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    Youtube Marketing Proposal Youtube Marketing Proposal: From: For

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    Kostadin Draganov
    [Sender.Company] proposes a YouTube marketing strategy for [Client.Company] that includes researching target audiences, developing messaging, creating a 12-month content calendar, producing and promoting videos according to the calendar, and driving viewers through the marketing funnel. The initial strategy development costs $2,999 and monthly production and promotion costs $1,500 for up to 4 videos per month, totaling $20,999 for the year-long engagement.

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    Youtube Marketing Proposal Youtube Marketing Proposal: From: For

    Uploaded by

    Kostadin Draganov
    206 views9 pages
    [Sender.Company] proposes a YouTube marketing strategy for [Client.Company] that includes researching target audiences, developing messaging, creating a 12-month content calendar, producing and promoting videos according to the calendar, and driving viewers through the marketing funnel. The initial strategy development costs $2,999 and monthly production and promotion costs $1,500 for up to 4 videos per month, totaling $20,999 for the year-long engagement.

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    [Sender.Company] proposes a YouTube marketing strategy for [Client.Company] that includes researching target audiences, developing messaging, creating a 12-month content calendar, producing and promoting videos according to the calendar, and driving viewers through the marketing funnel. The initial strategy development costs $2,999 and monthly production and promotion costs $1,500 for up to 4 videos per month, totaling $20,999 for the year-long engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    206 views9 pages

    Youtube Marketing Proposal Youtube Marketing Proposal: From: For

    Uploaded by

    Kostadin Draganov
    [Sender.Company] proposes a YouTube marketing strategy for [Client.Company] that includes researching target audiences, developing messaging, creating a 12-month content calendar, producing and promoting videos according to the calendar, and driving viewers through the marketing funnel. The initial strategy development costs $2,999 and monthly production and promotion costs $1,500 for up to 4 videos per month, totaling $20,999 for the year-long engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Youtube Marketing Proposal

    From: For:
    [Sender.FirstName] [Sender.LastName] [Client.FirstName] [Client.LastName]
    [Sender.Company] [Client.Company]
    [Created.Date]
    Hello!
    Thanks for allowing me to put together this proposal for a Youtube Marketing Strategy for
    [Client.Company]. Before I get into the specifics of your project, here's a short video
    detailing why [Sender.Company] is the agency to look to when you're ready to leverage
    Youtube as a profitable marketing channel.

    Why Youtube, Why


    [Sender.Company]?
    Youtube marketing, and video marketing in general has exploded in popularity over the past
    few years due to the increased availability of broadband-quality mobile networks and the
    release of smartphones and tablets with HD screens.
    Today, Youtube reaches more consumers between the ages of 18 and 49 than any cable
    network in the United States, and ranks as the second most popular search engine on the
    internet behind parent company Alphabet's Google search engine.
    Youtube users are extremely active and engaged. Collectively, they watch more than 4
    billion videos per day, and individually they spend an average of 40 minutes on Youtube
    during each viewing session.
    The combined meteoric rise of video content and Youtube's dominance has turned
    Youtube into one of the top three digital marketing channels in the world.

    [Sender.Company] is one of the few agencies who predicted Youtube's emergence as a


    major marketing platform, and we've had the pleasure of driving highly successful Youtube
    marketing strategies for clients in several industries. Our team of video producers, writers,
    and marketing strategists are uniquely positioned to help your brand design and deploy a
    strategy that turns Youtube into a significant business growth driver.
    Portfolio
    Check out this video for a sample of the videos we've produced for our clients!
    Our Proven Youtube Marketing
    Approach
    We see Youtube as far more than a place to watch videos of
    cats high-fiving. To us, Youtube is a powerful marketing
    platform that, when leveraged strategically, can be turned
    into a strong source of leads and sales for your business.
    We combine sound marketing strategy, quality video
    production, and effective promotion to help our clients
    achieve the following goals:

    Increase Brand Awareness


    Improve Reputation
    Improve brand SEO
    Increase marketing qualified leads (MQLs)
    Increase overall sales

    Here's how [Sender.Company] will put Youtube to work for your brand:

    Find an Audience
    The first step in a successful Youtube marketing strategy is to create a strong audience
    definition. We will work with you to figure out what your ideal audience persona(s) looks
    like. This will include analyzing your current customer base and engagement on your other
    marketing channels. By defining an audience up front, we ensure that your messages are
    targeted and effective throughout your Youtube campaigns.

    Craft a Message
    Flashy graphics and animations aren't enough to have an impact on Youtube. To succeed,
    you need a message that resonates with your target audience. We will work with you to
    identify the topics and themes that are appropriate for your brand's Youtube marketing
    strategy.
    Focus on the Funnel
    Video marketing does you no good if it doesn't increase your bottom-line growth. At
    [Sender.Company], we focus on placing your Youtube videos appropriately within your
    larger marketing funnel, and on driving viewers deeper into that funnel. Whether you sell
    products online or through your sales team, we can help you convert viewers into paying
    customers.
    Proposed Solution
    To ensure that your Youtube marketing efforts are successful, we propose that
    [Sender.Company] take the following steps:

    1: Research & Analysis


    [Sender.Company]'s marketing team will perform a combination of qualitative and
    quantitative research to lay the foundation for your Youtube marketing strategy. This will
    include analyzing your current branding, messages, and campaigns, performing user
    surveys with your customers and target audience, and identifying which stages of your
    marketing funnel can most benefit from Youtube marketing.

    2: Strategy Development
    Before we make a single video, we will create a well-documented strategy for your Youtube
    marketing efforts. This document will serve as the framework for your Youtube strategy,
    and will address the following:
    Target Audience
    Funnel Position
    Desired Actions (CTAs/Conversion Points)
    Competitive Pressures
    Promotion Opportunities
    Messaging

    3: Content Calendar
    Once we've created a complete strategy document, we will craft a 12 month content
    calendar. This calendar will include specific topics for your videos along with deliverable
    dates for scripts, storyboards, finished videos, and promotion campaigns.

    4: Production & Promotion


    Once we've agreed to a 12 month schedule for topics, production, and promotion, we will
    move into the production and promotion phase. In this ongoing phase, we will produce
    videos according to the content calendar and leverage them through paid and organic
    impressions to achieve your goals.
    Pricing
    The table below outlines the costs for development and deployment of your Youtube
    marketing strategy. Costs associated with planning and strategy development will be due
    up front, and monthly costs will be invoiced on the 1st of each month.

    If you're ready to proceed with, simply date and sign this proposal below and we'll get to
    work!

    Name Price QTY Subtotal

    Initial Planning & Strategy $2,999.00 1 $2,999.00


    Development

    Production & Promotion Per Month $1,500.00 12 $18,000.00


    Up to 4 videos per month

    Subtotal $20,999.00

    Total $20,999.00

    Acceptance
    AGREED TO AND ACCEPTED:

    ___________________________ _____________________

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