How To Pitch A Perfect Presentation: Emily Green @emilynaglegreen

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presents

How to Pitch a
Perfect Presentation
EMILY GREEN
@emilynaglegreen
Emily Green
Emily Green is a long-time
technology sector executive and
thought leader. Currently she's the
CEO and Chief Lunch Lady of Smart
Lunches, a rapidly growing startup
bringing fresh nutritious meals to
children away from home with an
award-winning online ordering and
delivery platform. She is a past
Chairman of MITX, the nation's
largest Internet advocacy association,
and currently serves as a member of
the Executive Committee of the
Board of the Mass Technology
Collaborative, and as a Director on
the Board of Casella Waste Systems. 
Pitch
perfect
How to give a great speech
Emily Green
Smart Lunches, Inc.
Who are you?
First name
!

Company, if you want


!

Best or worst moment 


pitching something to someone


Great speakers
aren’t born –
they’re made
Agenda
1. What is a great pitch?
2. Preparing the pitch
3. Preparing yourself
What’s a pitch?
Founder presenting to an investor

Salesperson selling to a prospect

Manager asking for resources

Team members reporting updates


What’s a great pitch?
Memorable.

“Wow, that was awesome!”

Impactful.

“We decided to go with her plan.”

“That changed our view completely.”

A speech needs both results to be great.


Preparing the pitch
1. Start with a clear goal

2. Know your audience

3. Define a time budget

4. Use a simple structure

5. Guide your listeners


Start with a clear goal
Muddy ambitions produce muddy
presentations

Clear goals begin with a sharp verb

Persuade …

Inspire …

Frighten …

Teach …

The verb shapes content and delivery


Know your audience
ü Size, age, origin and
status determines how
formal you should be


ü Awareness of topic
determines depth


ü Attitude guides how


much proof is needed
Define a time budget
What’s right for this
opportunity?

Let it shape length

Too long is never OK


“Aim to stop talking


before they stop
listening.”
Use a simple structure
Theme (say what you’re going to say)

If your listeners remember one thing...

Agenda (what you’re going to say)

Just the 2, 3, or 4 points you need!

Summary (say what you said)


Let’s try it

Plan a simple structure to sell


me on using Acme widgets to
catch roadrunners
Buy Acme Widgets!
Theme
Acme Widgets are the only way to
capture roadrunners
Agenda
1. You have problems catching
roadrunners
2. Acme Widgets deliver unique
solutions
3. Coyotes have won with Acme
4. Next steps for Wile E. and Acme
Summary
• Roadrunners are hard to catch
• Acme Widgets work
• Enjoy your tasty roadrunner!
A few words about your words
Bullets, not buckshot

It’s about them, not

you

Speak Anglo-Saxon

Don’t be a weasel
Improve these phrases
“Could potentially “Will go down -- a lot”
decrease substantially” !

! !

“Contemplate addition “Spend more”


of incremental !

investment” !

! !

“We have arrived at “Go time!”


critical juncture”
If you use slides...
Keep them simple

Say what they say!

Build, build, build

Balance text and graphics

Don’t go all Disney


Prove it!
Season with care

Examples win

Know what data says

Source it

Strip it back

Preview and build


Our behaviors are changing fast
Do you ever use your smartphone 

70%
to compare prices or find reviews while shopping?
65%
57%
Percent of respondents

53%

43%
Eight-point rise
35% in 4 months
35%

18%

0%
Yes No

Source: Yankee Group Anywhere Consumer survey 2011, waves 2 (February) and 5 (May)
Guide your listeners
Attention wanders
constantly

Tell them where


they are regularly

Repeat your theme


Great speakers
aren’t born –
they’re made
Agenda
1. What is a great pitch?
2. Preparing the pitch
3. Preparing yourself
Preparing yourself
1. Plan your style

2. Practice the pitch

3. Optimize your environment

4. Manage your nerves

5. Polish to eliminate distractions


Plan your style
Speeches aren’t one-

size-fits-all occasions

Remember your verb

Consider style,

posture, expressions

Imagery helps
Practice the speech
Talk it out alone -- 

watch the time

Get feedback

REVISE ruthlessly!

DON’T memorize it all – 



just the phrases that matter
Optimize your environment
Test… and have a backup

Have room to move

Don’t let the room go dark

Don’t let your clothing


distract

Limit clutter around you

Delay the handouts!


Manage your nerves
ü Welcome the
symptoms

ü Memorize your first


sentence

ü Breathe s-l-o-w-l-y
and very deeply

ü Collect survival stories


What’s the thing
you fear most?
Polishing pays off
Volume and tempo make the biggest difference after
thoughtful content
Critique other speeches
Knock out habits that distract your listeners
Repetitive words or phrases
Fussing with hair and clothing
Pacing
Avoid. these. mistakes.
Too many ideas Too little thought
Too much preamble Too little structure
Too much text
Too little rehearsal
Too much multimedia
... too little impact
Too much apologizing
Too much fussing
Too much time
Summary
Plan
Practice
Polish
!

… repeat!
THANK YOU
Emily Green
Smart Lunches, Inc.
[email protected]
Course Title  

Course Title
INSTRUCTOR NAME

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