MISSION

To be a welcoming, comforting presence and relaxing environment where buyers can

socialize with each other in a comfortable manner.

VISION
To be Patronize and trusted as the reliable café.

GOAL
We aim to serve the best quality and most interesting café in town at all times to
everyone.

ACKNOWLEDGEMENT
We would like to acknowledge the following people who helped us to finish this
feasibility study.
First , to our almighty god, for giving us wisdom and gift of knowledge that guides us to
sum up all the ideas that we have in this study.
To our loving parents, who cheerfully supported us throughout this study especially in
moral and financial aspects. We definitely would dedicate this study to them.
To our dearest feasibility study teacher and at the same time our adviser, Mr. Macario
Tadia , for patiently teaching and guiding us to properly accomplish this study.
To our classmates and friends, for the awesome friendship they share with us that make
the creation of this study more memorable.
INTRODUCTION

All Filipinos and known as a coffee lover. In Drinking Coffee, age doesn’t matter . Even
the younger to older can drink coffee but the large amount of coffee lovers are the older.
Drinking coffee can satisfy hunger and also the stress that they have.
This Feasibility study is about establishing business in Cubao, Quezon City. We know
that many malls are located around Cubao Q.C However , we understand that there will be
competition too, but in making our coffee shop business, it is not only the best in hot and cold
product/coffee but also for our customer, they have a very good services and the relaxation
and enjoyable ambiance of our store that will make it a hit to the standards of our target
market.
We chose to establish coffee shop, because we all know that Filipino loves to drink
coffee every time. And also because Cubao is the known place where the people out there
came from their provinces and our place are near at the Bus Terminal.
We want to target the entire coffee lover and of course to the people who want to
relax, enjoy and to lessen their stress. We do not only offer coffee we also offer the different
food that can eat while drinking coffee and also not only just a food, we offer a board games
and some books. In addition, it will be loved by our customer but also our store ambiance. Our
shop will be a good place where food, relaxation and bonding are enjoyed together. Having
coffee business is such a great idea and we believe this will be a successful business in the
future.
CHAPTER I
Project
Summary
A . Busines Name

Our Business name is ‘’NOYPI CAFÉ’’ wherein it can easily attracts our conusmers
because of its name. Noypi is the reverse word of ‘’PINOY’’ we agreed Noypi Café as our
business name because of the products that we are offering. We are surely confident that it will
patronize by the market because of our store name. Consumers will encourage and can also
catch their attention to visit our business.

B . Location Description

The store is located at Cubao ,Q.C wherein there’s a lot of consumers who are passing
by. We are in #205 st20 Maharlika Cubao Quezon City, Beside the ayala mall where our target
market are found,

C . Definition of the project

1 .Related National Program

We are assured that Noypi Café will encourage every consumer that are passing by
across our business. They will motivate to visit our store regularly because of its ambiance. Our
business is designed well-conditioned that will definitely like by the market. It is a place that can
lessen the stress,pressure and can even reduce the feeling of being problematic of one person.
Noypi Café will possibly give relaxing moment and can be an inspiration to all our consumers
because of its atmosphere inside of the store.
To Promote as well the product that we sell, which is our coffee because most of the
people now adays loves to drink coffee, we want them to try our coffee with different flavors
and also we

2 . Affinity to regional or sectorial studies

Our business have an assurance that it will take long to exist in the industry . we are
assured that it will grow positively just like other businesses because of our courage and
perseverance to achieve our goal. Also, because of our decisiveness to choose what’s really
best ib our store we are confident that it will become better and more developed because of
the relationship that our employees and buyers have. We will maintain a proper and good
relation to our purchasers , because they are the most important factors that can make and
help our business grow.

3 . Project Potential and Proponent

Noypi Café conduct several market study to achieve our goal. Our business will surely
raise well because of the products that we are offering. The market will positively like not just
the products but also the ambiance of our store. We are confidently sure that our store will
grow because we are monitoring and organizing our business regularly. And most especially we,
as the owners of Noypi Café will fully Support it and share to others what we have in our store.
The one who have potential to operate Noypi Cafae is the top owner and owner
because before they established this business they have some background ideas in business or
they have graduated in Bachelor In Business Administration, but also with the help of key
personnel which are Manager and assistant Manager our business will achieve its goal and
success.

