International Institute of

Professional Studies

Syllabus
Of
Master of Business Administration
(Management Science) (5YDC)
Integrated Programme

Academic Session : 2018-23

THE DIRECTOR DESK
Dear Scholar,
Welcome to one of the most prestigious, academic institution in central
India offering professional education in Management, Computer Science
and Commerce Streams. It has state of art infrastructure, pool of multi
discipline faculty and devoted staff that creates a conducive environment
for academic excellence and holistic development of yours, paving the
way for your bright career prospects. Team IIPS looks forward to
contribute towards your successful future life.

Team IIPS-MANAGEMENT
Dr. Anand K. Sapre, Professor, Dr. B.K. Tripathi, Professor Dr. Yamini Karmarkar,
Director Ph.D (Mgt), MBA(HR), Reader,
Ph D,MBA Ph.D (Chem), M.Sc (Chem) Ph D, FDP-IIMA, MMS

Dr. Geeta Sharma, Reader Dr. GeetaNema, Reader Dr. Jyoti Sharma, Reader
Ph D , MBA (Finance), PGDPM&IR Ph D , MBA Ph.D., MBA (HR), M.A.(Psy),
PGDCABM
CS. Dr. Manish Sitlani, Reader Dr. Preeti Singh, Reader Dr. Suresh C. Patidar,
Ph D , ACS, MBA, M Com , Ph.D.,MBA, B.Ed(DE) Reader,
LLB (Hons),UGC NET Ph D, MBA, M.Com,
CS Inter, UGCNET, LLB(Hons)
Dr. Ravindra Yadav, Sr Lecturer Dr. Manminder S. Saluja, Sr Lecturer Dr. Anshu Bhati, Sr Lecturer
Ph D , FDP-IIMA,MBA, DEE Ph D (Economics), M Phil, MA PhD, MBA(APR)
Dr. Pooja Jain, Sr Lecturer Dr. Sujata Parwani, Sr Lecturer Dr. Kapil Jain, Sr. Lecturer
PhD, MBA(APR) Ph.D. (Economics) , M.A., M.Phil PhD(Mgt), MBA(Fin), M Phil.,
M Com.
Dr Surendra Malviya, Lecturer Dr Muskan Karamchandani, Lecturer, Dr. Gaurav Purohit, Lecturer
Ph D, MBA (E Com) PhD, MBA (MS) Ph D , MBA (Tourism)
Dr. Nirmala Sawan, Lecturer Dr. Shilpa Bagdare, Lecturer Dr.Navneet Kaur
M Sc, Ph D (Statistics) PhD, MBA(Mktg) Bhatia,Lecturer
Ph D, MBA (Finance)
Dr. Prerna Kumar, Lecturer, Mr. Naresh Dembla, Lecturer Dr Shikha Pandey, Lecturer
PhD, MBA(Mktg) ME (Comp Sc Engg), MBA, BE Ph D, MBA(Tourism)
Dr. Jyoti Jain, Lecturer Dr. Neha Chouhan, Lecturer Mr Ravi Bunkar, Lecturer
Ph.D., MBA, MA PhD, MBA MBA (Mktg)
Ms. Monalisa Khatre, Lecturer
MBA (Mktg)

MrYogendra Singh Bawal, Network Administrator Dr Suresh Patidar, Incharge, Placement Officer
Incharge, Administrative Officer Ph D, MBA, M.Com,
M Sc(CS), M Sc. ( Elex & Comm.), CCNA CS Inter, UGCNET, LLB(Hons.)

Dr. Kapil Jain, Ph.D.(Mgt),MBA(Fin), M Phil, M Com. Dr. Sujata Parwani, Ph.D. (Economics), M.A., M.Phil,
Program Officer, National Service Scheme (NSS) Program Officer, National Service Scheme (NSS)
Coordinator, Red Ribbon Club, MPSACS
Warden, JN Boy’s Hostel
DAVV at a Glance
There are twenty seven teaching departments offering undergraduate, post-graduate and research
programs in sixteen Faculties. It is amongst the first few Universities in the country to introduce
innovative and integrated courses in the area of science, engineering, technology, management,
law and media. The university has 270 affiliated colleges in addition to University teaching
departments and centers. The University provides and nurtures research environment for
promoting high quality original research. It offers Ph.D. and M. Phil. Programs in all the
subjects.
The Hon’ble Governor of the State is the Chancellor of the University. The University functions
as per Act, Statutes, Ordinances and Regulations. The Registrar, Examination Controller and
Finance Controller of the University assist the Vice Chancellor in administrative, examination
and financial matters. The University has duly constituted bodies - Executive Council, Academic
Council, Boards of Studies, Finance and other committees for decisions on major academic,
administrative and financial matters.
The University is prepared to embrace future challenges, explore new horizons and keep moving
ahead on the path of excellence, innovation and enlightenment.

About IIPS
International Institute of Professional Studies (IIPS), a pioneer institute under Devi
AhilyaVishwavidyalaya DAVV was established in 1991 to provide a new dimension to
professional education. It has emerged as one of the best management schools of Central India.
The Institute is located in the sprawling Takshashila campus of the University surrounded by
lush green environment. The Institute offers following courses
1. Master of Business Administration (Management Science) (2YDC)
2. Master of Business Administration (Management Science) (5YDC) Integrated
Programme
3. Master of Business Administration (Advertisement and Public Relations)
(2YDC)
4. Master of Business Administration (Tourism Administration) (5YDC)
Integrated programme
5. Bachelor of Commerce (Hons.) (3YDC)
6. Master of Business Administration (Entrepreneurship) (2YDC)
7. Master of Business Administration (Tourism Administration) (2YDC)
8. Master of Computer Application (6YDC) Integrated Programme
9. Master of Technology (Information Technology) (5YDC) Integrated Programme
10. Doctor of Philosophy (PhD) in Management
11. Doctor of Philosophy (PhD) in Computer Science

The lush green campus of the IIPS Includes an academic complex of classrooms, seminar room,
an auditorium, a well-equipped library, computer labs and development center and
administrative offices. The classrooms are specious and well equipped.
IIPS has one of the finest computing environments among the management Institutions in
Central India. The institute provides internet facility through Wi-Fi to the students in campus.
 About MBA (MS) 5 Yrs Integrated Program

Master's in Business Administration (Management Science) was introduced by D.A. University

in the year 1992 keeping in view the increasing manpower requirements of the industry in the
post liberalization era. This innovative course is designed on the philosophy of “Catch them
Young”. In first three year (BBA), program has objective to provide the fundamental concepts
and theory of business practice in a business discipline. Last two year (MBA) the programme is
designed to enable students to integrate knowledge of various functional areas including
marketing, finance and human resource and other aspects of management based on current trends
in the market. It also helps in enhancing the decision making skills of the students in various
areas so that they can identify the market opportunities and face the challenges in the business
environment.
The course provides ample flexibility in terms of choice of electives from first semester onwards.
It is designed to accelerate learning amongst students. The options of dual and single
specialization offer opportunity to nurture professionals and entrepreneurs in diversified areas
like Finance, Marketing, HR etc. The inputs in the form of seminars, MRPs, summer internship
etc add to the creativity, leadership skills and ability to work in Team.
Objectives - This five years full-time postgraduate program in management aims at developing
leadership qualities, business skills and managerial competencies blended with societal concern
among the stakeholders. The focus of MBA (MS) program is on developing an understanding of
“Management as Science”. The core objectives of this program are:-
 To develop knowledge in core areas of business including finance, marketing,
management and strategy, based on current research and practices
 To inculcate skills essential for managers i.e, decision making skills, leadership skills,
communication skills and team working abilities
 To inculcate an attitude of compassion towards fellow beings, commitment towards work
and sense of social purpose among students for becoming responsible citizens.
Advantage 5 years – IIPS was pioneer in conceptualising the integrated courses in management
and computer science. The rich experience of 27 years has given MBA (MS) 5yrs program
certain unique advantages.
The students study three semesters of specialisation (7 th, 8th and 9th) which enables them to
develop indepth understanding of their respective specialisation.
 The smooth transition from UG to PG in the same department makes them more confident
and clear about their goals.
 The students carry 10th semester doing industrial training. This gives them an opportunity to
implement the theoretical knowledge.
Learning Outcomes -The programmeis designed to enable students to integrate knowledge of
various functional areas including marketing, finance and human resource and other aspects of
management based on current trends in the market. It will also help in enhancing the decision
making skills of the students in various areas so that they can identify the market opportunities
and face the challenges in the business environment. At undergraduate level the course provide a
strong foundation in developing critical thinking, analytical, problem solving skills and also
equip them with the ability to identify and evaluate relevant information for decision-making.
Last two year (MBA) the programmeis designed to enable students Marketing, Finance, HR,
Strategy formulation and implementation. Marketing, Finance, HR, Strategy formulation and
implementation. Data analysis, supply chain management, product and brand management,
financial research, market research and organizational development.
Career opportunities – Students may build career in various fields. “Marketing field” offers
Jobs including Sales, Marketing, Advertising, Retail, Market Research etc. “Finance” offers jobs
in fields like Equity analysts, Banking, Insurance, Consultancy, Business analyst, Selling
Financial Products etc. “Human Resource field” offers jobs with recruitment firms, HR planners
etc. Moreover students from all specializations can pursue career in higher education as teachers
and researchers in the areas of Marketing – Retail, Consumer Behaviours, Service marketing,
Etc. Finance – Banking, Personal Financial Management, Equity Markets, and Foreign Exchange
etc. HR – Recruitments strategies, Training and Development etc, or General Management.
Building career as an Entrepreneur is another prominent choice available to students of MBA
(MS) 2yrs.

Name of the Programme: MBA MS (5YRS)

Integrated Programme
Programme Specific Outcomes
PSO1: Understand the fundamental concepts and theory of business practice in a
business discipline in first three years (BBA).

PSO2: Integrate knowledge of various functional areas including marketing, finance

and human resource and other aspects of management based on current trends in
the market during the last two years (MBA) of the programme.

PSO3: Enhance students decision making skills in various areas so that they can
identify the market opportunities and face the challenges in the business
environment.

PSO4: Nurture professionals and entrepreneurs in diversified areas like Finance,

Marketing, HR etc.

PSO5: Add to the creativity, leadership skills and ability to work in Team.

PSO6: Develop leadership qualities, business skills and managerial competencies

blended with societal concern among the stakeholders.
PSO7: Inculcate skills essential for managers i.e, decision making skills, leadership
skills, communication skills and team working abilities.
PSO8: Inculcate an attitude of compassion towards fellow beings, commitment towards
work and sense of social purpose among students for becoming responsible
citizens.
PSO9: Develop critical thinking, analytical, problem solving skills and also equip them
with the ability to identify and evaluate relevant information for decision-making.
 Semester - I

Code Subjects
IM-101 Principles and Practices of Management
IM-102 Financial Accounting
IM-102B Interpersonal & Organisational Behavior
IM-103 Business Mathematics-I
IM-104B Fundamentals of Computer and Web Technology
IM-106D LanguageProficiency-I (English)
 IM-101Principles and Practices of Management

Course Outcomes:
CO1: Gain an understanding of the functions and responsibilities of the manager, and providing
them with necessary tools and techniques to be used in the performance of managerial job.
CO2: Examine the management theory with corresponding opportunities for application of these
ideas in real world situations.
CO3: Understanding the managerial functions of Assessing, Planning, Organizing, and
Controlling. Both traditional and cutting-edge approaches are introduced and applied.
CO4: Understanding implications of managerial action and inaction.

Course Contents

1. Concept of Management: Functions and Responsibilities of Managers, Fayol's Principles of

Management, Management Thought; the Classical School, the Human Relations School,
Systems theory, Contingency Management, Developing Excellent Managers.
2. Planning: Nature and Purpose of Planning, the Planning Process, Principles of Planning,
Types of Planning, Advantages and Limitations of Planning.
3. Concept and Nature of Objectives: Types of Objectives, Importance of Objectives, Setting
objectives, Management by Objectives (MBO) Benefits and weaknesses of MBO.
4. Strategies and Policies: Concept of Corporate Strategy, formulation of Strategy, Types of
Strategies, Types of Policies, Principles of formulation of Policies, Decision Making Process,
individual Decision Making Models.
5. Organizing: Nature and Purpose of Organizing, Bases of Departmentation, Span of
Management, Determinants of Span of Management, Line and Staff Relationship, Line-Staff
Conflict, Bases of Delegation, Kinds of Delegation, Delegation and Decentralization,
Methods of Decentralization.
6. Controlling: Concept and Process of Control, Control Techniques, Human Aspects of
Control, Control as a feedback system, Feedforward Control, Preventive Control, Profit and
Loss Control, Control through Return on investment, the Use of Computer for Controlling
and Decision Making, the Challenges created by IT as a Control Tool.
7. Case studies: one case in each unit.

Books
1. Harold Koontz, O’Donnell and HeinzWeihrich, “Essentials of Management”, New Delhi,
Tata McGraw Hill, 1992.
2. R. D. Agrawal, “Organization and Management”, New Delhi, Tata McGraw Hill, 1995.

Suggested Readings
1. Harold Koontz, HeinzWeihrich, “Management: A Global Perspective”, New Delhi,
McGraw Hill, 10th Ed., 1994.
2. Robert Krietner, “Management”, Houghton Miffin Co., 7th Ed., 1999.
 IM-102Financial Accounting

Course Outcomes:
CO1: To acquaint students with concepts of accounting and help them to acquire the ability to
develop and use the accounting and system as an aid to decision making.
CO2: To develop an insight about the meaning of basic accounting terms related to accounting,
business management and finance.
CO3: Identify how accounting serves as a basis for careers, and the tasks associated with various
accounting occupations.
CO4: Master the ability to apply the accounting cycle for different types of businesses.

Course Contents:
1. FUNDAMENTALS OF FINANCIAL ACCOUNTING: Meaning and definition of
accounting, Need and functions of accounting, users of accounting information,
importance and limitations of accounting, Relationship of accounting with other
disciplines, Accounting Principles- Concepts and Conventions, An introduction to
Accounting Standards and US GAAPs
2. DOUBLE ENTRY SYSTEM OF ACCOUNTING-I: Concept and definition, accounting
cycle, Process of accounting, various steps in DES a/c, Journal, Concept and importance,
types of A/Cs, rules of accounting, process of journalizing, Numerical problem.
3. DOUBLE ENTRY SYSTEM OF ACCOUNTING-II: Ledger, Concept and definition,
process of ledger posting, the concept of trial balance and its preparation, Numerical
problem.
4. DOUBLE ENTRY SYSTEM OF ACCOUNTING-III: Concept of final A/Cs, their need
and necessity, preparation of final A/Cs without adjustments, adjustments in final A/Cs,
need and necessity, final A/C with adjustment, Numerical problem.
5. An Introduction to Subsidiary Books, Cash Book and its types, Preparation of various
types of Cash Books.
6. Bank Reconciliation Statement: Concept, Causes and Need, Reconciliation Process,
Numerical Problems.
7. Depreciation Accounting: Concepts and Numerical

Books:-
1. Principles of Accounting by R.L. Gupta & V.K. Gupta, S. Chand Publication
2. Principles of Accounting by T.S. Grewal,
3. Financial Accounting by S.N. Maheshwari, Vikas Publishing House Pvt. Ltd.
 IM-102B Interpersonaland Organisational Behaviour

Course Outcomes:
CO1: Understand Evolution of Organisation Behaviour in terms of cognitive, behavioristic and
social cognitive aspects.
CO2: Understanding and application of factors affecting motivation with its theories beneficial
for today’s competitive environment today.
CO3: Understand factors affecting Organisational behaviour shaping Personality, Perception
and Learning processes of employees.
CO4: Understand Interpersonal Processes and Behaviors, Team Development, Foundations of
Group Behavior and Group Dynamics, Developing Work Teams, Team Effectiveness &
Team Building for Organisational benefit.
CO5: Knowhow of Organisational systems and Organisational change process, factors affecting
change and its coping mechanism.
CO6: Understanding and application of Contemporary theories of leadership, Johari Window,
Transactional Analysis and Success stories of today’s Global and Indian leaders.

Course Contents
1. Introduction:
a) Organization: Concept, Features, Types and Significance;
b) Organizational Behaviour: Concept and Features; Organisational Behaviour
Models: Autocratic, Custodial and Supportive.

2. Individual Behaviour in Organisation:

a) Personality: Meaning and Determinants. Personality and Behaviour.
b) Perception: Meaning and Factors Affecting Perception, Application of Perception
in Organisational Behaviour.
c) Attitude: Meaning and Features; Factors Affecting Attitude Formation.
d) Values: Meaning, Types and Sources.

3. Motivating Behaviour
a) Motivation: Meaning and Theories of Motivation – Maslow’s Needs Hierarchy
Theory, Herzberg’s Two Factor Theory and McGregor’s Theory X and Y.
b) Learning: Concept, theory and application.

4. Group Behaviour in Organisation:

a) Group: Concept, Reasons of Group Formation, Types of Groups, Theories of
Group Formation: Propinquity Theory and Homan’s Interaction Theory, Group
Cohesiveness.
b) Work-Team: Meaning and Types of Teams.
c) Leadership: Concept and Importance; Styles of Leadership; Leadership Theories:
Charismatic and Behavioural.

5. Organisational Conflicts:
Concept, Stages of Conflicts, Issues involved in Conflicts, Classes of Conflicts, Modes of
Handling Conflicts.

6. Organisational Change:
Concept and Nature; Forces of Change, Resistance to Change, Management of Change.

7. Case studies: Minimum one case based on each unit.

Books
1. Fred Luthans: Organisational Behaviour
2. W. L. French and C. L. Bell: Organisational Development: Behavioral Science
Interventionsfor Organisation Improvement
3. H. Schein: Organisational Psychology
4. R. Kreitno, R. A. Kinioki: Organisational Behaviour
5. S. P. Robbins: Organisational Behaviour
6. H. J. Arnold & D. C. Fieldman: Organisational Behaviour
7. K. Davis: Human Behaviour at Work: Organisational Development
8. U. S. Sekaran: Organisation Behaviour: Text and Practice
 IM-103Business Mathematics-I

Course Outcomes:
CO-1: Understanding types of sets and different applications.
CO-2: Solve the problems related to simple interest, Compound interest and depreciation.
CO-3: Understanding the concept of determinates and solves the problem using cramer’s
method and finds the value of different variable.
CO-4: Demonstrate knowledge of types of matrix and solve the probe the business applications
using inverse method.
CO-5: Solve the different types of problems using differentiation
CO-6: Analysis the profit function, cost function, revenue function using maxima minima and
application of derivatives.

Course Contents:

1. SET -Set theory, types of sets, applications, set theorems (De-morgains law)
2. Simple Interest and Compound Interest -Introduction and its business applications,
calculation of amount, principle, rate of interest.
3. Profit, Discount -Appreciation and depreciation, loss, percentage, profit maximization in
economics.
4. Determinants -Types, application, determinant arithmetic minor, cofactor, Cramer’s rule
5. Matrix - Solution of linear equation by irreverse method, I/O analysis, Rank & order of
matrix, types of matrices, matrix arithmetic and algebra.
6. Differentiation –I -Limits, continuity, elementary theorems of differentiation, types of
derivatives.
7. Differentiation –II -Maxima, minima, partial differentiation, elementary calculus and its
application in business, economics and finance.

Text Readings :
1. R. Jayprakash Reddy and Y. Mallikarynna Reddy, “A Text book of Business
Mathematics”, New Delhi, Ashish Publishing House, 2002
2. K. B. Dutta, “Matrix and Linear Algebra”, New Delhi, Printice Hall of India 1999.
 IM-104B Fundamentals of Computer and Web Technology

Course Outcomes:
CO-1: Demonstrate knowledge of generation of computer and input output devices with the
block diagram of computer.
CO-2: Understanding the types of memories and operating system.
CO-3: Understanding the function of MS-Word by using different functions.
CO-4: Performing working with MS-Excel.
CO-5: Working with MS-PowerPoint including multimedia, graphics and special effect.
CO-6: Demonstrate knowledge of internet and service used in internet.

Course Contents:
UNIT 1:Introduction to computer: Definition/characteristics of computers, advantage and
limitation/elements/classification of computer, computer architecture- block diagram, computer
language, number system, Memory and types. Operating System and its types.

UNIT 2 : MS Word and MS Excel : MS Word application window – Toolbars – Creating,

Saving and closing a document. Different types of Tab. Creating and Editing data in worksheet,
charts and graphs, formulas and its application in Ms excel.

UNIT 3 :MS Power Point and MS Access : MS Power point window – Menus and Tool bars.
Creating presentations through Auto content wizard, Templates, animations, Slide Master.
Introduction of MS Access, Data, Information, Database, File, Record, Fields. Features and
advantages of MS Access. Application of MS Access using Tables, Forms, Queries and Reports.

UNIT 4: Internet and Network: Networking and its types (LAN, WAN, MAN topologies) ,
Internet and its features, services and protocol, browsers, www, DNS, websites, search engines.

UNIT 5: HTML: Scripting in HTML- Classification of Tags - Use of Padded Tags - Use of
unpadded tags - Formatting Tags - Meaning of Forms - Uses of Forms -Creation of Tables -
Meaning of Frames - Creation of Frames - Graphics in HTML - Web Designing Principles and
Issues.

UNIT 6: Introduction to computer graphics and multimedia: Introduction, advantages and

applications of computer graphics, Types of graphics( Bitmap& Vector graphics), types of
packages of making and animating computer graphics. Introduction, multimedia in
entertainment, multimedia in software training, multimedia in education training, stream of
multimedia.

UNIT 7: Dynamic webpage through HTML: Advanced HTML Authoring: Using frames.
Cascading Style sheets.. Working with active content. Design and Development of different
types of Web Page(student entry form, sales invoice, library etc.)

Recommended Books:
1. Information technology by Sushila Madan, Taxmann Allied Services (P) Ltd.
2. Information Technology for management by Ramesh Behl, Tata Mc Graw Hill Education
Pvt. Ltd.
3. Fundamentals of Information Technology. (Text Book) by Alexis and Mathews Leon,
Vikas Publication
4. Multimedia systems by John F Koegel Buford, Pearson publication.
5. Multimedia Communications (Application, networks, protocols and standards) by Fred
Halsall, Pearson publication.
6. Computer Graphics by Donald Hearn and M. Pauling Baker, Pearson publication.
 IM-106DLanguage Proficiency-I (ENGLISH)

Course Outcomes:
CO1: Develop their ability to communicate in written mode with correct usage of English
grammar.
CO2: Enhance their vocabulary and grammatical forms of English to use in specific
communicative contexts.
CO3: Develop the speaking ability in English- in terms of both fluency and comprehensibility.
CO4: Develop competence in the four modes: writing, speaking, reading and listening.
CO5: Gain an understanding of script writing, various motivational, leadership and problem
solving stories for application of these ideas in real world situations.

Course contents:

1. Vocabulary Building: -Antonyms, synonyms, prefixes, suffixes, article prepositions,

tenses, worksheets, reading practice, hearing.
2. Defining and describing: -Difference between defining and describing from the
language point of view, Student will define simple day-to-day things, places, persons,
devices, tools etc. and also describe them (Students will be given home assignments in
vocabulary/definitions & descriptions. They will collect and paste in their journal
minimum 2 sample passage of style/ register and analyze them)
3. Writing different types of paragraph: -Structure of para- topic sentence, elaboration,
explanation, illustrations etc., para of comparison, contrast, argumentative para, and
descriptive para.
4. Scrape book: -Concept, usefulness and relevance, students will prepare a scrap book on
a topic of their interest with the help of the teacher.
5. Writing script for comparing a program: -Various functions of the college, festivals
and other public functions.
6. Reading and review:-Reading and review of 10 short stories (motivational, inspiring,
problem solving, leadership etc. to be provided by the faculty in the beginning of the
session)
7. Grammar& Vocabulary - Parts of Speech- Noun, Adjective, Verb, Adverb, Preposition,
Pronoun, Conjunctions, Interjections, Determiners, Articles, Phrasal Verbs, Subject &
Verb Agreement, Tenses, New Words (Compound words, Eponyms, Pejorative words,
Loaning), Punctuations, Antonyms & Synonyms, Prefixes & Suffixes

Suggestions for Faculty:

The teacher will prepare a need-based list of words and students will be encouraged to add to it.
The teacher will help students acquire language through language games, quiz, pair/group
activities and creating situations in the classroom so as to enable them to collect and use
appropriate words, proverbs, phrasal verbs etc. accordingly. Teacher will encourage students to
listen to/ watch various programs on TV/radio to observe the role of the anchor/compare and
make them talk about her/his language skills.

Books:
 N.Krishnaswamy, Modern English ( Macmillan, India)
 Bhaskaran and Horsburgh, Strengthen Your English (OUP)
 Kane Thomas, The New Oxford Guide to Writing (OUP)
 Tikoo and Shashikumar, Writing with a purpose (OUP)
 Semester – II

CODE Subjects
IM-203 Cost Accounting
IM-204A Business Mathematics-II
IM-210B Programming Using C++
IM-214 Business Law
IM-216A Business Statistics-I
IM-219 Business Communication
 IM-203 COST ACCOUNTING

Course Outcomes:
CO1: Understand the term cost, types of cost.
CO2: Students will learn the elements of cost and how to value them.
CO3: Students will acquire knowledge of the cost procedure for different industries
CO4: Students will be able to identify possible inefficiencies or areas neccessary for
improvement
CO5: They will also have knowledge on preparing of cost sheets.
CO6: Students skills on cost reduction and cost control will be enhanced
CO7: Students will be able to do cost audit

Course Content-
1. Fundamentals: Cost Accounting- Meaning, Objective, Advantage and importance,
Concepts and Classification of cost, Cost accounting, as compared with Financial
and Management Accounting.

2. Elements of Cost-Materials: Meaning and Classification, Labor: Meaning and

Classification, Overheads: Meaning and Classification

3. Unit or Output Costing—Costing Procedure, Items excluded from cost, Preparation

of Cost Sheet, Numerical Problems: Estimated cost sheets, Quotation and tenders
etc.

4. Contract costing – Features of contract costing, Contract costing procedure, Special

points in contract costing. Numerical problems: Incomplete Contracts.
Job & Batch Costing- Difference between contract and Job costing, Job costing
procedure, Batch costing procedure, Economic batch quality

5. Process Costing-- Essential characteristics of process costing, Process costing

Procedure, Process losses & Wastages, Process gains & Effectiveness. Numerical
problems: Partial sale of production, Inter-process profits, etc.Various methods of
absorption of joint costs. Numerical Problems.

6. Misc. costing methods—Uniform costing, Operating costing,

7. Miscellaneous—Cost reduction & Cost control, Cost audit, Recent trends in cost
accounting.

Books—
 Cost accounting- Principles & Practice by M.N. Arora, Vikas Publishing House Pvt. Ltd.
 Practical Costing by Khanna, Pandey, Ahuja &Batra, S.Chand Limited.
 Practical Costing by P.C.Tulsian, Sangam Books Limited.
 IM-204A Business Mathematics-II

Course Outcomes:
CO1: Understanding the Arithmetic progression and geometric progression and solve the
problems.
CO2: Introduction of need and classification of different types of models.
CO3: Solve the different types of problems using integration.
CO4: Solve the different types of Business Applications using integration.
CO5: Solve the problems related to linear and homogenous equation.
CO6: Solve the problems related to first order second order and nth order.

Course Content
1. Progressions: Arithematic Progression, Geometric Progression, Harmonic Progression
and their business applications.
2. Introduction to mathematical modeling: Need and classifications of different types of
model (Through Differential equation of first order and second order, through integral
and partial differential equation, through calculus, through algebra, through graphs,
through mathematical and dynamic programming taking example of atleast one model of
each type)
3. Integration- I: Introduction to Integration, Properties of Integration, Methods of
integration and substitution, Integration by parts. Business Applications.
4. Integration – II: Integration of rational functions, Substitution by partial fraction,
Logarithmic, exponential, trigonometric integrals, Definite integral. Business
Applications (Consumers and Producers surplus.)
5. Diff.Equation-I: Linear and Homogenous equation of first order and first degree, Linear
equation of second order and first degree, business applications.
6. Diff.Equation-II: Linear difference equation of first/second order with second/third
degree and its business applications.
7. Differential Equation-I: Partial differential equation of first order, second order and nth
order and its business applications.

