THE Future

of finance
And the theory that underpins it

3 Why are financial markets so Adair Turner

Andrew Haldane
inefficient and exploitative – and a Paul Woolley
suggested remedy Sushil Wadhwani
Charles Goodhart
Andrew Smithers
Andrew Large
John Kay
Martin Wolf
Peter Boone
Simon Johnson
Richard Layard

futureoffinance.org.uk
Copyright © by the Authors. All Rights Reserved. 2010.

Adair Turner and others (2010), The Future of Finance: The LSE Report,
London School of Economics and Political Science.

Cover Design: LSE Design Unit

For further information, contact Harriet Ogborn

Email: [email protected]
Tel: 020 7955 7048
 Chapter 3
Why are financial markets so inefficient and
exploitative – and a suggested remedy
Paul Woolley1

The chapter offers a new understanding of how financial markets work. The key
departure from conventional theory is to recognise that investors do not invest directly in
securities but through agents such as fund managers. Agents have better information and
different objectives than their customers (principals) and this asymmetry is shown as the
source of inefficiency - mispricing, bubbles and crashes. A separate outcome is that
agents are in a position to capture for themselves the bulk of the returns from financial
innovations. Principal/agent problems do a good job of explaining how the global finance
sector has become so bloated, profitable and prone to crisis. Remedial action involves the
principals changing the way they contract with, and instruct agents. The chapter ends
with a manifesto of policies that pension funds and other large investors can adopt to
mitigate the destructive features of delegation both for their individual benefit and to
promote social welfare in the form of a leaner, more efficient and more stable finance
sector.

Introduction

Much has come to pass in financial markets during the last ten years that has been
at odds with the prevailing academic wisdom of how capital markets work. The decade
opened with the technology stock bubble that caused large-scale misallocation of capital
and was the forerunner of many of the subsequent problems in the global economy. To
forestall recession when the bubble burst, central banks countered with a policy of ultra-
low interest rates that in turn fuelled the surge in debt, asset prices and risk-taking. These
excesses were accompanied by an explosive rise in profits and pay in the banking
industry. A sector with the utilitarian role of facilitating transactions, channelling savings
into real investment and making secondary markets in financial instruments came, by
2007, to account for 40% of aggregate corporate profits in the US and UK, even after
investment banks had paid out salaries and bonuses amounting to 60% of net revenues.
The jamboree came to a juddering halt with the collapse of the mortgaged-backed
securities markets and the ensuing banking crisis with its calamitous repercussions on the
world economy.

1
I wish to thank Bruno Biais (Toulouse School of Economics), Ron Bird (UTS), Jean-Charles
Rochet (University of Zurich) and Dimitri Vayanos (LSE) for their invaluable contributions to the ideas set
out here. All the errors are mine.

121
Chapter 3 – Paul Woolley

Prevailing theory asserts that asset prices are informationally efficient and that
capital markets are self-correcting. It also treats the finance sector as an efficient pass-
through, ignoring the role played by financial intermediaries in both asset pricing and the
macro-economy. The evidence of the past decade has served to discredit the basic tenets
of finance theory. Given that banking and finance are now seen as a source of systemic
instability, the wisdom of ignoring the role of financial intermediaries has been called into
question.

Some economists still cling to the conviction that recent events have simply been
the lively interplay of broadly efficient markets and see no cause to abandon the
prevailing theories. Other commentators, including a number of leading economists, have
proclaimed the death of mainstream finance theory and all that goes with it, especially the
efficient market hypothesis, rational expectations and mathematical modelling. The way
forward, they argue, is to understand finance based on behavioural models on the grounds
that psychological biases and irrational urges better explain the erratic performance of
asset prices and capital markets. The choice seems stark and unsettling, and there is no
doubt that the academic interpretation of finance is at a critical juncture.

This chapter advances an alternative paradigm which seems to do a better job of

explaining reality. Its key departure from mainstream theory is to incorporate delegation
by principals to agents. The principals in this case are the end-investors and customers
who subcontract financial tasks to agents such as banks, fund managers, brokers and other
specialists. Delegation creates an incentive problem insofar as the agents have more and
better information than their principals and because the interests of the two are rarely
aligned. Asymmetric information has been partially explored in corporate finance and
banking but hardly at all in asset pricing which is arguably the central building block in
finance. Incorporating delegation permits the retention of the assumption of rational
expectations which, in turn, makes it possible to keep much of the existing formal
framework of finance. Introducing agents both transforms the analysis and helps explain
many aspects of mispricing and other distortions that have relied until now upon
behavioural assumptions of psychological bias.

Outline of the chapter

The chapter opens by showing how the theory of efficient markets has influenced
the beliefs and actions of market participants, policymakers and regulators. This is
followed by a description of new work showing how asset pricing models based on
delegation can explain momentum and reversal, the main source of mispricing which in
extreme form causes bubbles and crashes. Any new theory should meet the criteria of
relevance, validity and universality. Revising asset pricing theory in this way throws a

122
 Chapter 3 – Paul Woolley

clearer light on a number of well-known but hard-to-explain pricing anomalies. This

alternative paradigm carries important implications for every aspect of finance from
investment practice through to regulation and policy-making.

The second key consequence of asymmetric information is the ability of financial

intermediaries to capture "rents", or excess profits. Rent extraction has become one of the
defining features of finance and goes a long way to explaining the sector's extraordinary
growth in recent years, as well as its fragility and potential for crisis. Mispricing and rent
capture are the two main culprits in what might appropriately be described as
―dysfunctional finance". Each is damaging, but in combination they are devastating. We
show how the two effects interact to cause loss of social utility and exploitation on a scale
that could ultimately threaten capitalism.

Through a better understanding of the dysfunctionalities of finance, it becomes

possible to propose solutions. So far, academics and policy-makers have focused on
improved regulation as a means to prevent future crises. But regulation is a negative
approach based on restrictions, targeted mainly at banks, that bankers will resist and
circumvent. This chapter proposes an alternative, though complementary, approach that
goes to the source of all the trouble in finance. Since bubbles, crashes and rent capture are
caused by principal/agent problems, the solution lies in having the principals change the
way they contract and deal with agents. One group of principals with the power and
incentive to act are the Giant funds. These are the large pension funds, the sovereign
wealth, charitable and endowment funds around the World. They are the principal
custodians of social wealth and they have found their assets and returns badly eroded over
the last decade or so. Revising the way Giant funds instruct agents is a positive approach
in that they have a self-interest in taking such action. If a critical mass of them were to
adopt these measures, social benefits would then accrue in the form of more stable and
less exploitative capital markets.

