. What is the name of the experiment conducted by Bandura to study children's behaviour?
a. Bobo Doll Experiment
b. Dodo Doll Experiment
c. Dolly Doll Experiment
d. Voodoo Doll Experiment
4. Which of these 3 basic models of observational learning is NOT true?

a. A live model
b. A verbal instructional model
c. A symbolic model
d. A behavioural model
5. According to Bandura, how many basic models of observational learning are there?
a. 2
b. 3
c. 4
d. 5
Short answer: Please provide a short essay/answer on one of the principles on Social Learning of
3|CALLP-L14-rba
www.cbsua.edu.ph
bandura. “Individuals are more likely to adopt a modeled behavior if it results in outcomes they value.”
4|CALLP-L14-rba

Lesson 14 EDITED - Social Learning

Uploaded by

Copyright:

Available Formats

Lesson 14 EDITED - Social Learning

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Lesson 14 EDITED - Social Learning

Uploaded by

Copyright:

Available Formats

Republic of the Philippines

CENTRAL BICOL STATE UNIVERSITY OF AGRICULTURE

Lesson 14: Social Learning Theory (Albert Bandura)

Social Learning Theory (Albert Bandura)

The component processes underlying observational learning are:

(4) Motivation, including external, vicarious and self-reinforcement.

a. ii, iii, iv and i

4. Which of these 3 basic models of observational learning is NOT true?

You might also like