Book
 Mathematical Modelling by JNKapur, New Age Publication.
 Mathematics for Economists by Mehta- Madnani, S.Chand Publication.
 Mathematics Volume II by RD Sharma, Dhanapath Rai Publication.
 IM – 210B PROGRAMMING USING C++

Course Outcomes:
CO1: Demonstrate knowledge of generation of C & C++ Variables and constant.
CO2: Demonstrate knowledge of generation of C programming And C++ programming.
CO3: Understanding the types of operators used in programming.
CO4: Construct the program related to the Arrays.
CO5: Understanding the concept of class program and used in the programming.
CO6: Understanding the pointer declaration and different types of operation with pointer

Course Content
1. Programming fundamentals: -Introduction to C. Variables. Types. Constants.
Declarations. Expressions. Assignments. Operators. Statements. Iterative Instructions.
2. Object Oriented Programming -Introduction to OOP - Meaning of Object - Meaning of
Class – LOOP, characteristics: Creation of new Data Types, Giving importance to Class,
Inheritance, Encapsulation, Abstraction, Polymorphism, Operator Overloading, Function
Overloading, Function Defining, Software Reusability.
3. C Versus C++ -Programming with C++: General forms of a C++ programme, I/O with
cout and cin, different operators, scope resolution operator, Data types, For while, do-
while, if-else, switch and conditional statements, Unary Operators - Increment Operator
(++), Prefix Notation, Postfix, Notation, Decrement Operator ( -- ). Conditional
Constructs - Switch .Case, Construct, Break Statement, Default Keyword, Conditional
Operator, Examples on Programming Constructs.
4. Arrays -Introduction to Arrays - Declaration of Arrays - Different Types of Arrays : -
One Dimensional Array, Two Dimensional Array. Array Examples on Variables – Array
Examples on Constants.
5. Class program: - Classes and objects: structure and classes, unions and classes,
constructors and destructors, Automatic, external and static data members and member
function.
6. Important feature of C++ -Recursion : Definition of recursion leading to recursive
programmes. Some computing best described recursively.
Functions : Function definition. Statement return. Exit statement. Functions of type void.
Declaration and definition. Internal and external variables. Scope. Blocks. Constructor,
inheritance, polymorphic.
7. Pointers and structures : -Address of a variable. Declaring pointers. Operations with
pointers. Pointers as function arguments. Address of an array. Address of a string.
Pointers to functions. Dynamic memory allocation. Unions.

BOOKS
 Robert Lafore, “Object Oriented Programming in Turbo C++”, Galgotia Pub. Pvt. Ltd., New
Delhi, 2000
 Herbert Schildt, “C++ : The complete reference”, Tata McGraw Hill Publishing Company
Ltd., New Delhi, 1999
 D. Ravichandran, “Programming with C++”, Tata McGraw Hill Pub. Co. Ltd., New Delhi,
2000
 E. Balagurusamy, “Object Oriented Programming with C++”, Tata McGraw Hill Pub. Co.
Ltd., New Delhi, 2000
 BajarneStrustrup, “The C++ Programming Language”, Addison-Wesley, New York, 1995
 Scott Meyers, “Effective C++”, Addison-Wesley, New York, 1999
 Walter Savitech, “Problem Solving with C++”, Addison-Wesley, New York, 1996
 IM-214 BUSINESS LAW

Course Outcomes:
CO1: The learners/Students would gather the knowledge about the applicability of Law to
Individual, business.
CO2: Gain command over basic fundamental principles of Contract.
CO3: They will more vigilant towards the laws in banking, SEBI and other legal matters.
CO4: More developed approach towards various kinds of business forms.
CO5: Enhancement in problem solving approach towards litigations.

Course Contents:
1. The Indian Contract Act, 1872 -General principles of contract, classification of contract
and key terms, Essential elements of a valid contract viz., offer & acceptance competence of
contracting parties, free consent, consideration, legality of object and consideration, void
agreements, Performance of contracts, discharge of contract, and breach of contract
remedies for breach of contract, Specific contracts viz, contingent contracts, quasi-contracts,
contracts of indemnity and guarantee, contract of bailment, contract of agency.
2. The Sale of Goods Act, 1930 -Contract of sale, essentials of contract of sale, conditions and
warranties, Right of unpaid seller.
3. The Indian Partnership Act 1932 -General Principles- Meaning of partnership, essential
features of partnership, types of partners, Formation of Partnership-Partnership deed,
registration of partnership firms, position of a minor partner, duration partnership firm, rights
of outgoing partner. Rights and Liabilities of Partners- Relations of partner with each other,
rights of partner, duties of partners, relation of partner with third parties.
4. The Companies Act, 2013 -Company- Meaning and definition, characteristics of joint stock
companies, types of companies difference between private and public limited companies.
Promotion and incorporation of companies-Promotion, Incorporation of companies,
promoters: meaning and importance, process of incorporation: preparation contents and
importance of various documents to be filed, Memorandum of Association, Articles of
Association, certificate of commencement of business. Memorandum of Association and
Articles of Association- Contents and alteration. Capital of the company- Share and its
types, Debentures and its types, difference between shares and debentures, share certificate,
share warrant and stock. Prospects- Meaning and definition, contents and registration of
prospectus, issue and allotment of shares. Management of Companies- Board of Directors:
Appointment, Qualifications and disqualification, powers, duties and position of directors,
removals of directors. General Principles of Meetings- Statutory Meeting, Annual General
Meetings, Extra-ordinary General Meetings, Board Meetings.Winding-up of Companies-
Meaning and types of winding-up, provisions relating to winding-up.
5. The Negotiable Instruments Act, 1881 -General Principles- Meaning of negotiable
instrument, types of negotiable instruments, ambiguous instruments, maturity of negotiable
instrument, payments of negotiable instruments, dishonor of negotiable instruments,
provisions of sections 138 to 145.
6. Foreign Exchange Management Act, 1999 -General Principles- Meaning & definition of
various important provisions Regulation & Management of Foreign Exchange- Current
account transaction, capital account transaction. Provisions related to authorized person,
Reserve Bank’s power to issue directions to authorized person.
7. The Consumer Protection Act, 1986 &An overview of Misc. Laws Related To Business -
General Principles- Meaning & definition of various important terms. Rights of Consumers
Nature & scope of remedies available to consumers. The I.T. Act,2000, SEBI Act ,1992, ,
The competition Act,2002,The LLP Act,2008,Intellectual Property Related Laws,
 Environment Related Laws.

Books:
 Mercantile Law by S.S. Gulshan
 Elements of Mercantile Law by N.D. Kapoo
 Business Legislation for Management by M.C. Kuchhal
 Business Law by S.K. Agrawal
 Legal Aspects of Business by Akhileshwar Pathak
 IM—216A Business Statistics-I

Course Outcomes:
CO1: Understand the Importance of Statistics in decision-making process.
CO2: To develop, present and interpret the graphical data and making business reports.
CO3: How to calculate and apply measures of central tendencies (Mean, median, mode) and
measures of dispersion (standard deviation and mean deviation) for grouped and ungrouped
data analysis.
CO4: How to apply discrete and continuous probability distributions to various business
problems.
CO5: Compute and interpret the results of Simple and Bivariate Correlation Analysis and finding
the intensity of bonding between two or more than two variables.

Course Content:

1. Introduction: Definition/Meaning and Scope of Statistics, Functions and Applications of

Statistics, Role of Statistics in decision making process, Limitation of Statistics. Basics of
Population (Parameter) and Sample (Statistic).
2. Classification, Tabulation and Frequency Distribution: Introduction, Role and
Functions of Classification, Rule for Classification, Tabulation: Meaning and Importance,
Types of Tabulation, Frequency and Cumulative distribution, Graphical Analysis of all
types of charts.
3. Central Tendency: Introduction, Measures of Central Tendies (Mean, Median, Mode,
GM, HM) and their data analysis, Concept of Partition Values (Quartiles, Decile and
Percentile and N-tiles).
4. Measures of dispersion: Meaning, Scopes and Application of Quatile deviation, Mean
deviation, Standard Deviation, Variance, Coefficient of Variation, Standard Error and
Probable Error.
5. Skewness, Moments and Kurtosis: Introduction, Measures of Skewness, Moments and
Kurtosis (alpha, beta and gamma coefficients).
6. Correlation: Meaning and Scope of Correlation, Types of Correlation, Measures of
Correlation (Karl Pearson, Spearman’s Rank Correlation and Method of Concurrent
Deviation) and concept of coefficient of Determination.
7. Probability and Distribution: Random Variable, Types of Probability Distribution
(discrete and Continuous- Binomial, Poisson and Normal Distribution) and their
applications in business.

Books
 Business Statistics: SC Gupta
 Business Statistics: JK Sharma
 Statistics for management: Richard I. Levin, David S Rubin
 IM 219 BUSINESS COMMUNICATION

Course Outcomes:
CO1: Nurture students into well-balanced and positive thinking human beings. Developing students into
professionals, who are capable of facing new challenges and becoming the winners in Life.
CO2: Enhancing Communication skills by practicing functions, processes and models.
CO3: Understanding of Effective Communication, Barriers to Effective Communication, order, advice,
suggestions, motivation, persuasion, warning, education, raising morale, conflicts and negotiation,
group decision making.
CO4: Practicing of various activities using dimensions of Communication- Upward, Downward,
Lateral/Horizontal, Diagonal, grapevine, consensus, Channels of Communication- Formal,
Informal; Patterns of Communication; Media of Communication-Verbal, Nonverbal.
CO5: Understanding the importance and usage of Listening skills by various interactive session
developing students into a perfect personality in Interpersonal Communication like Transactional
Analysis, Johari Window.
CO6: Understanding and practicing complete knowhow of Business Correspondence its Layout, planning,
inquiries and replies, complaints, follow up, circulars, notices, goodwill letters, applications for
employment, Report Writing, Public Speaking: Speeches and presentations, Interviews,
Professional use of the telephone.

Course Contents

1. Communication: Meaning, nature, definitions, features, processes, models, functions.

2. Objectives of Effective Communication: information, order, advice, suggestions,
motivation, persuasion, warning, education, raising morale, conflicts and negotiation,
group decision making
3. Dimensions of Communication: Upward, Downward, Lateral/Horizontal, Diagonal,
grapevine, Consensus.
4. Channels of Communication (Formal and Informal); Patterns of Communication;
Media of Communication (Verbal and Nonverbal); Barriers to Effective Communication;
Listening
5. Interpersonal Communication: Transactional Analysis, Johari Window
6. Business Correspondence: Layout, planning, inquiries and replies, complaints, follow
up, circulars, notices, goodwill letters, applications for employment
7. Case Studies

Books
 Business Communication: K.K. Sinha
 Business Communication: M. V. Rodrigues
 The Art of Effective Communication: Margerison
 Effective Communciation: Asha Kaul
 Managing Time: David Fontana
 Managing Stress: David Fontana
 Semester-III

Code Subject
IM-301C Marketing Management
IM-302 Management Accounting

IM-310B Language Proficiency-II (French)

IM-314 Managerial Economics
IM-315 Business Statistics II
IM-316 RDBMS
 IM 301CMARKETING MANAGEMENT

Course Outcomes:
CO1: To understand the importance and concept of core marketing orientation, understanding
Customers and market place.
CO2: Description and detailed understanding of the environmental forces that affect the
Company and customers.
CO3: To develop an understanding of the concept of Consumer Behaviour.
CO4: Understand the major bases for Segmentation, Targeting and Positioning concepts
CO5: Implications of the concept of Product Life Cycle and its strategies.
CO6: Integrate the theoretical concepts of 4Ps, i.e.Product, Pricing, Place and Promotion and its
Application in case understanding
CO7: Introduction to the new concepts of Marketing.

Course Contents

1. Marketing Concepts: Customer Value and Satisfaction, Customers Delight,

Conceptualizing Tasks and Philosophies of Marketing Management, Value chain, BCG
Matrix,
2. Scanning the Marketing Environment: Purpose of studying marketing environment,
Macro- environment ,Micro- environment, Internal environment
3. Market Segmentation, Targeting, Positioning: Market segmentations, levels of market
segmentations, patterns, procedures, requirement for effective segmentation, evaluating the
market segments, selecting the market segments, tool for competitive differentiation,
developing a positioning strategy.
4. Marketing Research: Meaning andMarketing Research Process.
5. Consumer Behaviour: Meaning, Factors affecting buying behavior, Process of consumer
buying behavior
6. Elements of Marketing Mix: - Product Decision: Objectives, Product classification,
Product-Mix, Product life cycle strategies, equity, challenges, repositioning branding,
introduction and factors contributing the growth of packaging, introduction of labeling.
Pricing Decision: Factors affecting price, pricing methods and strategies. Distribution
Decisions: Importance and Functions of Distribution Channel, Considerations in Distribution
Channel Decisions, Distribution Channel Members. Promotion Decisions: A view of
Communication Process, developing effective communication, Promotion-Mix elements.
7. Emerging Trends in Marketing: An introduction to Internet Marketing, Multi level
marketing, Rural marketing, Green marketing, CRM & EVENT marketing.

BOOKS

 Philip Kotler “Principles of Marketing Management”, New Delhi: Prentice Hall of

India, Millennium Edn. 1999.
 Willam J. Stanton, Michael J. Etzel and Bruce J. Welker, “Fundamentals of Marketing
Management”, New York: Mc Graw Hill, 10thEdn., 1995.
 Philip Kotler, “Marketing Management,Planning Analysis and Control”, New Delhi,
Prentice Hall of India, 9thEdn., 1998.
 IM-302 MANAGEMENT ACCOUNTING

Course Outcomes:
CO1: Understanding of the principles of Management accounting
CO2: Significance of Management Accounting in the planning and control functions of
management.
CO3: Understanding use of Financial ratios in financial decision making.
CO4: Financial Statement analysis and it use.
CO5:Preparation of budgets
CO6: Understanding the concept and use of Fund flow and Cash flow statements.
CO7:Understanding the concept and use of Standard Costing and Variance Analysis.
CO8: Impart knowledge of recent trends in management accounting.

Course Contents

1. Management Accounting-Introduction: -The Nature of Management Accounting,

Function of Management Accounting, Financial, Cost & Management Accounting, Need,
objectives and importance, Introduction to financial Statement,Balance sheet, Profit &
Loss account, Relationship between Balance sheet and Profit & Loss account.

2. Financial Analysis-I: -User of Financial Analysis, Types of ratios, Liquidity Ratio,

Activity Ratio, Profitability Ratio, Leverage Ratio, Comparative statement analysis, Inter
firm analysis

3. Financial Analysis-II:-Fund flow statements, Concepts and its preparation, Cash flow
statements, Concepts and its preparation.

4. Cost Volume Profit Analysis

5. Budgetary Control -Meaning, types and purpose of budget, Preparation of budgets,

Budget administration, Essentials and advantage of budgeting

6. Standard Costing and Variance Analysis -Concept and types of cost standards,
Components of standard C", Material Labour and overhead standards, Utility and limitation
of standard costing, Significance of Variance analysis, Variance computation.

7. Recent trends in management account: -Nature of responsibility accounting,

Requirement of effective responsibility accounting, Cost control through responsibility
accounting, Management Reporting.

BOOKS
 Management accounting a planning & approach by I.M Pandey, VikasPublishing House
Pvt. l t d . (Third Revised Edition)
 Management Accounting by M.Y.Khan&P.K.Jain, Tata Mc Graw Hill Pvt. Ltd.
 Managerial Accounting by Louderback& Holmen, Thomson/South-Western
 IM- 310B LANGUAGE PROFICIENCY-II (FRENCH)

Course Outcomes:
CO1: Linguistic Skills-Students will learn basic French grammar and vocabulary
CO2: Communication Skills- Students will be able to introduce oneself and converse
spontaneously in given social settings.
CO3: Civilization Skills – Students will get familiarize to some aspects of France, its people and
culture.
Story: A spring time in Paris and an adventure in Burgundy:
Lesson 1: Meeting and introducing each other
Lesson 2: Striking a friendship
Lesson 3: Expressing one’s likes and dislikes
Lesson 4: Expressing agreement and disagreement
Lesson 5: Expressing surprise
Lesson 6: A country side house
Lesson 7: Lunch at Broussace
Vocabulary: Profession and nationalities
Day-to-day life and hobbies
Physical and psychological descriptions
Cardinal numbers
Lodging and getting food
Clothes and colors
Grammar: Definite and Indefinite Articles
Gender and no. of nouns and adjectives
Masculine and feminine forms
Interrogative and negative forms
Conjugation of verbs in present tense
Portative articles
Demonstrative and Possessive adjectives
Phonetics
Intonation
Linking words
Oral and nasalized vowel sounds
Semi vowels
Communication
Meeting and getting to know each other
Inviting someone and replying
Describe people
Giving order and expressing obligation
Requesting and ordering
Civilization
Paris: Monuments and Public places
The life of four Parisians from different professions
The French Region: The Burgundy
Daily Life in Countryside
 IM-314 Managerial Economics

Course Outcomes:
CO1: Understands what Economics is all about
CO2: Know about demand & supply and how is the equilibrium obtained
C03: Finding out most efficient production and Cost level in both short and long run
CO4: Finding out profit maximizing level of price, output in different forms of markets
CO5: Understand the modern day objectives of the firms

Course Content

1. Introduction - Managerial economics – Meaning, definitions, importance, Significance,

scope of managerial economics, Related disciplines & managerial economics.

2. Demand concept- Demand: - Concept, Types, Function, Cardinal Utility Approach, Ordinal
Approach, Law of Diminishing managerial utility, Elasticity of Demand, Demand Forecasting

3. Production function - Production Analysis, Law of variable Proportion, Return to scale,

Isoquants & least cost combination of inputs.

4. Cost concept - Cost: - Concept & Types, Short Run and Long run cost Analysis

5. Market Structure:-Price determination under different markets: - Perfect competition,

Monopoly, Monopolistic competition, Oligopoly

6. Theory of firm: -- Managerial theory of firm: Profit and Sales Maximization, Managerial
Discretion.

7. Minimum three case studies based on above syllabus.

BOOKS
 Modern Micro Economics - Koutsoyiannis
 Managerial Economics Peterson &Levis
 Principles of Economics by Karle Case &. Ray C fair
 Managerial Economics - P.L. Mehta
 Micro Economics – Sundaram&Vaish
 IM-315 Business Statistics –II

Course Outcomes:
CO1:Can apply, analyze and interpret the data in the Research and can predict the behavior the
population based on the sample study.
CO2: Are able to analyze the market behavior using price and quantity index numbers
CO3: Students are able to interpret, analyze and forecast the increase and decrease of demand
and supply and of any other variable using time series concept.
CO4: Students are able to find out missing values and are able to forecast the future value using
interpolation and Extrapolation.
CO5: Compute and interpret the results of Simple and Bivariate Regression Analysis for
Business- forecasting.
CO6: Perform Test of Hypothesis as well as calculate confidence interval for a population
parameter for single sample and two sample cases. Understand the concept of p-values in
the SPSS.
CO7: Learn parametric (t-test and z-test and perform ANOVA and F-test) and non-parametric
test such as the Chi-Square, kruskalwallis test for Independence as well as Goodness of Fit.
Course Content

1. Regression Analysis: Introduction, Types of Regression Models, Methods to determine

Regression Coefficients.
2. Index Number: Introduction, Types of Index Numbers, Characteristics and Uses of Index
Numbers, Methods for construction of Price Indexes, Applications of Index Numbers.
3. Time Series Analysis: Introduction, Objective of Time Series Analysis, Time Series
Pattern, Components of Time Series, Time Series Model.
4. Interpolation and Extrapolation: Introduction, Assumptions, uses; Methods- Graphical
and Algebric Methods. Application in business decision making
5. Testing of hypothesis: Introduction, One-sample and Two-sample test of hypothesis,
Format/Rationale/Direction of hypothesis.
6. Parametric test & Non-Parametric Test: Introduction, One-Tailed and Two Tailed
Test, Type-I and Type-II error. T-test, F-test (ANOVA) and Z-test. Introduction to
Nonparametric Statistics, Chi-Square
7. Statistical Quality Control: Introduction, Types of quality control charts, application in
quality management (Six Sigma)and acceptance sampling.

Books Recommended:-
 Business Statistics:- S.C. Gupta and Indra Gupta, Himalaya Publishing
 Statistics:- S.P. Gupta
 Business Statistics:- J.K. Sharma, Pearson Publishing
 Statistics:- Sancheti and Kapoor, S. Chand
 IM 316 RELATIONAL DATABASE MANAGEMENT SYSTEM

Course Outcomes:
CO1: Provide basic knowledge of relational database management systems.
CO2: Acquaint students to database design, develop database models.
CO3: Understand structured query language as a tool to retrieve data from databases like
Oracle, SYBASE, and MYSQL etc.
CO4: Student must understand advance tools of Data Mining and Warehousing.
Course Content

1. Introduction of DBMS: -Concepts and features of DBMS, Data, Database, DBMS

concept, component of DBMS, physical and logical views, advantages and
disadvantages, concept of RDBMS, Database administrator, Database user,
characteristics of database approach, database systems, database architecture.

2. Data Models: -Conceptual Model, Heirchical Data Model, Network Data Model,
Relational Data Model, Object Oriented Model, schemes and instances, DBMS
architecture/3-tier architecture/ANSI-SPARC architecture, data independence and
interfaces, database languages, procedure for database access, database structure.

3. ER Model and Normalization: -E.R. Model, 1NF, 2NF, 3NF, 4NF, basic terminology
related to ER- model, Notation used in ER-Diagrams, Strong and weal entity sets,
generalization, specialization and aggregation, translating your ER-Model into relational
model.

4. SQL: -Parts Of SQL, Data Types Used In SQL, Arithmetic & Logical Operators, SQL
Conditional Clause DDL, DML,DCL Commands, terminology related to relational
model, types of keys, Relational integrity rules, Codd’s rules, views and their purpose.

5. Database Creation: -Creating Tables, Insert Record Entries & Key Constraints,
Creating Views And Indexing, Update, Delete Edit Command Functions, AVG, Min,
Max ,Count ,Sum Operations, Query, Sub-Query & Nested Query, rollback, commit and
save point, Indexes in SQL, group by and having clauses, subqueries.

6. Data Resource Management:-Data Independence & Data Constraints, Centralized &

Decentralized Database , Data Warehousing, Distributed Database.

7. Data Analysis And Technique -Data Planning & Analysis, Data Mining, DBA
(Database Administrator), OLAP

BOOKS
 Theory Lecture: A. Silberschatz, H.F. Korth, “Database System Concepts”, MGH
Publication.
 Practical Lecture: Introduction To SQL By Ivan Bayross
 C.J. Date, “Introduction To Database Systems”.
 B.C.Desai, “Introduction To Database Systems”, BPB Publication.
 Rajiv Chopra, “Database Management Systems”, S. Chand & Company Ltd.
 IV Semester

Code Subjects

IM-406B Macro Economics

IM-411 Income Tax
IM-415 Quantitative Techniques
IM-417 Human Resource Management
IM-420 Purchase & Materials Management

IM-421 E- Business Fundamentals

 IM- 406B -Macro Economics

Course Outcomes:
CO1: Understand the dynamics of macro-economic environment
CO2: Develop the skill of not only calculating the national income but also be able to interpret
the data
CO3: Understand the concept of money and types of money supply
CO4: Know about inflation and its measurements

Course Content:
1. Introduction: Macro Economic analysis, Micro and Macro Economics, goals of
macroeconomic policies, stock and flow variables, exogenous and endogenous variables,
EX- ANTE and EX-POST concepts.

2. Measurements of Macro Economic Aggregates & National Income Determination

Measurements of Macro Economic Aggregates: National Income and its variants, Real &
Nominal GDP, Measures of national products and methods used, National income and
Economic welfare, National income in India, its composition, trend & structural analysis,
Okun’s Law. National Income Determination: National income determination models under
open and closed economy, Aggregate demand and supply, Calculation of multiplier, simple
investment multiplier, government expenditure, tax, balanced budget and foreign trade
multiplier, Super multiplier, limitations of multiplier.

3. Consumption Savings function & Investment Function -Consumption & Savings

function: Keynes’ psychological law of consumption, Post Keynesian income consumption
hypothesis, Trends of consumption and savings in Indian economy. Investment Function:
Investment, its types, factors affecting investments, MEC and factors affecting MEC,
Accelerator principle. Investment trends in Indian economy, measures to stimulate public and
private sector investment in India.

4. Money and Inflation -Money and Interest Rates: Money and its role, measures of demand
and supply of money, money multiplier, interest rate and IS- LM framework. Inflation and
Deflation: Types of inflation, Inflationary gap, causes and consequences of inflation, Philips
curve, Reflation, Deflation; trends and measurements of inflation in Indian Economy.

5. Monetary and Fiscal Policies:Objectives and Instruments of Monetary and Fiscal Policies,
Analysis of the policies in Indian Economy, Recent Monetary and Fiscal Policies.

6. Basic Macro Economic concepts for Open Economy: Balance of Payments, Current and
Capital account, Official reserve account, Balance in BOP, Analysis of India’s BOP Position

7. Business Cycles: Concept and phases of Business cycles, Monetary and Non Monetary
theories of business cycles

BOOKS
 G. Mankiw- Macro Economics
 Dornbusch& Fischer- Macro Economics, 9th Edition
 Fred Gothiel – Principals Of Macro Economics
 Edward Shapiro – Macro Economic Analysis
 Sunil Bhaduri – Macro Economics
 M.C. Vaish – Macro Economics
 M.L. Seth- Monetary Economics
 IM- 411 -INCOME TAX

Course Outcomes:
CO1: Understand the practical awareness of direct tax
CO2: Understand the mechanism of taxation
CO3: Acquire the knowledge of tax planning
CO4: Helps in developing investment Decisions
CO5: Understand the legal compliance’s towards income tax

Course Content:
1. Introduction: Definition of Income, Casual Income, Agricultural Income, Person,
Assessee, Previous year, Assessment year, Gross Total Income, Total Income; Exempted
Income; Heads of Income, Residential Status & Tax Liability
2. Computation of Income from Salary:Meaning & definition, different forms of Salary
Allowances, Perquisites, Valuation of allowances & perquisites, Provisions regarding
Provident Fund, Entertainment Allowances, Professional Tax
3. Income from House Property: Introduction & Important provisions, Types of House
Property, Determination of Gross Annual Value, Municipal Tax & Deductions u/s 24,
Treatment of unrealized rent & Vacancy period.
4. Income from Business or Profession: Meaning, income chargeable under Income Tax
(section 28), Deductions in respect of expenses & allowances, Disallowed expenses
(excluding special business), Depreciation How to compute profits & gains.
5. Capital Gain: Meaning, Items included & types of Capital Gain/Loss. Computation of
Capital Gain/Loss. Capital Gain Exempted from Tax. (U/s 54,54B, 54D, 54ED, 54F, 54G,
54H)
6. Income from Other Sources: Meaning & types of Income, Allowable & Disallowable
Deductions, exempted incomes. Computation of Income, Set off & carry forward of Losses:
Set Off of Losses under- same head, other head. Carry forward & set off.
7. Assessment of Individuals: Assessment of Individuals , Assessment of Individuals & tax
liability. Procedure for Assessment Advance Payment of Tax.

BOOKS
 Income Tax: Law & Accounts by Dr.H.C. Mehrotra
 Reference Book: Students Guide to Income Tax by Dr. V. K. Singhania
 IM- 415 QUANTITATIVE TECHNIQUES

Course Outcomes:
CO1: Understand the practical application of Statistics and Operations Research concept in
business and management.
CO2: Identify situations in which linear programming technique can be applied.
CO3: Understanding the conceptual meaning of Simplex and logic of using Simplex and Big M
method.
CO4: Identify and formulate a transportation problem involving a large number of shipping
routes.
CO5: Understand the features of assignment problems and transportation problems.
CO6: Making distinction between linear programming and dynamic programming approaches
for solving a problem.
CO7: Understand the method of assigning different ranks and weights to unequal multiple
goals.

Course Contents

1) Introduction:- Introduction to Quantitative Techniques, Necessity of Quantitative

Techniques in Industry, Scope of QT, limitations and its applications in Management.
2) Introduction of Linear Programming: Meaning of linear programming, Mathematical
formulation of linear programming problems, assumption, Solution of linear
programming by graphical methods.
3) Simplex Method: -Maximization problems, Minimization problems (Big M Method),
Problem of mixed constraints, Infeasibility. Unbounded, Degeneracy, Duality in linear
programming problem.
4) Transportation Model: Introduction to the model, Assumptions in the Transportation
Model, Formulation and solution of Transportation Model, Variants in Transportation
Model (Unbalanced, Maximization, No allocation in particular cell).
5) Assignment Model: Definition of the Assignment Model, Mathematical representation
of the Assignment Model, Comparison with the Transportation Model, Solution of the
Assignment Model, Variations of the Assignment Model (Non square matrix,
Maximization, Restrictions on Assignment), sensitivity analysis in the assignment
problem.
6) Dynamic Programming: Introduction, Distinguishing characteristics of Dynamic
Programming, Formulation of Dynamic Programming Problems, Solution of LPP by
Dynamic Programming, Applications of Dynamic Programming, Deterministic Dynamic
Programming, Probabilistic Dynamic Programming.
7) Goal Programming: Introduction, Formulation and Graphical solution of Goal
Programming, Applications of Goal Programming.