Efficient markets theory

Forty years have passed since the principles of classical economics were first
applied to finance through the contributions of Eugene Fama (Fama, 1970) and his now
renowned fellow economists. Their hypothesis that capital markets are efficient is
grounded in the belief that competition among profit-seeking market participants will
ensure that asset prices continuously adjust to reflect all publicly available information.
Prices will equate to the consensus of investors' expectations about the discounted value
of future attributable cash flows. The theory seemed to have common sense on its side
since who, it was argued, would pass up the opportunity to profit from exploiting any
misvaluations on offer and by doing so, take the price back to fair value. The randomness
of prices and the apparent inability of professional managers to achieve returns

123
Chapter 3 – Paul Woolley

consistently above those of the benchmark index were taken as validation of the theory.
Over the intervening years, capital market theory and the efficient market hypothesis have
been extended and modified to form an elegant and comprehensive framework for
understanding asset pricing and risk.

A second aspect of competition in financial markets has received more attention

from policy-makers than academics. It is well known that financial intermediaries can
extract rents by exploiting monopoly power through some combination of market share,
collusion and barriers to entry. For example trading in securities has some elements of a
natural monopoly. Trading venues with the largest turnover offer the customer the highest
levels of liquidity and therefore the best chance of dealing, thereby providing a magnet
for business, which the operator of the venue can then exploit through monopolistic
pricing. Competition authorities have been alert to blatant instances of monopoly or price-
fixing in banking as in any other industry. Apart from collusion or market power,
competition has been assumed to work its usual magic and prevent the capture of rents.

Broadly speaking, the finance sector has been viewed as the epitome of competitive
perfection. Its scale, profitability and pay therefore went largely unremarked by
commentators and academics. The logic implied that bankers‘ rewards reflected their
talent and success in offering customers the services they wanted and valued. Theory
implied that vast profits were a sign of a job done vastly well. So nobody enquired
whether society was being well served by the finance sector.

The efficient market hypothesis also beguiled central bankers into believing that
market prices could be trusted and that bubbles either did not exist, were positively
beneficial for growth, or could not be spotted. Intervention was therefore unnecessary.
Regulators, too, have been faithful disciples of the efficient market which explains why
they were content with light touch regulation in the years before the crisis. The pressures
of competition and self-interest were deemed sufficient to keep banks from pursing
strategies that jeopardised their solvency or survival. Regulators were also leaned on by
governments keen to maintain each country's international standing in a global industry.
Another role of supervision is to approve new products. Here again regulators followed
the conventional view that any innovation which enhances liquidity or "completes" a
market by introducing a novel packaging of risk and return is welfare-enhancing and
warrants an immediate seal of approval.

Faith in the efficient market has also underpinned many of the practices of
investment professionals. The use of security indices as benchmarks for both passive and
active investment implies a tacit assumption that indices constitute efficient portfolios.
Risk analysis and diversification strategy are based on mean/variance analysis using
market prices over the recent past even though these prices may have displayed wide
dispersion around fair value. Investors who may have doubted the validity of efficient

124
 Chapter 3 – Paul Woolley

market theory and enjoyed exploiting the price anomalies for years, have nevertheless
been using tools and policies based on the theories they disavow or disparage.

A new paradigm for asset pricing

Once a dominant paradigm is discredited, the search for a replacement becomes

urgent. At stake is the need for a science-based, unified theory of finance that is rigorous
and tractable; one that retains as much as possible of the existing analytical framework
and at the same time, produces credible explanations and predictions. This is no storm in
an academic teacup. The implications for growth, wealth and society could not be greater.

The first step in the search for a new paradigm is to avoid the mistake of jumping
from observing that prices are irrational to believing that investors must also be irrational,
or that it is impossible to construct a valid theory of asset pricing based on rational
behaviour. Finance theory has combined rationality with other assumptions, and it is one
of these other assumptions that has proved unfit for purpose. The crucial flaw has been to
assume that prices are set by the army of private investors, or the "representative
household" as the jargon has it. Households are assumed to invest directly in equities and
bonds and across the spectrum of the derivatives markets. Theory has ignored the real
world complication that investors delegate virtually all their involvement in financial
matters to professional intermediaries - banks, fund managers, brokers - who therefore
dominate the pricing process.

Delegation creates an agency problem. Agents have access to more and better
information than the investors who appoint them, and the interests and objectives of
agents frequently differ from those of their principals. For their part, principals cannot be
certain of the competence or diligence of the agents. Introducing agents brings greater
realism to asset-pricing models and, more importantly, gives a far better understanding of
how capital markets function. Importantly, this is achieved whilst maintaining the
assumption of fully rational behaviour by all participants. Models incorporating agents
have more working parts and therefore a higher level of complexity, but the effort is
richly rewarded by the scope and relevance of the predictions.

The authors of a recent paper (Vayanos and Woolley, 2008) have adopted this
approach and are able to explain features of asset price behaviour that have defied
explanation using the standard "representative household" model. The model explains
momentum, the commonly observed propensity for trending in prices, which in extreme
form produces bubbles and crashes. The existence of momentum has been extensively
documented in empirical studies of securities markets, but has proved difficult to explain,
other than through herding behaviour. The presence of price momentum is incompatible

125
Chapter 3 – Paul Woolley

with the efficient market and has been described as the "premier unexplained anomaly" in
asset pricing (Fama and French, 1993).

Central to the analysis is that investors have imperfect knowledge of the ability of
the fund managers they invest with. They are uncertain whether underperformance
against the benchmark arises from the manager's prudent avoidance of over-priced stocks
or is a sign of incompetence. As shortfalls grow, investors conclude the reason is
incompetence and react by transferring funds to the outperforming managers, thereby
amplifying the price changes that led to the initial underperformance and generating
momentum.

How momentum arises

The technology bubble ten years ago provides a good illustration of this process at
work. Technology stocks received an initial boost from fanciful expectations of future
profits from scientific advance. Meanwhile, funds invested in the unglamorous, "value"
sectors languished, prompting investors to lose confidence in the ability of their
underperforming value managers and to switch funds to the newly successful growth
managers, a response that gave a further boost to growth stocks. The same thing happened
as value managers themselves began switching from value to growth to avoid being fired.

