Wiley - Research Methods For Business - A Skill Building Approach, 8th Edition - 978-1-119-56124-8
Wiley - Research Methods For Business - A Skill Building Approach, 8th Edition - 978-1-119-56124-8
Wiley - Research Methods For Business - A Skill Building Approach, 8th Edition - 978-1-119-56124-8
com/en-us/9781119561248
DESCRIPTION
Research Methods For Business, 8 th Edition explains the principles and practices of using a systematic, organized method for
solving problematic issues in business organizations. Designed to help students view research from the perspective of management,
this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction,
Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and
Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create,
Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and
reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility
to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the
instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
RELATED RESOURCES
Instructor
View Instructor Companion Site
Contact your Rep for all inquiries
NEW TO EDITION
• A new theme and chapter 3 on defining and drawing conclusions, the characteristics of valid conclusions, and types of
argumentation
• Substantially revised coverage of the relation between management and research problems
FEATURES
• Provides numerous real-world examples from different types businesses around the world
• Emphasizes the relationship between the scientific and the pragmatic approaches to research
• Covers a wide range of business research methods and practices used in areas such as human resources management,
strategic management, operations management, management control, marketing, finance, accounting, and information systems
• Examines the managerial implications of the content, and emphasizes the need for managers to understand research
• Discusses the dynamics of cross#cultural research in the context of today’s global economy, and addresses the ethical
• Features a companion website containing extensive teaching resources, including data sets, additional case studies and