BOOKS
 Operation Research by V.K. Kapoor
 Quantitative Techniques by N.D. Vohra
 IM- 417 -HUMAN RESOURCE MANAGEMENT

Course Outcomes:
CO1: Develop an understanding of the dimensions of the management of Human Resources with
reference to HRM policies and practices in India.
CO2: Understand acquisition of Human Recourses by Human Resource planning in evolving
small and Entrepreneurial Organisation.
CO3: Identify formulation and essentials of sound HR Policies, Role and Responsibilities of the
human resource Managers, process of recruitment and selection along with Administrative,
operational and strategic role of HR.
CO4: Understand development of Human Resources through Learning, training and Development
and performance Appraisal and application of career and succession planning.
CO5: Understand Maintenance of HR by Job Evaluation, Designing and administering the wage
and salary structure, compensation, grievance-handling procedure.
CO6: Identify merging Trends and Challenges in HRM, expanding human capital, Ethics and
HRM, HR management competencies and careers – Knowledge of Business organizations.

Course Content:-
1. Human Resource Management: Relevance and spectrum, concept and evolution,
Organization of HR Department, Role, Status and competencies of HR Manager, HR Policies.
Emerging dimensions in HRM.

2. Acquisition of Human Resource: Human Resource Planning- Quantitative and Qualitative

dimensions; job analysis – job description and job specification; Concept and sources;
recruitment – selection – Concept and process; test and interview; placement induction.

3. Training and Development: Concept and importance; identifying training and development
needs; designing training programmes; role specific and competency based training; evaluating
training effectiveness; training process outsourcing; management development systems.

4. Performance Appraisal System: Nature and objectives; techniques of performance

appraisal; potential appraisal and employee counseling; job changes - transfers and promotions.

5. Compensation: Concept, policies and administration; job evaluation; methods of wage

payments and incentive plans; fringe benefits; performance linked compensation. Maintenance:
employee health and safety; employee welfare; social security; grievance handling and redressal.

6. Career planning and succession planning- Concept, need and process of Career planning.
Difference between Career planning and succession planning, Concept, process and benefits of
both types of planning.

7. Separation process: Turnover, Retirement, layoff, retrenchment and discharge, VRS.

BOOKS:
1. Human Resource Management Principles and Practice, P.G. Aquinas, ISBN :
8125918097. Publication Year : 2011, Edition: First Reprint
2. Personnel Management, ArunMonappa , Mirza Saiyadain, ISBN : 0074622643,
Publication Year : 2011,Edition: Second
3. Human Resource Management , V S P Rao, ISBN : 8174464484,Publication Year : 2005,
Edition: Second
4. Human Resource Management, Gary Dessler,ISBN : 8131754269,Publication Year :
2012, Edition: Twelfth
 IM- 420 PURCHASE AND MATERIALS MANAGEMENT

Course Outcomes:
CO1: Understanding of purchasing and materials management and apply it for making relevant
decisions.
CO2: Analyze the Purchasing Activities, Indent Status, Chasing And Follow Up,
Transportation, Incoming Inspection, Bill Settlement, Documentation, Right -Price,
Time, Method, Mode, Quality, Source And Buyers Sellers Relations
CO3: Need For Vendor Evaluation, Goals Of Vendor Rating, Advantages Of Vendor Rating,
Parameters Of Vendor Rating. Settlement of Bill, Accounting, Audit in Materials
Management.

Course Contents:
1. Materials Management: Objective, Importance, Integrated Materials Management, The
role of Materials and Purchase management .Desirable Qualities of Purchase Manager.
Organization Of Materials Function: Organization Structure Centralized Purchasing,
Decentralization, Delegation of Power, Materials and User Department.
2. Material Planning And Budgeting: Planning: Advantages, Definition, Planning
Approaches to Materials Management. Financial Aspects In Materials Management:
Role of Finance, Interaction with Materials Holding and Acquisition Cost
3. Specification Standardization and Codification: Relevance, Definition, Specification,
Advantages and Techniques, Identification, Evolution of Codes, Classification,
Methodology, Advantages Of Codification.
4. Warehousing Management: Objectives Of Store, Location and Layout, Preservation Of
Items, Management Of Receipts, Issue Control Store Documentation, Objective of
inventory, inventory cost, inventory control techniques, evaluation of inventory
management. ABC, XYZ, VED analysis.
5. Purchasing Cycle: Purchasing Activities, Indent Status, Chasing And Follow Up,
Transportation, Incoming Inspection, Bill Settlement, Documentation, Right -Price,
Time, Method, Mode, Quality, Source And Buyers Sellers Relations.
Ordering Systems: Purchase Policy, Cash Purchase, Tender System, Rate Of Running
Contract, Subcontracting, and Systems Contract Etc.
International Buying: Why Imports, Import Policy, Classification Of Import, Objective
Of Control, Preliminary Formalities, Source Selection, Letter Of Credit, Documentation,
Bill Of Lading Custom, Clearance Etc.
Negotiations: Objectives, Process, Process Factor, Other Parameter, Strategy And
Tactics, Qualities Of Negotiator, Process And Guidelines For Negotiation, Negotiation
Techniques.
6. Vendor Rating: Relevance Of Good Supplier, Need For Vendor Evaluation, Goals Of
Vendor Rating, Advantages Of Vendor Rating, Parameters Of Vendor Rating. Settlement
of Bill, Accounting, Audit In Materials Management.
7. Disposal of Obsolete and Scrap Items: Management Of SOS, Categorization Of
Obsolete/Surplus, Reasons For Obsolescence, Control Of Obsolescence And Scrap,
Responsibility For Disposal, Disposal Methods.

Books
1] Purchasing and Materials Management – Chitale& Gupta.
2] Purchasing and Materials Management - M.M. Verma.
 IM- 421 E-BUSINESS FUNDAMENTALS

Course Outcomes:
CO1: Identify the basic understanding of electronic commerce and electronic business.
CO2: Understand the use of Internet Technology in day to day commercial transactions.
CO3: Differentiate between Traditional Marketing and online Marketing.
CO4: Understand the business models used in online electronic business environment.
CO5: Develop basic understanding of various modes of electronic payment and its
infrastructure.
CO6: Know the various security threats and its technological solutions in electronic
commerce and electronic business environment.

Course Contents:

1. Introduction to e-business, Difference between traditional and e-business, electronic

commerce, types of e-commerce, e-business framework, application and network
infrastructure, transaction type- B2B, B2C etc.
2. Models of e-commerce and its applications, EDI applications in e-business, Value added
network, architecture and standards.
3. E-business models: Business model ingredients, B2C, B2B model with example, case study
related to B2C and B2B.
4. E-Payment System and its types and comparison, Token base payment, Smart card, Credit
card, Debit Card, etc. design in one of payment system, Risk involved in e-payment system.
5. Electronic market place of Buyers and Sellers, Consumer behaviour and markets,
advertising and marketing on Internet, online marketing, online advertising and tools of
advertising.
6. Security issues: Cyber laws, Cyber crimes and security issues, security concept, dimension
of security, method, cryptography, encryption description.
7. Future of e-business and its applications, e-Tailing, e-Banking, e-HRM, e-Commerce in
service sector, e-Enterprise, virtual factory, web-hortal , portal, vortals and strategies of e-
business.

BOOKS
1. Electronic Commerce by Ravi Kalakota and B.Whinston, Frontiers of e-commerce, New
Delhi, Addisin-Wesley,2000 edition.
2. E-Commerce by Kenneth C Loudon, Pearson Publication.
3. E-business and E-commerce management by Dave Chaffey, Pearson Publication.
4. Ravi Kalakota and M.Robinson , E-Business : Road map for success, New Delhi,
Addisin-Wesley,2000 edition.
5. Daniel Amor, The E-Business (R) Evolution, New Delhi, Prentice Hall, PTR, 2000.
 Semester - V

Code Subjects

IM-501A Financial Management I

IM-503B Operation Research

IM-506 Marketing Strategies

IM-511 Econometrics

IM-514 Indirect Taxes

IM-515 Project Management

 IM- 501A FINANCIAL MANAGEMENT - I

Course Outcomes:
CO1: Understand importance of financial management.
CO2: Importance of time value of money in financial decision-making.
CO3: Measure risk, return, and explain the trade-off between risk and return.
CO4: List the primary sources of capital and incorporate their cost when making
investment decisions.
CO5: Understand the working capital management and factors affecting to it.
CO6: Cash management, receivable, inventory management.
CO7: Apply the concepts of financial management to contemporary financial events.
CO8: Concepts of cost of capital and it importance in decision making, WACC
understanding etc.

Course Contents:

1. Financial Management: An Introduction– Balance Sheet and Profit & Loss statements
review, Concept andnature of financial management, financial manager’s role, Finance
function, Relationship of finance function with other disciplines.
2. Concept of Value: Time preference for money, Compounding and discounting
techniques.
3. Management Of Current Asset-I: Concept and planning of working capital, Permanent
and variable working capital, Determinants of working capital; Estimating working
capital need, Working Capital finance.
4. Management Of Current Asset-II: Management of receivable, Management of
inventory (Brief overview).
5. Management Of Current Asset-III: Management of cash. Introduction, Motives &
objectives of holding cash, factors determining cash needs, Basic Strategies of cash
management, Cash budgeting, Numerical Problems.
6. Sources Of Long Term Funds: Capital market concept, Shares, Debentures and Term
loans.
7. Cost Of Capital: Significance of cost of capital, Concept of the opportunity cost of
capital, Measurement of specific cost, Computation of overall cost of capital.

BOOKS
 Financial Management by Khan & Jain(5th edition), McGraw Hill Education Private
Limited
 Financial Management by I. M. Pandey (10th edition), Vikas Publishing House Pvt
Ltd.
 Fundamental of Financial Management; James C Van Horne & John M Wachowicz,
Jr, Pearson Education
 Financial Management and Policy; James C Van Horne & Sanjay Dameja, ( 10 th
edition) Pearson Education
 IM –503B OPERATION RESEARCH

Course Outcomes:
CO1: Understand the practical application of Statistics and Operations Research concept in
business and management.
CO2: Importance of Operations Research in decision-making.
CO3: Replacement policy for equipment, which deteriorates with gradually, replacement of
items that fail suddenly.
CO4: Types of Decision Making Environment (risk, certainty, uncertainty) Concept of
Decision Tree.
CO5: Analyze the General structure of queuing system, Queuing Models.
CO6: Inventory Management system, Economic Order Quantity, Models and its
application, selective control of inventory.
CO7: Taking decisions in business with the help of Game Theory.
CO8: Concepts of Simulation, Monte Carlo Simulation, Simulation and its applications.

Course Content

1. Meaning of Operation Research: Characteristics of OR, Scope OR in management,

Methodology of OR, Advantages and limitations of OR.

2. Replacement Theory: Introduction, Replacement policy for equipment, which

deteriorates with gradually, replacement of items that fail suddenly.

3. Decision Theory: Introduction, Types of Decision Making Environment (risk, certainty,

uncertainty) Concept of Decision Tree.

4. Queuing Theory: Introduction, General structure of queuing system, Queuing Models

(M/M/1 – Infinite population, M/M/K – Infinite population).

5. Inventory Management: Introduction, Types of inventory, inventory Management

system, Economic Order Quantity, Models and its application, selective control of
inventory (ABC, VFD, etc.)

6. Theory of Games: Introduction, Game models, Two-person zero sum games and their
solution, Solution of 2 x n and m x 2 Games, Limitations of game theory.

7. Simulation: Introduction, Process of Simulation, Monte Carlo Simulation, Simulation

and its applications.

BOOKS
 Operations Research by J K Sharma
 Operations Research by V.K. Kapoor
 Quantitative Techniques in Management by N.D. Vohra
 IM-506 MARKETING STRATEGIES

Course Outcomes:
CO1: To understand the concepts of Strategy and Marketing Strategy
CO2: Explain the Resources Allocation to SBUs and consequently their strategy designing.
CO3: To develop an understanding of the concept of Strategy formulation and its
implementation for the 4Ps, i.e. Product Strategy, Pricing Policies & Strategies, Place
Strategy and Promotion Mix Strategy.
CO4: Understand the Competitor Analysis and apply concepts to Competitive Marketing
Strategies
CO5: Integrate the theoretical concepts of SWOTAnalysiswith its application in Case analysis.

Course Contents:

1. Introduction to strategy, key elements of marketing strategy formulation, formulating

the marketing strategy, competition and marketing strategy, factors influencing
competitive success, Basic marketing strategies, strategic role of marketing manager,
factors influencing company’s marketing strategy, Difference between marketing strategy
and marketing management.

2. SWOT Analysis: Mission, vision, formulation of policies, A framework for developing

marketing strategy. BCG Matrix: Strategies to improve performance, sales volume and
profitability, Understanding business portfolio through BCG matrix. Marketing
Strategies of market leader, market challenger, market follower and market nicher,
Porter’s three generic strategies.

3. Product Strategy: Meaning, strategies for developing new products, Product life cycle,
Strategies at various stages of PLC, Branding strategies.

4. Pricing Policies and Strategies: Meaning of price, pricing objectives, role and
significance of price, factors affecting pricing, pricing strategies for new products,
established products, price flexibility strategy, Product-line pricing strategy, Leasing
strategy, price-leadership strategy, pricing strategy to build market share.

5. Distribution (Place) Strategy: Channel structure strategy, distribution scope strategy,

multiple-channel strategy, channel modification strategy, channel-control strategy,
conflict- management strategy.

6. Promotion Mix Strategy: Identify and understand the promotion mix variables,
promotion objectives, strategies for developing promotional perspectives, Advertising
strategies, Personal selling strategies.

7. Case Studies: minimum one on each units.

BOOKS

 Marketing Strategy by Vernon R. Stauble, Dryden Press.

 Marketing Management by Philip Kotler, Pearson Publication.
 Marketing Strategy and Management by Michael J. Baker, Palgrave Macmillan Publication
 Competitive Marketing Strategies by Norton Paley, Thorogood Publication.
 IM- 511 -ECONOMETRICS

Course Outcomes:
CO1: Understand the basics of modelling
CO2: Get familiar with the stochastic term
CO3: Learn about various types of models
CO4: Develop the skills to identify the problems related to various models and able to
transform the models.
CO5: Know about the Lag relationships and Time series modelling

Course Content
1. Meaning And Methodology Of Econometrics: Nature & Scope of Econometrics.
The Nature of Regression Analysis
2. Two Variables Linear Regression Model: Basics of Two Variable Regression
Analysis. Estimation and Hypothesis Testing.
3. Extension of The Two Variables Linear Regression Model: Multiple Regression
Model, Estimation and Inferences.
4. Nature, Consequences, Detection and Remedial Measures: Heteroscedasticity,
Autocorrelation, Multicollinearity.
5. Regression on Dummy Variable: Regression on qualitative variables, Shift in model
and change of slope, Deseasonalisation of data
6. Dynamic Econometrics Models: Autoregressive and Distributed Lag Models.
7. Time Series Econometrics: Stationarity of Financial Time series, Cointegration test.

BOOKS
 Gujrati: - Basic Econometrics - Tata Mcgraw Hills
 Koutsoyiannis: - Theory of Econometrics – Palgrave publications
 Madnani: - Theory of Econometrics – Oxford &IBH Publications.
 IM- 514 INDIRECT TAXES

Course Outcomes:
CO1: Helps to understand basic GST model
CO2: Useful to understand the indirect taxation system
CO3: Helps to understand the impact of GST on Indian economy
CO4: Differentiations between direct and indirect taxation
CO5: Understand the scope of indirect tax and its application
CO6: Understand the taxation system in case of import & export

Course Contents:
1. Goods and Services Tax Act, 2017: Introduction of GST:- Fundamentals of GST
,Constitution [101st Amendment] Act, 2016 , What is GST, Advantages of GST, Need
for GST in India, One Nation - One Tax, Dual GST Model, Introduction of Central
Goods and Services Tax Act, 2017 (CGST), State Goods and Services Tax Act, 2017
(SGST), Union Territory Goods and Services Tax Act, 2017 (UTGST) , Integrated Goods
and Services Tax Act, 2017, (IGST) Goods and Services Tax Network [GSTN] ,GST
Council, Important Definitions under CGST Law.

2. Levy and Collection of Tax :-Meaning of Supply , Scope of Supply, Composite and
Mixed Supplies , Levy and Collection, Composition Levy, Person Liable to pay GST.
Time of Supply and Value of Supply.

3. Input Tax Credit :- Introduction and Meaning of Input Tax Credit , Eligibility to avail
Input Tax Credit (ITC)

4. Registration, Accounts and Records under GST:- Introduction, Persons not liable for
Registration , Compulsory Registration in Certain Cases, Procedure for Registration ,
Cancellation of Registration , Revocation of Registration, Tax Invoice Credit and Debit
Notes, Accounts & Records, Audit under GST, Types of Audit, Compulsorily Audit ,
Period for Retention of Accounts.

5. Payment of Tax and Returns under GST:-Computation of Tax Liability and Payment
of Tax, Interest on Delayed Payment of Tax, Furnishing of Returns , First Return ,
Revision of Returns , Penalty and Late Fee.

6. Refund- Manner of processing of refund claim, interest payable on delayed refund, cases
in which refund on import duty/export duty is made, principle of doctrine of unjust
enrichment.

7. GST: Customs:-Origin & Introduction of custom Duty, Types of Custom duty,

Exemption from custom duty, valuation of goods (imported & exported) , levy of custom
duty. Introduction to Custom Procedures (Import Procedures and Export Procedure),
Brief outline to baggage, Warehousing, Duty Drawback.

Suggested Readings:-
1. Study Material: Material issued by ICAI and the Institute of Cost Accountants of India.
2. Indirect Taxes, GST Ready Reckoner-V.S. Datey
3. Basics of GST by Taxmann
4. Websites: www.icmai.comwww.icai.org
 IM- 515 PROJECT MANAGEMENT

Course Outcomes:
CO1: Develop skills on project planning, analysis implementation and control
CO2: Build up the concepts of networks, line estimation and determination of critical path (for
both PERT and CPM models)
CO3: Need for reviews, initial review, performance evaluation, abandonment analysis,
evaluating the capital budgeting systems.

Course Contents:

1. Project Management: Introduction, Concept and need of Project Management, Types of

Project, Project Management in Current Scenario.
2. Project Planning and Phases: Need and importance, phases of capital budgeting, project
analysis facts, resource allocation framework (investment strategies, portfolio planning tools,
and interface between strategic planning and capital budgeting), Generation and Screening of
Project Ideas.
3. Project analysis: Market and demand analysis, (Including demand forecasting) Technical
Analysis and Financial Analysis (Cost of Project, working capital requirement & its
financing).
4. Project Selection: Project cash flows, Time value of money, cost of capital, Appraisal
criteria and analysis of Risk.
5. Project Management and Control: Project Organizations, Planning and Control of project
& human aspects of project management, Project control tools (Gantt Charts, Line off
Balance)
6. Network techniques for Project Management: Basic concepts of networks, line estimation
and determination of critical path (for both PERT and CPM models), network cost systems
and activity crashing.
7. Project Review: Need for reviews, initial review, performance evalution, abandonment
analysis, evaluating the capital budgeting systems.

BOOKS
 Maylor, Harvey: Project Management
 Red F Parviz F: Project Estimating and cost management
 Nevendorf Steve: Project Management
 Royer Paul S.:Project Risk Management
 Goel BB: Project Management
 Patel M.Bhavesh: Project Financing
 RampalM.K. and Gupta S.L.: Project Report Writing
 Semester - VI

Code Subjects

IM-601D Fundamental of Machine Learning

IM-602A Entrepreneurship
IM-603A Forecasting Techniques
IM-604A Financial Management II
IM-614 Production and Operation Management
IM-613 Business Environment
IM -615 Lab- Data Visualisation
 IM- 601D
FUNDAMENTALS OF MACHINE LEARNING AND ARTIFICIAL
INTELLIGENCE
Course Outcome
CO1: Introduction of techniques for representing knowledge required to build
intelligent machines capable of taking decision like human beings.
CO2: Familiarize with techniques of solving problems that need human intelligence.
CO3: Enable students to formulate Artificial Intelligence problems
CO4: Brief understanding of tools used in machine learning and neural networks
Course Contents:

1. Introduction: Definition of learning systems. Goals and applications of machine

learning. Aspects of developing a learning system: training data, concept
representation, function approximation.
2. Inductive Classification: The concept learning task. Concept learning as search
through a hypothesis space. General-to-specific ordering of hypotheses. Finding
maximally specific hypotheses. Version spaces and the candidate elimination
algorithm. Learning conjunctive concepts. The importance of inductive bias.
3. Decision Tree Learning: Representing concepts as decision trees. Recursive induction
of decision trees. Picking the best splitting attribute: entropy and information gain.
Searching for simple trees and computational complexity. Occam's razor. Overfitting,
noisy data, and pruning.
4. Rule Learning: Propositional and First-Order: Translating decision trees into rules.
Heuristic rule induction using separate and conquer and information gain. First-order
Horn-clause induction (Inductive Logic Programming) and Foil. Learning recursive
rules. Inverse resolution, Golem, and Progol.
5. Clustering and Unsupervised Learning: Learning from unclassified data. Clustering.
Hierarchical Aglomerative Clustering. k-meanspartitional clustering.
6. Artificial Neural Networks: Neurons and biological motivation. Linear threshold
units. Perceptrons: representational limitation and gradient descent training. Multilayer
networks and backpropagation. Hidden layers and constructing intermediate,
distributed representations. Overfitting, learning network structure, recurrent networks.
7. Tools for Machine Learning: Introduction to Weka and KNIME tools. Decision tree
induction of real world data using the tools. Clustering of data using the tools.
Learning through neural networks using the tools.

Textbook:-
1. Tom Mitchell, Machine Learning, McGraw Hill.

Reference Books:-

1. Bishop, C. (2006). Pattern Recognition and Machine Learning. Berlin: Springer-

Verlag.
2. Hastie, T., Tibshirani, R., and Friedman, J. (2001). The elements of Statistical Learning
- Data Mining, Inference, and Prediction. Berlin: Springer-Verlag.
3. Tan, P-N., Steinbach, M., and Kumar, V. (2004). Introduction to Data Mining. New
York: Addison-Vesley
 IM- 602A
ENTREPRENEURSHIP
Course Outcomes:
CO1: With the increase in demand of conferences and exhibitions, a need for trained
professionals for this field has been recognized.
CO2: Successfully plan and execute Entrepreneurship
Skills in the market.

Course Contents:
1. Entrepreneurship: An Introductionto the concept of entrepreneurship, Characteristics of
an entrepreneur, functions of an entrepreneur.
2. Entrepreneurship and its environment: External: Market, economy, political & legal,
technology, social and cultural.Internal: materials, machines &equipments, processes,
capital, labour.
3. Problems and challenges of organizations/enterprises- Economic ( capital, material
and labor)
Non-economic (social, political and personal)
4. Financial management issues- Financial requirement and its planning, balance sheet
and income statement, determination of cost, cost-volume-profit analysis.
5. Marketing management issues- Functions of marketing, concept of product life cycle,
issues related to product and its design, distribution, promotion, price.
6. Human resource management issues-HR planning, recruitment & selection, training &
development, performance appraisal, motivation, compensation & rewards, relevant labor
laws.
7. Legal issues- Patent, Copyrights, Trademarks.
8. New venture expansion strategies and issues- Joint venture, acquisition, merger,
franchising.

Books
1) Entrepreneurship for SSI: Vasant Deasi (Text Book)
2) Entrepreneurship: New Venture Creation: David H. Holt
3) Entrepreneurship in small Scale factor: D Naxendra Kumar
4) Entrepreneurship development – Programs & Practices: Jasmer Singh Saini
5) Entrepreneurship: strategies & resources: Marc. J. Dollinger
6) Entrepreneurship: Hirsch Peters
 IM-603A
FORECASTING TECHNIQUES
Course Outcomes:
CO1: Understanding of the concepts of forecasting and various forecasting techniques with
special reference to business.
CO2: understanding (the variance as a measure of risk, marginal analysis, elasticity, costing,
seasonal & cyclic considerations, simulation & sensitivity analysis
CO3: Evaluation of ME, MAD, MSE, RMSE (SDE), PE, MPE, MAPE. Theil’s U-statistics.

Course Content:
1. The role of forecasting in planning, relating forecasting and planning in business
organization, forecasting as input to planning &decision making. Basic concepts of
business forecasting and planning, Contribution of forecasting to analysis &
understanding (the variance as a measure of risk, marginal analysis, elasticity, costing,
seasonal & cyclic considerations, simulation & sensitivity analysis.
2. Fundamental of quantitative forecasting; criteria for evaluation; ME, MAD, MSE,
RMSE (SDE), PE, MPE, MAPE. Theil’s U-statistics, Introduction to quantitative and
technological forecasting. Quantitative v/s qualitative forecasting.
3. Time series methods of forecasting; single and double moving averages. Single and
double moving averages. Single exponential smoothing, adaptive response rate single
exponential, smoothing. Double exponential smoothing, Brown’s one parameter ad
Holt’s two parameter methods.
4. Forecasting through Regression (Simple and Multiple) using Matrix approach.
5. Introduction to Box-Jenkins (ARIMA) models.
6. Introduction to input output analysis, the specification, estimation & forecasting
through input-output analysis.
7. Quantitative & technological methods for forecasting; subjective assessment methods,
sales force composite methods formal surveys & market research based assessments,
subjective probability assessments. Exploratory methods – scenario development, Delphi,
cross-impact matrices, curve fitting. Analogy methods, morphological search, catastrophe
& planning in business organization.

BOOKS
 Makridakis Wheelwright and McGee (1983): Forecasting: Methods and Applications,
John Wiley and Sons (Latest edition)
 IM-604A

FINANCIAL MANAGEMENT-II

Course Outcomes:
CO1: Taking sound financing decisions.
CO2: Integrate student knowledge to estimate the cash flows from an investment
project, calculate the appropriate discount rate, determine the value added from
the project, and make a recommendation to accept or reject the project.
CO3: Taking sound dividend decision.
CO4: Understand the demerits and merits of different types of long and short term
sources of finance.

Course Contents:
1. Financial Management: Review of finance functions, financial goal; Profit
maximization v/s Wealth maximization, Review of time value of money.

2. Capital Budgeting Decisions I: Non-time discounted techniques of capital budgeting-

Nature and Types of investment decisions, Investment evaluation techniques- Payback,
ARR.

3. Capital Budgeting Decisions II: time discounted techniques of capital budgeting - NPV,
IRR, PI.

4. Financing Decisions-I: Capital structure, Theories, Designing capital structure.

5. Financing Decisions-II Concept of leverage, Operating leverage, Financial leverage, and

Combine leverage.

6. Dividend Decisions: Dividend theory, Dividend Policy-Objective, Stability, Practical

considerations in dividend policy; Dividend Forms- Bonus Shares, Share Split, Buy Back
of Shares.

7. Case Studies

BOOKS
 Financial Management by Khan & Jain(5th edition), McGraw Hill Education Private
Limited
 Financial Management by I. M. Pandey (10th edition), Vikas Publishing House Pvt
Ltd.
 Fundamental of Financial Management; James C Van Horne & John M Wachowicz,
Jr, Pearson Education
 Financial Management and Policy; James C Van Horne & Sanjay Dameja, ( 10 th
edition) Pearson Education
 IM-614PRODUCTION & OPERATIONS MANAGEMENT

Course Outcomes:
CO1: Provide an opportunity for the participants to understand the basic method of production
management techniques and eventually to develop skills in problem-solving and decision-
making.
CO2: Acquainted with the basic aspects of Production Management. The course attempts to
discuss various important planning, organizing and controlling aspects of Operations
Management.
CO3: Reinforce the concepts of Production Management through various operational aspects of
Production Management. Various important Production Management techniques will be covered
with different problem-solving methodologies.