Through this conceptually simple mechanism, the model explains asset pricing in
terms of a battle between fair value and momentum. It shows how rational profit seeking
by agents and the investors who appoint them gives rise to mispricing and volatility. Once
momentum becomes embedded in markets, agents then logically respond by adopting
strategies that are likely to reinforce the trends. Indeed, one of the unusual features of a
momentum strategy is that it is reinforced, rather than exhausted, by widespread adoption
unlike strategies based on convergence to some stable value. Also there are other sources
of momentum such as leverage, portfolio insurance and adherence to guidelines on
tracking error, that augment the initial effect.

Explaining the formation of asset prices in this way seems to provide a clearer
understanding of how and why investors and prices behave as they do. For example, it
throws fresh light on why value stocks outperform growth stocks despite offering
seemingly poorer earnings prospects. The new approach offers a more convincing
interpretation of the way stock prices react to earnings announcements and other news. It
shows how short-term incentives, such as annual performance fees, cause fund managers
to concentrate on high-turnover, trend following strategies that add to the distortions in
markets, which are then profitably exploited by long-horizon investors. Much of the
recent interest in academic finance has been in identifying limits to arbitrage - the forces

126
 Chapter 3 – Paul Woolley

that prevent mispriced stocks from reverting to fair value. The significance of the model
described here is that it shows how prices become thrown off fair value in the first place.

While the model is set in terms of value and momentum in a single equity market,
the analysis applies equally to individual stocks, national markets, bonds, currencies,
commodities and entire asset classes. Moreover, when the pricing of the primary market
is flawed, it follows that the corresponding derivative market will also be mispriced. All
the options and futures which are priced by reference to the underlying assets will be
subject to the same momentum-based distortions. In short, it will no longer be acceptable
to say that competition delivers the right price or that markets exert their own self-
discipline.

It seems self-evident that the way forward must be to stop treating the finance
sector as a pass-through that has no impact on asset pricing and risk. Incorporating
delegation and agency into financial models is bound to lead to a better understanding of
phenomena that have so far been poorly understood or unaddressed. Because the new
approach maintains the rationality assumption, it is possible to retain much of the
economist's existing toolbox, such as mathematical modelling, utility maximisation and
general equilibrium analysis. The insights, elegance and tractability that these tools
provide will be used to study more complex phenomena with very different economic
assumptions. Hopefully a new general theory of asset pricing will eventually emerge that
should relegate the efficient market hypothesis to the status of a special and limiting case.

Of course, investors may not always behave in a perfectly rational way. But that is
beside the point. The test of any theory is whether it does a better job of explaining and
predicting than any other. Of course, theories do not have to be mutually exclusive and
behavioural finance theories can be helpful in providing supplementary or more detailed
insights.

The impact of the new general theory will extend well beyond explaining asset
prices.

- Policy makers can only regulate the banking and finance sectors effectively if they
have a reasonable idea of how markets work. If regulators believe that capital markets are
efficient, they will adopt light-touch regulation with the results we have seen over the past
couple of years. On the other hand, if they recognise that markets are imperfect they will
regulate accordingly and cause them to become more efficient as a result.

- Macroeconomics has also treated finance as a pass-through and would benefit

from changing the economic emphasis and focussing more on the impact of agency and
incentives in the savings and investment process. Some macroeconomic models take
account of a rudimentary finance sector but more needs to be done in this direction now it
is clear that the finance sector can destabilise the real economy. Until now, disruptions
were expected to flow the other way, from the overall economy to the banks.

127
Chapter 3 – Paul Woolley

- Corporate finance and banking theory have both been developed under the pro-
forma assumption of price efficiency and will now need to accommodate mispricing.
Corporate managers will now have a better understanding of how equity issuance can be
managed to take account of the relative cheapness or dearness of a company's shares. The
same applies to bids and deals.

- The fact and scale of mispricing invalidates much of the existing toolbox of fund
management. Security market indices no longer constitute efficient portfolios and are no
longer seen as appropriate benchmarks for either active or passive investment. Risk
analysis based on past prices and used to assess the riskiness of portfolios and the basis
for diversification, will be seen as flawed. Risk analysis has often failed investors when
they needed it most, but now it will be seen why. The risk that is being measured in these
models is that based on market prices that are driven by flows of funds unrelated to fair
value. The flows that matter are the underlying cash flows relating to the businesses
themselves, for it is on these that a share's value ultimately depend. The distinction
between short-horizon and long-horizon investing also becomes critical and this is
discussed later. For policy-makers, bankers and corporate accountants, the principle of
mark-to-market will be recognised as inappropriate and damagingly pro-cyclical in
impact.

Rent capture by financial intermediaries

A second consequence of delegation is the ability of financial agents to capture

rents. To understand how this comes about one needs no formal economic model. If a
fund manager spots an investment opportunity with a known and certain pay-off, he can
finance it directly from his own or borrowed funds and enjoy the full gain for himself. His
client might like to participate and would be prepared to pay close to the full value of the
gain in fees for the privilege. The client would be in pocket so long as the investment, net
of fees, gave him a return above the riskless rate. Whether he borrows the funds or raises
them from the client, the fund manager captures the bulk of the gain thanks to his superior
knowledge of available opportunities. Of course, formal models must take account of risk
and learning, but the outcome is similar. A recent paper presents a dynamic rational
expectations model showing the evolution of a financial innovation and reveals how
competitive agents are able to extract progressively higher rents to the point where the
agent is capturing the bulk of the gain (Biais, Rochet and Woolley, 2009). The key
assumption is that of information asymmetry.