D . Projected Long Range

 Our Business will have an expansion by putting different branches in our chosen
locations.
 Gaining a higher profitability.
 Providing an excellent device in every customer we will have.
 Adding some innovation in our product which is our coffee.
 Introducing new ideas of product we will make.
 More costumers will recognize and patronize our shop by applying our strategies
interms in this business industry.

E .Feasibility Criteria
The project assumption of feasibility is due to the following factors:
 Have a modern strategy that will give us a competitive advantage.
 A Better physical facility has been designed.
 The Location of our business is accessible enough to our target market.
 Realistic Capital budget estimates have been developed to cover all start up cost.
 We offer a healthy and nutritious food.
 Affordable and delicious
 The Design of our business is better place to take rest from stresses.
 Easy to prepare and it is a quick snack.

F. Highlights of the Project

A. History
We come up the idea of establishing “Noypi Cafe” business because thisi sour common
interest. In this business, it is consist of 6 owners, two of us are coffee lover and two of us are
love to eat a kakanin. So that we decided to combine it our different wants and we cone up to
the coffee shop which is the “Noypi Cafe”.

Our inspiration of the project are those people who loves to drink coffee and like to eat
a Pinoy Food. We all know that Filipino wants to drink coffee with Pandesal, but in “Noypi Cafe”
we added some Filipino foods that fit to the coffee like sandwiches, kakanin, and cupcakes.
 More over since the business will establish in the center of Cubao, Quezon City where
many schools, many malls, walk-ins, businessman/woman, call center agent and our business is
located near at Araneta Coliseum, our business will ensure profitability.

B. Projected Timetable Status

Activities Status
 Meeting with the members Done – it is our first meet to each other and to
know that we are in right group.

 Thinking for the products Done – we come up to the product which

“Coffee”.

C. Nature to the Industry

Our business is suitable to our market target which are the walk-ins, students,
passenger from different provinces/place, businessman/woman, call center agent and to the
people who got stress from their works. The designed was appropriate to spend your time to
rest and chill with your friend while eating our healthy and affordable food and also we offer
hot and cold coffee with a great aroma that will surely attract to customer. When it’s all about
the location we choose q place that we think more people will patronize our product. We will
establish it along the Cubao that many people pass-by. Our primary competitors well known
business in the industry of café which is Starbucks and also to the businesses who offer the
same to our product or business, we analyze and get some information what are the
disadvantages of the competitors and make it as our advantages. One of the disadvantages is
the Price of their product which is not affordable and also their foods/snack to offer because in
our business we proffer different types of foods in our menu. The internet has had an
enormous impact/effect on the state of business that’s why as a modern entrepreneurship we
use internet to find information about our industry because the more you know about your
industry the more advantage and protection we will have. Also we provide free internet for that
customer who will take their time in our business for easily access and while they at rest there’s
a possibility that they will take a photo and post it to social media because of that the name of
our business can be popular.

D. Mode of Financing
 NAME AMOUNT POSITION
Renelle B. Habac 800,000 Top Owner
Jezreel Ann Matutina 537,340 Owner
Melcah Saguban 537,340 Owner
Rey Lamadreid 537,340 Owner
Loraine Tagalan 537,340 Owner
Carlotta Lumpay 537,340 Owner
Total 3,486,700

The initial investment of “Noypi Cafe” will come from our partners contribution that will
help us to build and establish this business. We as partners choose to finance the business
because it will lessen the cost and expenses.

