Feasability Study-Rv01
Feasability Study-Rv01
Feasability Study-Rv01
FEASIBILITY STUDY
Aices Salvador
APS Business Solutions
Table of Contents
Introduction......................................................................................................................3
The Company......................................................................................................................... 3
Business Objectives.............................................................................................................. 4
Value Proposition.................................................................................................................. 4
Reasons to Invest in the Industry..................................................................................5
Reasons to Invest in Bahadi Company for Trading.....................................................5
Core Competencies.........................................................................................................6
Project Description.........................................................................................................7
Project Pistachio....................................................................................................................7
Project Cashew...................................................................................................................... 8
Project Coffee........................................................................................................................ 9
Plant Location (Ethiopia, Addis Baba)........................................................................10
Market Feasibility..........................................................................................................11
Global Market Overview......................................................................................................11
Pistachio........................................................................................................................................... 11
Cashew............................................................................................................................................. 12
Pricing............................................................................................................................................... 15
Customer/Target Market Profile..........................................................................................16
Marketing and Sales Channels...........................................................................................16
Pistachio........................................................................................................................................... 16
Cashew............................................................................................................................................. 17
Coffee............................................................................................................................................... 17
Technical Feasibility.....................................................................................................19
Financial/Economic Feasibility....................................................................................20
Manpower Plan.................................................................................................................... 20
Capital Investment............................................................................................................... 21
Operating Expenses Assumptions.....................................................................................22
Sales Estimate..................................................................................................................... 22
Pistachio: Financial Projections......................................................................................................... 22
Sales Market......................................................................................................................... 23
Pistachio: Product Category Breakdown........................................................................................... 23
Projected Profit and Loss Statement.................................................................................24
Pistachio........................................................................................................................................... 24
Key Risks Identification and Mitigation......................................................................25
Investment Highlights...................................................................................................26
Pistachio............................................................................................................................... 26
Cashew................................................................................................................................. 26
Coffee................................................................................................................................... 26
References.....................................................................................................................26
Introduction
This feasibility study aims to determine the viability of having a processing plant
in Ethiopia, specifically one that is strategically located in Addis Ababa, the capital and
largest city in Ethiopia. The processing plant will focus on three (3) major projects
namely: Project Pistachio, Project Cashew, and Project Coffee, all of which will be
integrated into one processing plant to be handled and managed by Bahadi Company
for Trading.
This paper evaluates the three (3) projects’ potential for success, taking into
consideration the projects’ market feasibility, technical feasibility, feasibility, financial
and economic feasibility. For market feasibility, the current industry trends, the market
potential, the competition, and marketing and sales channels shall be analyzed. With
technical feasibility, the details on how the company will deliver the goods, including
transportation, business location, equipment needed, materials and labor shall be taken
into consideration. As for financial and economic feasibility, a projection of the amount
of funding or startup capital needed, the sources of capital the business can and will
use, the return on investment, sales estimate, and the potential percentage growth of
revenue will be looked into.
The Company
Bahadi Company for Trading is a
limited liability company owned by
Saeed Bahadi. Since 1957, the
company has been in operation
involving the business of exporting,
importing, and manual roasting of coffee
and nuts.
Value Proposition
Hig
h
Lower Defect Ratio, Large sizes will be
Qu
available.
alit
y Right size and grade.
Pro
duc
t Experience since 1957
Know-How
Project Pistachio
Product Sourcing
The crop harvest occurs once a
year in the months of August and
September;
The Annual Crop Volume targeted
is 3,600 MT to be shipped over 12
months period;
The Product Sourcing Process will
have to be initiated in coordination
with the Pistachio Association by
March every year (includes Farm
Inspection, Price Negotiations,
Annual Volume Commitments,
Agreement on Payment Terms and
Contract Sign-Off).
Outsourced from Iran and USA at
least 50% if Iran can handle the
needed quantities.
Project Cashew
For this project, Bahadi Company for Trading plans to enter into long-term contracts
with cashew farmers for continuous supply and maintain competitive pricing for bulk
and packed orders.
Use cashew processing equipment with higher production and processing capacity.
Produce high quality cashew nuts and maintain international standards in producing
and processing the same.
Keep a minimum output capacity of 5,000 MT per year with consistent quality and
supply to export processed cashew.
Maintain at least 30% profit margin after a year of operation.
Product Sourcing
Harvest of mature cashew
fruits takes place between
February or early March up
till April.
Initial processing capacity
of 5,000 tonnes. Expected
to reach its full capacity of
20,000 tonnes in 5 years.
Partner with African
Cashew Alliance and the
others to get strong
connection with
international cashew
industry stakeholders.
Outsourced raw materials
from African Countries.