128
 Chapter 3 – Paul Woolley

A description of the model

First consider the frictionless benchmark case in which principals and agents have
access to the same information. The principals are a set of rational, competitive investors
and the agents are a set of similarly imbued fund managers. A financial innovation is
introduced but there is uncertainty about its viability. As time goes by, investors and
managers learn about this by observing the profits that come from adopting the new
technique. If it generates a stream of high profits, confidence grows that the innovation is
robust. This leads to an increase in the scale of its adoption and therefore the size of the
total compensation going to managers, Because of the symmetry of information, these
gains are competitively determined at normal levels and the innovation flourishes.
Alternatively, profits may deteriorate, market participants come to learn of its fragility
and the innovation withers on the vine. In both cases, while learning generates dynamics,
with symmetric information there is no crisis. This differs from previous analyses of
industry dynamics under symmetric information where the learning model was specified
so that certain observations could trigger crises (see Barbarino and Jovanovic, (2007),
Pastor and Veronesi (2006), Zeira (1987 and 1999).) As discussed below, in the
framework of this model, it is information asymmetries and the corresponding rents
earned by agents which precipitate the crisis.

In practice, innovative sectors are plagued by information asymmetry. It is hard for

the outsider to understand everything the insiders are doing and difficult to monitor their
actions. The implications of the lack of transparency and oversight are explored using
optimal contracting theory. The model assumes that managers have a choice. They can
exert effort to reduce the probability that the project fails even though such effort is
costly. Alternatively they can cut corners and ―shirk‖ - the term used by economists and
familiar to every schoolboy. When agents shirk they fail to evaluate carefully and control
the risks associated with the project. The handling of portfolios of CDO's in the run-up to
the recent crisis illustrates this well. Fund managers could either scrutinise diligently the
quality of the underlying paper or they could shirk by relying on a rating agency
assessment and pass the unopened parcel on to the investor. Securitisation is a potentially
valuable innovation but requires costly effort to implement properly.

The second assumption is that managers have limited liability either in the legal
sense or because the pattern of pay-offs enables them to participate in gains but to suffer
no losses. The inability to punish gives rise to the moral hazard that characterises finance
at every level from individual traders to the banks that employ them (the simple model of
moral hazard used by Biais et al is in line with that of Holmstrom and Tirole (1997).).

The combination of opacity and moral hazard is the nub of the agency problem.
Investors have to pay highly to provide managers sufficient incentive to exert effort and
the greater the moral hazard, the larger are likely to be the rents. The model shows the
probability of shirking is higher when the innovation is strong than when it is weak. After

129
Chapter 3 – Paul Woolley

a period of consistently high profits, managers become increasingly confident that the
innovation is robust. They are tempted to shirk and it becomes correspondingly harder to
induce them to exert continuing effort. As the need for incentives grow, the point is
reached where agents are capturing most of the gains from the innovation.

The analysis does not end there. Investors become frustrated at the rents being
earned by the agents and at their own poor return and withdraw their participation. The
dynamics are such that when confidence in the innovation reaches a critical threshold,
there is a shift from equilibrium effort to equilibrium shirking. The innovation implodes
as managers cease to undertake the necessary risk assessment to maintain the viability of
the innovation. In the end, an otherwise robust innovation is brought down by the weight
of rents being captured.

Relating the model to the real world

If this model bears any relation to the way that finance functions in practice, the
implications are profound. The innovations in question occur mainly in investment
banking and fund management rather than in the more prosaic activities of utility
banking. The past decade has seen a surge of new products and strategies, such as hedge
funds, securitisation, private equity, structured finance, CDOs and credit default swaps.
Each came to be regarded as a worthwhile addition that helped to "complete" markets and
spread risk-bearing by offering investors and borrowers new ways of packaging risk and
return.

Ominously in light of the model described above, most of these innovations have
been accompanied by increased opacity, creating the scope for elevated moral hazard.
Hedge funds shroud themselves in mystery as to strategies, holdings, turnover, costs, and
leverage. It is hard to monitor the diligence and competence of their managers in the
absence of information on the sources of performance. The growth of structured finance
and CDSs has meant greater reliance on over-the-counter trades that circumvent the
discipline of open markets and regulation.

The theoretical results are consistent with the empirical findings of Philippon and
Reshef (2008). They observe a burst of financial innovation in the first half of this
decade, rapid growth in the size of the finance sector, accompanied by an increase in the
pay of managers. They estimate that rents accounted for 30 - 50% of the wage differential
between the finance sector and the rest of the economy. They point out that the last time
this happened on a similar scale was in the late 1920's bubble – also with calamitous
consequences. It is significant that a high proportion of the net revenues of banks and
other finance firms goes to the staff rather than shareholders. In terms of the model, this
implies that rent extraction is occurring at all operating levels within the institutions.

130
 Chapter 3 – Paul Woolley

The model's second prediction is that innovations under asymmetric information are
vulnerable to implosion. The current crisis seems to validate this prediction since
structured credit, CDOs and CDSs were the immediate cause of the global financial crisis.

Policy prescriptions

The policy imperatives are to reduce opacity both in the functioning of capital
markets and in the actions of individual institutions. Trades should be conducted in
transparent markets, so that investors can use price, trades and quotes information to
monitor and discipline agents. Transactions should be cleared in open markets with
clearing houses requiring call margins and security deposits. This would enable principals
and regulators to monitor the risky positions of agents and prevent excessive risk-taking.
Risky positions and portfolio structure should also be disclosed to investors and
regulators. Hedge funds and private equity need to be more above board in what they are
doing and why.

Moral hazard can also be reduced by extending the period over which performance
of portfolios and individual traders is measured and compensation determined – three or
four years would be a reasonable horizon.

Policy-makers are always looking for ways to anticipate trouble in time. The model
shows how a combination of high confidence in finance sector innovations and high rents
for finance managers might act as a lead indicator of crisis. If warning signs are showing,
policy-makers should demand an increase in transparency.

Together, mispricing and rent capture

create the perfect storm

To summarise so far, asymmetric information is responsible for creating the twin

social bads of mispricing and rent capture. Mispricing gives incorrect signals for resource
allocation and, at worst, causes stock market booms and busts that lead to macroeconomic
instability. Rent capture causes the misallocation of labour and capital, transfers
substantial wealth to bankers and financiers and, at worst, induces systemic failure. Both
impose social costs on their own, but in combination they create a perfect storm of wealth
destruction.

131
Chapter 3 – Paul Woolley

Impact of mispricing on the demand for financial

services

It seems trite to observe that the demand for most goods and services is limited by
the physical capacity of consumers to consume. Yet the unique feature of finance is that
demand for financial services has no such boundaries. Take the case of a pension fund
seeking to meet its long-run objectives expressed in terms of risk and return. The trustees
observe a market subject to significant price distortion. They eschew passive investment
on the grounds that the market portfolio is inefficient, and instead, hire active managers to
exploit the mispricing. Because of agency problems, active investing does nothing to
resolve the mispricing. The cycle of hiring, firing and price distortion therefore continues
unabated.

