HANDBOOK

[Version 4.0/150609/TED/MDeC]

2010 – 2011

Prepared by Technopreneur & Enterprise Development

Multimedia Development Corporation (MDeC)

HANDBOOK [Jun 2010 – April 2011]

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519
Email:[email protected] URL: www.mscmalaysia.my
 TABLE OF CONTENTS

1. INTRODUCTION..............................................................................................................1
2. OBJECTIVES AND SCOPE OF THE COMPETITION...............................................1
2.1 OBJECTIVES........................................................................................................................1
2.2 SCOPE...................................................................................................................................1
3. COMPETITION CATEGORIES AND PHASE.............................................................1
3.1 TWO CATEGORIES................................................................................................................1
3.2 COMPETITION PHASES AND TIMELINE.................................................................................1
3.3 REGISTRATION......................................................................................................................1
3.4 TRAIN-THE-TRAINERS (TTT)...............................................................................................1
3.5 SUBMISSION DATE FOR PRE QUALIFICATION.......................................................................1
3.6 FINALS AND AWARDS PRESENTATION CEREMONY..............................................................1
4. PRIZE........................................................................................................................................1
4.1 THE CHALLENGE TROPHY....................................................................................................1
4.2 CASH AND VOUCHERS..........................................................................................................1
4.3 TEDD DEVELOPMENT PROGRAMME AND PRE-SEED FUNDING...........................................1
4.4 MSC MALAYSIA TECHNOPRENEUR PRE-SEED FUND..........................................................1
5. COSTS................................................................................................................................1
6. GUIDELINES....................................................................................................................1
6.1 TO ENTER THE COMPETITION...............................................................................................1
6.2 CONFIDENTIALITY AND INTELLECTUAL PROPERTY GUIDELINES.........................................1
6.3 ELIGIBILITY..........................................................................................................................1
6.4 TEAM COMPOSITION.............................................................................................................1
6.5 SUBMISSION GUIDELINES.....................................................................................................1
6.6 PRESENTATION GUIDELINES (FOR FINALS)..........................................................................1
6.7 LANGUAGE...........................................................................................................................1
6.8 DISQUALIFICATION...............................................................................................................1
6.9 TEMPLATES AND OTHER DOCUMENTS FOR DOWNLOAD......................................................1
7. THE COMPETITION ORGANISING COMMITTEE..................................................1
8. CONTACT DETAILS.......................................................................................................1
APPENDIX A: LIST OF INVITED IHLS..........................................................................1

HANDBOOK [Jun 2010 – April 2011]

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519
Email:[email protected] URL: www.mscmalaysia.my
1. Introduction

Inline with the MSC Malaysia vision to transform Malaysia into a knowledge economy
(K-economy), the MSC Malaysia - IHL Business Plan Competition (MIBPC) continues
to be the nation’s foremost business plan competition that attracts the innovative minds
of Malaysia’s new generation. Challenging their creativity and capacity in business,
science and technology, the aim of the competition is to create a new genre of
successful technology entrepreneurs (Technopreneurs) that takes charge of their own
destinies and create employment opportunities for the good of the community.

The Multimedia Development Corporation (MDeC) in alliance with the Institutions of

Higher Learning (IHLs) in Malaysia founded the competition in 2004 under the
National Unipreneur Development Programme (NUDP), which is anchored by MDeC’s
Technopreneur Development Division (TED). TED carries the mission of building an
ecosystem for the growth of a critical mass of sustainable K-based ICT companies that
will contribute to high economic growth.

2. Objectives and Scope of the Competition

2.1 Objectives

The objectives of the MIBPC 2010/2011 (the Competition) are as follows:-

 To inculcate a culture of Technopreneurship in Institutions of Higher

Learning;

 To provide exposure & knowledge of key competencies required in

becoming a successful technopreneur;

 To encourage students & researchers from diverse backgrounds to share

their business ideas, and form teams that leverage on both technology and
business competencies;

 To identify commercially viable ideas & compelling IP (Intellectual

Property) for development into ICT SMEs.

2.2 Scope

To help realise MSC Malaysia’s objective in growing a vibrant ICT industry, the
competition welcomes business ideas and business plans related to Information
Communications & Technology (ICT) or Bio-Informatics, focusing particularly in the
following three clusters:

 CMC - Creative Multimedia Content

 SeS -Software e-Solutions: includes AS – Application Software and MESH
- Mobility Embedded Software & Hardware.

HANDBOOK [July 2010 – March 2011] 1

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
  SSO - Shared Services & Outsourcing

3. Competition Categories and Phase

3.1 Two Categories

The competition is open to all Institutions of Higher Learning in two categories, namely
Business Idea and Business Plan.