Course Content
1. Introduction to Production & Operations Management- Definition, Production Functions
and its environment, Types of production system, Functions of Production/Operations Manager,
Organization of Production Function, Difference between Production & Operations Manager.
Basic Concept of Productivity and Productivity Management: Introduction, Dynamics of
Productivity Change, Factors influencing productivity.
2. Facility Location and Product /Service Planning: Product Selection and Design, Process and
Technology Selection, Choice of optimal location, Factor affecting Plant Location, location
models (Centre of Gravity Model, Median Model, Break Even Analysis, Brown & Gibson
Model)
3. Layout Decision: Types of layout, layout factors, Layout procedure and techniques, Line
balancing-concept of line mass production system, objectives of assembly line balancing,
Material Handling Concepts
4: Forecasting and Aggregate Production Planning : Introduction to Forecasting, Methods of
Forecasting (Delphi, Moving Average, Least Square), Aggregate planning-strategies,
Quantitative methods of aggregate planning
5. Master production schedule (MPS) and Material Requirement planning (MRP): MPS
concept and its calculations, BOM (Bill of Materials), Structure of BOM, MRP concept and
MRP Planning ,Concept of Capacity requirement planning(CRP) and Resource requirement
planning(RRP).
6.Operations Scheduling: Production Activity Control for Mass Manufacturing, batch
processing and Job shop -n-jobs on single machine, n-jobs on Two/Three machines (Johnson’s
Rule), 2-jobs on m machines (Graphical method – Aker’s Algorithm)
7. Capacity Calculation and Utility of Modern Production and Management Tools:
Determination of Plant Capacity, Capacity Measurement and Decision, Concept of Just in time
manufacturing(JIT), computer integrated manufacturing (CIM) , computer aided manufacturing
and design (CAD/CAM) and flexible manufacturing system(FMS), Kaizen , world class
manufacturing
BOOKS
 Applied Production and Operations Management- James R. Evans
 Production & Operations Management- K. Shridhara Bhat
 Production and Operations Management-R. Paneeerselvam
 Modern Production / Operations Management, Buffa ES& Sarin RK.
 Operations Management- Norman Gaither, Greg Frazier
 Operations Management: Strategy and Analysis, KrajewskiLee J &Ritzman Larry
P, Addison Wesley.
 IM – 613
BUSINESS ENVIRONMENT
Course Outcomes:
CO1: Acquainted with the practical application of the factors that affect business.
CO2: Nature & Structure of Economy, Anatomy of Indian Economy, Economic Reforms,
Economic Policies.
CO3: Acquainted with technological development and its impact on various stakeholders of
society.

Course Content:-

1) Meaning of Business Environment - Business & Business Environment, Nature of

Business in 21st century, Components of Business Environment, Stages of & Techniques
for environmental analysis.
2) Economic Environment - Nature & Structure of Economy, Anatomy of Indian
Economy, Economic Reforms, Economic Policies: - Industrial, Monetary & Fiscal
Policies, Case Studies.
3) SWOT Analysis of Indian Economy. Recent Developments in Business Environment of
India: - Privatization & Disinvestment – Mode, reasons, problems and Indian scenario;
Foreign Investment. Case Studies.
4) International Business Environment:- Globalization- Meaning, scope, phases,
indicators; WTO &GATT, Post 2007 International Economic Crisis, Case Studies.
5) International Financial Markets and Indian Business, Capital account Convertibility,
global capital flow paradox, Forex Reserve Management and its impact on Indian
Business. Case Studies.
6) Business Ethics – Social Environment and Business, Corporate Social responsibility,
Corporate Governance, Technological development and its impact on various
stakeholders of society. Case Studies.
7) Business and Nature: Economic development and Environment, market failure,
Externalities, Economic solution to environmental problem. Ethical responsibility of
Business towards nature. Case Studies.
BOOKS:-
 Francis Cherullinum- Business Environment, Himalaya Publishing House, New Delhi
 K. Aswathappa – Essentials of Business Environment, Himalaya Publishing House,
New Delhi
 Mishra &Puri – Economic Environment in India, Himalaya Publishing House, New
Delhi
 Justin Paul:- Business Environment – Text & Cases, McGraw Hill Companies, New
Delhi
 Raj Agrawal - Business Environment, Excel Books, New Delhi
 Dutt&Sundaram – Indian Economy, S. Chand & Co. New Delhi
 I.J. Ahluwalia &I.M.D. Little – India’s Economic Reforms and Development, Oxford
University Press, New Delhi.
 IM – 615
LAB- DATA VISUALISATION

Course Objective - The objective of this course is to provide hands on experience to students in
presentation of data in table, pictorial or graphical format. Such visual presentation will help in
providing better insight in decision-making. The student will learn to design data visuals with
different visual encodings, create different type of charts and maps in Excel / Tableau.

Evaluation - The faculty member will award internal marks out of 40 based on three
assessments of 20 marks each of which best two will be considered. The end semester
examination will be worth 60 marks of Lab viva/ practical.
Lab sessions will be based on following topics:
1. EXCEL BASICS: Spreadsheet Basics, Data Formatting in Excel like colors, fonts,
Bullets etc, Basic Sorting and Filtering, Creating, Editing, saving and Printing spreadsheets.
Sorting Data by values, colors , etc. Filtering by numbers, text, values logical functions, colors,
Using Filters to Sort Data, Using Auto filter, Creating a custom AutoFilter Advance Filtering
Options.
2. BASIC FORMULAE: SUM,AVERAGE,COUNT,MAX,MINetc Text Function, Logical
Functions, Date and Time Functions, Information Function, Database Functions, Math and
Trigonometry Functions, Statistical Functions, Relative cell reference, Absolute cell reference
3. FUNDAMENTAL DATA ANALYSIS : Charts, Creating a chart, Formatting a chart,
Adding Labels, Changing the chart type, Data source, Sorting Data by Color, Creating a
custom format, Create a custom number format, Conditional Formatting, Creating Conditional
Formatting, Editing Conditional Formatting, Adding Conditional Formatting, Deleting
Conditional Formatting from the selected range.
4. POWERFUL DATA ANALYSIS – PivotTable, Create a PivotTable to analyze external
data, Connect to a new external data source, Using the Field List option, PivotTables based on
Multiple Tables, Adding Pivot table Report Fields, Refreshing Pivot table Reports, Changing
the summary functions, Creating report filter page. What-IF Analysis, Goal Seek, Data Tables,
Scenario Manager, Working with Macros, Display the developer Tab, Changing Macro security
Settings, Recording and running a Macro.
5. TABLEAU: Choosing appropriate visual encodings – ordering of item, number of
distinct value, structure of visualisation, positioning - placement and proximity, graphs and
layouts, colors, size, text and typographic, shapes , lines.
6. User defined fields: Using predefined fields, calculating percentages, applying if-then
logic, applying logical functions, showing totals and percentages, discretizing data,
manipulating text.
7. Customization: Adding title and caption, font size and colours, adding various marks,
adding reference lines, using presentation mode, adding annotation, adding drop-down
selectors, search box selectors, slider selectors, creating dashboards, creating animated
visualizations .
SAMPLE EXERCISE MICROSOFT EXCEL-

PRACTICAL EXERCISE 1
Use the worksheet given below to answer the questions that follow:

Employee
Details
 Emp No Name CategoryBasic Allowances Gross Tax
Pay Pay Deductions
E8 Cornell Assistant 4,600 300
E9 John Assistant 3,500 450
E2 Francis Supervisor 6,508 500
E3 Edwin Management 8,006 1,801
E10 Carl Assistant 4,200 100
E4 Bernard Management 7,917 1,775
E5 George Supervisor 5,500 850
E1 Lewis Management 8,291 2,500
E6 Albert Supervisor 5,700 760
E7 Edward Supervisor 7,151 1,545
Tax Rate
12%

Questions

(i). Make all the column titles bold, and size 12. Center the title , across columns A1:H1 and
make it size 16, and Bold.
(ii). Calculate the gross pay in cell F4.
(iii). Calculate the amount of tax deducted from each employee, given that the tax rate is 12% of
the gross pay. Tax rate is found in cell A16 of the worksheet.
(iv). Format the text orientation in the range A4:G4 to 0 degrees.
(v). Adjust the column width such that all the headings are visible.
(vi). In cell H4, enter the title Net Pay and calculate the Net pay for all employees.
(vii). Format the range G4:H13 to zero (0) decimal places.
(viii). Format the title Net Pay to match the other titles.
(ix). Set the range A1 to H16 as Print Area.
(x). Using the Names in column B, Basic Pay in column D, and Allowances in column E, insert
a Clustered Column Pie Chart on the same sheet to show comparison of the salaries for
the employees. The Chart Title should be Employee Details, the Y-axis should be
Employee Names and the X-axis should be Thousands (Kshs).
(xi). Move the chart so that the top left corner is on cell A18.
(xii). Change the Chart Title to Employees’ Salary Details.
(xiii). Change the Chart Type to Clustered bar with a 3-D visual effect.
(xiv). Increase the Chart Title Font size to 14.
(xv). Change the text direction for the title of the X-axis to 0 degrees, and for the Y-axis to -90
degrees.
(xvi). Resize the chart such that the bottom left corner is on cell A55, while the bottom right
corner is on cell I55 so that all the details are clearly visible.
(xvii). Save the worksheet as Salary Details (Reviewed Copy).

PRACTICAL EXERCISE 2

You are in charge of a young and growing business. You have identified the various factors
(sources of revenue and expenses) that influence the business as shown in the table below. Use
the figures provided and the layout to create a financial projection model for the business for the
next six years. The parameters are given on Sheet 2.
SHEET 1:
INCOME AND EXPENSES PROJECTIONS
1999 2000 2001 2002 2003 2004
Sales 10,000
 % Growth over the previous year 20% 30% 20% 10% 10%
Materials
Wages
Other benefits
Others
Total Cost of Goods Sold
Salary: Office
Salary: Sales
Other Benefits
Advertising & Promotions
Depreciation
Miscellaneous
Total General & Admin. Expenses
Total Operating Costs
Interest on Loans
Pre-tax Income
Tax
Profit

SHEET 2:

Parameters Description
Sales 10,000 Starts at 10,000 and grows by a percentage
Materials 17% 17% of Sales
Wages 14% 14% of Sales
Other benefits 2.1% 2.1% of Sales
Others 8% Starts at 100, then grows by 8% yearly
Salary: Office 10% Starts at 1,000, then grows by 10% annually
Salary: Sales 8% 8% of Sales
Other Benefits 17% 17% of Total Salary
Advertising & Promotions 2.5% 2.5% of Sales
Depreciation 20 Fixed at 20 every year
Miscellaneous 10 Starts at 10 and grows by a fixed amount of 10 annually
Interest on Loans 10 A fixed amount of 10 each year
Tax 52% 52% of Pre-tax Income

Exercise Instructions.

(i). Open the worksheet named Income and Expenses Projections.xls.

(ii). Rename Sheet1 as Projections while Sheet 2 should now be Parameters.
(iii). Calculate the Sales for the year 2000 using the percentage given in cell C5.
(iv). Copy the formula across to the Year 2004.
(v). Calculate the different items that make up the Total Operating Costs using the parameters
in the Parameters sheet.
(You should enter the formula for the Year 1999 and copy down to the year 2004. Use
Absolute Referencing effectively).
Hint: Total Cost of Goods Sold = Materials + Wages + Other Benefits + Others
(vi). Calculate the Total Operating Costs:
Total Cost of Goods Sold + Total General and Administrative Expenses.
(vii). Calculate the Interest on Loans:
(viii). Calculate the Pre-tax Income.
Sales – Total Operating Cost – Interest on Loans.
(ix). Calculate the Tax.
(x). Calculate the Profit:
Pre-tax Income - Tax.
(xi). Format the worksheet as follows:
Make all the Totals bold, zero decimal places, comma, center the heading between A1:G1
and make it size 16, bold.
(xii). Save the file as C:\Exams\Creative.xls

SAMPLE EXERCISE TABLEAU

1. Sales Representative and Calls Performance

a) Make a visualization showing the total number of calls, separated by incoming and outgoing,
for each sales representative (rep id).
b) Make a visualization showing which sales reps have the largest number of outgoing calls.
c) Make a visualization showing which sales reps handled the most calls (incoming and
outgoing) at the time block starting at 2pm.
Make a dash board (DASHBOARD A) containing all three of these visualizations.

2. Company Sales Branches Comparison

Your CEO wants to have one chart that allows her to easily comprehend how many calls each
branch of the company has, broken out by the type of call (call purpose). You are to make four
visualizations to put in a dashboard (DASHBOARD B) to show your manager (one of which
you’ll end up showing the CEO). Describe which of the four you think is best and why and
include it as an annotation on that visualization.
a) One focused on call purpose (Bar Chart, 3 groups: complaint, product support, sales support)
b) One organized by Branch (Bar Chart, 2 groups: north, south)
c) Call purpose Stacked Bar Chart (combining two branches into same stacked bar)
d) Branch focused Stacked Bar Chart (combining three call purposes into same stacked bar)

3. Call Time and Sales Rep Filtering

Display the number of calls each sales rep makes. Build a quick filter that controls which of
these results are displayed based on the value of SUM(During Call Wait Time). Make the filter
10 (minutes) wide (you can set exact values by clicking on numbers). Now drag the filter (via
mouse down in middle of bar) through the range of waiting minute values. Create a dashboard
(DASHBOARD D) to record all the times that you can find where there are ONLY TWO sales
reps matching the filter condition and shown in the visualization (e.g. Cam and Xander both have
24 calls when During Call Wait Time minutes is between 65 and 75).
 Semester VII
VII SEMESTER
Core IM-703B Research Methodology
Compulsory Statistical Data Analysis
IM – 719

MKT A IM-712MA Integrated Marketing Communication

(DUAL)
IM-707MA Sales & Distribution Management
IM-711MA Consumer Behavior
MKT B IM-706MB Rural & Retail Marketing
(SINGLE) IM-707MB Global Marketing
IM-705MB Digital Marketing
FIN A (DUAL) IM-714FA Security Analysis and Portfolio Management

IM-715FA Financial Market and Financial Services

IM-716FA Insurance and Banking
FIN B IM-714FB Financial Planning And Wealth Management
(SINGLE) IM-715FB Corporate Financial Analysis
IM-718FB Financial Engineering And Risk Management
HR A (DUAL) IM-712HA Managing People

IM-709HA Human Resource Development

IM-711HA Training and Development
HR B IM-714HB Strategic HRM
(SINGLE)
IM-715HB HR Planning and Audit
IM-716HB Compensation & Reward Mgt.
 IM-703B
Research Methodology
Course Outcomes:
CO1: Understand basic concepts of research, its methodologies and Identify appropriate
research topics.
CO2: Select and define appropriate research problem and parameters.
CO3: Prepare a project proposal (to undertake a project)
CO4: Organize and conduct research (advanced project) in a more appropriate manner
CO5: Identify, explain, compare, and prepare the key elements of a research
proposal/report/dissertation/ industrial report.
CO6: Demonstrate knowledge of research processes (reading, evaluating, and developing);
CO7: Perform literature reviews using print and online databases;
CO8: Employ American Psychological Association (APA) formats for citations of print and
electronic materials;
CO9: Compare and contrast quantitative and qualitative research paradigms.
CO10: Describe sampling methods, measurement scales and instruments and appropriate uses of
each;
CO11: Explain the rationale for research ethics.
Course contents:
1. Introduction to Research Methods:
Meaning and purpose of research; objective of research; types of the research; process of
research; research methods v/s methodology; research proposal; limitation of research; research
terminology-concepts, variables, constructs, operational definitions, propositions & hypothesis,
theory, models etc.
2. Research design:
Selection and definition of problem, survey of literature, different research designs, feature of
good research design
3. Sampling Design:
Concept of sampling; Sampling terminology; Objective and principles of sampling, Types of
sampling, Sampling and non-sampling errors.
4. Data Measurement and Collection
Data type, Measurement scale, Attitude measurement scale, Questionnaire design, Validity and
reliability of a research instrument; Method of collecting data and their advantages and
disadvantages.
5. Data Analysis I: Introduction to SPSS (Statistical Package for the Social Sciences) application;
Data Management, Preparation and descriptive analytics using spreadsheet and SPSS.
Visualization, exploration and extracting data summary statistics and their interpretation.
6. Data Analysis II: Hypothesis testing: Review of Concept, methodology, types of errors,
important parametric and non parametric tests for single, two and multiple group comparison.
7. Report Writing And Presentation:
Significance of report writing, Steps in report writing, Layout of report, Precaution in writing
research reports, Writing bibliography.
Books
1. Donald r Cooper and Pamela S Scheindler, Business Research Methods, Tata McGraw Hills
2. K N Krishnaswami, A L Sivakumar and M Mathirajan, Management Research Methodology,
Pearson Education.
3. Darren George and Paul Mallery, SPSS for Windows, Pearson Education.
4. Hair etc, Multivariate Data Analysis, Pearson Education.
5. Panneerselvam,R., Research Methodology, Prentice Hall of India Pvt. Ltd.
6. Kothari, C.R., Research Methodology - Methods and Technique, New Age International
Publishers
 IM-719
Statistical Data Analysis
Number of Credits : 02
Course Outcomes :
A working knowledge of statistical software is a vital skill for anyone involved in quantitative
research. This course will introduce data management, simple descriptive statistics, and basic
graphical display using the SPSS software package. Students will develop the fundamental skills
needed to prepare data sets for analysis, and to conduct simple descriptive and graphic analyses
and report those analyses. The primary objective is to learn basic data analysis with SPSS.
Students will learn how to enter data, define variables, and perform variable manipulation and
transformation. After creating the data set, students will learn how to use SPSS to analyze data.
Specifically, the objectives of this course are to learn:
 SPSS file types;
 Survey coding and data entry;
 Selected SPSS procedures; and
 Data analysis and interpretation with SPSS.
Learning Outcomes
Student will be learnt how to edit and analyze data using SPSS program.
Unit 1: Review of terminology - Basic categories of research, What is a variable, Categorical
versus continuous, Independent versus dependent variables, Measurement scales, Common
statistical programs, Orientation to SPSS program and What is under each menu.
Unit 2: Introduction - Introduction to SPSS - Data analysis with SPSS: general aspects,
workflow, critical issues - SPSS: general description, functions, menus, commands - SPSS file
management.
Unit 3: Input and data cleaning - Defining variables - Manual input of data - Automated input of
data and file import, Output management
Unit 4: Descriptive analysis of data - Frequencies - Descriptives - Explore - Crosstabs – Charts
Unit 5: Statistical tests – parametric and non-parametric.
Unit 6: Qualitative data analysis.
Unit 7: Quantitative data analysis.
Reference Books:
 Field, A. P. Discovering statistics using SPSS (3rd ed.). Thousand Oaks, CA: Sage
Publications.
 Hinkle, D. E., Wiersma, W., & Jurs, S. G. (2003). Applied statistics for the behavioral
sciences (5th ed.). New York: Longman.
 Brace(Nicola), SPSS For Psychologists A Guide To Data Analysis Using Spss For
Windows, (Palgrave, 2006).
 Norusis, Marija J., SPSS for Windows (Chicago: SPSS inc 1993).
 George Darren; Mallery Paul, SPSS For Windows, (Pearson Education, 2009)
 Foster(Jeremy J) Data Analysis Using SPSS For Windows Versions 8 To 10:A
Beginner's Guide (Sage Pub, New Delhi, 2001)
 IM 712MA

Integrated Marketing Communication

Course Outcomes
CO 1: Understand the concept of Integrated Marketing Communication and its role in
Marketing
CO 2: Discuss various components of IMC campaign
CO 3: Understand role of advertising and Public Relations in IMC
CO 4: Discuss role, tools and importance of sales promotion in today’s era as IMC component
CO 5: Discuss role and tools of Direct Marketing in IMC
CO 6: Understanding influence of Personal Selling on customer and its importance in IMC
CO 7: Understand the role of unconventional media and tools in communication
CO 8: Understand the issues affecting International marketing Communications

Course contents
1. Introduction to Integrated Marketing Communication: The Promotional –Mix, Role
of Marketing Communications in Marketing, Evolution and Importance of Integrated Marketing
Communication, An overview of IMC components, Understanding the Communication process -
Consumer Response Hierarchy, FCB planning Model, Budgeting and IMC campaign
coordination
2. Advertising as an IMC Tool: Advertising concept, Advertising campaign, advertising
objectives, Media Types and Message Strategy and coordination of Advertising with other IMC
tools
3. Public Relations and Publicity: The concept, Types of Public Relations and Tools of
Public Relations
4. Sales Promotion as an Integration tool: Importance and growth of Sales promotions,
Objectives and Sales Promotions Types, Risks of Sales Promotions
5. Direct Marketing and Personal Selling : Direct Marketing- importance and
applications , tools of direct marketing ; Personal Selling- Role of Personal Selling, Personal
Selling Process, Personal Selling as an individual communication tool as compared to other
communication mediums
6. Events sponsorships: Meaning, Reasons of growth of sponsorships, Types of
sponsorships : Unconventional Promotional Media: Word-of-Mouth Advertising, In-film
promotion, Social Media Marketing,
7. International Marketing Communication: Role of international marketing
communication in international marketing, Cultural and other differences, Global Vs. localized
marketing communications
Text Books:
1)Advertising and Promotion: An IMC perspective- Belch and Belch, Tata McGrawHill
2)Advertising and Promotions: An IMC Perspective- Kruti Shah and Alan D’Souza, Tata McGrawHil

Reference Books:
1)Wells, W. D., Moriarty, S., & Burnett, J (2007). Advertising: Principles and Practice. New Delhi:
Pearson Education India.
2)Clow, K. E., & Baack, D (2007). Integrated advertising, promotion and marketing
communication. New Delhi: Pearson Education India.
3)Aaker, A. D., Batra, R. & Myers, J. G. (2009). Advertising Management, 5th Edition. Pearson Education
India.
 IM-707MA
Sales and Distribution Management
COURSE OUTCOMES:
CO1: Achieving organizational goals and Outcomes by focusing on the aim and planning a
strategy regarding achievement of the goal within a timeframe.
CO2: Gain familiarity of sales team monitoring the customer preference, government policy,
competitor situation, etc., to make the required changes accordingly and manage sales
and distribution network.
CO3: Monitoring the customer preference, the salesperson develops a positive relationship
with the customer, which helps to retain the customer for a long period of time.-
Course Content:
1. Introduction to sales management – Concept of sales, Role of sales management in
Marketing, Steps in designing and managing a sales force, Managing the sales force, sales
strategies, Methods of selling.
2. Theories of sales management: AIDAS theory, right set of circumstances theory, buying
formula theory, behavioral equation theory.
3. Personal selling function –Concept, objective, role of Personal selling in marketing mix,
Process of Personal Selling, types of sales job.
4. Sales organizing ,Sales Forecasting, Quota and Territory Management – overview,
purpose and concept of sales organization, developing a sales organization, Concept and
techniques of sales forecasting, importance of sales quota, territory management, sales budget
concept and techniques.
5. Operational sales Management: Recruitment Sources, Selection procedure, Sales force
training, Compensation and Motivation of sales force, purpose of motivation, various modes of
compensating the sales force, Model of the motivation process, factors affecting salespersons
motivation.
6. Monitoring and Performance Appraisal: Principles of sales evaluation, evaluating
Performance standards, field sales reports
7. Distribution: Introduction, objectives of channels of distribution, Flows in channels of
Distribution, Patterns of Distribution, Management of channels, Managing cooperation, conflict
and competition, Channel structure and design –Channel management – Channel decisions,
Factors in selection of Distribution channels, Motivation of intermediaries, horizontal and
vertical marketing system, Distribution Analysis, Control and Management: concept of physical
distribution, order processing, warehousing, EDI and SCM, Scope of control, Tools for control,
Kinds of control devices.
Text Reading:
1. Sales and Distribution Management; Text and cases – Krishna K Havaldar & Vasant M Cavale
2. Basics of Distribution Management; Kapoor & Kansal
3. Sales Management- Decisions, strategy and Cases- Cundiff and Govni
 IM-711MA
CONSUMER BEHAVIOUR
Course outcomes:
CO1: Under st and what co nsumer be ha vio r is and t he differ ent types of
consumers
CO2: Under st and t he relat io nship bet ween consumer behavior and the market ing
concept, the societal market ing concept, as well as segment at io n, t arget ing
and posit io ning
CO3: Underst and t he relat io nship bet ween consumer behavior and cust o mer
va lue, sat is fact io n, t rust and r et ent io n
CO4: Underst and how new technologies are enabling marketers to better sat isfy
t he needs and wants of t he consumers
COURSE CONTENTS:
1. Introduction to the study of consumer behaviour: Nature, Scope and application.
2. Environmental influences on consumer behaviour-I : Cultural, Social, Personal, Family, and
situational influences, opinion leadership and life style marketing, characteristics of culture,
cross-cultural understanding, nature of social class, social class and consumer behaviour,
3. Environmental influences on consumer behaviour- II :nature and significance of personal
influence, marketing implications of personal influence, significance of family in consumer
behaviour and family life cycle, Opinion leadership forms.
4. Consumer as an Individual: Involvement and Motivation, Knowledge, attitude, perception,
values, personality, learning and life style, Dimensions of involvement and its marketing
implications, nature and role of motive, classifying motive, characteristics, functions and sources
of attitudes, Attitude theory and model, Characteristics and classification of learning, Personality
theory and application, Psychographics, Consumer Gifting Behaviour.
5. Consumer Decision Process: Pre-purchase Process, Information Processing, Purchase Processes,
Consumer Decision Rules, Post – Purchase Processes: Framework, Dissonance, Satisfaction /
Dissatisfaction.
6. Consumer Behaviour Models: Nicosia Model, Howard Sheth Model, Engel-Blackwell and
Miniard Model, Family Decision Making Model
7. Organizational Consumer Behaviour: Difference between consumer and organizational buying
behaviour, factors influencing organizational buying behaviour.

TEXT READINGS:
1. Consumer Behaviour, 10th Ed., Schifman Leon G, Kanuk Leslie Lazar, Ramesh Kumar, S.,
Pearson Education, UP, India
2. Consumer Behaviour 10th Ed, Blackwell Roger D., Miniard Paul W, Engel James
. F., Thompson Southwestern.
SUGGESTED READINGS:
1. Consumer Behaviour: Building Marketing Strategy, 9th Ed.Hawkins Del I, Best
Roger J,Coney Kenneth A., Mookerjee Amit ,Tata McGraw Hill, New Delhi, India
 IM-706MB
RURAL AND RETAIL MARKETING

Course Outcomes:
CO1: Develop an insight into rural marketing regarding different concepts and basic practices
in this area.
CO2: Understand the challenges and opportunities in the field of rural marketing.
CO3: Significance of the rural markets.
CO4: Nature and characteristics of rural markets and factors contributing to the change in the
rural market
CO5: Problems in Rural Marketing

COURSE CONTENT:

UNIT 1: Rural marketing – definition, concept, characteristics. Rural market profile (Statistical
data).Analyzing the differences Between Rural and Urban Management. Demand of products and services
in Rural Areas.
UNIT 2: Rural marketing Environment: Distinctive Marketing Environment in Rural India.
UNIT 3 : Rural Marketing Segmentation, 4 P’s and Consumer behavior ,Income segmentation
,PEST analysis , Rural Consumer Behavior , product decision , pricing decision ,Promotional
mix , Distribution Network in rural Marketing.
UNIT 4: Retail Marketing – concept, definition functions of retailing, retail planning process.
Organized and unorganized retailing , types and formats of retailing.
UNIT 5: Change In Retail Environment: Socio Economic, Socio Demographic, Technological
Changes And Its Impact On Retail Industry, Retail Marketing, Planning And Development.
UNIT 6: Fundamentals of Merchandising and types of merchandising.
UNIT 7: Role of technology in retail : Importance of IT in retail , factors affecting use of
technology , applications of technology , internet retailing.

Books:
 Retailing Management by Swapna Pradhan
 Rural Marketing In India By Ahmed Shamim.
 Retail Marketing By David Gilbert.
 Rural Marketing By V E Sanal Kumar.
 IM-707MB
Global Marketing
Course Outcomes:
CO1: Understand and assess the challenges of turbulent business environments
C0-2: Able to evaluate and design sustainable strategies in such environments both in marketing
and global business
CO-3: Understand to apply relevant business skills
CO-4: Acquire and develop relevant additional knowledge and skills to support subject-based
Expertise and global readiness.
CO-5: Enable to utilize strong analytical skills and apply tools required for professional
practices
Course Contents
Unit I - Introduction to International Marketing: Definition, Scope and Importance;
Emergence of Globalisation and International Marketing; International market orientation -
EPRG framework; Challenges in International Marketing. Difference between Domestic,
International, Multinational, Global Markets, EPRG Frame Work, Introduction to export
documents

Unit II – International Environment: Environmental Influences on International Marketing;

Cultural environment; Economic environment; Political and Legal Environment; Role of
International Agencies.
Unit III – Planning for International Markets: International Market segmentation and
positioning International Markets; Market regions and groups; Market entry methods.

Unit IV- Product Strategies: Standardization, Adaptation; International PLC; Designing new
products Country of Origin Effect.

Unit V – Pricing Strategies: Role of price in International Marketing; Factors affecting

international prices; Pricing methods and strategies; Challenges in international pricing., Transfer
Pricing, Exchange Rates and Its Impact on Pricing.

