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    Structure of A Typical Newspaper News Agency

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    Adil Sir
    The document discusses the typical structure of various types of media organizations. It notes that newspapers and news agencies typically have departments for administration, engineering, advertising, and editorial. The editorial department is responsible for the content that is published and its members like editors and reporters are the primary targets for communicating about topics like HIV/AIDS vaccine trials. The structure of magazines, radio stations, and television stations is also discussed, noting similarities while also highlighting differences in roles like producers. Reporters and producers are identified as key contacts across different types of media organizations.

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    Structure of A Typical Newspaper News Agency

    Uploaded by

    Adil Sir
    85 views4 pages
    The document discusses the typical structure of various types of media organizations. It notes that newspapers and news agencies typically have departments for administration, engineering, advertising, and editorial. The editorial department is responsible for the content that is published and its members like editors and reporters are the primary targets for communicating about topics like HIV/AIDS vaccine trials. The structure of magazines, radio stations, and television stations is also discussed, noting similarities while also highlighting differences in roles like producers. Reporters and producers are identified as key contacts across different types of media organizations.

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    Structure of a Typical Newspaper News Agency

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    The document discusses the typical structure of various types of media organizations. It notes that newspapers and news agencies typically have departments for administration, engineering, advertising, and editorial. The editorial department is responsible for the content that is published and its members like editors and reporters are the primary targets for communicating about topics like HIV/AIDS vaccine trials. The structure of magazines, radio stations, and television stations is also discussed, noting similarities while also highlighting differences in roles like producers. Reporters and producers are identified as key contacts across different types of media organizations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    85 views4 pages

    Structure of A Typical Newspaper News Agency

    Uploaded by

    Adil Sir
    The document discusses the typical structure of various types of media organizations. It notes that newspapers and news agencies typically have departments for administration, engineering, advertising, and editorial. The editorial department is responsible for the content that is published and its members like editors and reporters are the primary targets for communicating about topics like HIV/AIDS vaccine trials. The structure of magazines, radio stations, and television stations is also discussed, noting similarities while also highlighting differences in roles like producers. Reporters and producers are identified as key contacts across different types of media organizations.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    2/25/2020 Structure of a Typical Newspaper/News Agency

    A Media Handbook for HIV Vaccine Trials for Africa (UNAIDS, 2001, 45 p.)
    Section 3 -The structure of media organizations
    (introduction...)
    Structure of a Typical Newspaper/News Agency
    Structure of a Typical Small Magazine
    Structure of a Typical Radio Station
    Structure of a Typical Television Station

    (introduction...)

    The pattern of media ownership and financial viability may have a direct relationship to the quality
    and quantity of coverage of HIV/AIDS and vaccine trials.

    In an ideal media situation, there would be an HIV/AIDS reporter/writer or a science reporter with a
    professional interest in covering vaccine development/trial stories. That is the case with many
    developed countries where most news media are privately owned and financially independent.

    But in developing countries of Africa, Asia, Eastern Europe and Latin America, many media
    organizations are not only controlled by government (which frequently interferes in editorial policy),
    many are unable to afford the luxury of a dedicated HIV/AIDS writer or science reporter.
    Consequently, you may find that the reporter who writes on vaccine trials also covers sports,
    education, crime, and business from time to time.

    Regardless of the pattern of ownership or the staffing situation, the vaccine team should reach out to
    the reporter/writer in the manner specified later in this section.

    Generally, whether in a news agency, television or radio station, newspaper or magazine, the structure
    is similar and a typical day is identical in content. There are several departments in every media
    organization - administration, engineering, commercial/advertising, editorial. For the purpose of your
    communication campaign, the editorial may be the only important department because it is this
    department that is directly responsible for what is read, heard or seen on the media. It is the
    department whose partnership is important for the successful construction of public goodwill and
    support for the vaccine trial. It is therefore useful that you have a sense of the structure of each media
    organization. Here we offer a general picture of a typical newspaper/news agency, news magazine,
    radio station and television station.

    Structure of a Typical Newspaper/News Agency

    www.nzdl.org/gsdlmod?e=d-00000-00---off-0unaids--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-00-0--4----0-0-11-10-0ut… 1/4
    2/25/2020 Structure of a Typical Newspaper/News Agency

    Structure of a Typical Newspaper/News Agency

    Note

    Your primary targets here are editors, reporters, correspondents, staff writers and photographers. They
    are the people you are most likely to meet routinely. Target them through periodic, personalized
    correspondence- letters, information materials addressed to specific reporters/editors by name;
    invitations to guided tours; routine media briefings -i.e. a press forum where the sole intention is to
    clarify issues and provide adequate information on critical issues; media breakfasts/dinners social
    gatherings which are used to convey key information to the media by way of after dinner
    statements/addresses. The science editor, features editor and the news editor should be targeted
    through routine guided tours/video screenings of your VNR and media breakfasts/dinners.

    Structure of a Typical Small Magazine

    Structure of a Typical Small Magazine

    www.nzdl.org/gsdlmod?e=d-00000-00---off-0unaids--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-00-0--4----0-0-11-10-0ut… 2/4
    2/25/2020 Structure of a Typical Newspaper/News Agency

    Note

    The staff writer is the immediate target-partner because she/he combines the function of a reporter
    with that of a feature writer. This means that she/he can break the news about a vaccine trial by
    providing hard, objective facts and also write subjective accounts of the significance of the vaccine
    trial based on his/her understanding of the issues and the interpretation she/he gives to them. Cultivate
    him/her through personalized correspondence, invitations to guided tours, routine media briefings and
    media breakfasts/dinners. Target editors and others above the level of staff writers through special
    guided tours/video screenings and media breakfasts/dinners.

    Structure of a Typical Radio Station

    Structure of a Typical Radio Station

    Note

    Reporters and producers will be the most visible to you. Target them as you would staff writers in a
    magazine. Also target the public affairs director/manager, news director and programme director as
    you would editors in a newspaper/news agency.

    Structure of a Typical Television Station

    www.nzdl.org/gsdlmod?e=d-00000-00---off-0unaids--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-00-0--4----0-0-11-10-0ut… 3/4
    2/25/2020 Structure of a Typical Newspaper/News Agency

    Structure of a Typical Television Station

    Note

    Again, your primary targets here are the reporters, camera crew, presenters of popular talk-shows and
    producers. Cultivate them as you would the staff writers at a magazine and target the other higher-level
    personnel, especially executive producers and assignment editors, through media tours and media
    breakfasts/dinners.

    www.nzdl.org/gsdlmod?e=d-00000-00---off-0unaids--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-00-0--4----0-0-11-10-0ut… 4/4

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