The Business Idea category is open to all undergraduate students. A Business Idea
submission has to demonstrate the commercial viability of the idea but does not require
a prototype or product.

The Business Plan category is open to all Undergraduate and Postgraduate students,
researchers, academic and non-academic personnel. Submission will include a
comprehensive Business Plan detailing the commercial viability and preferably coupled
with a prototype or product.

3.2 Competition Phases and Timeline

The competition has three (3) Phases as illustrated in the table below with the respective
timelines:

Phase 1: IHL-Level Competitions Timeline

Train-the-Trainers Jul – Aug 2010

IHL Level Competition Jul – Dec 2010

Top teams chosen to advance to

IHL-Level

Pre Qualification:
 3 Business Idea and 3 Business Plan per IHL (For
Dec 2010
IHL conducted Internal Competition)
 1 Business Idea and 1 Business Plan per IHL
(For IHL did not conducted Internal Competition)

Phase 2: Pre Qualification Timeline

Pre Qualification of top teams from all IHLs by a Panel Dec 2010 –
of Judges** Jan 2011

Top 14 teams chosen to advance to Finals:

 7 Business Ideas and 7 Business Plans from the Jan 2011
pool
National-Level

Finalist Pitching Boot Camp Jan - Feb 2011

Phase 3: Finals Timeline

HANDBOOK [July 2010 – March 2011] 2

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
 Day 1 Finals – Business presentation by Finalists to
Mar 2011
Panel of Judges

Day 2 Finals - Award Presentation Ceremony Mar 2011

3.3 Registration

All IHLs that intent to participate in the Competition must register with the Competition
Organising Committee not later that 30th June 2010. Please refer to
Section 9. Contact Details for details on whom to contact for registration.

3.4 Train-the-Trainers (TTT)

A train-the-trainer session will be conducted this year targeting to the Science and
Technology based lecturers and MIBPC student ambassadors who is currently involved
with entrepreneurship based club eg. SIFE, Technopreneurship Club etc.

The objectives of this session are:

 To inculcate the spirit of entrepreneurship to the participants with the hope that they
can do the same in their respective IHLs.
 To expose the participants to aspects of entrepreneurship covering business and
technology.
 To train the participants in advising participating student/researchers for MIBPC.

The TTT session, held over two and half (2.5) days, focuses on the following key
considerations for creating a successful ICT venture for their articulation in a Business
Plan:
 The key success factors for creating a successful ICT business
 Market & technology trends
 Business Model
 Go-To-Market Model
 Sales & Marketing Strategies and Plans
 Financial Projections
 Funding Requirements & Strategies.
A special invitation to the universities registered for the Competition will be forwarded
for them to take advantage of the course offered.

3.5 Submission Date for Pre Qualification

The submission of Business Ideas and Business Plans for the Pre Qualification Phase is
on 15th December 2010 before 12:00 noon.

HANDBOOK [July 2010 – March 2011] 3

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
3.6 Finals and Awards Presentation Ceremony

The actual dates for the two-day event will be determined and announced at a later date.
Participating IHLs will be notified by e-mail and post. The Finals of the MIBPC
2010/2011 will be held in the MSC Headquarters, Cyberjaya, Selangor.

Please visit the following website regularly for updates and notifications:

http://www.mscmalaysia.my/unipreneur

4. Prize

4.1 The Challenge Trophy

The MIBPC Challenge Trophy is sponsored by MDeC. The Challenge Trophy is

awarded to each year’s winner to hold for one year before passing on to the following
year’s winner.

4.2 Cash and Vouchers

The table below shows the prizes in cash and vouchers that will be given to the finalists
of the MIBPC 2010/2011. Cash prizes will be awarded to all finalists for both
competition categories of the MSC Malaysia – IHL Business Plan Competition.

Category Business Idea Business Plan

GRAND PRIZE Cash: RM 7,000 Cash: RM 10,000

1st Runner Up Cash: RM 5,000 Cash: RM 7,000

2nd Runner Up Cash: RM 3,000 Cash: RM 5,000

Merit Prize #1 Cash: RM 1,000 Cash: RM 2,000

Merit Prize #2 Cash: RM 1,000 Cash: RM 2,000

HANDBOOK [July 2010 – March 2011] 4

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
4.3 TED Development Programme and Funding Program

In bringing the finalists and winners closer towards realising the potential of their
ideas and innovation, MDeC thru TED will offer selected teams, Development
Programmes* where they will be able to experience and learn the basics of
technopreneurship. Through this programme they will have access to our incubation
programme and technology labs to further develop their ideas into prototypes or
full-fledge products.
*
Idea Assessment & Enrichment, Business Plan Development, Technopreneur
Competency Training, Business Assessment and Advisory, Group Consulting and
Coaching.

