Chapter III

Chapter III
RESEARCH DESIGN
This part of the research paper discusses the data gathering as well as the methods
used to conduct the study. It is composed of research method, research locale, nature of
the subject and respondents, data and its sources, research instrument and the procedure.
Research Method
The specific design or approach that this study utilized in gathering information are
surveys and interviews. Surveys will be conducted in order to collect and provide
sufficient data as it can reach a larger population. Meanwhile, interviews among students
involved in their family business will be done to support the data collected from the
results of the survey with the purpose of determining the perception of Grade 12 ABM
Students of University of the East- Caloocan on Business Dynasty S.Y. 2018-2019.
Research Locale
The Researchers conducted the study entitled: "The Perception of Grade 12 ABM
Students of University of the East- Caloocan on Business Dynasty S.Y. 2018-2019" at the
University of the East - Caloocan campus particularly focused on the Elementary and
High School Department- Senior High School Level. In participation of: Grade 12 ABM
students at the College of Engineering Building. The institution is located at 105 Samson
Road, Caloocan City, Philippines Below is the location map of University of the East –
Caloocan.
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Nature of the Subject and Respondents
The researchers randomly selected 100 students to participate in their study entitled
"The Perception of Grade 12 ABM Students of University of the East- Caloocan on
Business Dynasty S.Y. 2018-2019". The respondents must be 16-19 years old, Filipino
citizen, male or female that are students who belong to Grade 12 ABM strand in
University of the East – Caloocan 105 Samson Road, Caloocan City, Philippines. Aside
from that, the 10 respondents selected by the researchers who will participate in the
interview must have family business.

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Data and their Sources
The researchers used primary and secondary data for the research study. For primary
sources, the researchers conducted a face-to-face interview to the respondents who have a
family business. Through conducting an interview, the researchers found out the insights
and opinions of those respondents regarding the business dynasty. In addition, survey
questionnaires were also distributed directly to the Grade 12 ABM students of the
University of the East-Caloocan that will also serve as a primary data. For secondary
sources, the researchers gathered some related literature and studies, both from foreign
and local source that guides the researchers in conducting the whole research. Both
primary and secondary data are helpful for the researchers to arrive at accurate and
specific results.
Research Instruments
A researcher-made was used to gather the data needed for the study. The researcher
used a content validated questionnaire and a face-to-face interview as research
instrument. The draft was drawn out based on the researchers’ readings, previous studies,
professional literature, published and unpublished thesis relevant to the study. The
questionnaire is a Likert type scale and its first part consist of questions about the profile
of the students. This include the name, age, gender and their strand. The last part includes
all the necessary information we needed to know to support our research.
After conducting a survey questionnaire, the researcher chose 10 people who has
family business to participate in a face-to-face interview and ask them the same question
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the researcher have in the survey questionnaire. Their answer provide a more reliable and
proven answer since their perception is more important because they have the experience
and knowledge regarding family business.
The survey questionnaire was distributed to 10 people in different section and the
researcher chose one participant for each section to take part in a face-to-face interview.
A total of 15 question were made by the researcher to get a sufficient data needed for the
study. In addition, the questionnaire form and the interview question was validated by a
consultant/professor before it laid on to the study.
Procedure
Data Gathering
The researchers formulated survey questionnaires to accumulate information
required for the research study. The questionnaire is based on the review of related
studies which are gathered by the researchers. They also conducted a face-to-face
interview with some respondents whose family is in business. A sum of 100 respondents
from the strand of Accountancy, Business and Management of University of the East
Caloocan were overviewed. The response and the information gathered are counted and
totalled for the researchers to effectively assess the consequence of the overview and to
have the interpretation of the gathered data.
Data Analysis
The researchers used the analysis of variance or ANOVA to analyze the data
gathered from the questionnaires which is a way to test the differences between two or
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more means. With this, the researchers will be able to determine the effects of business
dynasty in the business progress as well as to know whether a business dynasty is
desirable or not. To present the data, percentages were used to show the data’s
differences and significance. After the data are analyzed, the effects of business dynasty
in the business organization perceived by students are determined.
Slovin’s formula
The participants for this research are one hundred (100) grade 12 students of the
University of the East Caloocan Batch of 2018-2019 under ABM strand which are
selected through simple random sampling. Each student in the population are given an
equal chance to be selected and the researchers used sample sizes for them to represent
the whole group. By using the Slovin’s formula n= N/1+Ne2, the researchers got the
sample size.
N
n=
1+Ne 2
Whereas: N = population
n = sample size
e = margin of error
Statistical Treatment
Likert scale was used by the researchers to assess the effects of business dynasty to
the business progress perceived by the students wherein the scale has four levels: SA-
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Strongly Agree, A- Agree, D- Disagree, and SD- Strongly Disagree. ANOVA was also
used to measure the significant differences of each group of means and to get the mean,
the researchers used the weighted mean formula:
Weighted mean:
Fx
X=
N
Whereas: X = weighted mean
F = frequency
x = weight of each item
N = number of cases
And by using Percentages, the researchers are able to analyze and present the data
clearly.
Percentages:
F
%= ×100
N
Whereas: % = Percentage
F = frequency
N = number of cases
100 = constant value

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Chapter III

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Chapter III

Students of University of the East- Caloocan on Business Dynasty S.Y. 2018-2019.

Nature of the Subject and Respondents

"The Perception of Grade 12 ABM Students of University of the East- Caloocan on

interview must have family business.

Data and their Sources

used a content validated questionnaire and a face-to-face interview as research

all the necessary information we needed to know to support our research.

and knowledge regarding family business.

consultant/professor before it laid on to the study.

The researchers formulated survey questionnaires to accumulate information

have the interpretation of the gathered data.

dynasty in the business progress as well as to know whether a business dynasty is

in the business organization perceived by students are determined.

the researchers used the weighted mean formula:

Whereas: X = weighted mean

x = weight of each item

100 = constant value

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