E. Investment Cost
Market Feasibility 300,000
Technical Feasibility 400,000
Socio-Economic Feasibility 250,000
Financial Feasibility 200,000
Management Feasibility 500,000
Total 1,650,000

We Fund and allocate 300,000 pesos to our market feasibility because we know that this
amount is enough for the market research that we will conduct. Our Technical Feasibility is
founded 400,000 Pesos because the equipment that we use have high-quality. Socio-Economic
Feasibility is funded 250,000 because it will be used for the taxes that should be paid by our
business. Financial Feasibility 200,000 funds that will be used for liabilities that our business
should be pay. Management Feasibility has the most funds because it will used for the salaries
of all the employees.
CHAPTER II
A. Product Description
We decided to name our business as Noypi Café . Noypi is also known as Pinoy. We
came up to that kind ofname because it can easily attract the attention of the customer. As
we’ve noticed the businesses name nowadays are usually classified of people that is why some
of the consumers are hesitating to buy. We conclude that Noypi Café will be going to patronize
by the market because as they heard the word “Noypi” the first thing that may come in their
mind is the word “Pinoy”. They might think that our business is affordable and our store is for
all. The properties of our product are solid and liquid substances. It’s obvious that coffee is
classified into liquid because it has a properties of a liquid like the ability to flow and it takes
shape. And also solid because of our value added like kakanin, cupcakes, rice meals, and
sandwiches. The use of our product is to provide a quick snack to everyone and to lessen their
stress especially to those people who are exerting too much effort on their work. The users of
our product is for all. We offering hot and cold coffee that can suits to , everyone. Age doesn’t
matter in buying our products, it is open to all. Coffees are mostly found in Cordillera Region
from the provinces of Benguet, Sagada, Ifugao and Mt. Matutum. It can also found in Cavite,
Bulacan, Mindoro, Quezon, Sorsogon and Bicol Region but coffee is abundant in the province of
Batangas.

B. Demand analysis
As we conducted our survey, we proved that our business is in demand and more
people will patronize our product which is coffee. As we observed the behavior of the people
they are stressful to their work and they want to rest and also enjoy while drinking coffee.
Based on our survey 8 out of 10 people drinking coffee to the place that we’ve chose. Their
favorite flavor for the coffee are chocolate and white coffee. Our product is in demand to the
area that we chose because a lot of people from different places work on that area. So we
decided to provide a quick snack for them especially if they forgot to eat their own meal before
they go to their work. There is no age require in buying our coffee because we provide different
flavor for every one also we offering hot and cold coffees.

C. Supply Analysis
Our direct competitor is Starbucks Coffee. Starbucks Coffee is a big and influential
business, it has many branches around the world because of the quality of their product, many
people patronize their business. Starbucks Coffees supplies and ingredients usually came from
Latin America, Africa and Asia-Pacific but most of their signature coffee blends came from the
Asia Pacific region because they consider the high quality of coffee beans.

While in our business our main supplier is “Batangas Best” one of the best supplier of
coffee beans in Batangas. We chose Batangas Best as our main supplier because of the quality
of their coffee beans. In case Batangas Best can’t supplies us we have an alternative supplier it
is “Figures of Beans “ from Cordillera we chose this as our alternative supplier because of their
high quality and premium coffee bean products.

D. Demand-Supply Analysis
The primary factor to become well known our product is to satisfy the taste of the
product to our customer specially the place we choose are crowded area where in different
people from different places. We chose the best and high quality of coffee for our business to
influence the customer to buy our coffee. The Batangas are known as the main production of
coffee “Batangas Best” is our primary supplier of coffee they provide a good taste and great
aroma that can easily attract to the customer.

E. BAFF

Benefits Advantages Features Functions

1.Wakes you up Can do well finish More things can do They can more
productive
2. Improves your Finish your work on Great outcome Can think properly
focus time
3. Lower stress They can think Confidence to his/her He/she can look
properly work presentable
4.Fights Depression It prevent to attempt Live Happily Can manage any
suicide problem
5.Lower, risk of liver Healthy Liver It can remove the Liver can function
cancer waste from the blood very well
6.Helps you work our Healthy Lifestyle Active to different Prevent disease
harder activities
7.Improves blood Nutrients can flow It can distribute the It can proceed to
circulation frequently nutrients properly longer life
8.Povides essential To resist the different Healthy body Helps you work out
nutrients disease harder
9.Raises metabolic To lessen the It can move properly Preventing heart
rate and burns fat cholesterol attack
F. Price Study
There are different factors that can affect our business in terms of pricing. Climate
change, shortage of supplies and other risk. These factors directly affect our production that is
why we will have to increase the prices of our products to still gain profits and income to avoid
loses. Another factor that can affect our product in terms of pricing is the seasonal effect. There
are seasons that we can give discounts especially if there is an abundance in production of
coffee beans and also the month of December wherein there are lots of customer that will buys
our product.