Unit VI – Distribution Strategies: Distribution channels for international markets; Factors

affection distribution in International markets; Distribution Strategies.

Unit VII – Promotion Strategies: Factors affecting promotion in International markets; Using
marketing communications tools for international promotion; International Branding strategies.
Global Media Decisions, Global Advertising Regulations.

Books Recommended:-
1. Global Marketing Management, Keegan –New Delhi, PHI.
2. International marketing, Czinkota.and Ronkainen, Thomson-South Western, New Delhi.
Suggasted Readings:-
3 Sak Onkvisit and John J. Shaw. “International Marketing Analysis and Strategies”,
New Delhi PHI, 1998
 IM-705 MB

Digital Marketing

Course Outcomes:
CO1: Identify the basic understanding of digital marketing
CO2: Differentiate between Traditional Marketing and Digital Marketing.
CO3: Understand the strategies used in digital marketing environment.
CO4: Understand difference between Inorganic and Organic Content.
CO5: Develop basic understanding of Search Engine Optimisation.
CO6: Know the various Advertisement formats used in digital marketing.
Course Contents:

Unit 1: Introduction and Fundamentals of Digital Marketing :

Definition, Scope, Advantages & Disadvantages, Process , Digital Marketing Vs
Traditional Marketing , Functions and Responsibilities of Marketing Managers, Timeline
and changes in Digital Marketing , Future of Digital Marketing

Unit 2: Content Creation Management and Curation:

Inorganic V/s Organic content, understanding of content marketing basics. classification
of content channels ( Video, Blog, website, articles, columns etc) , content curation.

Unit 3: Traditional Channels of Digital Marketing :

Search Engine Optimization, Social Media, Search engine marketing, Email Marketing.

Unit 4: Collective channels of Digital Marketing :

Mobile Specific , Inbound and Outbound Marketing, Affiliate Marketing, Influencer
Marketing
Unit 5 : Paid and Sponsored Advertising Models:
Paid Ads on Search Engines, Paid Ads on Social Media, Paid Ads on e-commerce
Platforms, Video Ads, Branded Content

Unit 6: Understanding of Analytics:

Search Engine Analytics , Social Media Analytics and Insights , Advertising Analytics,
Vanity Metrics and Actionable Metrics
Unit 7: Case Study and Practical using analytical tools using Google analytics, facebook
analytics)
Suggested Books:-
1. Digital Marketing For Dummies by Russ Henneberry and Ryan Deiss
2. The New Rules of Marketing and PR: 6th Edition by David Meerman Scott
3. Hit Makers: The Science of Popularity in an Age of Digital Distraction by Derek
Thomson, 2017
Web Reference:
1 www.searchengineland.com
2 www.searchenginejournal.com
3 www.socialmediatoday.com
4 www.business2community.com
 IM 714 FA
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

COURSE OUTCOMES
CO1: Develop in dept understanding of investment techniques as applied to various forms of
securities and acquaint them with the functioning of mutual funds, investment strategies
and portfolio management services
CO2: Understand the importance of equity research.
CO3: Understand how excel can be leveraged for better analysis of a company
CO4: Enable to give recommendation based on fundamental and technical analysis

Course Contents
UNIT 1 :- Introduction: Concept of Investment, Investment V/S Speculation, Investment
Environment, Instruments, Characteristics And Objectives Of Investment, Trading of Securities
UNIT 2 :- Risk and Return in trading - Concept Of Risk And Return, Types of Risk
Systematic And Unsystematic Risk, Measurement of Risk.
UNIT 3 :- Valuation of Securities: Valuation of Fixed Income Securities: PV Model, Bonds
prices & Yield, Term Structure of interest rates, Bond Value Theorem.Valuation Of Equity:
Constant Growth Model, Multi-Stage Growth Model, P/E Ratio and Earnings Multiplier Models.
Valuation Of Preference Shares, Valuation of Warrants, Rights Issued
UNIT 4 :- Security Analysis : Fundamental Analysis – Macro Economic and Industry Analysis,
Business Cycles, Company Analysis, Technical Analysis - Trend analysis, Price and Volume
indicators, Dow theory, Elliott Wave Theory.
UNIT 5 :- Capital Market Theories: CAPM Model ,Arbitrage Pricing Theory, Index Model,
Efficient Market Hypothesis, Factor model.
UNIT 6 :- Portfolio Creation: Portfolio And Security Returns, Diversification, Markowitz
Model, Sharp Index Model.
UNIT 7 :- Portfolio Evaluation: Measures of Returns, Formula, Plans, Sharpe and Treynor
Measures.

Text Readings
1. V.K.Bhalla, “Investment Management: Security Analysis And Portfolio
Management”, S. Chand And Sons, New Delhi, sixth edition 1999.
2. Donald E. Fisher and Ronald J. Jordan, “Security Analysis And Portfolio
Management”, PHI Publication, New Delhi, 1998.
3. V.A. Avadhani, “Investment and Security Markets In India”, Himalaya Publication,
Bombay, 1998.
4. Edwin J. Elton and Martin J. Gruber, “Modern Portfolio Theory And Investment”,
John Wiley and Sons, Singapore, 1996.
 IM-715FA
FINANCIAL MARKETS AND FINANCIAL SERVICES
COURSE OUTCOMES
CO1: Understand the various financial services and products in the liberalized Indian economy.
CO2: Know in-depth perspective of the equity and bond markets.
CO3: Enlighten the Concepts & Practical dynamics of the Indian Financial System, Markets,
Institution, and Financial Services.
Course Contents:
1. Financial system and its components : Introduction , Nature and role of Financial System;
Financial System and its components ; Financial system and economic development.
Financial services : Introduction of Financial Services and its types ; Fund Based and fee
based services .
2. Financial Markets I:Capital market; Primary Market: Role; Instruments; Pricing
Mechanism – Fixed / Book building ; Issue mechanism : IPO , FPO etc. ; Green Shoe
Option . Funds from International Markets: FII’s, Euro Issues, ADR’s, GDR’s and FDI.
3. Financial Markets II: Secondary Market: Introduction to Stock Exchanges, Depository and
Custodian . Money market: Call money market ; Treasury bills certificate of deposit ,
commercial Paper market . Derivatives: Concept and introduction to derivatives
4. Financial services I: Venture capital: Concept , need and process. Mutual funds:
Introduction, Structure of Mutual industry, Types of Funds, Advantages Of Mutual Funds,
Concept of SIP and rupee cost averaging .
5. Financial services II: Merchant banking : Concept and functions ; SEBI guidelines .
Securitization: Basic Concept; Asset Backed Security; Mortgage backed Security.
6. Other Services : Factoring : Reasons for factoring ; Services provided ; parties involved ;
Types ; Process of factoring. Credit Rating: Meaning and Necessity ; Credit Rating
Agencies ; Methodology of Credit rating
7. Lease financing : Concept of Leasing , Lease Evaluation : Buy vs Lease decisions Role of
SEBI : an overview ; State Financial Corporation and Development Financial Institutions
(Development banks)– Concept , objective.

TEXT READING:
1. M.Y.khan,” Financial services”’ tata McGraw Hill 2000
2. B.S.bhatia, G.S.Batra,” Management of capital markets, financial services and
institutions”’ Deep and Deep publications,2000
3. Investment of security market in India: V.A.Avadhani
4. Indian Financial system: P.N.varshney and D.K.Mittal
 IM-716FA

INSURANCE AND BANKING

Course Outcomes:
CO1: Enhance understanding of fundamentals of risk in Insurance and Banking.
CO2: Understand banking system in India, retail and corporate products of banks in India.
CO3: Understand payment and settlement systems in India.
CO4: Know the functions of RBI.
CO5: Understand legal environment for Insurance and banking.
CO6: Understand basic principal and practices of Insurance in India.

Course Contents
1. Risk and Insurance
Concept of risk and its classification, Management of risk, Insurance as risk management
technique, Functions of insurers, Classification of Insurance.

2. The Basic Principle of Insurance:

Utmost good faith, Insurable Interest, Indemnity, Subrogation, Proximate cause. Insurance Contract,
Reinsurance: Concept, types and advantages of reinsurance,

3. Practice of Insurance
Life Insurance: Products, Riders, Options, Computation of Premium & Bonuses, documents and
Claims
General Insurance: Products, Rating, and Concept of Underwriting, Claims.

4. Commercial Banking I
Introduction & meaning of a Bank, Structure of Banking System in India , Retail &
Corporate Products of Commercial Bank, Credit Creation, Forms of Bank Customer
Relationship, Types of customer and their accounts, Bank Duties and Rights.

5. Commercial Banking II
Payment & Settlement System: Introduction, Clearing House System, Cheque Truncation
System, NEFT, RTGS, IMPS and other high tech innovations in banking

6. Central Banking
Introduction and Function of Indian Central Bank.

7 Legal Environment- Insurance and Banking

Insurance Regulatory Authority- Profile, Function & Power
Negotiable Instruments: Characteristics, Types including Cheques, Draft, Bill of exchange,
Promisory notes

Text and Reference Books:

1. K C Shekhar and Lekshmy Shekher, Banking Theory and Practice, Vikas Publishing House Pvt Ltd.
2. Justin Paul and Padmalatha Suresh, Management of Banking and Financial Services, Pearson Education.
3. Roger Leroy Miller and David D Vanhoose; Modern Money and Banking; 3rd ed.; Mc Graw Hill.
4. D M Mithani, Money Banking, International Trade and Public Finance. Himalaya Publishing House.
5. Principle of Risk Management and Insurance by Geoge E Rejda, Pearson Education
6. Risk Management and Insurance; Trieschmann, Gustavson, Hoyt., Cengage Learning
7. Principle of Insurance, IC-01, Insurance Institute of India
 IM-717FB
FINANCIAL PLANNING AND WEALTH MANAGEMENT
COURSE OUTCOMES
CO1: Understand the investment techniques as applied to various forms of securities and
acquaint with the functioning of mutual funds, investment strategies and portfolio
management services
CO2: Understand the importance of equity research.
CO3: Understand how excel can be leveraged for better analysis of a company
CO4: Recommendation based on fundamental and technical analysis

1. Fundamentals of Personal Financial Planning

Introduction to Financial Planning: Concept and approaches of Financial Planning, Components of Financial Planning, Financial
Planning Process, Objectives, Concept of Personal Financial Planning,

2. Avenues for Personal Investment

Avenues of Personal Finance and their merits and limitations- Fixed Income Instruments, Mutual Fund
Products, Equity Market, Derivatives and Commodities, Hedge Funds, Provident Fund and Pension
Schemes, Insurance Policies & Other investments.

3. Creating Personal Financial Plan

Personal Financial Statements; Concept, Preparation, Cash inflows and outflows- Cash Management,
Income and expenditure statement, Budgeting and forecasting, Monitoring budgets and provisions for
savings, Personal Balance Sheet and Net Worth

4. Considerations in Personal Financial Planning

Tax Planning in Personal Financial Planning - Personal Taxes (IT, Wealth Tax and Property Taxes Etc.)
and their role in Personal Financial Planning, Developing appropriate strategies and presenting the
financial plan, Implementing the financial plan, Monitoring the financial plan, Ethical and professional
considerations in financial Planning
5. Retirement & Personal Financial Planning
Introduction, Need & Issues in retirement planning, Analysis of Investor’s Life Cycle, Avenues for
retirement Planning, Types of retirement plans, Profile of Assets sustainable through retirement, Income
generation potential of fixed assets , Liquidity aspects of fixed and other assets, Profile of financial and
other liabilities near retirement age

6. Housing, Real Estate & Personal Financial Planning

Concept of Housing, Various Aspects of Housing, Costs and Benefits associated with owing a house, Rent
or Buy Decision, Various options/types of House Financing, Key Considerations in Housing Decision,
Concept of Real Estate, Features of Real Estate Investment, Taxation and Real Estate Planning, Property
documentation and disposition, Housing, Real Estate and Personal Financial Planning.
7. Wealth Creation- Factors and Principles
Income and savings ratio, Allocation of savings to asset classes , Consistency in savings and
monitoring , Taking strategic advantage of opportunities in various Asset Classes , Overall
effective yield and tax aspects , Wealth protection and Erosion of wealth
Text Book:
Personal Financial Planning by Harold A. Wolf “Simon & Schuster Custom Publishing”

References:
1. Financial Planning and Wealth Creation “Taxmann Allied Services Pvt. Ltd.
2. Personal Finance “Pearson Education:
 IM -715 FB
CORPORATE FINANCIAL ANALYSIS
COURSE OUTCOMES
CO1: Conceptual background for corporate financial analysis from the point of corporate value
creation.
CO2: Develops theoretical framework for understanding and analyzing major financial
problems of modern firm in the market environment.
CO3: Basic models of corporate capital valuation, including pricing models for primary
financial assets, real assets valuation and investment projects analysis, capital structure,
derivative assets and contingent claims on assets.
CO4: Developing skills in analyzing corporate behavior in capital markets and the relationship
of agent and principal in raising funds, allocating capital, distributing returns.
COURSE CONTENTS
1. Fundamentals of Corporate Financial Reporting and Analysis: Introduction to Business
Analysis, Types and Components of Business Analysis, Financial Analysis; its Need and
Necessity, Financial Statements; the basis of business analysis, Inter-linkage Between
Financial Statements, An Introduction to Tools/Techniques of Financial Analysis, Financial
Reporting in India, Reporting Environment and Factors Affecting Statutory Financial
Reports, Financial Accounting- Important Principles, Relevance, Limitations, Cash vs.
Accrual Accounting.
2. Balance Sheet Analysis: Current vs. Non-current Liabilities, Analyzing Current Liabilities,
Analyzing Non-current Liabilities, Analyzing Contingencies and Commitments, Off-balance
sheet Financing and its Analysis, Analyzing Shareholders’ Equity, Current vs. Long-term
Assets, Analyzing Current Assets, Analyzing Long-term Tangible Assets, Analyzing Long-
term Intangible Assets, An Introduction to Inter-corporate Investments and its Analysis, Case
Studies’ Analysis.
3. Income Statement Analysis: Concept of Income and its Measurement, Extra-ordinary and
Special Items in Income Statement; Their accounting and Analysis, Revenue and Gain
Recognition; Its recording and Analysis, Deferred Revenue Charges; Its recording and
Analysis, Income Taxes; Its recording and Analysis, Return on Invested Capital and Analysis
of Profitability, Case Studies’ Analysis.
4. Cash Flow Analysis: Relevance of Cash, Concept of Cash Flow and Components of Cash
Flow Statement, Analysis of Cash Flow from various activities and its Interpretation, Inter-
linkages between overall inflow and outflow of cash, Inferences from Cash Flow Analysis,
Specialized Cash Flow Ratios, Limitations of Cash Flow Reporting, Case Studies’ Analysis.
5. Cost Analysis for Financial Decision Making: Concept of Cost and its Classification from
the perspective of Financial Decision Making, Marginal, Absorption and Differential
Costing, Concept of Relevant Cost, Income Statements under Marginal, Absorption and
Differential Costing, Alternative Choices Decisions using Cost Analysis; Make or Buy, Add
or Drop Product, Exploring New Markets, Sell or Process Further, Operate of Shut Down,
Replace or Retain, Own or Hire, Expand or Contract, Special Orders, etc.
6. Misc. Issues in Corporate Financial Analysis: Prospective Analysis, Credit Analysis,
Equity Analysis and Valuation, Recent Trends in Corporate Financial Analysis.
7. Case Studies in Corporate Financial Analysis
SUGGESTED BOOKS
 Financial Statement Analysis by Wild, Subramanyam and Halsey, McGraw-Hill Publication.
 Financial Statement Analysis by Gibson, Cengage Learning
 The Analysis and Use of Financial Statements by White, Sondhi and Fried, Wiley India Ltd
 IM-718FB
Financial Engineering And Risk Management
Course Outcomes:
CO1: Ability to apply knowledge of mathematics, science, economics, in finance.
CO2: Ability to design financial instruments and risk management strategies.
CO3: Ability to identify, formulate, and solve financial problem.
CO4: Ability to communicate effectively the financial issues and the strategies to solve them;
CO5: The broad education necessary to understand the impact of financial engineering and risk
management solutions in a global, economic, environmental, and societal Context;
COURSE CONTENT
Unit 1: Introduction to Financial Engineering: Financial Engineering: Concept and Scope,
Factors which contributed to Growth -Environmental Factors (dividend capture strategy, tax
asymmetries, etc.), Intra-firm factors (agency cost-leverage buyouts, risk aversion, quantitative
sophistication) .Financial engineering v/s financial analysis. Financial Engineer: tools
(conceptual and physical), Roles (deal makers, innovators, loophole exploiter)
Unit 2: Risk & Risk Management: Types of Risk: financial, non financial, default, market
price, pre-settlement, basis, interest rate risk, etc. Developing risk profile. Risk management
techniques: asset liability management (foundation concepts -term structure, maturity
composition etc., cash flow matching strategy, currency matching strategy and portfolio
immunization strategy) and hedging.
Unit 3: Physical Tools of Financial Engineer –I: A. Debt market innovations: Multiclass
Mortgage backed and Asset backed Securities, Shelf Registration, junk bonds; Hybrid securities:
Interest rate /Foreign exchange Hybrid, Interest rate / Equity hybrid , Currency /Commodity
Hybrid
Unit 4: Derivatives Part –I: Introduction to forwards, futures and options Derivatives: Concept,
Participants in derivative market, and Types of traders. Forward Contract: Concept and
valuation. Forward Rate Agreement: the product and hedging with FRA (numerical), Futures
Contract: Specifications, Trading, Types of orders, Operation of margins and future prices and
spot prices.
Unit 5: Derivatives Part –II: Pricing Stock and Index Futures(numerical) , Hedging: concept of
composite hedging and cross hedging , hedge ratio –naïve and minimal variance hedge ratio
(numerical), hedging using stock Index futures contract and optimal number of contacts for
hedging (numerical)
Unit 6: Derivatives Part –III: Option Contracts: Types ,Characteristics, Intrinsic value and time
value , moneyness of the option, payoff from the put and call option. Hedging with stock option
and index option . Option trading strategies : Basic strategies ; Option spreads : Vertical
spreads (bullish :put and call and bearish: put and call )and Horizontal spreads . Straddle ,
Straps and Strips , butterfly spread.
Unit 7: Derivatives Part –IV: SWAP: concept and rationale . Interest rate SWAPS: Types
(plain vanilla, accrediting , amortizing ,etc.) , mechanics and valuation (numerical ) Currency
SWAPS & their valuation Concept of Black Scholes Model and its limitations .
Suggested Books:-
1. Hull, J. C. (2011) .Options, futures, and other derivatives (8th ed.). Prentice Hall.
Varma, J. R. Derivatives and risk management.(1st ed.) Tata McGraw Hill Publications
 IM 712 – HA
MANAGING PEOPLE
Course Outcomes:
CO1: Develop insight into the managerial skills required to effectively manage people in an
organization and in order to achieve corporate goals successfully.
CO2: Develop understanding of functions of Human Resource Management for better
management of firm’s human resources.
CO3: Understand and observe trends enhancing the importance of HRM, challenges before the
HR managers, HRD at macro and micro levels.
CO4: Understand the application of Human Resource Planning, recruitment, selection for
getting right person at right job with right quality and in right quantity at right time for
attaining organizational Outcomes.
CO5: Understand implications of work place changes for individuals and organizations and
importance of understanding career development.
CO6: Understand forms of participation, govt. policies and participation, Work committees,
joint management councils, empowerment, delegation and empowerment Quality of
Work Life.
Course Contents:
I. HUMAN RESOURCE MANAGEMENT: Overview, Concept of HRM, objective of HRM,
trends enhancing the importance of HRM, challenges before the HR managers, HRD at macro
and micro levels, personnel function vs. HRM.
II. JOB ANALYSIS & HUMAN RESOURCE PLANNING: Nature of job analysis
information, writing job description/job specification, employment planning, methods of
employee demand forecasting.
III. RECRUITMENT, SELECTON, & ORIENTATION: concept of recruitment, sources of
recruitment, recruiting a more diverse work force, concept of selection, features and types of
selection, interviews, orientation – Meaning, process and importance.
IV. CAREER DEVELOPMENT: Meaning of career, concept of career from an individual and
organizational view points, implications of work place changes for individuals and organizations,
importance of understanding career development, career anchors, paths and ladders, career
counseling and problems of dual career couples.
V. PARTICIPATION AND EMPOWERMENT: Definition and objectives, forms of
participation, govt. policies and participation, Work committees, joint management councils,
empowerment, delegation and empowerment QWL.
VI. GRIEVANCE: Meaning and sources, Guidelines and procedures for handling grievance

VII. COLLECTIVE BARGAINING AND DEVELOPING TEAMS:.Meaning and Process of

collective bargaining. Developing Teams: Teams vs. groups, types of teams, team building, and
team development.

Text Reading;
1. Venkatratnam and Srivastava – Personnel Management and Human Resources.
2. Pattanaik Biswajeet – Human Resource Management
3. De Cenzo, Stefan Robbins – Human Resource Management.
 M-709 HA
HUMAN RESOURCE DEVELOPMENT

Course Outcomes:
CO1: Develop capabilities of all individuals working in an organization in relation to their
present role
CO2: Develop capabilities of all such individuals in relation to their future role
CO3: Develop coordination among different units of an organization
CO4: Develop organizational health by continuous renewal of individual capabilities &
keeping pace with the technological changes
COURSE CONTENT
I. CONCEPT OF HRD:- Evolution of Human Resources Development, objectives of HRD,
Goals of HRD, Importance of HRD. A framework for the HRD process, HRD functions, Role of
a HRD professional
II. ORIENTATION:- Company Orientation, Department Orientation, Orientation kit,
Orientation Length and Timing.
III. TRAINING:- Defining Training, Objectives of Training, Types of training, Systematic
approach to training, training methods
IV. PERFORMANCE APPRAISAL: Performance Appraisal Methods, Errors in performance
appraisal
V. CARRIER PLANNING AND DEVELOPMENT: Coaching- Role of Supervisor and
managers in coaching, Coaching to improve poor performance .process of employee coaching
VI. Counseling and Mentoring: Objectives of Employee Counseling , Employee counseling
skills, functions of Employee counseling, Concept of mentoring, characteristics of Mentoring
Principles of mentoring, Qualities of good mentor and mentee, importance of good mentoring,
Role of mentor, Mentoring process, benefits of mentoring
VII. HRD STRATEGIES:-Formulation and Implementation of HRD Strategies, Creating a
World Class Organization.

References:
1. Jerry W Gilley and Stevens A. England, ”Principles of HRD”, USA., Addison
Wesley, 1989.
2. Lloyd L. Byars, Leslie W Rue, “HRM, Third Eddition”
3. T.V.Rao, ”HRD Audit”, New Delhi, Sage Publications, 1999.
4. “HRD”, Randy Desimone, Jon M.Aner, David M.Harris
5. “Managing People”,V.S.P, Rao, Excel Book, New Delhi.
6. “Human Resource Planning”, Deepak Kumar Bhattacharya.
7. “Studies in HRD”, H.L Verma, BS Bhatia, MC Garg
 IM-711 HA

TRAINING AND DEVELOPMENT

COURSE OUTCOMES:
CO1: Induce new employees: Induce employee is the main aim of training and this is the most
essential for a company.
CO2: Gain knowledge on a new method: Training and development help to gain knowledge on
a new method.
CO3: Obtain knowledge of company policy: Employee should have sufficient knowledge
about company policy for best performance. Training and development help employee to
obtain knowledge of company policy.
CO4: Earn knowledge on customer relations: Gather information about customer relations is
the major Outcomes of training and development.

COURSE CONTENTS:

1. Introduction and Concept: Overview of training and development, Present status of

training, Conceptual status of training effectiveness

2. Systems approach to training

3. Pre-factors (context) - Learning principles, assessment of training needs, preparing

training plans and strategies (OJT Institutional Training), selection of trainees etc.

4. Training management (context) – Training facilities, supporting infrastructure, areas of

satisfaction and dissatisfaction, Training process - Instructor, pedagogy learning climate.

5. Training outcomes: Training outcomes – Evaluations

6. Training & Development programs: Self development / individual development.

7. Executive development programs- Management development programs

SUGGESTED BOOKS:-

1. Sah A K, Training and development.

2. Ramaswami A, Handbook of T& D.
3. Rolf P. Lynton, Training for organizational transformation.
 IM-714 HB
STRATEGIC HUMAN RESOURCE MANAGEMENT
COURSE OUTCOMES:
CO1: Develop Advance flexibility, innovation, and competitive advantage.
CO2: Develop a fit for purpose organizational culture.
CO3: Able to improve business performance through strategic HRM through hiring, training,
and rewarding employees.
CO4: Students will be able to look at ways that human resources can make a direct impact on a
company’s growth. HR personnel need to adopt a strategic approach to developing and retaining
employees to meet the needs of the company’s long-term plans.
1.Introduction: The changing economic, business, technological, socio-cultural and political environment and its
implications for managing organizations and human resources; Business and organizational restructuring and its
implications for human resource management; Corporate strategy and human resource management.
2.The HRM and approaches to HRM: HRM in personnel management; work organization and systems; social
organization of the work place and its strategic importance; Human resource policies; Integrating Human Resource
Strategies with corporate strategies; Human Resource Management as an approach to organization design and the
role of HRM in organization management.
3.StrategicHRM:Human Resource Management in other countries; Human Resource Planning and its linkage to
corporate planning; HR planning process, techniques/methods; HR planning in an on going organisation; integrating
HR plans with other plans and management functions; Future directions of HR planning; Developing HR
information system.
4. New HRM Trends:Technology and structure; Demographic changes, Temporary and contract labour; Global
environment; Global competition,Global sourcing of labour.
5.Online recruitment; Employee referrals; Recruitment process outsourcing, Head hunting; Executive education;
Flexi timing; Telecommuting
Quality of work life; Work – life balance; Employee empowerment
Employee involvement; Autonomous work teams.
6.Creating a learning organization: Competency mapping; Multi-Skilling , Using scorecards for employee
development, Succession planning; Cross cultural training, Defining key result areas (KRA); Result based
performance, Linking performance to pay; Merit based promotions,
Performance based pay; Skill based pay; Team based pay, Broad banding; Profit sharing; Executive Compensation;
Variable pay.
7. HR as a value added function:Downsizing, Voluntary retirement schemes (VRS), HR outsourcing; Early
retirement plans; Leadership, power and politics; Employee morale; Personal values and business ethics,
Introduction to global HR strategies; Developing HR as a value added function.

Suggested Books:-
1. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi
2 .Strategic HRM – Charles Greer, Pearson education Asia, New Delhi
3 .Strategic HRM – Michael Armstrong, Kogan page, London
4 .Strategic HRM – Agarwal, Oxford university press, New Delhi
5. Human resource management – Garry Dessler, PHI, New Delhi
 IM- 715 HB
HUMAN RESOURCE PLANNING AND AUDIT

COURSE OUTCOMES:
CO1: Identify performance of the Human Resource Department and its relative activities in
order to assess the effectiveness on the implementation of the various policies to realize the
Organizational goals.
CO2: Identify the gaps, lapses, irregularities, short-comings, in the implementation of the
Policies, procedures, practices, directives, of the Human Resource Department and to suggest
remedial actions.
CO3: Know the factors which are detrimental to the non-implementation or wrong
implementation of the planned Programmes and activities.
CO4: Understand measures and corrective steps to rectify the mistakes, shortcomings if any, for
future guidance, and advise for effective performance of the work of the Human Resource
Department.
CO5: Will be able to evaluate the Personnel staff and employees with reference to the
Performance Appraisal Reports and suggest suitable recommendations for improving the
efficiency of the employees.
CO6: Able to evaluate the job chart of the Human Resource Managers, Executives,
Administrative Officers, Executive Officers, Recruitment Officers, whether they have
implemented the directives and guidelines for effective Management of the Human resources in
their respective Departments.
Course Contents
1. Human Resource Planning: Definition, HR Planning, Model for HR Planning, forecasting
Demand and Supply, Planning for Shortages, Surplus, Planning for New Establishment,
Managerial Succession Planning, Career Planning.
2. Downsizing, HR information System: Purposes of HRIS, Uses of HRIS, Establishing an
HRIS, Approaches to Evaluate HR Function.
3. HRD Audit: Meaning and Concept, Need, Designing HRD Audit Process, Parameters to
be Audited, Audit Results, Preventive and Corrective Actions, Role in Business
Improvement, Methodology and Limitations.
4. HRD culture: OCTAPACE Culture, Importance of Top Management Styles in Building
Culture, Auditing the HRD Culture.
5. HRD styles : Types of top management styles , Current Structures and Structural
Alternatives.
6. HRD Competencies: Challenges, Professionalism in HR, Myths and Realities of HRD,
Competencies Needed, Auditing HRD Competencies, individual interviews, Group
interviews, Observation, HRD Audit instruments.
7. HR Performance and Benchmarking in Policy, Process and Management Styles,
Benchmarking Analysis.
Text Reading
1. Donald Currie, “Personnel in Practice for the New IPD-CPP”, Blackwell, MA, 1997.
2. R. W. Mondy and R. M. Noe, “Human Resource Management”, Prentice Hall, London,
6th Ed., 1996.
3. T. V. Rao, “HRD Audit”, Response Books, New Delhi, 1999.

