NEGOMBO - NEGA - 012711 - Dilini Jeewani Cooray - ME 01

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Miss. Anjali Kalubovila Miss. Vishaka Pathiraja

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Unit 02: Marketing Essentials
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Role of marketing and its relationship with functional units of an organization
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P.L. Dilini Jeewani Cooray NEGOMBO_NEG/A_012711
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Dilini Jeewani Cooray NEG/A_012711 (Marketing Assignment No.01)
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StudentName/ID P.L. Dilini Jeewani Cooray NEGOMBO_NEG/A_012711

UnitTitle Unit 02: Marketing Essentials
AssignmentNumber Assignment 01 Assessor Miss. Anjali Kalubovila

04/10/2019 DateReceived1stsub
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mission
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LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation
Pass Descripts P1 P2
Merit Descripts M1 M2
Distinction Descripts D1
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* Please note that grade decisions are provisional. They are only confirmed once internal and external moderation has taken place and grades
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Assignment Feedback
Formative Feedback: Assessor to Student
Dear Student,
Please answer to all questions. This should be written as a study review report in business
style. Use trusted sources and need citations and references accordingly. All out comes need to
be achieved.
Action Plan
15thAugust– August 30th , Preparation of all the documents
1st September- 20th September, Completion of LO 01
23rd September- 30th August Final formatting
03rd October – Presentation
04th October submission
Summative feedback
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I have achieved and completed all the criteria’s according to the grading criteria.
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04/10/2019
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Higher Nationals in
Business
Unit 02: Marketing Essentials
Assignment 01
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Higher National Certificate/Diploma in Business
Assignment Brief
Student Name /ID Number P.L. Dilini Jeewani Cooray NEGOMBO_NEG/A_012711
Unit Number and Title Unit 02: Marketing Essentials
Academic Year
Unit Tutor Miss. Anjali Kalubovila
Assignment Title Role of marketing and its relationship with functional units
of an organisation.
Issue Date
Submission Date 04/10/2019
IV Name & Date
Submission format
The submission of assignment 01 is in the form of a 15-minute individual PowerPoint

presentation inclusive of 05 minutes allocated for questions. The presentation slides and speaker
notes should be submitted as one copy.
You are required to make effective use of signposting (numbered PowerPoint headings, bullet
points and subsections) in- text referencing as appropriate. Your research should be referenced
using the Harvard referencing system. Please also provide a reference list using the Harvard
referencing system.
The learner should provide speaker notes along with presentation slides with recommended
word count 1500-2000, although you will not be penalised for exceeding the total word limit.
Unit Learning Outcomes:
LO1 Explain the role of marketing and how it interrelates with other functional units of an
organisation.
8
Address pass, merit and distinction criteria P1, P2, M1, M2 and D1
Assignment Brief and Guidance:
Scenario :
The Maliban Biscuit Manufactories Limited is well recognized company which has won the Sri
Lanka’s prestigious National Quality Award several times. The Maliban Biscuit Manufactories
Limited founded by Angulugaha Gamage Hinni Appuhamy in 1954, who started his career by
opening his own tea kiosk. The Maliban Biscuit Manufactories Limited currently manufacture
range of products under categories of biscuits, milk powder, mineral water and baked snacks.
The biscuits category further divided as crackers, cookies and wafers which distributes among
100,000 of stores all over Sri Lanka. Moreover, Maliban Biscuit Manufactories Limited exports
25 million packs of biscuits over, more than 35 countries across 5 continents every month.
----------------------------------------------------------------------------------------------------------------------------
You are the newly appointed Trainee Assistant Marketing Executive of Maliban Biscuit
Manufactories Limited and have noticed poor cross functional communication and lack of
marketing orientation throughout the organization. In order to resolve the problem, you as the
Trainee Assistant Marketing Executive decided to meet and present the top management,
explaining them about role of the marketing and the interrelationship with other functional
areas of the organization.
The leaner requires to prepare and deliver a 10 minutes’ presentation containing following
areas;
1. Introduction to the Maliban Biscuit Manufactories Limited.
2. Introduction to the concept of marketing, including current and future trends.
3. Section giving an overview of the different marketing processes explaining the value
and importance of the marketing role in the context of Maliban Biscuit
Manufactories Limited.
4. Explanation of the role and responsibilities of marketing personnel of Maliban
Biscuit Manufactories Limited in the context of the organisation.
5. Explain how marketing influences and interrelates with other functional
departments of the Maliban Biscuit Manufactories Limited.
9
Grading Rubric
Grading Criteria Achieved Feedback
P1 Explain the key roles and