Project Coffee
Plant Location (Ethiopia, Addis Baba)
Currently, Ethiopia was named among the top 10 fastest growing economies in
the world.1 According to the World Bank, Ethiopia’s “strong and broad-based growth
over the past decade” has lifted its GDP to an impressive average of 10% per year. In
fact, last year, Ethiopia attracted $1.2 billion in foreign direct investments, and this year
it expects a record $1.5 billion, according to the Financial Times, a UK business daily. 2
The processing plant will be strategically located in Ethiopia, Addis Ababa with a
total area size of 20,000 sq. meters. The said processing plant will be divided into three
(3) facilities covering the three (3) major projects of Bahadi Company: pistachio,
cashew, and coffee. For each facility, there will have a clean, standardized, and
designated area with customized processing equipment for each project. There will
likewise be an assigned management team and trained staffs who will oversee,
manage, and ensure smooth processing operations that meet targeted quality and
quantity goals. Below shows the basic procedure for processing the nuts:
1
https://www.un.org/africarenewal/magazine/august-2015/ethiopia’s-development-mostly-people-driven
2
https://www.un.org/africarenewal/magazine/august-2015/changing-face-ethiopia
Market Feasibility
Pistachio
SUPPLY OVERVIEW
Ira n
US
The global cashew market was valued at up to $7.8 billion last year and is
projected to grow by 15% this year. African countries produce about 45% or 1.2 million
tonnes of global cashew nuts annually. However, only 10% of this is processed locally.
Moreover, the development of a larger middle class with higher purchasing power
stimulates the growth of cashew consumption in Middle East, North Africa, Russia and
Eastern European countries.3
Global Consumption
The global cashew consumption attained 561,000 tons kernel equivalent in 2012
and neared 675,350 tons in 2013, according to estimations of the International Cashew
Council and the Foretell Business Solutions Pvt Ltd.
As for the European market for cashew nuts, the same is expected to grow
steadily. This growth is likely to be driven by changes in consumption patterns of
European consumers including rising demand for vegetable sources of protein to
replace meat. Central and Eastern European countries are increasing imports of
cashew nuts faster than Western Europe. Within Europe, the countries with the highest
annual import growth in quantity of cashew nuts in the last five years were Poland
(40%), Slovenia (39%), Croatia (37%) and Lithuania. European imports of cashew nuts
into Europe increased annually by an average rate of 17% in value in the last five years
and reached €1.3 billion.
3
http://www.intracen.org/uploadedFiles/intracenorg/Blogs/Cashew_Nuts_-_Main/Cashew%20quarterly
%20bulletin%20Q2%20Final.pdf
Looking at the percentages, the assessment for world cashew consumption was
31% in India, 23% in USA, 17% in the EU, 8% in China, 2.5% in Australia and the
remaining 16% elsewhere.
Global production of cashew nuts in the 2016/17 season reached 754,700 metric
tonnes, an increase of 30 thousand tonnes (4%) from the previous season. The main
producing cashew country in 2016/17 was Côte d’Ivoire with 167,000 metric tons of
cashew kernels (22%), followed by India with 160,000 MT (21%) and Vietnam with
96,000 MT (13%). West African countries (Benin, Côte d’Ivoire and Ghana) produced
15% below the previous season, although for the next season an increase of 15–30% is
expected compared to the current season. The estimated crop for Vietnam and India is
expected to be higher than in the previous season.
4
https://www.nutfruit.org/files/tech/1524481168_INC_Statistical_Yearbook_2017-2018.pdf
Import/Export Opportunities
Pricing
The latest global average price is at $1.43USD per kg with a price volatility of
+13.23%. International prices for cashews have dropped by nearly half since March
after consumers in the United States and Saudi Arabia objected to high prices. Price
elasticity of demand for cashew is high. Increases in kernel prices are passed on to
consumers, who can shift rather easily to other types of edible nuts. Cashew nuts
belong to the more premium segment of nut snacks and reach much higher prices than,
for instance, peanuts.
Pistachio
Europe Export
Roasters 1,400 MT
Europe Export
Roasters 2,500 MT
Coffee
Participate in B2B Exhibitions - Enhance Brand & Quality Assurance
Gulf Foods
Anuga (Germany)
SIAL (Paris)
SIAL (China)
Technical Feasibility
Financial/Economic Feasibility
Manpower Plan
Pistachio
Pistachio
Sales Estimate
Pistachio
Sales Market
Pistachio
Cashew
Pistachio
Description Amount ($)
Product Cost / MT 8,400
Annual Production (MT) 4,800
Revenue ($) 44,328,000
Cost of Goods Sold ($) 40,320,000
Gross Profit ($) 4,008,000
Gross Profit Margin 9%
Staff Salary Expenses ($) 826,584
Land Rent & Running Exp. ($) 1,279,200
Depreciation Expenses ($) 95,250
Total Operating Expenses ($) 2,201,034
Net Profit ($) 1,806,966
Payback Period ~ 1 Months
Pistachio
Cashew
Investment Highlights
Pistachio
Cashew
Coffee
Working Capital
Pistachio $102,500 $1,230,000
Cashew $100,000 $1,200,000
Coffee
TOTAL $53,982,721
References