Active management is not confined to the stock and bond markets but blossoms and
thrives in the derivatives markets as well. Given the interdependence of pricing between
the two, the pricing flaws in the underlying securities are carried over into the derivatives
markets. The field of battle for excess return is thus extended and subject only to the
creativity of agents in finding new instruments to trade. Much of asset management takes
place in this virtual world of derivatives, which has grown exponentially in the last
decade with aggregate outstanding positions reaching $600 trillion at one point last year..

Investors‘ attempts to control risk have similar results. Observing volatile

conditions, the investor decides to reduce his downside risk by buying a put option on his
portfolio. The seller of the put seeks to neutralise his own risk by shorting the underlying
stock thereby triggering the decline from which the investor sought protection in the first
place. The sequence continues because volatility has now increased and the original
investor reacts rationally by raising further his level of protection.

There is a similar effect where principals specify tracking error constraints on the
divergence of the portfolio return in relation to the benchmark return. The agent is
obliged to close down risk by buying stocks that are rising and selling those that are
falling, thereby amplifying the initial price moves. In an inefficient market, fund flows
put prices in a constant state of flux which leads in turn to an ever-expanding demand for
asset management services.

The analysis has implications for the social utility of derivatives, and of finance
generally. The creation of new instruments, coupled with the development of option
pricing models in the 1980's, has been applauded as value-creating. Investors will trade
these instruments, so the argument goes, only if they derive utility from using them. On
this logic, the scale of the derivatives markets is perceived as a measure of their social
utility. This would be true in an efficient market, but is not true in an inefficient one. If

132
 Chapter 3 – Paul Woolley

the theory of mispricing is accepted, the scale of the finance sector becomes testimony to
its malfunctioning, not - as the pundits would have it - its efficiency.

The size of the finance sector is also significant because the larger it is, the more
damaging the impact on the real economy when it fails. As in the boxing analogy, "the
bigger they are, the harder they fall". In light of the latest crisis, the idea that banking
crises are contained within the realm of money is no longer possible to sustain.

The shortening of investment horizons

The shortening of investment horizons has been a feature of capital markets over
the past two decades. The best indicator of short-termism is the length of time investors
hold securities. Turnover on the major equity exchanges is now running at 150% per
annum of aggregate market capitalisation which implies average holding periods of eight
months. The growth in trading of derivatives, most of which have maturities of less than a
year, is also symptomatic of shortening horizons.

Markets that display trending patterns encourage short-termism. In most equity

markets the optimal momentum strategy is to buy stocks that have risen most in the
preceding 6 - 12 months and to hold them for a further 6 - 12 months. Fund managers
have a choice between investing based on fair value and momentum investing, or some
combination of the two. Those who are impatient for results or who have no ability or
desire to undertake the hard work of fundamental analysis to find cheap stocks, will use
momentum. In fact, over the short-run momentum is usually the best bet. There is a self-
fulfilling element here because the more investors use momentum strategies, the more
likely it will work.

The design of the contract between principal and agent influences how agents
manage money. Fee structures based on short-term performance encourage short horizons
and momentum trading and are the reason this is the dominant strategy among hedge
funds. Transaction costs also have a bearing on turnover levels. The move from fixed to
competitive brokerage commissions in the US and UK in the late 1970's was a watershed
in this respect and the relentless expansion of turnover dates from this period.

Momentum trading, and the distortions to which it gives rise, are part and parcel of
the trend towards the increasing short-termism and high trading volumes in finance. Both
have their origins in principal/agent problems and both contribute to the loss of social
utility. There is one justification that is always wheeled out to support the case for
increased trading. It is that trading raises liquidity and liquidity is an unalloyed benefit
because it enables investors to move in and out of assets readily and at low cost. That is
true as far as it goes, but it ignores a crucial point. Liquidity is undeniably welcome in an
efficient market, but the case becomes more problematic in one subject to mispricing.

133
Chapter 3 – Paul Woolley

Lowering the frictional costs of trading opens the door to short-termism and momentum
trading which distort prices. Under these conditions liquidity often comes and goes
depending on the price swings that are occurring at any moment. The investor is happy to
know he can always trade, but the ability to trade may have come at the cost of increased
volatility. In an inefficient market, therefore, liquidity should never be assessed in
isolation from the volatility of the asset.

High turnover comes at a heavy cost to long-term investors. Active management

fees and its associated trading costs based on 100% annual turnover erode the value of a
pension fund by around 1.0% per annum. Pension funds are having their assets exchanged
with other pension funds at a rate of 25 times in the life of the average liability for no
collective advantage but at a cost that reduces the end-value of the pension by around
30%.

Hedge funds – a microcosm of finance

The hedge fund industry provides a clear and unflattering insight into the problems
of modern-day finance. Hedge funds have the veneer of a worthwhile innovation in
several respects. They enjoy the freedom to implement negative views through short
selling and to target absolute return, instead of return relative to an index benchmark.
They are also able to use derivatives and borrowing to leverage fund performance. All
this should work to the advantage of their investors and help make markets more
efficient. But the bad features of their behaviour outweigh the apparent merits.

First, their fee structures encourage short-termism and momentum-type trading.

Hedge funds charge a base fee, usually 2% p.a. of the value of assets, and a performance
fee, typically 20% of any positive return each year. This makes for a classic case of moral
hazard; the hedge fund gains on the upside, but receives no penalty for underperformance
and even keeps the base fee. To make the most of the lop-sided payoff, the manager plays
the momentum game because that gives him the best chance of winning quickly and then
moving on to the next momentum play. High charges also make investors impatient for
success and the performance fees make the manager more so.

Hedge funds‘ use of momentum contaminates pricing in the various asset classes
they occupy. In recent years they have accounted for around one third of daily trading
volume in equity markets and are often the marginal investors driving the direction of
prices. Their investors receive patterns of return that reflect the risky strategies associated
with situations of moral hazard – erratic performance with frequent blow-ups and
redemption blocks at times of liquidity stress. Some hedge funds sell volatility instead of
buying it, but this can be as risky as momentum strategies since it involves receiving a
steady premium in return for crippling pay-outs in the event of crisis.