responsibilities of the marketing
function.
P2 Explain how roles and responsibilities

of marketing relate to the wider
organisational context.
M1 Analyse the roles and responsibilities

of marketing in the context of the
marketing environment.
M2 Analyse the significance of

interrelationships between marketing
and other functional units of the
organisation
D1 Critically analyse and evaluate the

key elements of the marketing function
and how they interrelate with other
functional units of an organisation.
10
OBSERVATION RECORD
Learner name: P.L. Dilini Jeewani Cooray
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)
Unit 02:Role of marketing and its relationship with functional units of an

Unit number & title:
organization
Description of activity undertaken
Assessment criteria targeted
How the activity covers the requirements of the assessment criteria (this does not confirm
achievement of assessment criteria or confer an assessment decision)
Learner name:
Learner signature: [email protected] Date: 04/10/2019
Assessor name:
Assessor signature:
11
WITNESS STATEMENT
Qualification: BTEC Level 4-HNC/HND Diploma (RQF)
Unit number & title: Unit 02: Role of marketing and its relationship with functional units of an organisation
Description of activity undertaken (please be as specific as possible)
Assessment criteria (for which the activity provides evidence)
How the activity covers the requirements of the assessment criteria, including how and where the
activity took place (this does not confirm achievement of assessment criteria or confer an assessment
decision)
Witness name: Job role:
Witness signature: Date:
Learner signature: [email protected] Date: 04/10/2019
Assessor name:
Assessor
Date:
signature:
Acknowledgement
12
I would like to thank the Esoft Metro Campus for giving me this great opportunity to do my
higher studies. The complement of this study could not have been possible without the
proficiency of Miss. Anjali Kalubovila our beloved lecture. And also I would like to thank
Miss. Vishaka Pathiraja for giving me a great support to complete this assignment
successfully.
Secondly I would also like to thank my parents and my badge mates and others who helped
me to complete this assignment.
P.L. Dilini Jeewani Cooray
13
Presentation Slides and Speaker Notes
1st Slide
Good Morning, I am the trainee marketing assistant of Maliban Company, Dilini Cooray. I
am assigned to do a presentation about role of marketing and its relationship with functional
units of Maliban Company.
[Page kept blank intentionally]
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2nd Slide
First of all I would like to give a brief introduction to our company. Maliban Company is the
first biscuit manufacturer of Sri Lank. Integrated 60 years ago by the prophet founder Mr.
Angulugaha Gamage Hinnyappuhamy founded Maliban Biscuit Manufactories (Private)
Limited. Maliban Company manufactures a range of crackers, cookies and wafers. The
company has over 100,000 stores in Sri Lanka and global reach extends to more than 35
countries across 5 continents. Maliban Company produces 25 million packs of biscuits every
month. Maliban Company is a certificated company with ISO 9001, ISO 14001, ISO 22000
and OHSAS 18001. Maliban Company’s major competitor is Munchee Biscuits
Manufactories.
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3rd Slide
There are over 1250 employees who work for Maliban Company. The company is managed
by a team of professionals who head key disciplines. The board of directors consists of
second and third generation family members of the founder. Mr. A.G.R. Samaraweera is the
current chairman of the company and he has led the company for the past four decades,
making Maliban household name in Sri Lanka.
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4th Slide
Here are the different ranges of biscuits which produce by Maliban Company. The first range
is cracker range. Cracker range includes Smart Cream Cracker, Bran Cracker, Smart Cream
Cracker Buddy and Spicy Cracker. Cream range includes Orange Cream, Custard Cream,
Real Double Biscuits and Chocolate cream. Puff rage includes Lemon Puff, Chocolate Puff,
White Chocolate Puff and Cheese Puff. Savory range includes Bits, Snackers and Bitsy. Milk
Short Cake, Nice, Marie, Hawaiian Cookies and Wafers are few of examples for Sweet range.
Gift Assortment range includes Gift Selection, Tea Time Assortment and Classique Biscuit
Assortment. And finally Health and Wellness range includes Sugar Free and Real Bran
Cracker.
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5th Slide
Maliban is a certificated company. The following certificates are the certificates which
Maliban Company has achieved. First one is OHSAS 18001 it is Occupational Health Safety
Management Certification is a global standard which provides a structure to recognize,
manage and reduce the risks linked with health and safety within the place of work. SLS
22000: 2005 is Food Safety Management is one more part where SLSI provides certification
services to the manufacturing and commerce. A certificate holder develops and maintains its
food safety pledge automatic based on the globally conventional principles of ISO 22000 and
HACCP.SLS 143: 1999/ SLS 965: 1992 is Good Manufacturing Practices (GMPs) are rule
which govern the manufacture, distribution and supply of a medicine. It is essential state for
marketing authorization (MA). SLS ISO 14001: 2004 is EMS Certification is a charitable
certification system of SLSI which ropes the manufacturing to obey with the necessities of
the ISO 14001 standard and to reveal company’s commitment to ecological protection. SLS
ISO 9001: 2015 is ISO 9001 is defined as the international standard that specifies
requirements for a Quality Management System (QMS). Organizations utilize the standard to
reveal the aptitude to always afford goods and services that assemble consumer and narrow