5. Costs

The following table depicts the costs that will be borne by the respective organisation
involved in the MIBPC 2010/2011.

Train-the-Trainers Costs Borne By

Train-the-Trainers Facilitation MDeC
Train-the-Trainers Logistics and Accommodation IHL
Finals In Putrajaya / Cyberjaya Costs Borne By
Travel to / from Putrajaya / Cyberjaya for Finals IHL
Accommodation for Finalists IHL
Hotel & Catering MDeC
Event organisation MDeC
Public Relations & Media MDeC
Finals In Putrajaya / Cyberjaya Costs Borne By
Trophies & certificates for Winners MDeC
Souvenirs for Guest-of-Honour, judges, organisers MDeC
Cash prizes & vouchers for Winners Sponsors

HANDBOOK [July 2010 – March 2011] 5

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
6. Guidelines

6.1 To Enter the Competition

To participate in the Competition, your IHL must register your IHL’s participation by
30th June 2010. The Competition organiser within your IHL will act as the liaison with
the Competition Organising Committee.

Participation in the Competition by individuals and teams must be under the auspices of
their respective IHLs.

NO FEE is required to participate in the Competition.

6.2 Confidentiality and Intellectual Property Guidelines

 The participating teams and their respective IHLs will retain all rights to
their Business Ideas, Business Plans and / or Intellectual Properties.

 Copies of Business Ideas and Business Plans submitted for the Pre
Qualification and Finals phases of the Competition will be kept strictly
confidential by MDeC and all judges on the judging panel.

 Oral presentations and Q&A sessions during the Finals are open to
MDeC, the organisers, fellow participants and invited guests during the Finals.
As such, MDeC, the organisers and the panel of judges shall not be held
responsible for any information discussed or revealed during the Finals that will
likely to enter the public domain.

6.3 Eligibility

 All Business Idea and Business Plan submissions must be in the areas of
ICT or bioinformatics.

 The MIBPC 2010/2011 is open to all undergraduate students,

postgraduate students, researchers, academic and non-academic personnel of all
public and private IHLs.

 Partnering with a foreign researcher or student is allowed as long as 2/3

of the team composition, production and ownership of the Business Idea or
Business Plan are local.

 The idea or plan must not be commercialised yet at the point of

submitting the proposal.

HANDBOOK [July 2010 – March 2011] 6

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
 The idea or plan submitted must be innovative and derived from the
team own effort/study/research. The idea should not be plagiarised from the
internet or other sources/media.

 Adjunct Professors or Visiting Professors are not allowed to participate.

 Participating teams must consist of members who are enrolled or

employed by the IHL for the entire duration of this year’s competition from July
2010 through to December 2010. If for any reason a team member is not
registered, resigns, or terminates his or her enrolment or employment contract
with the IHL at any time during the competition, that team member will
automatically be disqualified from further participating in the competition.
However, this does not necessarily disqualify the entire team.

 MIBPC 2010/2011 Organizing Committee Members are not eligible to

participate in the competition.

6.4 Team Composition

 Business Idea category

Each team must comprise of a maximum of three (3) undergraduate students. Final
year students are highly encouraged to participate as a team member. This is to
ensure that the BI is in a better position to be taken to the next stage of
commercialisation by the team.

 Business Plan category

Each team can comprise of a maximum of four (4) members with any combination
of undergraduate, postgraduate students, researchers, academic and non-academic
personnel.

6.5 Submission Guidelines

All Business Idea and Business Plan submissions must be in accordance with the
document templates provided at http://www.mscmalaysia.my/unipreneur.

All submissions must include Five (5) sets of hardcopy documents and one (1) set of
softcopy format in either Microsoft Word or Adobe Acrobat PDF formats, according to
the following document settings:
 Paper size: A4.
 Paper orientation: Portrait (except where the inclusion of tables and graphs
necessitate the landscape format).
 Margins: Top and Bottom at 1 inch, Left and Right at 1.25 inches.
 Font type: Arial.
HANDBOOK [July 2010 – March 2011] 7

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
  Font Size: size 11pt (headings may be of a bigger font size).
 Line spacing: 1.5 lines.
 No university logo or university name is allowed in the document/proposal.
 One (1) video presentation contain 2-3 minutes of Elevator Pitch is
compulsory to be submitted with the document/proposal.