134
 Chapter 3 – Paul Woolley

As discussed in an earlier section, hedge funds display all the features that
contribute to a high level of rent extraction. To put this in context requires information on
performance. A number of recent studies have sought to calculate the return on indices of
hedge funds, making appropriate allowance for the high failure rate among funds. They
conclude that the long-run returns have been no better than a passive investment in the S
& P or FT indices (see Ibbotson, Chen and Zhu (2010); and Bird, Liam and Thorp
(2010)). These returns are calculated using the conventional time-weighted returns which
represent the return per dollar invested. Once allowance is made for investors buying into
funds after they have done well and moving out after they have done badly – which a
money-weighted return does – investors are shown to have fared worse still. This
disappointing performance is largely explained by the high fees charged – all the alpha, or
excess returns, hedge funds achieve from investing the funds is absorbed in fees, leaving
the principals with the residual of indexed performance at best. The successful funds are
in effect making more in fee revenue than the customers derive in cash returns from their
investments.

An unremarked feature of hedge funds is how much alpha they capture from the
market. Even to deliver index-like return net of fees, they have to extract sufficient alpha
from the zero-sum game to meet both their fees and their costs. We can observe the
investors' returns and we can estimate the managers‘ fees, but we can only hazard a guess
at the costs of the complex trading they undertake with prime brokers, the borrowing
costs incurred through leveraging, and investment bank fees in general. Altogether hedge
funds probably need to capture three times the return they report simply to meet these
overheads. Traditional asset management has to be making losses equal to hedge funds'
gross winnings in order to satisfy the identities of the zero-sum game. Hedge funds are far
from the innocuous side-show they often purport to be.

The need for a resolution

One tangible measure of the impact of all this on the end-investor is the declining
trend in pension fund returns. The annual inflation-adjusted return on UK pension funds
for the period 1963-2009 averaged 4.1%.2 For the most recent 10 years, 2000–2009, the
average real return collapsed to 1.1% per annum with high year-to-year volatility. These
poor results have exposed massive pension fund deficits, necessitating subventions from
sponsoring companies, reductions in benefits and scheme closures. The performance of
pension funds in the United States and for Giant funds globally reveal a similar decline.

In their attempts to make capital markets safer and more socially constructive,
policy-makers are focusing on bank levies and tighter regulation. Bankers will resist and

2
IFSL Pension Markets, 2010 Chart B9

135
Chapter 3 – Paul Woolley

circumvent taxes and restrictions and there are bound to be unintended consequences.
Governments also need to agree collective actions because no country will be prepared to
disadvantage itself by taking unilateral action. This will take time and have limited
chance of success so it would be far better if the private sector could deal with the
problem.

This chapter has shown how principal/agent problems lie at the heart of mispricing
and rent extraction. The solution lies in having the principals recognise the nature and
extent of the problems and then change the way they contract and deal with agents. The
group of principals best placed to act in this way are the world's biggest public, pension
and charitable funds. They constitute a distinct class of end-investor insofar as they are
charged with representing the interests of their beneficiaries and, unlike mutual funds, do
not sell their services commercially. Sadly these Giant funds have been failing to act in
ways that advance and protect their beneficiaries and have instead been acting more like
another tier of agents.

Manifesto for Giant funds

Set out below is a manifesto of ten policies that Giant funds are urged to introduce
to improve their long-run returns and help stabilise markets. Each fund that adopted these
changes could expect an increase in annual return of around 1-1.5%, as well as lower
volatility of return. The improvement would come from lower levels of trading and
brokerage, lower management charges and, importantly, from focussing on fair value
investing and not engaging in trend-following strategies. The gains would accrue
regardless of what other funds were doing. These are the private benefits that funds could
capture as price-takers by revising their approach to investment and changing the way
they delegate to agents.

Once these policies became widely adopted, there would be collective benefits
enjoyed by all funds in the form of more stable capital markets, faster economic growth,
less exploitation by agents and lower propensity for crisis. The ultimate reward
achievable from both private and collective gains could be an increase of around 2-3 % in
the real annual return of each fund.

1. Adopt a long-term approach to investing based on long-term dividend flows

rather than momentum-based strategies that rely on short-term price changes
Investing on the basis of estimated future earnings and dividends wins out in the
long-run. Investing on the basis of short-term price changes, which is synonymous with
momentum investing, may win over short periods but not in the long run. It is rather like
the hare and the tortoise. The hare is boastful and flashy (rather like hedge funds) and has

136
 Chapter 3 – Paul Woolley

bursts of success. The tortoise plods steadily on concentrating on real value and wins the
race in the end.

The return on equities ultimately depends on dividends. Historically, the real return
on equities in the US and UK has comprised the dividend yield, which grows in line with
local inflation, plus a small increment of dividend growth. Real price changes have more
to do with revaluation effects (changing price-earnings ratios) than with any long-term
shareholder gain.

This has been forgotten in the brash new world of finance. The trend towards short
horizon investing has thrust short-term price changes to the fore and placed dividends in
the background in the thinking of most investors. Such has been the shift in emphasis that
a third of companies no longer bother to pay dividends but have substituted periodic share
buy-backs as an opaque (though tax-efficient) substitute.

2. Cap annual turnover of portfolios at 30% per annum

There is no better way of forcing fund managers to focus on long-run value than to
restrict turnover. Capping annual turnover at 30% implies an average holding period of
just over three years. Turnover is measured as the lesser of sales or purchases so this limit
is not as constricting as it seems, because new cash flows also permit adjustment to
portfolio composition.

3. Understand that all the tools currently used to determine policy objectives
and implementation are based on the discredited theory of efficient markets
Most investors accept that markets are, to greater or lesser degree, inefficient and
devote themselves to exploiting the opportunities on offer. But by a nice irony, they have
continued to use tools and adopt policies constructed on the assumptions of efficiency. It
is a costly mistake.

The volatility and distortions that come with inefficient pricing mean that equity
indices do not represent optimal portfolios and are therefore inappropriate benchmarks for
passive tracking or active management. Remember when Japan accounted for 55% of the
global equity index in 1990 and ten years later, when tech stocks represented 45% of the
S&P Index.