necessities. It is the most accepted standard in the ISO 9000 series and the only standard I the
series to which organization can confirm.
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6th Slide
Maliban is an awarded company in Sri Lanka. Here are some awards which Maliban
Company has been awarded. First award is SLITED People Development Awards 2014 –
Gold Award - For Human Resources- Sri Lanka Institute of Talent & Development. Next one
is Social Dialogue & Workplace Co-operation Award – 2014 - For Public Speaking and
Teamwork. And also CNCI Gold Award 2013 – Gold Awards - Ceylon National Chamber of
Industries and CNCI Gold Award 2014 – Gold Awards - Ceylon National Chamber of
Industries and APQO – GPEA Awards 2013 – Best in Class - Asia Pacific quality
organization -Global performance excellence award. Next one is NCE Export Awards – 2013
- National Chamber of Exporters – Sri Lanka. And also the company has won SLSI - In
recognition of achieving Global Performance Status and NQA - Sri Lanka National Quality
Award 2015.
19
7th Slide
Now I am explaining about Marketing. So first of all I would explain what is marketing.
When we talk about marketing there is a person who we cannot forget. He is Dr. Phillip
Kotler who is the father of modern marketing. As he explain Marketing is “The science and
art delivering value to satisfy the needs of a target market at a profit. Marketing identifies
unfulfilled needs and desires. It defines measures and quantifies the size of the identified
market and the profit potential. It pinpoints which segments the company is capable of
serving best and it designs and promo the appropriate products and services.”
20
8th Slide
After define marketing next I have mentioned here about the marketing concept by a chart.
As I mention here there are three parts in marketing definition to explain marketing. The first
part is analyzing the needs of the customer. Maliban accords priority to innovation and
quality equality to gain performance excellence through leadership, strategic planning,
customer focus, measurement analysis and knowledge management, workforce focus and
process management. As evaluating sakes promotions Maliban uses Consumer Audit. Next
step is making decisions to satisfy the needs. “We should look after the health of consumers,
they should not be allowed to consume high content of chemicals that can be found in
coloring, essence, some ingredients and anti oxidants used to prevent rancidity and we have
to follow government food act and other regulations” has said by Mr. Sarath De Silva-
General Manager Factory, food technologist, chartered chemist of Maliban Company. Final
step is satisfying the customer needs than the competitors. Maliban Company has world-class
ingredients and state-of-the-art manufacturing processes. The company is always focusing on
product innovation. “Maintain consumer promise and loyalty is vital for market growth” has
said by Mr. Ashan Kannangara Maliban Biscuits Sales and operations Chief. CSR- Corporate
Social Responsibility and Sales Promotions are also examples for this.
21
9th Slide
This slide shows the current and future trends of Maliban Company. Maliban started
exporting its products in 1964. Today Maliban products are enjoyed by consumers in over 35
countries across 5 continents. The international marketing efforts of Maliban have been
recognized by the National Chamber of Exports (NCE) of Sri Lanka for several years.
Maliban was the Gold Award winner of the food and beverage category at the 2014 NCE
export awards. Maliban exports its entire range of products. The following chart shows the
monthly export performance of Maliban Company. As mention here Maliban Company’s
exports has increased in 2018 than 2016. The highest export has recorded February to March
time period. But in April the exports get down. So our expectation is to earn more than 1300
US$mn in February and March as the future trend of exports.
22
10th Slide
We also supply biscuits for private labels and undertake contract manufacturing for many
renowned international brands. Maliban also specializes in supplying customized biscuit
products to the catering industry and for airlines. We are actively looking to increase our
global presence and welcome inquiries for international partnerships. Maliban Company is
10 years older than its main competitor Munchee Company. According to most respected
entities of 2018 list Maliban Company 18 places and Munchee Company 20 place. But in top
FMCG brands Sri Lanka list Munchee Company has listed as the no.01 brand when Maliban
Company is third place.
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11th Slide
Maliban Company’s shares have been decrease eventually when Munchee Company passes
its new millennium. Other biscuit companies are still have law shares. Until 2001 Maliban
Company is the leading company in share market but after 2001 Munchee Company get the
place. (Author Developed)
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12th Slide
The above first chart and table shows the current trends of shares. Maliban Company has
28% shares and Munchee Company has 53% of shares. So the main competitor Munchee has
25% shares than Maliban Company. Other companies including Sun Rich holds 19.4%
shares. Maliban Company is still in the second place when Munchee Company leading the
biscuit industry. So Maliban Company should give more attention to develop the shares.
When considering about current trends of Maliban Company and marketing mix can predict
that the company will increase the quantity of shares in future (2020) throughout new
marketing strategies. This report has forecasted that the Maliban Company’s shares will be
increase to 54% when Munchee Company has 26% shares and other company shares will be
steady. This future goal can be achieved if the company developed the marketing mix better
