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    Zelan R3 Brand Presentation

    Uploaded by

    Marti Vincenzo

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Zelan R3 Brand Presentation

    Uploaded by

    Marti Vincenzo
    321 views16 pages

    Original Title

    Zelan R3 Brand presentation

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    321 views16 pages

    Zelan R3 Brand Presentation

    Uploaded by

    Marti Vincenzo

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    Made from

    nature to
    stand up to
    the elements
    Sustainability—it’s the future of the
    apparel industry
    That’s why we developed Teflon EcoElite™
    renewably sourced finish.
    Where durable water repellent effects are required, current
    non-fluorinated products in the marketplace, based on
    existing technologies (e.g., paraffin, silicones, melamines,
    dendrimers), simply don’t hold water when put to the test.

    Now there is a breakthrough solution–


    Teflon EcoElite™, a highly sustainable,
    renewably sourced, non-fluorinated,
    water repellent treatment for fabrics.

    2
    The technology in Teflon EcoElite™ renewably
    sourced finish
    Contains 63% renewably sourced content per
    ASTM method 6866
    Refers to material from plant origin that can be
    replenished naturally over time
    Repels water and common water-based liquids
    Delivers high-performance repellency to at
    least 30 washes
    Performs well on cotton, synthetics, and
    blends
    Is applied in pad bath applications at loading
    levels comparable to other repellent finishes

    3
    The Teflon EcoElite™ brand edge

    The only highly durable


    renewably sourced finish on
    the market
    Up to 3X more durable than
    existing non-fluorinated
    repellents
    Consistent quality on a
    variety of fabrics
    Superior technical support
    Strong consumer preference

    4
    Teflon EcoElite™ is a hit with consumers

    Testing has shown that consumers regard


    the Teflon EcoElite™ brand very favorably
    and would be willing to pay more to have
    garments treated with Teflon EcoElite™
    finish.
    Consumers highly value the Teflon
    EcoElite™ brand.
    Consumers prefer Teflon EcoElite™
    brand over generic products.
    Consumers will pay up to 10% more for a
    product that features the Teflon EcoElite™
    brand.

    5
    Teflon EcoElite™ finish works on a
    variety of fabrics

    Polyester Cotton
    Polyester/Spandex Cotton/Spandex
    Polyester/Cotton Denim
    Nylon Microfiber
    Nylon/Spandex

    6
    The forecast calls for sustainable protection

    When the skies open, you’ll


    want to be protected by the
    invisible force field that Teflon
    EcoElite™ renewably sourced
    finish offers treated fabrics.
    Highly durable in heavy
    rainstorms.
    Water simply beads up and
    rolls off.
    Fabrics dry quicker.

    7
    Teflon EcoElite™ brand

    Water Spray Repellency Performance: Natural Fabrics


    100% Cotton Twill 100% Cotton Shirting

    100 100 100 100 100 95


    85
    80 80 80
    80 80

    60 60

    40 40

    20 20

    0 0
    Initial 30 Washes Initial 30 Washes
    Teflon™ Brand Specification Teflon™ Brand Specification
    Teflon EcoElite™ Renewably Sourced Finish Teflon EcoElite™ Renewably Sourced Finish

    Application: Pad, Dry, Cure

    8
    Teflon EcoElite™ brand

    Water Spray Repellency Performance: Synthetic Fabrics


    100% Polyester 65% Polyester/35% Cotton
    100 100 100 100 100 100
    90
    80 80 80
    80 80

    60 60

    40 40

    20 20

    0 0
    Initial 30 Washes Initial 30 Washes
    Teflon™ Brand Specification Teflon™ Brand Specification
    Teflon EcoElite™ Renewably Sourced Finish Teflon EcoElite™ Renewably Sourced Finish

    Application: Pad, Dry, Cure

    9
    Teflon EcoElite™
    renewably sourced finish vs. stains
    In addition to water, we
    tested fabric with Teflon
    EcoElite™ finish against
    common water-based
    liquids:
    Coca-Cola® Milk
    Fruit Punch Orange Juice
    Tea Hot Coffee
    Grape Juice Mud
    Vinegar Honey
    Red Wine

    10
    Water-based stain repellency on
    bottom-weight cotton

    Coca-Cola® Fruit Punch Tea Grape Juice


    Coca-Cola® Fruit Punch Tea Grape Juice

    Vinegar Red Wine Milk Orange Juice

    Vinegar Red Wine Milk Orange Juice

    Hot Coffee Mud Honey


    Hot Coffee Mud Honey

    Untreated Fabric Fabric Treated with Teflon EcoElite™


    Finish After 30 Washes

    Same excellent
    performance for
    synthetics treated with
    Teflon EcoElite™ finish

    11
    Minimum Performance Specs for
    Teflon EcoElite™ brand

    Teflon EcoElite™ Brand Assurance Program


    Programs that promote the Teflon EcoElite™ Water Spray Test
    (AATCC 22/ISO 4920)
    renewably sourced finish brand or use the
    logo must meet the following criteria: Fabric Style Initial Laundered*
    • The brand must have a signed trademark agreement.
    80 at 20
    • Zelan™ R3 renewably sourced finish must be applied Woven 90
    washes
    to the fabric and no competitive repellent finishes
    may be used. 70 at 20
    Knit 80
    washes
    • Global performance specifications outlined below
    *if using a Mile washer, half the number of laundered cycles are required.
    must be met and performance test data—conducted
    by the brand or a testing laboratory—must be run
    every 50,000 yards or for all new programs.
    To obtain a trademark agreement contact your Teflon™
    brand representative or complete the request form:
    http://pages.chemours.com/Teflon_Fabric_Protector_Brand_Retailer_Agreement_request.html

    12
    Teflon EcoElite™ finish supply-chain overview

    Chemours Huntsman sells and Zelan™ R3 finish is Brands with a


    developed Zelan™ provides technical applied by mills and trademark
    R3, a highly support for finishers to fabrics agreement can
    sustainable, Zelan™ R3 following Huntsman promote
    renewably sourced, to mills and recipe and the Teflon EcoElite™
    non-fluorinated finishers. application brand and logo on
    water-repellent guidance in order fabrics that
    finish for fabrics. to deliver desired are treated with
    textile effects. Zelan™ R3 and meet
    performance
    specifications.

    13
    High performance results

    Laboratory test results conclusively


    show that Teflon EcoElite™
    renewably sourced finish provides
    highly durable water repellency to
    a wide variety of fabrics.
    Teflon EcoElite™ renewably
    sourced finish allows you to stay
    dry out in the elements, repels
    water-based stains and helps keep
    garments looking new longer.

    14
    The Teflon™ brand portfolio of products

    The Teflon™ brand offers a full portfolio of products for


    different applications that are easy to clean, easy to care
    for and help to lower the impact on the environment.

    Teflon EcoElite™ renewably sourced finish


    Highly durable, water repellent and water-based
    stain repellent

    Teflon™ fabric protector


    The Shield and Clean product includes a variety
    of performance benefits, including high water
    repellency and water- and oil-based stain repellency.

    15
    teflon.com/ecoelite

    © 2015 The Chemours Company. Teflon™, Teflon EcoElite™ and Zelan™


    are trademarks of The Chemours Company FC, LLC. Chemours™
    and the Chemours Logo are trademarks or registered trademarks of
    The Chemours Company.

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