Risk analysis based on market prices is similarly flawed. Prices are greatly more
volatile than the streams of attributable cash flows and earnings, meaning that risk
estimates using short-run price data will overstate risk for investors such as pension funds
with long-term liabilities. In consequence, they will be purchasing unnecessary levels of
risk protection. The correct approach is to measure risk using dividends or smoothed
earnings as inputs, rather than prices.

Endless effort is devoted by funds to discovering how best to reduce risk by

diversification. The analysis is always undertaken using correlations based on asset

137
Chapter 3 – Paul Woolley

prices. But correlations using prices will vary in response to changing patterns of fund
flows and are unlikely to provide a suitable basis for spreading risk. This is best
illustrated when investors move en masse into a new asset class to take advantage of low
or negative correlation with their existing assets. The correlations become more highly
positive and invalidate the analysis. The answer is again to use correlations based on the
underlying cash flows coming from the various asset classes.

4. Adopt stable benchmarks for fund performance

The ideal benchmark for performance is one that follows a relatively stable path
over time, reflects the characteristics of the liabilities and is grounded in long-term cash
flows. Giant funds target long-term performance and in the case of pension funds, have
explicit liability streams that depend on wage and salary growth. Wages and salaries grow
in line with the productivity of the economy and this points to the growth of GDP as the
ideal benchmark for the performance of pension assets. Giant funds will be able to beat
the GDP growth, which averages around 2.5 – 3.0% after inflation for the advanced
economies, by taking some credit risk and investing in equities. Equities offer a leveraged
exposure to economic growth, through commercial and financial leverage, so the funds
should set a target of GDP growth plus a risk premium.

5. Do not pay performance fees

Trying to assess whether a manager's performance is due to skill, market moves or
luck is near impossible. Also performance fees encourage gambling and therefore moral
hazard. If funds cannot resist paying them, performance should be measured over periods
of several years and with high water marks so that performance following a decline has to
recover to its previous best before the managers are eligible for further fees.

6. Do not engage in any form of "Alternative Investing"

Alternative investing offers little or no long-run return advantage over traditional
forms of investing, carries greater risk, and the lauded diversification benefits largely
disappear once they are widely adopted. Currently the most popular categories of
alternative investing are hedge funds, private equity and commodities.

Any greater levels of manager skill they enjoy, or any advantage conferred by
innovation, are swallowed up in higher management fees. Most alternative investing is
leveraged which increases the asymmetry of pay-offs to investors and therefore moral
hazard. Hedge funds mostly emphasise short-term investing – typically momentum
strategies – which have a lower return expectation than fair value investing and contribute
to market destabilisation. Fund blow-ups, suspended redemptions and performance
volatility are the result.

Hedge funds and private equity both carry high unseen costs from financing
charges, advisory fees and trading costs which mean they have to withdraw large helpings
of alpha from the zero-sum public markets before delivering the published returns to

138
 Chapter 3 – Paul Woolley

investors. Private equity is also plagued by opacity, resorts to quick-fix commercial

strategies and expropriates gains that should have gone to public shareholders.

Commodity investment should be especially shunned. Commodities as a general

asset class offer a long-run return no better than zero % after inflation and less after fees.
The cost of holding commodity positions is bedevilled by the herding of portfolio
investors all seeking to roll over their futures positions at quarterly expiry dates.
Commodity indices that act as the benchmark for performance can also be gamed by the
investment banks that maintain them. The flood of portfolio investment going into
commodities in the past few years has turned their hitherto negative correlation with
equities into a high and positive correlation.

Before the middle of the last decade the prices of individual commodities could be
explained by the supply and demand from producers and consumers. With the flood of
passive and active investment funds going into commodities from 2005 onwards, prices
have been increasingly driven by fund inflows rather than fundamental factors. Prices no
longer provide a reliable signal to producers or consumers. More damagingly, commodity
prices have a direct impact on consumer price indices and the role of central banks in
controlling inflation is made doubly difficult now that commodity prices are subject to
volatile fund flows from investors.

7. Insist on total transparency by managers of their strategies, costs, leverage

and trading

8. Do not sanction the purchase of “structured”, untraded or synthetic

products.
Everything in the portfolio should be traded and quoted on a public market.
Allowing managers to buy over-the-counter securities opens another door for agents to
capture rent and should be denied. This would rule out the use of Dark Pools and other
forms of opaque trading. It would also ensure that Giant funds did not hold CDO‘s or
CDS‘s unless such transactions were publicly traded and recorded.

9. Work with other shareholders and policy-makers to secure full transparency

of banking and financial service costs borne by companies in which the Giant funds
invest
Earnings of companies are struck after deductions of banking charges incurred by
companies. Principal/agent problems are alive and well here too. Underwriting fees have
doubled over the past few years for an activity that incurs minimal risk for banks. It is a
cosy arrangement among bankers and corporate managements that keeps the bankers‘ tills
ringing happily. The Office of Fair Trading in the UK has just announced its intention to
investigate underwriting fees.

The scope of bank services to companies is very wide and includes advisory fees
for mergers and acquisitions, initial public offerings, everyday financial transactions,

139
Chapter 3 – Paul Woolley

insurance, charges relating to loans, the purchase of pension liabilities. It is a grey,

undocumented area and agents are in a position to extract in fees amounts that equate to
the benefit the service confers to their customers. This is the counterpart in corporate
finance of what is happening in the asset management industry.

Corporate earnings could probably be raised by a further 1.0% per annum after
inflation if shareholders were successful in persuading corporate management to
recognise the principal/agent problems at this level and to challenge the agents‘ rents.

10. Provide full disclosure to all stakeholders and for public scrutiny of each
fund‟s compliance with these policies.

Why the Giant funds have not acted already

Those in charge of the Giant funds have been concerned at the poor performance of
their funds, but have felt safe from criticism because their funds were suffering the same
fate as their peers. The stakeholders, who have been the ultimate victims, mostly fail to
grasp what is happening and see themselves without franchise and powerless.

The Giant funds seem oblivious to the depredations caused by principal/agent

problems. They have been acting like another tier of agent rather than the principals they
should be. This is hardly surprising given that they are advised by agents, and their
trustees and staff are drawn from the investment industry or aspire to win lucrative jobs in
it. They have also failed to understand the damage done to performance from following
benchmarks and using risk analysis based on a defunct theory.

