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The key takeaways are that the response rate for Anne's questionnaire is low and the method of answering it is inefficient. She needs to find better ways to engage the respondents.

The problem is that the response rate for Anne's questionnaire is low and the method of answering it is also inefficient.

The objective is to create a more interactive form of questionnaire that doesn't bore the respondents and burden them with the method of answering it.

Computational Intelligence ApplicationsSeries22018

ISBN xxx-xxx-xxxx-xx-x

CHAPTER1
TITLE

Author 1,Author 2 &Author 3

Faculty of Computer Science & Information Technology,


Universiti Tun Hussein Onn Malaysia, Parit Raja, Batu Pahat,
86400 Johor, Malaysia.

1.1 INTRODUCTION

</ Highlight
1. Background of the questionnaire.
Anne has been given the task of conducting a survey of sales clerks who will be using a new
order entry system being developed for a household products catalog company. The goal of
the survey is to identify the clerks' opinions on the strengths and weaknesses of the current
system. There are about 50 clerks who work in three different cities, so a survey seemed like
an ideal way of gathering the needed information from the clerks. Anne developed the
questionnaire carefully and pre-tested it on several sales supervisors who were available at
corporate headquarters. After revising it according to their suggestions, she sent a paper
version of the questionnaire to each clerk, asking that it should be returned within 1 week.
After 1 week, she had only three completed questionnaires returned. After another week,
Anne received just two more completed questionnaires. Feeling somewhat desperate, Anne
then sent out an e-mail version of the questionnaire, again to all the clerks, asking them to
respond to the questionnaire by e-mail as soon as possible. She received two e-mail
questionnaires and three messages from clerks who had completed the paper version
expressing annoyance at being bothered with the same questionnaire for a second time. At this
point, Anne has just a 14% response rate, which she is sure will not please her team leader.

2. Problem statement
The problem of this scenario is that the response rate for the questionnaire is low and the method
of answering the questionnaire is also inefficient.
3. Objective.
Create a more interactive form of questionnaire that doesn’t bore the respondents and burden them
with the method of answering the questionnaire.

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Computational Intelligence ApplicationsSeries22018
ISBN xxx-xxx-xxxx-xx-x

4. Suggestions on how to improve the response rate />


 Shorten your survey. Keep the goal of your survey in mind when creating your
questions.
 Send an email notification (or paper notification for paper surveys) notifying
participants that they will be receiving your survey.
 Tell respondents what the purpose of the research is and how their feedback will be
used.
 Be considerate of respondents’ time. Let them know how long the survey will take to
complete.
 Show a progress bar. Respondents want to know how much longer the survey will
take.

1.2 RELATED WORK


</
1. Highlight three (3) equivalent/ related surveys.
2. Summarize your findings on (1).
3. Related works on how to improve the questionnaire response rate.
4. Summarize your findings on (3).

Note:
1. Your work MUST referring to various sources of
Internet/Journal/Proceeding/Report/Newsletter/Whitepaper from UTHM library (can be
accessed online) and other good related sources.
2. Please include the citation. For example
According to Arreola[1], the list of questions in questionnaire must relate to….
/>
1.3 QUESTIONNAIRE

</
Include the explanation on the questionnaire. Relate your explanation with Google form capture
screen
/>

1.4 CONCLUSION

</ Summary />

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Computational Intelligence ApplicationsSeries22018
ISBN xxx-xxx-xxxx-xx-x

REFERENCES

[1] Arreola, R. A. (2000). Developing a comprehensive faculty evaluation system: A handbook


for college faculty and administrators on designing and operating a comprehensive faculty
evaluation system. Anker Publishing Company, Inc., 176 Ballville Road, PO Box 249, Bolton,
MA 01740-0249.

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Computational Intelligence ApplicationsSeries22018
ISBN xxx-xxx-xxxx-xx-x

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