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    B2B Assignment Q3

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    1921 Vishwanath Pakhare
    The document recommends that the company target two customer segments for its door strategy. The first is a behavioral segment of hotels, offices, and houses seeking status through interior design who will purchase high-quality, high-priced doors and also medium-quality doors for non-public areas. The second is a demographic segment whose modern, changing lifestyles suit the flexibility of PVC and FRP doors in design, weight, replaceability, and price advantages over wood or steel doors. Targeting these segments can develop loyal, repeat customers interested in status, design flexibility, and convenience.

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    B2B Assignment Q3

    Uploaded by

    1921 Vishwanath Pakhare
    40 views1 page
    The document recommends that the company target two customer segments for its door strategy. The first is a behavioral segment of hotels, offices, and houses seeking status through interior design who will purchase high-quality, high-priced doors and also medium-quality doors for non-public areas. The second is a demographic segment whose modern, changing lifestyles suit the flexibility of PVC and FRP doors in design, weight, replaceability, and price advantages over wood or steel doors. Targeting these segments can develop loyal, repeat customers interested in status, design flexibility, and convenience.

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    The document recommends that the company target two customer segments for its door strategy. The first is a behavioral segment of hotels, offices, and houses seeking status through interior design who will purchase high-quality, high-priced doors and also medium-quality doors for non-public areas. The second is a demographic segment whose modern, changing lifestyles suit the flexibility of PVC and FRP doors in design, weight, replaceability, and price advantages over wood or steel doors. Targeting these segments can develop loyal, repeat customers interested in status, design flexibility, and convenience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views1 page

    B2B Assignment Q3

    Uploaded by

    1921 Vishwanath Pakhare
    The document recommends that the company target two customer segments for its door strategy. The first is a behavioral segment of hotels, offices, and houses seeking status through interior design who will purchase high-quality, high-priced doors and also medium-quality doors for non-public areas. The second is a demographic segment whose modern, changing lifestyles suit the flexibility of PVC and FRP doors in design, weight, replaceability, and price advantages over wood or steel doors. Targeting these segments can develop loyal, repeat customers interested in status, design flexibility, and convenience.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    The company would be suggested to target following segments in its

    strategy
    i. Behavioral segment: In this segment, company should target upon
    those Hotels, Offices & Houses who maintains their Status by the
    designs and interiors.
    Why this target strategy?
    • These targets will spend more on interiors to build a good status.
    • Company can perform marketing for its High Quality, High Price
    doors to this targets so that they can be your loyal customers by
    providing them good services
    • If these targets are more impressed by your quality and service, they
    will also purchase medium quality medium priced doors in their non-
    visible areas of the building
    • Offices might purchase medium as well as low quality doors for non-
    security areas where their department offices divide
    • For houses, families may use low quality doors for bathrooms

    ii. Demographic Segmentation: In this segment, company should target


    upon those users whose lifestyle is modern and different.
    These targets look for changes after a certain amount of period
    in their interiors. PVC and FRP doors are easily replaceable, can be
    modified easily and can be designed according to the user’s choice
    Why this target strategy?
    • As our doors are flexible in design and light weighted and easily
    replaceable with low prices than wooden and steel doors. It is perfect
    for the people who changes their lifestyles according to their choice
    • Company should be able to provide such services and should offer
    such customers a convenient plan so that they convert to your loyal
    customers

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