Another problem has been that the early success of the Harvard/Yale model of
investing won a large following, especially among charitable funds and endowments in
recent years. Both funds were pioneers in alternative investing, building up their exposure
to hedge funds, private equity and forestry over the past two decades. They enjoyed the
early success that typically accompanies innovation and enjoyed returns head and
shoulders above the comparator universe. All worked well in the early stages when they
could dictate terms to their agents and while returns from alternative investments
remained uncorrelated and uncontaminated by what was happening in other asset classes.
But the flow of new money going into alternatives undermined their diversification
attractions and the financial crisis revealed other vulnerabilities of the Harvard/Yale
model with the result that the value of their funds collapsed by 25% or more in 2008.
These events showed the model was neither resilient nor scalable and Giant funds have
lost what they thought to be the new paradigm of investing.

140
 Chapter 3 – Paul Woolley

There may be reservations about adopting the policies set out here even though
there are long-run return advantages to any fund that acts. The fear will be that in the
early years a bubble may form that causes the rash hare to overtake the prudent tortoise.
That being so, policy-makers may have to step in to ensure the changes occur.

Supportive actions available to policy-makers

Policy-makers and regulators worldwide can provide back-up to encourage

adoption of the manifesto by funds located nationally. There need be no prior agreement
among governments since the measures are privately beneficial to those adopting them
and since there is every advantage to countries and funds from acting promptly.

1. Encourage adoption by all public funds

The ideal start would be for the International Monetary Fund to apply these policies
to its new $12 billion endowment fund created from the sale of the Fund‘s holdings of
gold. The next step would be to try to encourage Sovereign Wealth Funds around the
world to adopt these policies. The means to bring this about might also involve the Fund
which two years convened a meeting of SWFs to agree the ―Santiago Principles‖ setting
out best practice for the management of their assets. Governments could also encourage
public funds within their jurisdiction to take action.

2. Withdraw tax-exemption rights for all funds that fail to cap turnover
Giant funds worldwide enjoy exemption from taxes in one form or another. Funds
should lose these rights, first on any sub-portfolio where the 30% turnover limit is
breached and then across the entire portfolio if no corrective action is taken. For over
thirty years the UK tax statutes have contained a clause withdrawing tax exemption for
any fund deemed to be ―trading‖ rather than ―investing‖. It has rarely been implemented,
but this is the model to follow and the time to start.

3. National governments to issue GDP bonds.

Issuance of GDP-linked bonds by sovereign governments would encourage the
adoption of GDP as a performance benchmark for funds, as well as being an attractive
proposition for investors and issuers alike. Bonds delivering a return equal to the annual
growth of a country‘s GDP offer investors the three features that everyone wants from
their investments: growth, inflation protection and relative stability of price. The last
feature would be ensured by the issuance of bonds in a range of maturities. There
currently exists no single instrument that offers all three characteristics and part of the
volatility in asset class returns arises from investors lurching between equities, bonds and
cash in their attempt to have their portfolios combine these objectives. Issuers would also
find growth-related bonds appealing because of the positive correlation of tax revenue
and debt service costs.

141
Chapter 3 – Paul Woolley

Trading in GDP bonds would contribute usefully toward greater stability of equity
prices. Investors would be able to switch out of equities into GDP bonds when equity
prices became over-valued. Similarly, they could switch out of the bonds into equities
when shares were depressed. The existence of GDP bonds would also help anchor
expectations about the realistic level of future corporate earnings.

4. Recognise that mark-to-market accounting is inappropriate when pricing is

inefficient.

5. Regulators should not automatically approve financial products on the

grounds they enhance liquidity or complete markets.

----------------------

This manifesto and associated policy proposals derive directly from the new and
more realistic paradigm for understanding the way capital markets function outlined in
this chapter. Recognising that markets are inefficient, and doing so in a rational
framework, makes it possible to construct policy measures that directly address the
problems. This is no intellectual game; the stakes are high since it is doubtful that
capitalism could survive a fresh calamity on the scale of the last.

142
 Chapter 3 – Paul Woolley

References

Biais, B., J.C. Rochet & P. Woolley (2009) Kobayashi, Keiichiro (2009), ―Why this new
"Rents, learning and risk in the finance sector crisis needs a new paradigm of economic
and other innovative industries," Working thought‖, VoxEU.org, 24 August.
paper, PWC London School of Economics.
Holmstrom, Bengt, and Jean Tirole (1997),
Bird, Ron, Harry Liam and Susan Thorp (2010) "Financial intermediation, loanable funds and
―Hedge fund excess returns under time the real sector", Quarterly Journal of
varying beta‖, Paul Woolley Centre Working Economics, 663-692.
Paper, UTS.
Pástor, Lubos., and Pietro Veronesi (2006), "Was
Buiter, Willem (2009), ―The unfortunate there a Nasdaq bubble in the late 1990s?",
uselessness of most ‗state of the art‘ academic Journal of Financial Economics, 81:161-100.
monetary economics‖, VoxEU.org, 6 March.
Philippon, Thomas, and Ariell Reshef (2008),
Fama, Eugene F. (1970), ―Efficient Capital "Skill biased financial development:
Markets: A Review of Theory and Empirical education, wages and occupations in the U.S.
Work‖, The Journal of Finance, Vol. 25, No. financial sector", Working paper, New York
2, Papers and Proceedings of the Twenty- University.
Eighth Annual Meeting of the American
Finance Association. Vayanos and Woolley (2008), ―An Institutional
Theory of Momentum and Reversal,‖ The
Fama, Eugene F. and Kenneth R. French (1993) Paul Woolley Centre for the Study of Capital
―Common Risk Factors in the Returns on Market Dysfunctionality, Working Paper
Stocks and Bonds,‖ The Journal of Financial Series No.1.
Economics, 33, 3-56.
Zeira, Joseph (1987), "Investment as a process of
Ibbotson, Roger, Peng Chen and Kevin Zhu search", Journal of Political Economy, 204-
(2010), ―The ABCs of Hedge Funds: Alphas, 210.
Betas & Costs‖, Ibbotson Associates
Working Paper. Zeira, Joseph (1999), "Informational
overshooting, booms and crashes", Journal of
Kirman, Alan (2009), ―Economic theory and the Monetary Economics, 237-257.
crisis‖, VoxEU.org, 14 November.

143
FutureOfFinance_Report V6 OUTLINE.indd 1 8/7/10 13:36:13