Suggested Reading
1. Satish Pai Ed., “HRD Skills for Organizational Excellence”, Bombay, Himalaya
Publishing House, 1999.
 IM -716 HB
COMPENSATION AND REWARD MANAGEMENT
COURSE OUTCOMES:
CO1: Learn to Attract Top Talent in a company.
CO2: Learn to Retain & Reward Personnel for their performance
CO3: Learn to Boost Motivation
CO4: Learn to Maximize Return on Investments

Course Contents :
Unit 1: Concept of Wages & Salary, Minimum Wage, Fair Wage and Living Wage– Theories of
Wages & Salary–Pay and Social Class–Machineries for Wage Fixation– Statutory provisions
governing different components of reward systems–.Wage criteria and wage machinery— Wage
Components—Salary Benchmarking, designing KRA & KPI(8 Lecture Hours)
Unit 2: Reward Management: Concept, Aims, Components of Reward system– Role of Reward
in organization– Strategic perspectives of Reward–Reward as a motivational tool– Psychological
contract–Reward policies Factors determining the rates of Pay–Strategic and Tactical pay related
issues–Establishing Job Values and Relativities: Internal & External Equities–Job evaluation
schemes, Internal Pay Structure, Reward survey–Designing Pay Level, Pay Mix and Pay
Structures–Grade and Pay structures: Types, Design and Implementation— Group/Individual
Incentive, Designing Incentive Scheme
Unit 3 Rewarding and Reviewing Contribution and Performance: Individual Contingent
Pay–Team Pay – Paying for Organizational performance–Recognition Process–Performance
Management and Reward. Reward for Special groups–Directors, Chief executives, Senior
Managers, professionals and knowledge workers, Scientists and Engineers, Sales Staff,
contingent workers –Components of Executive Compensation package.
Unit 4: Employee Benefits & Services– Rationale for employee benefits–Types of benefits,
Choice of benefits, administering employee benefits, Tax considerations–Flexible
benefits/Cafeteria Plans–Pension Schemes–ESOP-Computations of taxable income, overtime,
etc.
Unit 5: Managing Reward Processes: Reward Management Roles–Reward Procedures–
Controlling reward–Pay reviews–Communicating to employees–Managing the development of
reward systems–Future Trends in Reward Management
Unit 6: Strategic Reward: Concept, Aims–Strategic Reward and Reward Management–Purpose
and Contents of Reward
Unit 7: Strategic Reward and Performance–Reward strategies in a Knowledge economy–
Reward Strategies in a Service-based economy–Developing reward strategy–Communicating
reward strategy – Implementing reward strategy (10 Lecture Hours)
Suggested Books:-
1. Armstrong & Stephens, Employee Reward Management and Practice, Kogan Page
2. Strategic Reward, Armstrong & Brown, Kogan Page.
3. Henderson, R.O., Compensation Management, Englewood Cliffs, Prentice Hall
4. Armstrong, M and Murlis H, Reward Management, Kogan Page.
5. Cascio, Costing Human Resource, Thomson Learning,, India
6. Martocchio Joseph J., Strategic Compensation-A Human Resource Management
Approach, Pearson Education.
 Semester - VIII
VIII SEMESTER
Core IM-801B Quality Management 3
Elective IM – 813D Dissertation 3

IM – 802D Decision Making Skills 3

MKT A IM – 815MA Product & Brand Mgt. 4

(DUAL)
IM – 816MA Strategies & Modeling in Marketing 4
IM – 817MA Service Mktg. 4
MKT B IM – 817MB Industrial Marketing 4
(SINGL IM – 815MB Logistics and Supply Chain Mgt. 4
E) IM-818MB Data Analytics 4
FIN A IM – 815FA International Finance 4
(DUAL)
IM – 818FA Corporate Tax 4
IM – 816FA Project Finance 4
FIN B IM – 818FB Data Analytics 4
(SINGL IM – 816FB Bank Management 4
E) IM – 819FB Strategic Financial Management 4
HR A IM – 816HA Performance Planning & Appraisal 4
(DUAL)
IM – 817HA IR and Labour Laws 4
IM – 815HA Org. Development 4
HR B IM – 815HB International Human Resource Mgt. 4
(SINGL
E) IM – 8**** Data Analytics 4
IM – 817HB HR Based BPT 4
6 subjects (spcl) * 4 valid credits each + 2 Subjects (1
of core, 1 of elective) * 3 valid credit + CV of 4
virtual credit
Total= 34 credits
(30 valid + 4 virtual)
 IM 801B
QUALITY MANAGEMENT

Course Outcome:
CO1: Understand the concepts of Total Quality Management.
CO2: Outline characteristics of Total Quality Management.
CO3: Explain the basic philosophy of Total Quality Management.
CO4: Identify concepts/tools/techniques of TQM such as Kaizen, Six Sigma, Benchmarking,
pareto analysis, quality circles, fish bone diagram etc.
CO5: Keep abreast of changes in, and practical applications of, the field of systems and process
improvement.
CO6: Understand the value of the process of learning and discovery.

Course Contents:
1.Introduction :Quality definition, product quality, service quality, dimensions of quality,
quality evolution.
2. Total Quality control :Inspection QC, quality assurance, total quality control, other
aspects of quality, rehabilitee, maintainability and availability.
3.Total quality management - Concept of total quality and guiding principles. Cost of quality.
4.Quality Philosophy :Quality management philosophies, Demming philosophies, Fourteen
points of management, Juran philosophy, Quality triology, cross by philosophy comparison.
5. Management Issues in quality :TQM leadership and quality culture, Quality management
and ethics, Focusing on customers – internal and external customers
6.Quality Tools :Quality improvement and problem solving, introduction to TQM tools and
techniques, statistical process control
7.Quality System : quality circles Kaizen, bench marking, quality systems – ISO 9001:2000

References:
1.TQM : Text and Cases – K.S. Bhat
2.TQM – Besterfield
3.TQM – Ross
4.Quality – Donna, C.S. Summers
5.Quality Management – Goetsch
6.Principles Of Total Quality – Swift
7.Kaizen Strategy For Customer Care – Patricia Weillington
 IM- 802D
DECISION MAKING SKILLS
Course Outcomes
CO-1: Explain the implications of recent cognitive research into human decision making for
individual and group decision making
CO-2: Analyze organizational systems to identify opportunities to improve decision quality
CO-3: Apply tools, techniques and frameworks to solve a range of decision situations that
managers commonly confront
CO-4: Apply an understanding of personal decision style to maximize effectiveness of
individual and organizational decision making
COURSE CONTENTS

1. Introduction to Decision Making - Types of decisions, Art or Science

2. Theories to decision making, SWOC Analysis, Thompson’s matrix. Porter’s five forces
model, Mc Kinsey 7S model. PEST model

3. Integrated Decision Making Process – Identifying the need, Means for deciding, possible
options, trade offs

4. Types of Problem Solving Behavior.

5. Intervening variables in decision making.- Internal & External

6. Implementing Decisions – Communication and Acceptability of decisions, long term

impact assessment

7. Group Decision making – Various stakeholders, collective bargaining process

SUGGESTED BOOKS
 Agarwal, R. D. Organization and Management. Tata McGraw-Hill Education. (1982).
 Harold Koontz; Cyril O'Donnell ,Principles of management; an analysis of managerial
functions, New York, McGraw-Hill
 J Frank Yates, Decision Management, University of Michigan Business School, Wiley ,
India Edition
 IM 813D
Dissertation

Course outcomes
 Considerably more in-depth knowledge of the major subject/field of study, including
deeper insight into current research and development work.
 A capability to contribute to research and development work.
 The capability to use a holistic view to critically, independently and creatively identify,
formulate and deal with complex issues.
 The capability to plan and use adequate methods to conduct qualified tasks in given
frameworks.
 The capability to critically and systematically integrate knowledge to understand and
solve management issues .
 The capability to clearly present and discuss the conclusions as well as the knowledge
and arguments that form the basis for these findings in written form.
 The capability to identify the issues that must be addressed within the framework of the
specific thesis in order to take into consideration all relevant dimensions of sustainable
development.
 A consciousness of the ethical aspects of research and development work.
 Nurtures academic insight - The classroom teaching has certain limitations in terms of
depth of subject that can be covered. MRP provides the student scope to explore the topic
of choice in greater details. Exposure to an area of research undoubtedly also helps
students explore career fields.

 Enhances Observation skills - The skill of research is not confined to the so-called
academic research world. Research is an everyday practice of observation or data
collection in order to make decisions or solve problems in an informed way. It happens in
any organisation, and the demand for research skills are increasing.
 Enhances inquisitiveness - The ability to ask the right questions about a situation, to
decide on the information required understanding the issue, to gather the information and
analyse it in a rigorous way, and to develop sound recommendations is a much-needed
skill for leaders. MRP helps in equipping MBAs with such skill, which helps them in
decision making.

 Out of class learning - The capacity of leaders to keep learning and to discover new insights has
increasingly become a sought-after skill. This demands formal research initiatives by practitioners and it
also requires the ability to listen intelligently to the information signals emitted from everyday activities,
from inside as well as outside the organisation – and to learn from these. MRP helps build up on these skill
sets.

 Accentuation of Integrated thinking - Organizations need leaders who can rise above
the paradigms of their own functional expertise; leaders who can see the bigger picture.
MRP helps the students to put his learning in a proper perspective and gain a holistic
view of all functional areas.
All these qualities do offer an indirect benefit to the student during campus recruitment

Prerequisites
A student becomes eligible for MRP if he scores a CGPA of more than 7.00 till semester VII.
MRP is assigned only to top 20 percentile of the students of the class.
Mentoring
Each of the student is assigned a research supervisor from the faculty members on the basis of
topic selected by the student. The student gets an opportunity to interact with him/her regularly
on a one to one basis.
Best Project Award
The best project is selected from each functional area , i.e. Finance, Marketing and HR. The
selected project is awarded a certificate during the passing out cere
 IM-816 MA
Strategies & Modeling in Marketing
Course Outcomes
CO1: Review concepts and techniques in marketing.
CO2: Acquaint with the duties of a marketing manager.
CO3: Exposed to the development, evaluation, and implementation of marketing management in
a variety of business environments.
CO4: Learn strategic and managerial focus and to perform the role of a marketing manager.
Course Content:
1. Strategic Marketing: Basic concept of strategy, Strategic management, Strategic planning at
corporate, SBU and operational level, Strategic marketing, Marketing management, Process of
strategic marketing.
2. Strategic analysis: Corporate appraisal, understanding competition, analyzing customers,
scanning the environment.
3. Strategy Formulation: Analysis models, portfolio analysis, strategy selection, segmentation,
targeting, differentiation and positioning.
4. Market strategy: Dimensions of market strategy, strategies for new, growing, mature and
declining markets.
5. 4 P’s strategy : Product Strategy: launch, relaunch, Positioning, repositioning, overlap,
scope, design, elimination, and new product strategies.. Pricing Strategies: Factors affecting
prices, initiating and responding to price changes, New product, product mix, Discriminatory
pricing strategies, formulating strategies for price leadership. Distribution strategies: Channel
structure strategy, channel mix, modification, control and management strategies. Promotion
strategies: Strategies for developing promotional prospective, Promotion mix strategies.
6. Implementation and control of marketing strategies.
7. Marketing models and their applications : science and marketing models, types, purpose
and development of models, decision support models, theoretical modeling in marketing
.Application of models: Consumer behavior, Organizational Buying, New product Development
and advertising.
Text Reading:
1. Subhash C. Jain, ‘Marketing Planning and Strategy’, ‘India : Thomson- South Western.
2. Ferrell, ‘Marketing Strategy’, India: Cengage
3. Lilien, G.L: Kotler Philip and Moorthy, K.S., ‘ marketing Models’ India : PHI
4. Kotler Philip, ‘Marketing Management’ India : PHI
5. Kotler Philip, ‘Marketing Management- a south asian perspective’, India: Pearson
 IM 817 MA
Service Marketing

IM – 817MA Service marketing

Course Outcomes
CO-1: Understand the importance of the service industry which is going through a period of
revolutionary change.
CO-2: Acquire core competencies & skill sets to make a successful career in the service sector.
CO-3: Inculcates a service culture among students interested in a career in service sector.

Course Contents :
1.Understanding Service Markets, Products and Customers
Services Perspective: service concept, service marketing triangle, and evolution of service
marketing, reasons for growth of service sector, difference B/w Goods & services, and I’s of
services, classifications of services,
2.Segmentation. Targeting & positioning in services : meaning and strategies
3. Service products : Service products: meaning of service product, service product levels,
PLC, new service, service product range, process of new service development, and reasons
for success or failure of new services –products, service product elimination.
4 .Pricing Services and Distributing Services: price terminologies, costs of service incurred
by customers, pricing tripod, pricing objectives, formulating pricing strategy, price tactics.
Elements of distribution, methods of distributing services.
5. Services marketing communication: Promotional objectives, developing the promotion
mix, key aspects of communication for the service marketers.
6. Extended P’s of Service marketing :1) Designing and managing service processes:
service blue –print, steps in service process, self reinforcing service cycle.
2) Crafting the Service Environment: elements of physical evidence, kinds of physical
evidence, roles of service escape, approaches for understanding services escape effects,
guidelines for physical elements strategy.
3) Managing People for Service Environment: service personnel, service personnel quality,
maintaining improving services personnel quality & performance, personnel audit, models of
customer’s as users of services.
7. Implementing Profitable Service Strategies
1) Service quality: impact of service quality, approaches to service quality, dimensions of
service quality, models of service quality, SERVQUAL instrument, service productivity.
2) Designing a service strategy: internal marketing, external marketing, interactive
marketing.

Text Readings
1. Zeithml, V.A. & Bitner, Mary, Jo. (2011).Services marketing. Tata- McGraw- Hill
Edition.
References
1. Lovelock,C., Wirtz, J., Chaterjee, J. (2011).Services marketing. Pearson Prentice Hall.
2. Shankar, R. (2011). Services marketing. Excel Books.
 IM-815 MA
PRODUCT AND BRAND MANAGEMENT
Course Outcomes
CO1: Understand various concepts involved in learning Product and Brand Management for the
success of any concern.
CO2: Understand how the product manager implements business strategy in the marketplace
and to acquaint the students with the process and strategies of new product management.
CO3: The course also explores the methodology for managing the cohesive development and
marketing of new products from idea inception to product discontinuation.
CO3: Able to apply these principles at the consumer level that will improve managerial
decision-making with respect to brands.

COURSE CONTENTS:

1. Product Management: Introduction and concept of product, Product components, objectives

of Product Management, Roles of Product Manager.
2. Product mix and product line decisions, Growth strategies for the FMCG.
3. New Product Development :Routes of new product development, Process of new product
development, the latent factors behind marketing success and failure of any new product,
Product elimination strategies
4. Brand Management: Branding concept, Benefits of Branding, Brand perspectives,
Characteristics of a Brand, Branding decisions , Global branding: Concept, advantages and
disadvantages
5. Brand Personality and Brand Extension : Brand Personality :Introduction, concept Types
and brand personality scale .Brand Extension: Types of Brand extension, Strategies for
successful brand extension
6. Brand positioning and repositioning : concept and methods of positioning and repositioning
7. Brand equity and Brand loyalty : Brand Equity :Introduction and concept of brand equity,
Cost based, price based, customer based Methods . Brand Loyalty: Concept, Loyalty
pyramid
Books recommended:
1. Product Management by R. Majumdar
2. Strategic brand management by Kevin Lane Keller.
3. Brand Management by Y.L.R.Moorthy.
 Collateral Readings for Brand Management:
Doyle, P. (1989), “ Building successful brands : The strategic options” , Journal of
Marketing Management.
Kapferer, J.- N.(1997), Strategic Brand management.
 IM 815 MB
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Course Outcomes
CO-1: Developed advance quantitative models and methods in logistics and supply chain
management and its practical aspects and the latest developments in the field.
CO-2: Understand Supply Chain Management and its relevance to today’s business decision
making.
CO-3: Gain the knowledge of possibilities of efficient optimization and management of
operation in Logistics Management and also the ability to apply them in the enterprise
reality.
Course Contents
1. Introduction to logistics & Supply Chain Management; Definition, Importance & Scope;
Operational objectives of logistics; Logistics functions; Difference between Logistics &SCM;
Logistics interface with production and marketing & Value added role of Logistics.
2. Transportation systems.: Functions & Principles of Transportation; Participants in
Transportation Decision making, Elements in transportation Infra structure, Transportation
Planning Parameters (Components of Transportation Decision), Modes of transportation,
Modal characteristics & Comparison. Transportation Practices across different modes.
Concept of Multimodal Transportation & Containerization
3. Warehousing and distributing centers & Inventory Control:- Evolution of strategic
warehousing their location; Functions of Warehouse, Economic & Service benefits of
warehouse, Principles of Warehouse Design, Warehousing alternatives, Warehousing
Strategy(Location, Type, No of warehouses), Inventory management decisions;
4. Packaging and materials handling:- Material handling importance & scope, Material
Handling Principles, Types of Material Handling Equipments, Unitization & Palletization,
Packaging & Labelling, Importance & scope, Types of Packaging, Functions of Packaging.
5. Innovations in Logistics (Use of Information Technology In Logistics & Supply Chain
Management & Logistics future directions ):- Information Functionality in Logistics &
SCM, Use of Information Technology in Transportation, Warehousing & Material Handling,
Automated Storage / Retrival Systems, Information Directed Systems.
Dispatch and routing decisions :- Challenges posed by routing, Principles of proper routing
plan. Routing Decisions & Analysis.
6. Legal Aspects in Logistics:- Legal Aspects pertaining to Road, Rail, Water & Air
Transport.
7. International logistics management:Documentation & Procedures, Logistics system
analysis and design; Logistics audit and control, Supply Chain Integration.

Suggested Books
1. Bowersox, Closs, Cooper “Supply Chain Logistics Management”. The McGraw- Hill
Companies.
2. Bhattacharyya S.K. “Logistics Management” . S.Chand & Company.
3. Ballau, Renald H, “Business Logistics Management”. Englewood Cliffs, New York:
Prentice Hall Inc, 1992.
4. Beal K. “A Management Guide to Logistics Engineering”. U. S. A. Institute of
Production Engineering, 1990.
5. Benjamin S. B. “Logistics Engineering and Management”. Englewood Cliffs, New
York: Prentice Hall Inc., 1996.
6. Bowersox, D J and Closs, D. J. “Lotistics Management: A system Integration of
Physical Distribution”, New York: MacMillan, 1986.
7. Christopher, M. “Logistics and Supply Chain Management: Strategies for Reducing
Costs and Improving Services”. London: Pitsman, 1992.
 IM-818 MB DATA ANALYTICS

Course Outcome: Student will…….

Co1:-Discuss the role of data analytics in quality and performance improvement efforts.
Co2:-. Describe the tools and techniques used for data analytics in Business organizations.
Co3:-. Identify techniques to communicate insights gained from data analysis.

Course Content

Unit -1 Basics of Data Analytics

Understand need of data analytics, application of data analytics, data and types of data, concept
of data and information, data analytics and business analytics
Unit -2 Data Analytics Using Advance Excel
Ms Excel formulas, Pivot tables, Graphs, conditional formatting, Lookups, Text, Dates and IF
statements, Data Distributions, Correlation and Regression
Unit -3 Reporting types
Difference between reporting and analysis, Reporting tools, Standard report formats, Machine
learning, summary reports and frequency tables using base SAS procedures
Unit-4 Basics of SAS
Create temporary and permanent SAS data sets, Create and manipulate SAS date values, Use
DATA Step statements to export data to standard and comma delimited raw data files, Control
which observations and variables in a SAS data set are processed and output
Unit-5 Managing Data using SAS
Investigate SAS data libraries using base SAS utility procedures, Sort observations in a SAS data
set, conditionally execute SAS statements, Use assignment statements in the DATA step, Modify
variable attributes using options and statements in the DATA step, Accumulate sub-totals and
totals using DATA step statements, Process data using DO LOOPS, Process data using SAS
arrays
Unit -6 Advance SAS
Demonstrate advanced data set processing techniques such as updating master data sets,
transposing data, combining/merging data, sampling data, using generation data sets, integrity
constraints and audit trails Reduce the space required to store SAS data sets and numeric
variables within SAS data sets by using compression techniques, length statements or DATA
step views, Use PROC DATASETS to demonstrate advanced programming skills (e.g. renaming
columns, displaying metadata, creating indexes, creating integrity constraints, creating audit
trails)
Unit -7 Data Analytics in real-time
Scope and Future of Data Analytics, Banking and Securities Case study(NSE XLS and
Predictions),Media and Entertainment Case study( TRP Analysis),Healthcare Providers Case
study, Education and Data analytics, Manufacturing and Natural Resources Case Study

Reference Books
1. Mining of Massive Datasets By: Jure Leskovec, Anand Rajaraman, Jeff Ullman Publisher:
Cambridge University Press
2.Excel: Formulas & Functions Book by Robert Dinwiddie Publisher: DK Publishing
3. SAS Clinical Programming: by Y. Lakshmi Prasad Publisher: Notion Press
 IM-817MB
INDUSTRIAL MARKETING
COURSE OUTCOMES
CO-1: Understand industrial markets and relevant industrial marketing strategies.
CO-2: Market structures and demand in business markets.
CO-3: Understand the nature and role of industrial markets
CO-4: Explain the characteristics of industrial markets and buying situations
CO-5: Understand how to develop and implement relevant industrial marketing strategies.
Course Content:
1. The nature and concepts of industrial marketing. Industrial verses Consumers Marketing,
Economic of Industrial Demand. Resellers Marketing.
2. Understanding Industrial Marketing, organizational customers, governmental agencies,
institutions, classifying industrial products, characteristics of Organizational
Procurement.
3. Industrial Marketing Environment, strategies for managing the Industrial Marketing
Environment. Strategic Planning Process in Industrial Marketing.
4. Organizational Buying and Buyer Behaviour: Concept and Model of Organizational
Buying Behaviour.
5. Interpersonal Dynamics of Industrial Buying Behaviour. Buying Center Involvement and
Interaction Patterns, Joint Decision Making, Conflict and Resolution in Joint Decision
Making, the Buying Committee, Supplier Choice and Valuation.
6. Industrial Market Segmentation, Basis for Segmenting Industrial Market, Target
Marketing and positioning. Business Pricing: Price Determinants, Pricing Decisions.
7. Formulating Channel Strategies: Marketing Channel Participants, Physical Distribution
and Customer Service, Formulating and Marketing Communication Person Selling,
Advertising, Sales Promotion and Publicity.

Text Readings
1. Robert R. Reeder, Edward G. Briety and Betty H. Reeder, Industrial Marketing, Analysis,
Planning and Control, New Delhi, PHI 2nd Edition, 1998.
2. Krishna K. Haviadr, Industrial Marketing, New Delhi, Tata McGraw Hill; 2002

Suggested
1. Michael H. Moris, Industrial Marketing and Organizational Marketing, New York,
MacMillian, 2nd Edition, 1992.
 IM-818FA
CORPORATE TAXATION (MAJOR)
Course Outcomes
CO1: Enable to understand the tax provisions related to individual and companies and compute
the tax liability. Level of knowledge expected from the students after completion of
course is working knowledge.
Course Contents:
1. Introduction: Introduction and brief history of income tax, definitions Corporation
tax, Tax Planning, Tax Evasion, Tax Avoidance, Tax Management, Dividend Tax,
Indian Company, Foreign Company.
2. Computation of Total Income and Tax Liability of Companies: Income from
business, capital gain, income from other sources, Gross Total Income, Deductions
from Gross Total Income, computation of Total Income. Introduction to MAT, FBT
and Dividend Distribution Tax
3. Special Tax Provisions: Tax provisions in respect of Free Trade Zone and Special
Economic Zone, Tax provisions in respect of Infrastructure Development, Tax
provisions in respect of Backward Areas,
4. Amalgamation related tax issues.
5. Tax Payment: Tax deduction at source, Tax collection at source, and Advance
payment of tax.
6. The Wealth Tax Act, 1957: Introduction of wealth tax, meaning, scope and
incidence of tax, Assets included for wealth tax, assets exempted from wealth tax,
deemed assets,
7.Central Excise and Custom Duty: Meaning and important provisions.
8. Service Tax: Background and nature of service tax, Value of service tax, Exemption
from of service tax, Classification of services, Procedure of service tax, other
important provisions.
9. Introduction to Value Added Tax (VAT)

Books:
Direct Taxes Planning and Management by V.K. Singhania
Corporate Tax Planning and Management by H.C. Mehrotra
Students’ Work Book on VAT and Service Tax by V. S. Datey
Study Material published by ICSI, Financial Dailies and journals like Business Standard,
The Economic Times and Financial Express, Economic and Political Weekly
 IM-816 FA
PROJECT FINANCE

Course Outcomes
CO-1: Understand what project finance is, its necessary elements, why it is used, how it is used,
its advantages and its disadvantages.
CO-2: Able to identify projects that meet the essential criteria for a project financing and know
how to create the structure for a basic project financing.
CO-3: Understand the necessary elements critical to project financing to include product
markets, technology, sponsors, operators, off takers, environment, consultants, taxes and
financial sources.
CO-4: Apply the fundamental risk allocation principle of assigning risks and tasks to the party
most capable of handling them. Various sources of financing will be discussed including
commercial banks, equity sources, the bond markets and leasing.
CO-5: Financial modeling will be used as an important tool in understanding the economics,
risks and sensitivities of a project.
1. INTRODUCTION: Capital Investment Process, Classification of Projects, New concepts in
Financing and execution of projects, Incentives in Project Planning, A review of Financial
Appraisal-of-a-Project.
2. SOURCES OF PROJECT FINANCING: Important Issues in Project Financing, Medium
and Long-term Sources of Project Finance, Financing through Markets and Public Issues,
Financing through Banks and other Financial Institutions, Loan Syndication, Corporate Taxation
and its impact on Project Financing, Working Capital Financing, Misc. Sources of Project
Financing, Sources of Raising Capital in International Markets, Project Financing Structures and
Financial-Closure.
3. ESTIMATION OF INVESTMENT AND COST OF PROJECT: Objectives of Estimating
Investment in Projects, Components of Investment in Projects, Basis of Estimation of Investment
in Projects, Importance of Cost of Project, Cost of Various Sources, Calculation of WACC,
Factors affecting WACC, Leverage Analysis and Project Financing, Numerical Problems/case
studies.
4. FINANCIAL ESTIMATES AND PROJECTIONS: Estimating Working Capital
Requirements, Estimation of Profitability and Financial Position, Preparation of Projected
Income Statement, Projected Cash Flow Statement and Projected Balance Sheet, Numerical
Problems/case studies.
5. ESTIMATION OF PROFITABILITY OF PROJECTS: A review to Time Value of
Money, Investment Criteria for Project Decisions, NPV, Benefit Cost Ratio, Internal Rate of
Return, etc., Assessment of Various Methods, Investment Evaluation in Practice, Multiple
Projects and Constraints, Special Decision Situations, Numerical Problems/case studies.
6. RISK ANALYSIS IN PROJECT FINANCING: Sources, Measures and Perspectives on
Risk, Risk Analysis Methods; Managing Risk in Projects, Project Selection under Risk, Risk
Analysis in Practice, Risk Analysis by Financial Institutions, Numerical Problems/case studies.
7. MISC. ISSUES IN PROJECT FINANCING: Financing Infrastructure Projects, Financing
Power and Telecommunication Projects, Infrastructure Financing Scenario in India, Financing of
Venture Projects, Current and Emerging Trends in Project Financing in India.
Text Book:
“PROJECTS” by Prasanna Chandra, Tata Mcgraw Hill Publishing Company Ltd.,Latest Edition
References: 1) “Project Management and Control” by Narendra Singh, Himalaya Publishing
House 2) “Project Management” by Vasant Desai, Himalaya Publishing House 3) “Strategic
Financial Management” by Ravi M. Kishore Taxmann Publishing Pvt. Ltd.
 IM 815 FA
International Finance
Course Outcomes
CO-1: Gain knowledge of international finance issues, international financing/ investing
activities and international financial markets.
CO-2: Understand the knowledge capability and skills necessary for making sound financial
decisions for a multinational firm.
Pre-Requisites
This course is being offered as a specialization course for post-graduate students opting Finance
as specialisation. The student must have an understanding to basic Principles of Financial
Management, Capital and Money market, Indian Financial System.