than the competitor, Munchee. Maliban Company can achieve this by doing more promotion
campaign, advertising, new innovations and changing into blue ocean strategy. (Author
Developed)
25
13th Slide
Now I am going to explain that Marketing Orientation of Maliban Company. First of all I
would like to explain about Production, Product, Selling, Marketing, Societal and Holistic.
Production is the idea that consumers will favor products those are available and affordable.
Product means the idea that consumers will favor products that offer the most quality,
performances and features. Selling means Consumer will buy only if the organization
undertakes mass scale promotions and selling. Marketing means achieving organizational
goals considering the needs and wants of the target market and delivering the desired
satisfactions more effectively and efficiently than the competitors. Societal means while the
company is focusing on satisfaction of the target market and the company profit, they should
be focused on the well being of the society as well. Holistic means Looks at the marketing as
a complex activity and acknowledges that everything matters in marketing.
26
14th Slide
Now here after this will explain about marketing orientation of Maliban Company. First step
is ‘Production’. Usually Maliban company manufacture about 25 million packs per month
giving more concern to the hygiene factor because Maliban company always need to deliver
the best quality products to their customers. Although the Sri Lankan biscuit market is spilt
between 36 companies at an estimated 60000 MT of biscuits per year and its main competitor
account for roughly 87% of this share. Maliban Company is renowned as one of the largest
biscuit making units in South Asia. It has 74000 outlets island wide stocking its products.
Company has achieved 28% growth in volume. Currently it has a network of over 140
distributors making its products available in every nook and corner of the country
27
15th Slide
Next step is ‘Product’. Here I mention which Mr. Sarath De Silva who is the General
Manager Factory, Food technologist and Chartered chemist along with practical experience
in food manufacturing process of Maliban Company) said about product of Maliban
Company. “We should look after the health of consumers, they should not be allowed to
consume high content of chemicals that can be found in coloring, essence, some ingredients
and anti oxidant used to prevent rancidity and we have to follow government food act and
other regulations. We at Maliban have never used harmful ingredients to the body and we are
using expensive high quality ingredients which complied with the regulations of local and
other countries. All Maliban biscuit products are free from animal fats such as pork and beef
fats.” And this is a award. It is NQA – Sri Lanka national quality award 2015.
28
16th Slide
“Inspection and testing are conducted on a regular basis and we take great care every step of
the way- from choosing our raw material to production and packaging to maintain our quality
standards” said by Mr. Bandula Perera who is the Group General Manager- HR/Admin. This
also explains about the production step of Maliban Company.
29
17th Slide
Next step is ‘Selling’. First one is advertising. Importance of doing marketing for Maliban
Company is 100%. Advertising objectives of Maliban Company are to get the 10% sales in
total biscuit market in 2020 and increase 5% sales volume sold in each month and to make
the brand awareness by 40% in 2020. In advertising mix we consider various mode of
advertising from fragmented media tools such as TV Ad, Radio Ad, Magazine Ad, Press Ad,
Web Ad on search engine marketing like Google, yahoo etc. Once Maliban Company used
famous people for advertising and once used reminder advertising to inform that Maliban
Company has a 60 years experience.
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18th Slide
Second part of selling is sales promotion. Sales Promotion objectives are to stimulate trail
purchase by 20% and repeat purchase by 13% by offering incentives that encourage brand
switching in 2020 and to increase the usage of Maliban biscuits amongst consumers.
Discounts, sponsorship for events, sales promotions and sample offers are the examples for
sales promotion.
31
19th Slide
And this also another example for sales promotion it is merchandising materials point of sales
materials. Maliban Company offer name board for retailers, install point of sales materials in
the supermarkets such as Cargills, Arpico Super Center, Keels Super and other emerging
supermarket. For examples once Maliban and Astra come together and another time there
was a promotion at SANASA.
32
20th Slide
Next step is ‘Marketing’. Maliban is growing strength to strength, clear direction right
strategic focus and offering what consumers want are the recipe success of Maliban. All
departments in the company are focusing one direction and we are planning to diversify our
business based on future market trends whilst consolidating the current business. We were
able to produce some excellent business results during the past few years mainly due to our
customer focus approach. Satisfying the customer is not only the function of sales and
marketing department anymore, every department must work together to create value for the
customer. This approach has helped us immensely to achieve the company goals on a more
sustainable manner during the past few years.
33
21st Slide
Fifth step is ‘Societal’. In here Maliban Company has focused on the well being of the
society. For examples Dhansala, Abhayadana programmes can mention.
34
22nd Slide
After explain about marketing orientation of Maliban Company I would like to explain about
marketing personnel of Maliban Company. I have taken two main marketing personnel of the
company. First one is assistant brand manager. Key responsibilities of personnel are Identify
