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    VRIO Analysis of Volkswagen Do Brasil Driving Strategy With The Balanced Scorecard

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    Pepito Perez
    This document summarizes three analyses carried out on Volkswagen do Brasil's driving strategy with the balanced scorecard: 1. A VRIO analysis to evaluate the company's internal resources based on their value, rarity, imitability, and ability to be exploited. This determines whether each resource provides a competitive advantage. 2. A value chain analysis to identify the company's primary and support activities and how they add value through cost reduction and differentiation. 3. A BCG matrix analysis to evaluate the company's strategic business units based on their market share and growth. This determines whether to invest, divest, or adopt other strategies for each unit.

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    VRIO Analysis of Volkswagen Do Brasil Driving Strategy With The Balanced Scorecard

    Uploaded by

    Pepito Perez
    583 views2 pages
    This document summarizes three analyses carried out on Volkswagen do Brasil's driving strategy with the balanced scorecard: 1. A VRIO analysis to evaluate the company's internal resources based on their value, rarity, imitability, and ability to be exploited. This determines whether each resource provides a competitive advantage. 2. A value chain analysis to identify the company's primary and support activities and how they add value through cost reduction and differentiation. 3. A BCG matrix analysis to evaluate the company's strategic business units based on their market share and growth. This determines whether to invest, divest, or adopt other strategies for each unit.

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    This document summarizes three analyses carried out on Volkswagen do Brasil's driving strategy with the balanced scorecard: 1. A VRIO analysis to evaluate the company's internal resources based on their value, rarity, imitability, and ability to be exploited. This determines whether each resource provides a competitive advantage. 2. A value chain analysis to identify the company's primary and support activities and how they add value through cost reduction and differentiation. 3. A BCG matrix analysis to evaluate the company's strategic business units based on their market share and growth. This determines whether to invest, divest, or adopt other strategies for each unit.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    583 views2 pages

    VRIO Analysis of Volkswagen Do Brasil Driving Strategy With The Balanced Scorecard

    Uploaded by

    Pepito Perez
    This document summarizes three analyses carried out on Volkswagen do Brasil's driving strategy with the balanced scorecard: 1. A VRIO analysis to evaluate the company's internal resources based on their value, rarity, imitability, and ability to be exploited. This determines whether each resource provides a competitive advantage. 2. A value chain analysis to identify the company's primary and support activities and how they add value through cost reduction and differentiation. 3. A BCG matrix analysis to evaluate the company's strategic business units based on their market share and growth. This determines whether to invest, divest, or adopt other strategies for each unit.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    VRIO Analysis of Volkswagen do Brasil Driving

    Strategy with the Balanced Scorecard


    This is an analysis carried out to know about the internal strengths and
    capabilities of Volkswagen do Brasil Driving Strategy with the Balanced
    Scorecard. Under the VRIO analysis, the following steps are carried out:

     The internal resources of Volkswagen do Brasil Driving Strategy with


    the Balanced Scorecard are listed down.
     Each of these resources are assessed in terms of the value it brings
    to the organization.
     Each resource is assessed in terms of how rare it is. A rare resource
    is one that is not commonly used by competitors.
     Each resource is assessed whether it could be imitated by
    competition easily or not.
     Lastly, each resource is assessed in terms of whether the
    organization can use it to an advantage or not.

    The analysis done on the 4 dimensions; Value, Rareness, Imitability, and


    Organization. If a resource is high on all of these 4, then it brings long-term
    competitive advantage. If a resource is high on Value, Rareness, and
    Imitability, then it brings an unused competitive advantage. If a resource is
    high on Value and Rareness, then it only brings temporary competitive
    advantage. If a resource is only valuable, then it’s a competitive parity. If
    it’s none, then it can be regarded as a competitive disadvantage.

    Value Chain Analysis of Volkswagen do Brasil


    Driving Strategy with the Balanced Scorecard
    The Value chain analysis of Volkswagen do Brasil Driving Strategy with the
    Balanced Scorecard helps in identifying the activities of an organization,
    and how these add value in terms of cost reduction and differentiation. This
    tool is used in the case study analysis as follows:

     The firm’s primary and support activities are listed down.


     Identifying the importance of these activities in the cost of the
    product and the differentiation they produce.
     Lastly, differentiation or cost reduction strategies are to be used for
    each of these activities to increase the overall value provided by
    these activities.
    Recognizing value creating activities and enhancing the value that they
    create allow Volkswagen do Brasil Driving Strategy with the Balanced
    Scorecard to increase its competitive advantage.

    BCG Matrix of Volkswagen do Brasil Driving


    Strategy with the Balanced Scorecard
    The BCG Matrix is an important tool in deciding whether an organization
    should invest or divest in its strategic business units. The matrix involves
    placing the strategic business units of a business in one of four categories;
    question marks, stars, dogs and cash cows. The placement in these
    categories depends on the relative market share of the organization and
    the market growth of these strategic business units. The steps to be
    followed in this analysis is as follows:

     Identify the relative market share of each strategic business unit.


     Identify the market growth of each strategic business unit.
     Place these strategic business units in one of four categories.
    Question Marks are those strategic business units with high market
    share and low market growth rate. Stars are those strategic business
    units with high market share and high market growth rate. Cash
    Cows are those strategic business units with high market share and
    low market growth rate. Dogs are those strategic business units with
    low market share and low growth rate.
     Relevant strategies should be implemented for each strategic
    business unit depending on its position in the matrix.

    The strategies identified from the Volkswagen do Brasil Driving Strategy


    with the Balanced Scorecard BCG matrix and included in the case pdf.

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