Course Content
1) Growth & Evolution of International Business: Historical aspect of international trade and
finance, Understanding of various financial crisis and there reasons, World Trade Organisation,
Trade Blocs
2) International Monetary System: Need for the system, IMF, World bank, Asian
Development bank , other prominent institutions
3) Exchange rate regimes :Gold Standard, Fixed and Flexible exchange rate, Managed float,
Currency board, Exchange Rate Regimes in India, LERMS
4) International Trade & Balance of payments: Concept of BOP, Indian BOP crisis and
reforms, “India’s BOP- critical analysis of Present and Past
5) Foreign Exchange Management: Foreign Exchange Market and Mechanism, Exchange
Control Regulations & Role of RBI, Exchange Market Intervention
6) Theories of Exchange rates: Purchasing Power Parity, Interest Rate Parity, Asset Market
Models of Exchange Rate Determination, Short Term Theories of Exchange Rate Determination
7) Management of MNC’s: Foreign Direct Investment, Drivers of MNC, Strategic Entry Options
to MNC’s, Country Risk management Financing Foreign Operations - Sources of Long term
finance, ADRs, GDRs, FCBs, Euro bonds etc, International Banking Transactions for Export &
Import
Text Books & Other references:
1) International Financial Management, P.G.Apte, Tata McGraw Hill
2) Multinational Financial Management, Madhu Vij, Excel Publications
3) “International Financial Management”, Alan Shapiro
4)“Global Finance”, Eng, Lee, Maur, Addison Wesley Ltd.
5)“Global Corporate Finance”, Keith Pilbeam
 IM-818 FB DATA ANALYTICS

Course Outcome: Student will…….

Co1:-Discuss the role of data analytics in quality and performance improvement efforts.
Co2:-. Describe the tools and techniques used for data analytics in Business organizations.
Co3:-. Identify techniques to communicate insights gained from data analysis.

Course Content

Unit -1 Basics of Data Analytics

Understand need of data analytics, application of data analytics, data and types of data, concept
of data and information, data analytics and business analytics
Unit -2 Data Analytics Using Advance Excel
Ms Excel formulas, Pivot tables, Graphs, conditional formatting, Lookups, Text, Dates and IF
statements, Data Distributions, Correlation and Regression
Unit -3 Reporting types
Difference between reporting and analysis, Reporting tools, Standard report formats, Machine
learning, summary reports and frequency tables using base SAS procedures
Unit-4 Basics of SAS
Create temporary and permanent SAS data sets, Create and manipulate SAS date values, Use
DATA Step statements to export data to standard and comma delimited raw data files, Control
which observations and variables in a SAS data set are processed and output
Unit-5 Managing Data using SAS
Investigate SAS data libraries using base SAS utility procedures, Sort observations in a SAS data
set, conditionally execute SAS statements, Use assignment statements in the DATA step, Modify
variable attributes using options and statements in the DATA step, Accumulate sub-totals and
totals using DATA step statements, Process data using DO LOOPS, Process data using SAS
arrays
Unit -6 Advance SAS
Demonstrate advanced data set processing techniques such as updating master data sets,
transposing data, combining/merging data, sampling data, using generation data sets, integrity
constraints and audit trails Reduce the space required to store SAS data sets and numeric
variables within SAS data sets by using compression techniques, length statements or DATA
step views, Use PROC DATASETS to demonstrate advanced programming skills (e.g. renaming
columns, displaying metadata, creating indexes, creating integrity constraints, creating audit
trails)
Unit -7 Data Analytics in real-time
Scope and Future of Data Analytics, Banking and Securities Case study(NSE XLS and
Predictions),Media and Entertainment Case study( TRP Analysis),Healthcare Providers Case
study, Education and Data analytics, Manufacturing and Natural Resources Case Study

Reference Books
1. Mining of Massive Datasets By: Jure Leskovec, Anand Rajaraman, Jeff Ullman Publisher:
Cambridge University Press
2.Excel: Formulas & Functions Book by Robert Dinwiddie Publisher: DK Publishing
3. SAS Clinical Programming: by Y. Lakshmi Prasad Publisher: Notion Press
 IM 816 FB
BANK MANAGEMENT
Course Outcomes
CO-1: Understand essence of commercial banking business;
CO-2: Examine latest trends and regulations in commercial banking arena;

COURSE CONTENTS
1. Bank’s role as financial intermediaries, Basic Principles of Banking, Some Important Legal
Provisions Relevant for Bankers.

2. Evaluation of Bank Performance: Introduction and analysis of financial statements of

banks operating in India. Non-interest incomes and non-interest expenses in Indian banks.
Key performance indicators for Banks CAMELS Ratings, alternative models of bank
performance.

3. Bank Customer Relationship: Bank customer, Forms of bank customer relationship. Types
of customer and their accounts. Bank’s duties and rights, Termination of bank customer
relationship.

4. Sources of Bank Fund I-Deposits and Non Deposits: Basic Concepts, types of Deposits,
Deposit insurance, Deposit pricing, Non-deposit sources. Nomination facility of deposit
accounts. Reserve requirement and computation of NDTL for banking system in India, Non
deposits sources for banking system in India.

5. Source of Bank Fund-II Capital: Function of bank capital, Bank capital standards, Basel
Committee.

6. Use of Bank Fund-I Lending: Purpose, security and modes of credit delivery, Broad steps
to credit analysis, risk classification criteria, Fixed vs floating rate, Legal Aspect of Lending.
Prudential norms, Loan sales.

7. Use of bank fund II-Investment: Basic concepts, VaR, Banks investment portfolio in
India.

BOOKS:
1. “Management of Banking” - S. Scot McDonald and Timothy W. Koch, Thomson.
2. “Management of Banking and Financial Services” Justine Paul and Padmalatha Suresh,
Pearson Education.
3. “Commercial Bank Management” Kanhaiya Singh , McGraw Hills Education
4. “Bank Management and Financial Services” Peter Rose and Sylvia C Hudgins, McGraw
Hills Education
5. “Financial Institutions and Markets” L.M Bhole, Tata Mc Graw Hill Publishing Company,
New Delhi.
6. “Bank Financial Management” S N Swastikar, Taxmann Publication Pvt. Ltd.
 IM 819FB
STRATEGIC FINANCIAL MANAGEMENT
Course Outcomes:
CO1: Understand recent trends and practices in strategic Finance and to understand role and
responsibility of chief financial officer.
CO2: Understand the project financing, inflow and outflow of cash and various methods of
capital budgeting which helps in selection of projects.
CO3: Understand the dividend decisions and their impacts on financial requirements of the
Company. To introduce them with income tax and Companies Act provisions related to dividend
distribution.
CO4: Evaluate the sources of short term finance, introduction to Start up Financing and its
challenges.
CO5: Understand working capital requirements for different forms of businesses, sources of
working capital finance, introduction of alternate sources of working capital.
CO6: Understand practical approaches for business valuation.
CO7: Choosing suitable financial strategies after evaluation of various options available to
restructure the corporate firms.
COURSE CONTENTS
1. Basic Themes In Finance : Valuation, Return And Risk.
2. Corporate Strategy, Value And Excellence
3. Valuation Of Large Scale Investment
4. Economic Value Addition
5. Capital Allocation Multiple Projects
6. Strategies For Resource Allocation
7. Capital Structure And Corporate Planning
8. Information Signaling, Dividend Decision & Corporate Strategy
9. Financial Policy And Flexibility
10. Financial Distress And Re-Organization
11. Strategic Technology Alliances : Valuation, Risk & Optionality
12. Corporate Governance
13. Financial Management In Knowledge Intensive Companies
14. Future Of Finance Function- The Role Of E-CFO

BOOKS:
1. Corporate Finance Principles By Brealey & Mayers, MC Graw Hill
2. Financial Management : Prasanna Chandra

JOURNALS :
1. Harvard Business Review
2. Management Decision
3. The Paradigm
4. Economic And Political Weekly
5. The Mc Kinsey Quaterly
 IM 817HA
INDUSTRIAL RELATIONS AND LABOUR LAWS

Course Outcomes
CO-1: Acquainted with various rights and benefits available to the workmen under the
legislations.
CO-2: Learn the importance of the maintenance of Industrial Peace and efforts to reduce the
incidence of strikes and lockout and industrial strike are to be emphasized.
CO-3: Understand the multidimensional complexities of industrial relations to enable him to
develop the right perspective of this delicate responsibility to deal with union
constructively.

Course Contents

1. Industrial Relations in India: Overview and Appraisal, Industrial Disputes Act, 1947.
2. Workers Participation in Management (WPM): Meaning, Objectives, Essential
Conditions, forms, Reasons for Limited Success and Suggestions for Improvement, WPM in
India.
3. Collective Bargaining: Meaning, Functions, Process and Prerequisites.
4. Industrial Employment: Concept, Standing Orders Act, 1946.
5. Trade Unions: Meaning, Functions, Problems, Trade Union Movement in India and Trade
Union Act, 1926
6. Factories Act, 1948, E.S.I.C. Act, 1948
7. Payment of Gratuity Act, 1972, Contract Labour (Regulation and Abolition) Act, 1970

Suggested Books
1. R. C. Chawla and K.C. Garg, “Industrial Law”, Ludhiana, Kalyani Publishers, 1993.
2. P.L. Malik, “Industrial Law”, Lucknow, Eastern Book Co., 1995.
3. J.K. Bareja, “Industrial Law”, New Delhi, Galgotia Publishing Co., 2001.
4. M.Y. Pylee and George Simon, “Industrial Relations and Personnel Management”, New
Delhi, Vikas Publishing House, 1996.
5. P Subba Rao, “Essentials of Human Resource Management and Industrial Relations:
Text, Cases and Games”, Mumbai, Himalaya, 2000.
 IM 815 HA

ORGANISATION DEVELOPMENT

Course Outcomes
CO-1: Understand importance of Organization Development, and to offer insights into design,
development and delivery of OD programmes.
CO-2: Acquire knowledge and skills in solving organizational problems in order to bring
improvement in performance in organization.
CO-3: Capability to see organizational issues from a number of perspectives with many possible
solutions.

Course Contents

1. Introduction: Definition, History, Assumptions, Values and Beliefs in O.D, Organization

Development & Transformation
2. Theory and Management of OD: Foundations of OD, OD Process, Action Research and
OD.
3. OD interventions: Overview, Types, Team interventions, inter- Group interventions.
4. Comprehensive and Structural interventions. Choosing the Depth of Organizational
Intervention.
5. Issues and Considerations in OD: Consultant-Client Relationships, System Ramifications,
and Power- Politics.
6. Emerging Trends in OD with special emphasis on future organizations.
7. Research on OD, Case studies in OD

Suggested Books:

1. Wendell L. French and Cecil N. Bell Jr., “Organization Development” New Delhi, Prentice
Hall.
2. Don Harvey and Donald R. Brown, “An Experiential Approach to Organizational
Development”, New Jersey, Prentice Hall Inc.
3. Wendell L. French Cecil H Bell, Jr., Robert A. Zawaski. (Eds.), “Organizational
Development and Transformation: Managing Effective Change”, Illinois: Irwin Inc.,
1994.
 IM 816 HA
PERFORMANCE PLANNING AND APPRAISAL
Course Outcomes
CO-1: Implement and manage performance management system in support of the strategic goals
of the organization.
CO-2: Comprehend what is meant in an organization performance and how its planning is
important in an organization with respect to attaining and maintaining a contented work
force for the larger objective of having a competitive edge in the industry.

Course Content:

1. Overview of Performance Planning and Appraisal

2. New objectives of Performance Appraisal

3. Purpose of Performance Appraisal, Uses of Performance Appraisal

4. Designing of Performance Appraisal System, Steps of Performance Appraisal Process,

Essentials of Good Performance Appraisal System

5. Methods of Performance Appraisal

6. Performance appraisal in a government organization

7. Performance appraisal in a private organization

Test books & other references:

o Organization Behavior by Robbins
o Personnel / Human Resource Management by De Cenzo and Robbins
o Handbook on Organizational Performance – Johnson and Redman
o Designing and Managing HR Systems- Pareek and Rao.
 IM-818 HB DATA ANALYTICS

Course Outcome: Student will…….

Co1:-Discuss the role of data analytics in quality and performance improvement efforts.
Co2:-. Describe the tools and techniques used for data analytics in Business organizations.
Co3:-. Identify techniques to communicate insights gained from data analysis.

Course Content

Unit -1 Basics of Data Analytics

Understand need of data analytics, application of data analytics, data and types of data, concept
of data and information, data analytics and business analytics
Unit -2 Data Analytics Using Advance Excel
Ms Excel formulas, Pivot tables, Graphs, conditional formatting, Lookups, Text, Dates and IF
statements, Data Distributions, Correlation and Regression
Unit -3 Reporting types
Difference between reporting and analysis, Reporting tools, Standard report formats, Machine
learning, summary reports and frequency tables using base SAS procedures
Unit-4 Basics of SAS
Create temporary and permanent SAS data sets, Create and manipulate SAS date values, Use
DATA Step statements to export data to standard and comma delimited raw data files, Control
which observations and variables in a SAS data set are processed and output
Unit-5 Managing Data using SAS
Investigate SAS data libraries using base SAS utility procedures, Sort observations in a SAS data
set, conditionally execute SAS statements, Use assignment statements in the DATA step, Modify
variable attributes using options and statements in the DATA step, Accumulate sub-totals and
totals using DATA step statements, Process data using DO LOOPS, Process data using SAS
arrays
Unit -6 Advance SAS
Demonstrate advanced data set processing techniques such as updating master data sets,
transposing data, combining/merging data, sampling data, using generation data sets, integrity
constraints and audit trails Reduce the space required to store SAS data sets and numeric
variables within SAS data sets by using compression techniques, length statements or DATA
step views, Use PROC DATASETS to demonstrate advanced programming skills (e.g. renaming
columns, displaying metadata, creating indexes, creating integrity constraints, creating audit
trails)
Unit -7 Data Analytics in real-time
Scope and Future of Data Analytics, Banking and Securities Case study(NSE XLS and
Predictions),Media and Entertainment Case study( TRP Analysis),Healthcare Providers Case
study, Education and Data analytics, Manufacturing and Natural Resources Case Study

Reference Books
1. Mining of Massive Datasets By: Jure Leskovec, Anand Rajaraman, Jeff Ullman Publisher:
Cambridge University Press
2.Excel: Formulas & Functions Book by Robert Dinwiddie Publisher: DK Publishing
3. SAS Clinical Programming: by Y. Lakshmi Prasad Publisher: Notion Press
 IM-817 HB
HR Based Business Process and Transformation

Course Outcomes:
CO1: Create fit for purpose people functions by aligning HR and business strategy.
CO2: Understand the appropriate structure, capabilities, and systems in place that enables HR
scholars to deliver real value to the business outside.
CO3: Successfully build HR capabilities that drive scalable and sustainable business value.

Course Contents:
1. Innovation and Creativity: Theories of innovation and creativity, managing people side
of motivation, resistance to motivation, the creative process, releasing creativity, creative
techniques of problem solving, the creative environment, creative organization, creativity
training, introduction to learning organizations, Architecture of Learning Organization.
2. Team Building: Redesigning Work, Developing Teams, Building, Teams Structure and
Skills, managing Disruption and Conflict, Improving work process and work flow,
Appraising Team Performance, Leading High Performance Teams.
3. Total Quality Management: History and Philosophy of TQM, TQ as a System, Step by
step TQM Implementation Process, ISO 900 and ISO 4000 process Implementation and
obtaining Certification, Malcom Baldrige Award criteria, Demings Award, Rajiv Gandhi
Quality Award.
4. Basic HR issues in TQM: Leadership Vision and Continuous Process of improvement,
Kaizan, performance appraisal and TQM, People Capability Maturity Model (PCMM),
Quality HR Practices.
5. Business Process Re-Engineering: Basic Concepts, Process Mapping, Work flow
Mapping, Effectively Applying BPR in the Organizations.
6. Management Of Change: Theories of Change, Leading Change, Resistance to Change,
Change Process, Visioning, HRM and Culture.
7. Knowledge Management: Meaning, Application, Creating Knowledge Organization,
Role of Chief Knowledge Officer in Organization.

Text Readings:

1. Pradip N. Khandwala, Fourth Eye: “Excellence Through Creativity”, Wheeler

Publishing, New Delhi
2. Knoues B Stephen “Human Resource Management Perspective on TQM: Concepts and
Practices, Milwaukee Kilsconsin, ASQC Quality Press latest edition, 1996.
3. Robert A. Pato an James Mccalman, “Change Management: A Guide to Effective
Implementaton” New Delhi, Response Books, 2000.
 IM- 815 HB
INTERNATIONAL HRM

COURSE OUTCOMES:
CO1: Knowledge and competencies needed for these professionals to deal effectively with the
challenges of an ageing workforce.
CO2: Disseminate best practice methodologies for Human Resource Management.
CO3: This course provides an understanding of the role of Human Resourses management
(HRM) in international contexts.

COURSE CONTENTS:
UNIT 1: Foundation and challenges of international HRM, difference between domestic HRM
and IHRM

UNIT 2: Global view I HRM: Issues in recruitment and Selection Training and development in
context of globalization Labor relation in Global context HRM in cross culture context

UNIT 3: Globalization and quality management Competition in international environment.

UNIT 4: Performance management and Compensation: Level of Knowledge: application

knowledge
Performance management: factors associated with individual performance and appraisal
–criteria used for performance appraisal of international employees-appraisal of host
country nationals. Compensation: Objectives of international compensation-approaches
of international compensation.
UNIT 5: Expatriation and Repatriation Level of knowledge: Understanding and applying Expat
failure- Causes for failure, Repatriation process.

UNIT 6: Strategic approach to HRM Integrating HR strategies with corporate and functional
strategies
International HR in strategic decisions International HR strategies
TEXT READINGS
1. Internationalization the people dimension – by Stephen J Porter
2. Managing HR in the 21st century – by E.E.Koffek , R N Block
3. International Management Behavior- by Lane DI stfalo and Maznevski
4. Managing Human Resources: Through Strategic Partnerships (Managing Human Resources
Through Strategic Partnerships) -by Susan E. Jackson, Randall S. Schuler
5. Managing Human Resources By Wayne F. Cascio
6. Human Resource Management: A Strategic Approach- by William P. Anthony, , K. Michelle
Kacmar, Pamela L. Perrewe.
 Semester IX
Subject Code Proposed For 2K18 onwards Sem. IX Credit

Core IM – 901C Strategic Management 4

IM – 903C Business Ethics and Corporate
governance 4

MKT A IM – 919M Mktg. Decisions 4

(DUAL)
IM – 920MA Marketing research 4
MKT B IM – 919MB Direct Marketing and Event Mgt. 4
(SINGLE) IM – 921MB CRM 4

FIN A (DUAL) IM – 919FA Multinational Financial Management 4

IM – 920FA Investment Mgt. 4

FIN B IM – 921FB Financial Research 4
(SINGLE) IM – 920FB Corporate Restructuring 4
HR A (DUAL) IM – 919HA HR for business excellence 4

IM – 920HA Latest Trends in HRM 4

HR B IM – 919HB HR Skills 4
(SINGLE)
IM – 920HB Advanced Industrial Psychology 4
 IM-901C
STRATEGIC MANAGEMENT (CORE)
COURSE OUTCOMES
CO1: Describe the practical and integrative model of strategic management process that defines
basic activities in strategic management.
CO2: Demonstrate the knowledge and abilities in formulating strategies and strategic plans.
CO3: Analyze the competitive situation and strategic dilemma in dealing with dynamic global
business environment in terms of rapidly changing market trends and technological
advancement.
CO4: Evaluate challenges faced by managers in implementing and evaluating strategies based
on the nature of business, industry, and cultural differences.
Course Contents
1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate Planning and
Strategic Management; Single and Multiple SBU organisations; Strategic Decision–Making
Processes – Rational–Analytical, Intuitive-Emotional, Political – Behavioural; Universality of
Strategic Management; Strategists at Corporate Level and at SBU Level; Interpersonal,
Informational and Decision Roles of a Manager.
2. Mission, Business Definition and Objectives; Need, Formulation and changes in these three;
Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis :General, Industry and International Environmental Factors; Analysis of
Environment, Diagnosis of Environment – factors influencing it; Environmental Threat and
Opportunity Profile (ETOP); Internal Strengths and Weaknesses; Factors affecting these;
Techniques of Internal Analysis; Diagnosis of Strengths and Weaknesses; Strategic Advantage
Profile (SAP).
4. Strategy Alternatives: Grand Strategies and their sub strategies; Stability, Expansion,
Retrenchment and Combination; Internal and External Alternatives; Related and Unrelated
Alternatives, Horizontal and Vertical Alternatives; Active and Passive Alternatives; International
Strategy Variations.
5. Strategy Choice Making: Narrowing the choices; Managerial Choice Factors, Choice Processes –
Strategic Gap Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E. Nine Cell
Planning Grid; Contingency Strategies; Prescriptions for choice of Business Strategy; Choosing
International Strategies.
6. Strategy Implementation: Implementation Process; Resource Allocation; Organizational
Implementation; Plan and Policy Implementation; Leadership Implementation; Implementing
Strategy in International Setting.
7. Strategy Evaluations and Control : Control and Evaluation Process; Motivation to Evaluate;
Criteria for Evaluation; Measuring and Feedback; Evaluation and Corrective Action.

Suggested Books
1. Lawrence R. Jauch and William F. Glueck, “Business Policy and Strategic Management”,
McGraw Hill Book Co., New York.
2. “Strategic Management”, Dreamtech Press, New Delhi
3. Strategic Management by VSP Rao and Harikrishna
4. Strategic Management by Upendra Kochru.
5. Daniel J. McCarthy, Robert J. Minichiello, and Joseph R. Curran, “Business Policy and
Strategy” Richard D. Irwin, AITBS, New Delhi, 1988
 IM-903C
Business Ethics and Corporate Governance (Core)
CO1: Understand business ethics and problems related to unethical practices in management.
CO2: Understand the applicability of ethics in various departs of an organisation.
CO3: Understand the code of ethics on the basis of effective ethical program development
techniques.
CO4: Learn the art of ethical decision making and thereby developing an outlook towards
morality and value based living.
CO5: Understand the mechanism of corporate governance on the basis of worldwide practices
and frameworks.
CO6: Understand the environment in which business operates and impact and role of culture
and technology in business.

Course contents :
UNIT 1: Introduction to Business Ethics,
Definition & nature, Characteristics of ethical problems in management, Ethical theories; Causes of
unethical behaviour; Work ethic, Values , Norms, Beliefs and Standards

UNIT 2 : The Institutionalization of Business Ethics

Ethics and organisation, Ethics in practice- in functional areas (Like HR, Marketing, Finance),
Intellectual Property rights, Code of ethics; Competitiveness, organizational size, profitability and ethics,
Developing an Effective Ethics Program

UNIT 3 : Ethical Decision-Making and Ethical Leadership

Models of Decision making, Individual Factors: Moral Philosophies and Values, Indianism and
Indian Value Systems, Servant Leadership
UNIT 4 : Corporate Governance:
Evolution, Principles, Main Drivers, Theories and Models, Global Practices on Corporate
Governance in the World and their impact on corporate world

UNIT 5 : Business Environment

Political and Legal Environment, Cultural Environment, Managing Across Cultures, Negotiating
Across Cultures, Economic Environment, Technological Environment, Broader Ethical issues in
society

UNIT 6 :Corporate Social Responsibility

Stakeholder Management and Social Responsibility, Big Business and society Business,
Ecological/Environmental issues in the Indian context, Understanding CSR, CSR in India, World
Economic Growth and the Evolution of CSR.

UINIT 7: Sustainable Businesses :

Concept of Sustainable Development, Gandhian Thought on Sustainable development,
dimensions of sustainable development – Environmental, Economic and Social, Indian & Global
Perspective on Sustainable Development
Books and Readings:
 Business Ethics, CSV Murthy, Himalaya Publishing
 Business Ethics and Corporate Governance, ICFAI publication
 Business and its Environment Davis, Kaith and Blostorm, Robert-.
 Corporate Social Responsibility Beeslory, Michel and Evens –.
 Ethics in Management by S.A. Sherlekar, Himalaya Publishing House
 IM - 919 MA
MARKETING DECISIONS

COURSE OBJECTIVE:

This course is aimed at integrating the knowledge, which the student has acquired through their
core and specialization courses in the marketing area. It will provide an opportunity to analyze
business situation and apply suitable concept and techniques for taking appropriate decisions.

COURSE CONTENT:

This is fully based on case study. Cases related to marketing research consumer behavior,

segmentation, positioning, marketing mix decision, marketing strategy and implementation will

be discussed in the class. Some management games will also be used for this purpose.

TEXT BOOKS:

1. Strategic marketing problems: cases and comments by Roger A. Kerin, Robert A.

Peterson……. Prentice Hall.

** All basic and specialization area and books in marketing need to be referred**
 IM 920 MA

MARKETING RESEARCH
COURSE OUTCOMES:
CO1: Be able to assess market research for quality and relevance.
CO2: Critically analyse market research methods and understand their strengths and
weaknesses.
CO3: Demonstrate an understanding of the ethical framework that market research
needs to operate within.
CO4: Understand how marketing research fits into the broader strategic planning
process, with reference to existing theories, concepts and models from within the
program.
CO5: Identify and describe the principal steps involved in the marketing research
process.
CO6: Recognize the differences in scale types, and describe the principles of data
transformation.

COURSE CONTENTS:
1. Scope and applications – Marketing Research; Scope, advantages, objectives, Process of
marketing research, Difference between marketing and market research
2. Research Design: Exploratory, Descriptive, Causal studies.
3. Sampling in Marketing research: Sampling design process, sampling techniques;
Probability and Non-Probability sampling
4. Instrument design, Measurement and Scaling –structured and non-
structured.Measurement and Scaling: NOIR, Itemized rating scales; Likert scale,
Semantic differential scale, Stapel scale.
5. Data preparation process and data analysis : Editing, coding, transcribing, data
cleaning.Data analysis – Univariate techniques, Multivariate techniques, Measures of
central tendency, measures of variability, correlation, regression, Frequency distribution,
cross-tabulation, ANOVA
6. Advanced statistical techniques – t-test, Z-test, factor analysis, Cluster Analysis,
Conjoint analysis, Discriminant analysis, Brief understanding of popular software like
SPSS,Structural Equation Modeling: basic concept, Statistics associated with SEM,
Foundations of SEM, Conducting SEM
7. Data interpretation; Report writing.

TEXT BOOKS
1. Marketing Research – Boyd, Westfall
2. Marketing Research - G. C. Beri
3. Marketing Research – Luck, Rubin

RECOMMENDED READING
1. Marketing Research – Green, Tull, Albaum
2. Marketing Research in Marketing Environment – Dillon, Firtle
3. Research Methodology – D. H. McBurney
4. Special Supplements – Brand Equity (Economic Times), Catalyst (Business Line)
Statistics for Management – Levin, Rubin
 IM-919 MB

Direct Marketing and Event Management

Course objective:
To demonstrate how direct marketing and event management have evolved with technology and
have become central to modern marketing practices. It will also help students to develop abilities
and skills required for the strategy formulation and implementation of direct marketing and event
management under the ever changing marketing scenario.
Course Contents:
Unit 1: Nature and Concept of DM: Basic concepts and characteristics of direct marketing,
Research in Direct Marketing
Unit 2: Direct Marketing plan and strategic planning, Direct Marketing Offer (4P’s)
Unit 3: Direct mailing, Direct response print ads, Catalog marketing, B2B direct marketing,
Direct marketing for retailers, Broadcast direct marketing, Telemarketing.
Unit 4: Concepts of Events: Event management, Event as a marketing tool; Key elements of
events; Concept of product, price and promotion in events.
Unit 5: Activities in event management (Pre, during and Post-Event)
Unit 6: Strategic market planning, Planning and Evaluation. Evaluation – Event performance.
Unit 7: Event organization assignment

Text Readings:
 Creative strategy in direct marketing: Susan K. Jones

 Direct Marketing – Concepts and Cases: Mukesh Chaturvedi

 Event Marketing and Management: Sanjay Gaur and Sanjay Saggere

Suggested Readings:
 Direct Marketing: Bob Stone

 HBRs and other related journals.