industry trends and changes in the consumer need patterns through market and customer
intelligence and formulate brand strategies and new product development, formulate brand
related channel strategies and coordinate with Agencies and internal teams in developing
ATL and BTL communications relevant to the brand. The next one is brand executive. Key
responsibilities of personnel are execute channel specific brand promotional activities,
develop innovative POSM to support brand communication activities and Coordinate with
sales team and organize BTL activities effectively.
35
23rd Slide
Now I am going to explain how marketing influence and interrelates with other functional
departments of the Maliban Company. Other functional departments are financial department,
HR department, production department and R&D. All departments in the company are
focusing one direction and we are planning to diversify our business based on future market
trends whilst consolidating the current business. Satisfying the customer is not only the
function of sales and marketing department anymore, every department must work together
to create value for the customer. This approach has helped us immensely to achieve the
company goals on a more sustainable manner during the past few years.
36
24th Slide
In here I have explained about Marketing department and financial department. Without
advertising and publicity the sales of company products will not improve and without sales
there will no profits so without marketing there will be no need for financial as basic function
of finance is to find ways to increase the profits and when there is no profit the whole
financial function will became redundant. Similarly for successful marketing one need to
have strong base of finance because it is finance through which company set goals for
marketing like sales targets, sales price looking at cost of product, compensation for sales
people, planning and seeing that everything is going according to plan or not and so on.
37
25th Slide
Next one is HR department. Employees want to work for brads they feel aligned with their
goals, marketing and human resources go hand in hand. There is more competition than ever
for the top talent and this means companies of all sizes have to act quickly to find the best
employees. Develop a clear brand for the business by Advertising can attract the best
candidates for the company. Hire accurately by creating clear job descriptions, using the right
marketing boards and know exactly what kind of candidate the company looking for. Refine
the hiring strategy moving forward to reflect new practices, need and trends.
38
26th Slide
Next department is production department. To satisfy customer and meet their expectations,
organizations must collaborate between marketing and production functions. This close
relationship between those two functions is very important for enhance the performance of
the organization. This will fulfill customer needs and increase the organization profits. The
production function focuses on creating new products, managing the quality and quantity of
the products and arranging deliveries. Yet marketing function concentrates on satisfying
customers and meeting their needs. Therefore, in order to increase profits and fulfill
consumers’ needs, the organization must collaborate between marketing and production
functions and limit the conflicts that might arise between them.
39
27th Slide
Finally, after considering above all factors, I have made some recommendations for Maliban
Company to follow and activate in the company to achieve company goals and won the
competition to become the market leader of biscuit industry. Maliban is in highly competitive
environment where their competitor is extremely using advertising for promotions. There by
Maliban needs to advance their advertising campaign to match with the competition. More
strategic thinking is needed. It is advisable to form a special unite recruiting expertise in that
field. Maliban has a lower product range when compared with the main competitor. In order
to be defensible it is recommended to expand the range with new products. Use of “Blue
Ocean Strategies” would give an edge to Maliban. They could try new vertical or horizontal
diversification strategies where they could reduce the production costs.
40
28th Slide
I have recommended a strategy to follow. It is ‘Blue Ocean Strategy’. Blue Ocean Strategy is
the simultaneous pursuit of differentiation and low cost to open up a new market space and
create new demand. It is about creating and capturing uncontested market space, thereby
making the competition irrelevant. It is based on the view that market boundaries and
industry structure are not a given and can be reconstructed by the actions and beliefs of
industry players. There are four actions to create a blue ocean. They are raise, create,
eliminate and reduce.
41
29th Slide
Maliban Company is the first biscuit manufacturer of Sri Lanka. Integrated 60 years ago by
the prophet founder Angulugaha Gamage Hinnyappuhamy, Maliban Biscuit Manufactories
(Pvt) Limited, stands high as one of Sri Lanka’s most trusted and respected band. Maliban
products a range of biscuits such as cracker range, cream range, savory range, sweet range,
puff range, gift assortment range and health and wellness range. Maliban is not only a
certificated company with ISO and SLS but also an awarded company. Maliban Company
has won NCE Export Awards-2013 (National chamber of exporters – Sri Lanka). The main
competitor is Munchee Company. In above part has mention about marketing orientation of
Maliban Company and found about the lack of promotion method to attract consumers and
this has recommended Blue Ocean Strategy for the Maliban company to be the market leader
and won the competition.
42
30th Slide
So you can ask any question for more information.
43
31st Slide
44

