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    Executive Summary Swiggy

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    Shahzad Saif
    Swiggy is a food ordering and delivery company based in Bangalore, India. It connects customers with restaurants and uses its own fleet of delivery personnel to pick up and deliver orders. Swiggy has become the dominant player in the Indian food delivery market, beating competitors like Zomato and Foodpanda. It strengthened its service offerings through acquisitions like 48East. Swiggy generates most of its revenue from commissions collected from restaurants for generating leads and providing delivery services.

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    Executive Summary Swiggy

    Uploaded by

    Shahzad Saif
    3K views2 pages
    Swiggy is a food ordering and delivery company based in Bangalore, India. It connects customers with restaurants and uses its own fleet of delivery personnel to pick up and deliver orders. Swiggy has become the dominant player in the Indian food delivery market, beating competitors like Zomato and Foodpanda. It strengthened its service offerings through acquisitions like 48East. Swiggy generates most of its revenue from commissions collected from restaurants for generating leads and providing delivery services.

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    EXECUTIVE SUMMARY SWIGGY

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    Swiggy is a food ordering and delivery company based in Bangalore, India. It connects customers with restaurants and uses its own fleet of delivery personnel to pick up and deliver orders. Swiggy has become the dominant player in the Indian food delivery market, beating competitors like Zomato and Foodpanda. It strengthened its service offerings through acquisitions like 48East. Swiggy generates most of its revenue from commissions collected from restaurants for generating leads and providing delivery services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views2 pages

    Executive Summary Swiggy

    Uploaded by

    Shahzad Saif
    Swiggy is a food ordering and delivery company based in Bangalore, India. It connects customers with restaurants and uses its own fleet of delivery personnel to pick up and deliver orders. Swiggy has become the dominant player in the Indian food delivery market, beating competitors like Zomato and Foodpanda. It strengthened its service offerings through acquisitions like 48East. Swiggy generates most of its revenue from commissions collected from restaurants for generating leads and providing delivery services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    EXECUTIVE SUMMARY

    Swiggy is food ordering and delivering company based in Bangalore. It provides a


    single window for ordering from a wide range of restaurants and have their own
    exclusive fleet of delivery personnel pick up orders from restaurants and deliver it
    to customers.It is a complete food ordering and delivery solution that connects
    neighbourhood restaurants with urban foodies.

    Swiggy is literally the only consumer internet startup from the 2014-2015 hyper-
    funding wave that continues to thrive. That wave was supposed to produce dozens
    of successful companies and a handful of unicorns. Once the dust settled, only
    Swiggy succeeded. Along the way, it has beaten both far older companies, such as
    Zomato and Foodpanda, as well as peers, including Tinyowl, which eventually
    collapsed. Here’s how. Zomato, UberEats and (Ola’s) Foodpanda are credible
    players, but food delivery is not their core business.
    The acquisition of 48East has helped Swiggy to strengthen its service offerings and
    add additional capabilities as well. The deal was done for an undisclosed amount.
    Swiggy also charges a nominal delivery fee from customers on every order below a
    specific value which 200 rupees for most cities.

    The major part of Swiggy’s revenue from the commission it collects from
    restaurants for lead generation and for serving as a delivery
    partner.Governments across the world have expansive regulatory frameworks for
    every aspect of the food industry.As a general trend, the world’s population is only
    getting richer. That means that individuals in the lower, middle, and upper classes
    all have more money to spend on luxuries — including restaurant food.
    Nowadays, scientists know more about the relationship between food and our
    bodies than ever before. There’s a clear relationship between the food we eat and
    our personal health, and consumers are conscious of this.Once again, this isn’t
    necessarily a bad thing, but it means that the food industry will have to make
    changes to keep clients happy. We’re seeing various types of automation more and
    more in the food industry. Perhaps the best example is the use of self-checkout
    screens at fast food venues such as McDonalds, but it’s not the only one!

    Swiggy app has bugs. These are visible only when we spend a good amount of time
    and looking deep into it. When a food item has an option to customise, the food
    item gets selected and added to cart as soon as user clicks on the “Customize”
    link.Fast Delivery : Swiggy is always for its It has always take care of their
    customers by delivering their order in time.Low Awarness of brand name : Swiggy
    needs to re work on their branding. They need to create some more marketing
    strategies to be in market

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