Submissions must adhere to timelines as per Section 4.2 Competition Categories and
Phases.

6.6 Presentation Guidelines (for Finals)

(a) Business Idea Category: Each team will be given 20 minutes to present its
Business Plan. This will be followed by a 10-minute Q&A session between the
team and the panel of judges.

(b) Business Plan Category: Each team will be given 20 minutes to present its
Business Plan. This will be followed by a 15-minute Q&A session between the
team and the panel of judges. There also will be a prototype demonstration
before/after the presentation of Business Plan.

(c) Time limits will be strictly enforced. During the team presentation, the
presenting team will be alerted five (5) minutes and one (1) minute before the
end of the allocated time of twenty (20) minutes.

(d) All members of the team are encouraged to participate in the formal presentation
of the Business Idea or Business Plan and the Q&A session that follows. This
demonstrates teamwork and appropriate allocation of focus areas of expertise
within the team.

(e) The presentation room will be set up with the following equipment:-

1 LCD Projector 1 Microphone

1 Flipchart 1 Whiteboard

(f) A booth will be provided to each team to showcase / demo the prototype for
Business Plan Category. Judges will visit all the booth and evaluate the
prototype.

(g) All teams participating in the Finals are allowed to observe all Business
Presentations and Q&A sessions during the Finals.

(h) All Business Presentations are required to be in Powerpoint format

downloadable from http://www.mscmalaysia.my/unipreneur.

HANDBOOK [July 2010 – March 2011] 8

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
6.7 Language

English shall be language used for all aspects of the Competition, including for the
submission of Business Ideas and Business Plan and all presentations at the Finals.

6.8 Disqualification

The Competition Organising Committee reserves the right to disqualify any teams that
do not adhere to these guidelines.

6.9 Documents To Submit

The following documents must be submitted to the MIBPC Secretariat on 15th of

December 2010 before 12:00 noon:-

 Business Idea (BI)

a) Business Idea Proposal in Hardcopy (5 sets)
b) Business Idea Proposal in Softcopy (1 set)
c) 2-3 minutes of video presentation (1 set)
d) Team group photo in softcopy (1 set)

 Business Plan (BP)

a) Business Plan Proposal in Hardcopy (5 sets)
b) Business Plan Proposal in Softcopy (1 set)
c) 2-3 minutes of video presentation (1 set)
d) Team group photo in softcopy (1 set)

6.10 Templates and other Documents for Download

The following templates and documents are available for download at:
http://www.mscmalaysia.my/unipreneur.

 Business Idea (BI)

e) Business Idea Submission Template
f) Business Idea Presentation Template
g) Presentation Evaluation Form (for Judges)

HANDBOOK [July 2010 – March 2011] 9

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
  Business Plan (BP)
e) Business Plan Submission Template
f) Business Plan Financials Template
g) Business Plan Presentation Template
h) Presentation Evaluation Form (for Judges)

7. The Competition Organising Committee

The MIBPC 2010/2011 Organising Committee comprises of the following:

 Chairman: Prof. Datuk Dr. Ahmad Yusoff Hassan, Universiti Teknikal

Melaka

 Deputy Chairman I: Prof. Dr. Ali Khatibi, Management & Science University

Deputy Chairman II: Assoc Prof. Datin Norela Nuruddin,

Universiti Teknologi MARA

 Advisor: Roslan Bakri Zakaria, General Manager, Multimedia

Development Corporation

 Secretary: Encik Meor Kamal Azhar, Senior Manager, Multimedia

Development Corporation

8. Contact Details

Our Secretariat at MDeC or your individual IHL Secretariats will be happy to attend to
your registration to participate in the Competition or any general inquiries you may
have regarding the Competition.

Please feel free to contact us:

MDeC Secretariat

Suhaila Salleh
 03-8315 3369
 [email protected]

Josephine Ong
 03-8315 3060
 [email protected]

Khairul Mazwan Ibrahim

 03-8314 1843
HANDBOOK [July 2010 – March 2011] 10

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my
 [email protected]

Ai’dil Mahumdin
 03-8315 3346
 [email protected]

- END OF DOCUMENT -

HANDBOOK [July 2010 – March 2011] 11

Multimedia Development Corporation Sdn. Bhd. (389346.D)

MSC Headquarters, 2360 Persiaran APEC, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia.
Telephone: +603 8315 3000 Fax: 603 8318 8519 Toll Free No:1-800-88-8338 (within Malaysia)
Email: [email protected] URL: www.mscmalaysia.my