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NEGOMBO - NEGA - 012711 - Dilini Jeewani Cooray - ME 01

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What is the purpose of internal verification of assessment decisions?

What is the purpose of internal verification of assessment decisions?

What are the main functions of marketing that were discussed in the document?

What are the main functions of marketing that were discussed in the document?

HigherNationals

Miss. Anjali Kalubovila Miss. Vishaka Pathiraja

Listwhichassessmentcriteri Pass Merit Distinction

Pearson Education 2016

Higher Education Qualifications

Internal Verification - Assessment Decisions

Higher Education Qualifications

Higher Nationals - SummativeAssignmentFeedbackForm

StudentName/ID P.L. Dilini Jeewani Cooray NEGOMBO_NEG/A_012711

AssignmentNumber Assignment 01 Assessor Miss. Anjali Kalubovila

Grade: AssessorSignature: Date:

Grade: AssessorSignature: Date:

Formative Feedback: Assessor to Student

15thAugust– August 30th , Preparation of all the documents

1st September- 20th September, Completion of LO 01

23rd September- 30th August Final formatting

03rd October – Presentation

04th October submission

Feedback: Student to Assessor

Student signature [email protected] Date

Word Processing Rules

1. I know that plagiarism is a punishable offence because it constitutes theft.

Student Name /ID Number P.L. Dilini Jeewani Cooray NEGOMBO_NEG/A_012711

Unit Number and Title Unit 02: Marketing Essentials

Unit Tutor Miss. Anjali Kalubovila

Submission Date 04/10/2019

IV Name & Date

The submission of assignment 01 is in the form of a 15-minute individual PowerPoint

Grading Criteria Achieved Feedback

P1 Explain the key roles and

P2 Explain how roles and responsibilities

M1 Analyse the roles and responsibilities

M2 Analyse the significance of

D1 Critically analyse and evaluate the

Learner name: P.L. Dilini Jeewani Cooray

Qualification: BTEC Level 4-HNC/HND Diploma (RQF)

Unit 02:Role of marketing and its relationship with functional units of an

Description of activity undertaken

Assessment criteria targeted

Learner signature: [email protected] Date: 04/10/2019

Learner name: P.L. Dilini Jeewani Cooray

Qualification: BTEC Level 4-HNC/HND Diploma (RQF)

Description of activity undertaken (please be as specific as possible)

Assessment criteria (for which the activity provides evidence)

Witness name: Job role:

Witness signature: Date:

Learner name: P.L. Dilini Jeewani Cooray

Learner signature: [email protected] Date: 04/10/2019

P.L. Dilini Jeewani Cooray

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