 IM 921 MB
CUSTOMER RELATIONSHIP MANAGEMENT
Course Objectives : The subject develops a customer focused attitude and prepares students for
careers in the areas of customer relationship management, customer relationships – customer
relationship philosophies, relationship process, models on providing value and satisfaction etc. It
stresses the importance of understanding, in an empathic way, the needs, expectations and
aspirations of customers as a basis for building a relationship, which adds value to the customer
while being at least potentially profitable to the services supplier.
Course Contents:
1. The Concept of Customer Relationship Management: Evolution of CRM – Paradigm
shift in marketing, Definition and Concept of CRM, Benefits of CRM- Role of People as
Relationship Marketeers.
2. Building Customer Relationships - Creating a customer profile, Recency, Frequency,
Monetary, Customer Lifetime Value assessment, Relationship Building as a Process -
Customer Acquisition , Customer Retention - Importance, Customer Attrition – Reasons,
Grievance handling, Customer Defection – Causes and strategies to prevent defection.
3. Managing Customer Relationships – Building relationships by adding value to
customers, Managing Customer Contact strategies, Dealing with Difficult situations.
4. Developing CRM Strategy – Role of CRM in business strategy, Managing Customer
communications
5. Measuring Performance of CRM - Setting standards, Customer Satisfaction, and
Portfolio Profitability.
6. e-CRM – Importance of e-CRM, Merging CRM and the Internet.
7. Application of CRM in different sectors.

References:
1. Customer Relationship Management
Emerging Concepts, Tools and Applications - Sheth, Parvatiyar, Shainesh.
2. Handbook of Relationship Marketing – Sheth and Parvatiyar.
3. Customer Relationship Management
A step-by-step approach – H Peeru Mohamed and A Sagadevan
 IM 919 FA
Multinational Financial Management
Course Outcomes:
CO1: Understand financial decision making in the international global market
CO2: Prepare the students to identify the different financing mechanisms available in the global
market.
CO3: Practical application of relevant modern finance techniques and concepts in global
settings.
CO4: Understand Multinational Corporate Financial System
CO5: Understand financing and investment decisions of Multinational Corporations.
CO6: Understand working capital financing decisions of Multinational Corporations
CO7: Understand Special Issues concerning Multinational Corporations such as Transfer
Pricing, Transnational Alliances, etc.

Unit 1: Working Capital for Multinationals:

Financing Foreign Trade; Current Asset Management Short Term Financing; Multinational
Financial System; International Financing: Equity Financing, Bond Financing, Direct Loans,
Bank Financing, Capital Structure.

Unit 2: Finance for International Operations:

Equity – based financing in international financing; Bond financing in international financing;
Bank financing direct loan; Sources of Funds for Subsidiaries.

Unit 3: Capital Budgeting for Multinational Corporations:

Project Appraisal: Introduction, Review of the NPV Approach, Adjusted Present Value (APV)
Framework.

Unit 4: Appraisal in the International Context, Capital Structure and Cost of Capital,
Political Risk Analysis, International Joint Ventures and Transfer Pricing, Country Risk
Analysis.

Unit 5: Managing the Multinational Financial System:

Multinational Corporate Financial System, Market Imperfections that Enhance the Value of
Internal Financial Transactions, Intercompany Fund-flow Mechanisms: Costs and Benefits,.

Unit 6: Growth of Multinationals:

Empirical Evidence on the Growth of M N C s

Unit 7: Concerns of Multinationals:

Special Issues Facing Multinational Corporations: Transfer Pricing; the Measurement of Transfer
Prices, Strategic Considerations in Transfer Pricing, Practical Considerations in Transfer Pricing;
Transnational Alliances

Recommended Books:
International Financial Management, 9th Edition, Jeff Madura, Thomson South-Western.
Multinational Financial Management, 10th Edition, Alan C. Shapiro, Wiley Publications.
International Financial Management, P.G.Apte, Tata McGraw Hill.
Multinational Financial Management, Madhu Vij, Excel Publications.
 IM 920 FA
INVESTMENT MANAGEMENT
Course Outcomes:
C01: Analyze and evaluate financial markets, how securities are traded, mutual
funds, investment companies, and investor behavior.
C02: Construct optimal portfolios and illustrate the theory and empirical applications of asset-
pricing models.
C03: Explain macro and industry analysis, equity valuation, financial statement analysis
and technical analysis.
C04: Analyze bond prices and yields and fixed-income portfolios.
C05. Explain what options and futures are and their use as hedging instruments.
C06. Characterize the implications of the market efficiency evidence on active
portfolio management
C07: Develop the skills to set up own financial consultancy.

Course Contents
1. Review of Capital Market Theories and Portfolio Concepts.
2. Investment Strategies:
a. Active Portfolio Management vs Passive Portfolio Management
b. Arbitrage as a tool of investment,
c. Equity portfolio vs Fixed income portfolio.
3. Risk management: Asset Allocation- policies and procedure, Diversification in various
markets, various asset classes, dynamic asset allocation, hedging
4. Implementation: Choice of instrument or vehicle, trade execution, short selling,
management of cost and taxes, monitoring and governance.
5. Management of Investment Institutions:
a. Individual vs institutional clients (pension funds and endowments etc),
b. Vehicles of investment – mutual funds, close ended funds, hedge funds
c. Markets for investment – “upstairs” block markets, organized stock
exchanges, futures markets, intermediaries etc.
6. Hedge Funds and other investment alternatives

Text Readings
1. Fabozzi Frank J, “Portfolio and Investment management”.
2. Bhalla V K, “Investment management” S. Chand And Sons
3. Donald E. Fisher and Ronald J. Jordan, “Security Analysis And Portfolio
Management”, PHI Publication, New Delhi, 1998

Suggested Readings
1. Edwin J. Elton and Martin J. Gruber, “Modern Portfolio Theory And Investment”,
John Wiley and Sons, Singapore, 1996.
2. Bodie, Kane, marcus, Mohanty, “Investments”, Tata Mcgraw Hills company, 2006
3. Sharpe William ,”Investment Management”
4. Shanbag A N, “In the Wonderland of Investment”
 IM- 921 FB
FINANCIAL RESEARCH
Course Outcomes:
CO1: Apply the concept of research to solve problem related to behavioural finance, time
series analysis corporate finance, stock market and other upcoming issues.
CO2: Select and define appropriate financial research problem and parameters.
CO3: understand financial modeling and its application in real time world.
CO4: Understand project appraisal valuation using financial modeling.

COURSE CONTENT:-
1) Introduction: - Introduction to financial research, Basic requisites for the financial
research. Areas of research in the field of finance: Researches in Behavioural
Finance, Corporate Finance, Stock Markets, Other upcoming fields.
2) Introduction to other Softwares for Analysis - SPSS: - Getting started with SPSS.
Tools used in the field of finance, EASYREG: - Getting started with EASYREG.
Tools used in the field of finance. EVIEWS: - Getting started with EVIEWS. Tools
used in the field of finance.
3) Basics of Financial modeling- Forecasting on any time series data by using
regression and other statistical tools. An overview about econometric tools for time
series analysis. An overview about various softwares for financial modelling.
4) Tools & Models: Distributed lag models, Stationarity of Financial Time series,
Multicollinearilty, Cointegration test, Volatility models.
5) Financial Modelling in Project Appraisal & Valuation - Determining Project
Viability, Risk Analysis in Project Appraisal, Simulation in Project Appraisal,
Valuation -Determination of Value Drivers, DCF Valuation, Risk Analysis in
Valuation
6) Financial Modelling in Portfolio Theory -Determining Efficient Portfolio, Creating
Dynamic Portfolios, Portfolio Insurance, Fixed Income Portfolio Management using
software
7) Writing Reports:- Equity Analysis Report, Project Analysis Report, Financial
Research Report

Recommended Books:-
1. Damodar Gujrati:- Basic Econometrics, 4th edition. Tata Mcgraw hills.
2. MODULES of EVIEWS, EASYREG ,SPSS
3. Prasna Chandra.:- Financial Management
4. V.K. Bhalla, Investment management, S.Chand And Sons
 IM-920 FB
Corporate Restructuring
Course Outcomes:
CO1: Understand basic concepts of corporate restructuring, its modes and Identify latest and
emerging modes in corporate restructuring.
CO2: Select and define appropriate strategic planning and alternative approaches to competitive
strategy.
CO3: Meaning of mergers and its legal approach according to Companies Act 2013
CO4: Financial considerations in Merger
CO5: Various other modes of Corporate Restructuring
CO6: Modes of Capital restructuring and its practical problems and buy back of shares.
CO7: Post merger impact of mergers and practical aspects of leverage and its types.
CO8: International mergers and various case studies

Unit 1: Introduction
Meaning of Corporate Restructuring, Need & Scope, Historical Background, various modes of
Corporate Restructuring, emerging trends in Corporate Restructuring
Unit 2: Basics of Corporate Restructuring strategies
Basic steps in strategic planning, various approaches to formulating strategies, and evaluation of
alternatives approaches, formulating a Competitive Strategy
Unit 3: Mergers & Corporate Restructuring
Major types of merger, Theories of Merger, A framework for analysis of Merger, Financing and
considerations in merger
Unit 4: Others Modes of Corporate Restructuring
Sell offs & Divestitures; Definition & examples , Spin offs, Equity curve outs, Voluntary
Liquidations & Take overs , joint venture , ESOPs, MLPs etc.
Unit 5: Funding & Financial Restructuring
Financial Alternatives, Merits & Demerits, MBOs & LBOs, Reduction & reorganization of
Share capital buy-back of shares
Unit 6: Deal Structuring
Financial & Tax Consideration, Methods of payments & leverages, the effect of mode of
payment, Post restructuring & Financial Implications.
Unit 7: International Merger & Restructuring
Case Studies
Book: Merger, Restructuring & Corporate control- Weston, Chung & Hoara, Person Publication
 IM- 919 HA
HR FOR BUSINESS EXCELLENCE

Course Outcomes:
CO1: Acquainted with the importance of HR role in business excellence and to offer insights
into various modes of business excellence.
CO2: Steps in Organizational Structure, benefits of a good organization, Determinants of
Organization structure.

Course Content
1.Theories Of Innovation, Innovation V/S Kaizem, Team & Its Types, Team Building & Its
Process, Resistance To Team Building, Performance Evaluation For Teams, Teams V/S Groups,
Small Group Activities (SGA) Like Quality And Kaizem Group
2.Total Quality Management: History & Philosophy Of TQM, Total Quality As A System, Step
By Step TQM Implementation Process, ISO 9000 & ISO 14000 Process Implementation &
Obtaining Certification, Malcon Bridge Award Criteria, Demings Award, Rajeev Gandhi
National Quality Award
3. Problem Solving Tools & Business Process Re-Engineering (BPR): 7 QC Tools, BPR
Meaning, Concept, Methodology & Its Implementation Of HR Intervention In BPR
4. TQM in Service & Manufacturing Industries: Understanding the Different Processes &
Designing TQM Models For These Industries
5. Turnaround Mgmt. : Meaning, Types, Methodology & Implementation, Barriers To
Turnaround & Methods Of Minimizing Them.
6. Change Mgmt.: Theories Of Change, Leading To Change, Resistance To Change, Change
Proneness, Visioning, HRM & Culture Of Change
Text Readings:
1. Pradip N. Khandwala, “Turnaround Excellence Theory & Cases”, Response Books, New
Delhi,2001
2. Lt. Gen. Ahluwalia J.S (Ed.), “TQM: The Transforming Role Of Quality In A Turbulent
World. ”, New Delhi, Tata Mcgraw Hill, 1997
3. Madhukar Shukla, “Competing Through Knowledge”, Response Books, New Delhi,1999
4. Knouse B Stephen & Milwankee Klisconsin, “Human Resource Management
Perspectives On TQM: Concepts & Practices ”
 IM-920 HA
Latest Trends in Human Resource Management

Course Outcomes:
CO1: Identify each of the major HRM functions and processes of strategic HRM planning, job
analysis and design, recruitment, selection, training and development, compensation and
benefits, and performance appraisal.
CO2: Define strategic HR planning and the HRM process to the organization’s strategic
management and decision-making process.
CO3: Recall the wide range of sources for attracting and recruiting talent and appropriate
practices for job placement.
CO 4: Recognize emerging trends, opportunities and challenges in performance appraisal.
CO 5: List training and development processes as well as future trends for HRM globalization.

Unit I Learning Organization

Learning Organization, Meaning, Characteristics, Single-loop learning V/S Double loop
learning. Creating a learning organization.
Unit II Managing Knowledge Workers
Knowledge management meaning, challenges and trends, E- Learning: Challenges and issues.
Unit III: Psychological Contract
Psychological contract. Meaning, Importance, Types and managing the psychological contract.
Unit IV Skill Inventory
Skill Inventories, Competency mapping, Recent Trends in training and development &
performance appraisal.
Unit V Human Resource Accounting
Human Resource Accounting and Audit: Meaning process and importance.
Unit VI: Human Resource Information System
Human Resource Information System: Meaning and Process
Unit VII Workforce Diversity
Managing work force diversity – Challenges and Issues
Reference Books
Mark, Easterby., Loius, Arajo. (2008). Organizational learning and the learning
organization. Sage Publication
John, C. Maxwell., (2006). The 360 leader. Pearson Publication.
Gupta, R. K. (2003). Human resource accounting. Anmol Publications.
Dr. Michael, J. K., & Mohan, T. (2007). Human resources information system. Sage
Publication.
Chaudhari, S. (2004). Effective psychological contract: implications for HR practices.
ICFAI University Publication.
Amar, A.D. (2002). Managing knowledge workers: Unleashing innovation and productivity.
Quorum books.
Pushkala, P. (2002). Managing the organizational melting pot: dilemmas of workplace
diversity, Sage Publication.
 IM 919 HB
HUMAN RESOURCE SKILLS

Course outcomes
CO1: Contribute to the development, implementation, and evaluation of employee
recruitment, selection, and retention plans and processes.
CO2: Develop, implement, and evaluate employee orientation, training, and
development programs.
CO3: Research and support the development and communication of the organization's
plan.
CO4: Research and analyze information needs and apply current and emerging
information technologies to support the human resources function.
CO5: Develop, implement, and evaluate organizational development strategies aimed at
promoting organizational effectiveness.
CO6: Present and evaluate communication messages and processes related to the human
resources function of the organization.
CO7: Manage own professional development and provide leadership to others in the
achievement of ongoing competence in human resources professional practice.
CO8: Facilitate and communicate the human resources component of the organization's
business plan.
Course Contents :
UNIT-I :
People centric partnership IT - Mistaking the Message, Human Resource Elusive Search for
Status and Respect - Measuring Human Resource Effectiveness, Macro Human Resource Issues
and Trends in the knowledge of the Economy, Characteristics of Knowledge Workers.
UNIT-II :
Learning - Approaches to the Learning, Barriers to Learning, Managing Failure and Success -
Bench marking against best practices adopt or reject. Mentoring, Sharing Knowledge, Attracting
Talent - From left brain to right call for competencies, Retaining Talent.
UNIT-III :
Counseling - Definition - Historical background and origins of Counseling -Dimensions of
Counseling - Basics of Counseling - Common Criticisms - Orientation Models - Problem
focused models - Work oriented models - Welfare based models -Organization change models -
Externally based models - internally based models.
UNIT-IV:
Multiple Roles of Counselors - Counseling values vs. Business values to training for Counselors
–
Ethical issues in Counseling stress and counseling - Impact of organizations - Systematic
approaches – Organization culture different culture and Counseling.
UNIT-V:
Preparation of Counseling - Assessing counseling - contracting for counseling - Termination
counseling – Preparation of employee - Assessment of employee - Contracting / referring -
Enjoying in counseling and termination counseling
UNIT-VI:
Performance Counseling - Objectives conditions for effective Counseling - Sequential Process of
Performance Counseling - Counseling special types of employees - Training in ethical decision
making - Making ethical decisions.
UNIT-VII:
Evaluation - Usefulness of evaluation - Record keeping evaluation - Formative and Summative
evaluation – Different methods of counseling evaluation - Counseling for improving
performance.
Reference Books:
1. Work place counselling., Micheal Carrol sage publications, 1999.
2. Introduction to counselling skills - texts and activities, recharge welson jones saga
publications 2000.M.A. Human Resource Management: Syllabus (CBCS)44
3. Counselling and guidance - Narayana Rao, S. Tata McGraw Hill, 1992.
4. Personal Counselling J M Faster, Better Yourself Books Bandra, Bombay -
4000050
5. Readings in HRD - Dr T.V. Rao, Oxford & T.B.H. publishing co.Ltd.
6. Indian Case Studeis in Therapeutic - Counselling, Dr. B. J. Prasantham, Christian
Counselling Center, Vellore 63 2001.
 IM-920 HB
Advanced Industrial Psychology
Course outcomes
CO1: Understand the major areas of organizational and industrial psychology, including
human resources; leadership development; employee training, motivation, and
satisfaction; group dynamics, organizational climate; and team-building.
CO2: Increase understanding of underlying theories and their application in
organizations.
CO3: Apply organizational theory to specific organizational situations.
CO4: Acquire skill in collaborative teamwork, time management, self-motivation, and
project planning.

Unit – 1 Industrial Psychology – Definition, Principles, Practices, Problems and Techniques,

Tools and Tactics. A Brief history of Industrial and organizational psychology. The Future of
Ind. Psychology.
Unit -2 Working as an Industrial and organizational psychologist, Problems and Areas of
Industrial and Organizational Psychology, Research Methods in Industrial Psychology.
Requirements of Psychological research. Limitation of Industrial Psychology research, The
experimental Method, Naturalistic observation Survey research
Unit -3 Scope & Development Of Advanced Industrial Psychology: Major problems of industrial
psychologist’s of Advanced Industrial Psychology. Economic, social and psychological
foundation of Advanced Industrial Psychology.
Unit –4 Psychological Testing- Introduction of psychological Test, Characteristics of
psychological Test, Types of Psychological Test, Tests of knowledge, skills and abilities and
Limitations of Psychological Testing Programme
Unit -5 Development of Counselling Skill among HR Managers
• Introduction to the Important Schools of Counselling
• Psychoanalytic Foundations
• Transactional Analysis
• Johari Window
• Rational Emotive Therapy
• Person-Centred Approach to Counselling
• FIRO-B
• Essentials of Skills
• Nonverbal Clues

Unit -6 Emotional Intelligence : Concept, Framework, Process, techniques, applicability of EI in

today’s modern world.

Unit -7 .Creativity and Intelligence – creativity and intelligence, identification of the creative
individual. Education for encouraging creativity.Cognitive development, Bruner and Piaget’s
work on cognitive development and theirapplication to class room situations, Spiritual
Intelligence.

Unit -8 Developmental Social Psychology: Concept of Developmental Social Psychology. Two

key concepts : Social and Socialization. Theoretical Background of Developmental Social
Psychology. Cognitive Developmental Theory. Social learning theory. Evolutionary Theory. An
Ecological theory of Human Development – Anthropological – Psychodynamic approaches.
Test to be used (Any 10)
S. K. Pal and K. S. Misra. Test of General Intelligence
(TGI–PM) English.
(This test measures general intelligence of college students through six sub tests —
word
meaning, analogy, classification, number series, code transformation,
syllogism.)
Anukool Hyde, Sanjyot Pethe and Upinder Dhar. Emotional Intelligence
Scale
(EIS–HPD) English.
(It contains 34 items and measures emotional intelligence through 10 factors — self awareness,
empathy,self motivation, emotional stability, managing relation, integrity, self development,
value orientation, commitment and altruistic behaviour. It is standardized on
executives)
Roquiya Zainuddin & Anjum Ahmed. Spiritual Intelligence Test
(SIT–ZA) English.
(This scale consists 78 items. Spiritual Intelligence Test has been classified into six dimensions :
I. The inner self, II. The interself, III. Biostoria, IV. Life Perspectives, V. Spiritual Actualization,
VI.
Value Orientation. It is standardized on Post Graduate Level age range 21 to 45 years.
N. K. Chadha and Usha Ganesan. Social Intelligence
Scale
(SIS–CG) English.
(It measures social intelligence in eight areas-patience, cooperativeness, confidence
level,
sensitivity, recognition of social environment, tactfulness, sense of humour, and
memory. It
is meant for college students.)
M. Rajamanickam. Mental Imagery Questionnaire
(MIQ–R) English
(M.I.Q. is designed to assess the sensory experiences of the individuals. This
Questionnaire
consists of six subtests referring to six areas of sensory experiences- (i) visual, (ii) auditory, (iii)
gustatory, (iv) olfactory, (v) tactual, and (vi) bodily. Thus on the whole 15 x 6 = 90
items were
included in the Questionnaire. It can be used on school students and adult
population.)
A. K. P. Sinha and L. N. K Sinha. Scientific Aptitude Test for College
Students
(SATCS–SS) English.
(It contains 34 items and measures scientific aptitude of college going students through
7
areas — (i) experimental bent, (ii) detection of inconsistencies or illogical conclusion, (iii) ability
to
arrive conclusions from the data provided, (iv) accuracy of interpretation, (v) ability to reason
and
solve problems, (vi) caution and thoroughness and (vii) Accuracy of observation. Norms for
selected
scientific, unselected scientific and non-scientific groups were prepared.)
Nirmala Gupta. Career Maturity Inventory
(CMI–G) English
(Attitude Scale and Competency Test. Its attitude scale contains 50 items and maps the various
conative aspects — decisiveness, involvement, independence, orientation and compromise in
career decision making. The competence test measures the cognitive variables in choosing an
occupation. It contains five parts — self appraisal, occupational information, goal selection,
planning,
problem solving. It is meant for adolescents studying from 8th to 12th grade and may
be
used for college population.)
Manju Mehta. Vocational Attitude Maturity Scale
(VAMS–M) English.
(Based on Crites. It contains 20 items. It measures the vocational maturity of
adolescents.)
Vivek Bhargava and Rajshree Bhargava. Career Preference Record
(CPR–BB) English.
(Measures career preference or choices in ten broad areas — Mass Media, Journalism
and
Information Technology (MMJ), Artistic and Designing (AD), Science and Technology (ScT),
Agriculture
and Horticulture (Ag.), Commercial and Management (CM), Medical Profession (M),
Defence Services (D), Tourism and Hotel Management (TH), Law and Order (LO),
Educational
Administration and Teaching (E). It is found highly reliable and valid standardized on 12th Class
students.)
V. P. Sharma, Prabha Shukla and Kiran Shukla. Social
Competence Scale
(SCS–SSS) English.
(This scale consist 50 items. This scale is meant for school going children from 14+ years. On the
basis of factor analysis, it measures social competence through five factors—pro-social attitude,
social competition, social leadership, social tolerance and social maturity.)
Y. Singh and M. Bhargava. Emotional Maturity Scale
(EMS–SB) English.
(It contains 48 items under the five categories—emotional unstability, emotional regression,
social
maladjustment, personality disintegration and lack of independence. Meant for
adolescents
and adults.)
Judging Emotions By Photographs (JEP)
(1 Manual, Set of 10 Cards & 100 Scoring Sheet)
Upinder Dhar and Manisha Jain. Type A/B Behavioural Pattern
Scale
(TABBPS–DJ) English.
(This is a new scale, the necessity of mode-n-time. It identifies individuals with two
types of
Personality Patterns—type A & B. There are 33 items in this scale, 17 are related to
type A
whereas 16 are related to type B. On the basis of factor analysis six factors were identified in
type
A pattern—tenseness, impatience, restlessness, achievement orientation, domineering and work
aholic and five factors were identified in type B pattern—complacent, easy going, non-assertive,
relaxed and patient. It is found to be satisfactorily reliable and valid and norms are available on
200 subjects of working population. For adults.)
Sanjay Vohra. Locus of Control Scale Indian Adaptation of Levensons Scale
(LCS–VS) English.
(This 24 Likert type Rating items scale measures locus of control in three dimensions, i.e.,
powerful
 on others (P) chance control (C), and Individual Control (I) Meant for above 16 years.)
Ashok K. Kalia and Anita Deswal. General Well-Being
Scale
(GWBS–KADA) English.
(This scale consists 55 items in four dimensions : I. Physical Well-being, II. Emotional
Wellbeing,
III. Social Well-being, IV. School Well-being. The scale was administered on 200 Adolescents–
Male and Female.)
D. S. Sisodia and Pooja Choudhary. Psychological Well-Being
Scale
(PWBS–SDCP) English
(The scale consists 50 items in Five Area—I. Satisfaction, II. Efficiency, III. Sociability, IV.
Mental
Health, Interpersonal Relation. This scale administered on any age group.)
R. K. Saraswat. Self Concept Questionnaire
(SCQ–S) English.
(This 48 items measures self-concept in six areas — physical, social, temperamental, educational,
moral and intellectual of school going children. Age group 14 to 18
years.)
Upinder Dhar and Sanjyot Pethe. Leadership Effectiveness Scale
(LES–DP) English.
(It contains 41 items on five point rating. It is standrized on 395 executive. Its measure 11 area
Interpersonal Skills.)
Upinder Dhar and Santosh Dhar. Team Effectiveness
Scale
(TES–DD) Hindi/English.
(It contains 20 items on five point response alternatives and it can be successfully used
for
screening out individuals who have low team orientation and are likely to have inhibiting
influence
on the performance of a team. It has satisfactory reliability and validity. Three factors —
dependability,
cooperation and sharing were identified on the basis of factor analysis. Norms are
available
on a sample of 350 executive in organizations.)
Upinder Dhar. Humour Effectiveness in Advertising
(HEA–DU) English.
(This test consists of 16 items. It is standardized on 230 marketers &
advertisers.)
BOOKS :
1. Duane P. Schultz (1994) ‘ Psychology & Work Today ’ , Prentice Hall, A Simon & Schoster
Co. Upper Saddle River, New Jersy, 7458
2. E.J. McCormick & D.K. II gen (1987) ‘Industrial Psychology’ 6 Th ED. Prentice 3. Hall, New
Delhi.
3.Anne Anastasi: Field of Industrial Psychology. Mc Graw Hill New York _ Blum M.L. &
Naylor.J.C: Industrial Psychology. It’s theoretical and social foundations, Harper Int. Addition
New York _
4.Blum M.L. & Naylor.J.C (1968): Industrial Psychology theoretical & social foundations,
N.Y.Harper International edition
 Semester X
IM 1001B
Industrial Project / Dissertation / Major Research Project
Course outcomes
CO1: Considerably more in-depth knowledge of the major subject/field of study,
including deeper insight into current research and development work.
CO2: A capability to contribute to research and development work.
CO3: The capability to use a holistic view to critically, independently and creatively
identify, formulate and deal with complex issues.
CO4: The capability to plan and use adequate methods to conduct qualified tasks in
given frameworks.
CO5: The capability to critically and systematically integrate knowledge to understand
and solve management issues .
CO6: The capability to clearly present and discuss the conclusions as well as the
knowledge and arguments that form the basis for these findings in written form.
CO7: The capability to identify the issues that must be addressed within the framework
of the specific thesis in order to take into consideration all relevant dimensions of
sustainable development.
CO8: A consciousness of the ethical aspects of research and development work.
About MRP & it’s Benefits
The Major Research Project is an opportunity offered to selected students where they conduct an
indepth research on any topic of their choice. The MRP helps the students in number of ways :-
 Nurtures academic insight - The classroom teaching has certain limitations in terms of
depth of subject that can be covered. MRP provides the student scope to explore the topic
of choice in greater details. Exposure to an area of research undoubtedly also helps
students explore career fields.

 Enhances Observation skills - The skill of research is not confined to the so-called
academic research world. Research is an everyday practice of observation or data
collection in order to make decisions or solve problems in an informed way. It happens in
any organisation, and the demand for research skills are increasing.
 Enhances inquisitiveness - The ability to ask the right questions about a situation, to
decide on the information required understanding the issue, to gather the information and
analyse it in a rigorous way, and to develop sound recommendations is a much-needed
skill for leaders. MRP helps in equipping MBAs with such skill, which helps them in
decision making.

 Out of class learning - The capacity of leaders to keep learning and to discover new insights has
increasingly become a sought-after skill. This demands formal research initiatives by practitioners and it
also requires the ability to listen intelligently to the information signals emitted from everyday activities,
from inside as well as outside the organisation – and to learn from these. MRP helps build up on these skill
sets.

 Accentuation of Integrated thinking - Organizations need leaders who can rise above
the paradigms of their own functional expertise; leaders who can see the bigger picture.
MRP helps the students to put his learning in a proper perspective and gain a holistic
view of all functional areas.
All these qualities do offer an indirect benefit to the student during campus recruitment
Mentoring
Each of the student is assigned a research supervisor from the faculty members on the basis of
topic selected by the student. The student gets an opportunity to interact with him/her regularly
on a one to one basis.

Best Project Award

The best project is selected from each functional area , i.e. Finance, Marketing and HR. The
selected project is awarded a certificate during the passing out ceremony.