G. Factors Affecting the Market

 Competitors
Competitors are always looking to take a bigger share of markets perhaps by cutting
prices or by introducing a new or better version of a product.
 Price
Usually viewed as the most important factor that affects demand. Products have
different sensitivity to change in price. For example, demand for necessities such as
breads and butter does not lend to change significantly when prices move up or down.
 Income Levels
When an individual’s income goes up their ability to purchase goods and services
increases and this causes demand to increase. When incomes fall there will be a
decrease in demand for most goods.
 Consumer Taste and Preferences
Changing tastes and preferences can have a significant effect on demand for different
products. Advertising id designed to cause a change in tastes and preferences.
 Present Customer and Composition
How do factors such as education, buying frequency, age, income level, occupations and
hobbies affect the level of future demand among exist customer ? Coffee shops are
rising star in the specialty eating industry offering brewed coffee and specialty drinks
like mocha, chocolate, and lattes. Success is driven by consumer taste and income level
as well as shop location and atmosphere.
H. Marketing Program
Price Strategy Matrix

Price Strategy Definition Example

Climate/weather change No change in price and If it is rainy, he/she can drink
customer can drink coffee or hot coffee and if it is summer
can go to our store in summer he/she can drink cold coffee
either rainy. and other products.
Buy 1 take 1 We can give a discount/ If customer buy a coffee with
promo in every first Sunday of cupcakes/kakanin worth 200
month. He/ she buys a he/she can get a sandwich w/
product worth 200 he/she can coffee.
get a new product
CHAPTER III
Technical
Feasibility
A. The Products/Services
 B. Plant Size and Production Schedule
Noypi Café is expecting to produce a maximum of 210 cups of coffees in a day and 6,300
cups per monts. The minimum cups that will produce in a day are 180 cups and 5,400 per
month. Our café have a two shifts of working schedule whoch are the morning and
afternoon shift. In the morning shift we have two baristas to make coffees to our customers
and same with Pm shift who also have two baristas to produce coffees.

 Schedule By Day (1 Week)

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1.Am Shift 2.Am Shift 3.Am Shift 4. Am Shift 5.Am Shift 6.Am Shift 7.Am shift
4am-12pm 4am-12pm 4am-12pm 4am-12pm 4am-12pm 4am12pm 4am12pm
(2 Barista) (2 Barista) (2 Barista) (2 Barista) (2 Barista) (2 Barista) (2 Barista

Pm Shift Pm Shift Pm Shift Pm Shift Pm Shift Pm Shift Pm Shift

12pm-8pm 12pm-8pm 12pm-8pm 12pm-8pm 12pm-8pm 12pm- 12pm8p
(2 Barista) (2 Barista) (2 Barista) (2 Barista) (2 Barista) 8pm m
(2 Barista) (2 Barista)

Our Product is open from 4:00 am to 8:00 pm everyday except when Chirstmas and New
year are upcoming, we will be open from 5:00 am to 7:00 pm

 Christmas Eve. = Am Shift (5:00 am – 12:00 pm), Pm Shift (12:00 pm – 7:00 pm)
 Christmas Day = Am Shift (5:00 am – 12:00 pm), Pm Shift (12:00 pm – 7:00 pm)
 New Years Eve = Am Shift (5:00 am – 12:00 pm), Pm Shift (12:00 pm – 7:00 pm)
 New Years Day = Am Shift (5:00 am – 12:00 pm), Pm Shift (12:00 pm – 7:00 pm)
 Break Time = Am Shift (8:00 am – 8:30 am), Pm Shift (3:30 pm – 4:00 pm)
  Final Scheduling By Day (1 week)

Sunday Monday Tuesday Wednesday

1.Am Shift 2 .Am Shift 3.Am Shift 4.Am Shift
4am- 12pm 4am- 12pm 4am- 12pm 4am- 12pm
(Break time: 8am to (Break time: 8am to (Break time: 8am to (Break time: 8am to
8:30am) 8:30am) 8:30am) 8:30am)
1 Dishwasher 1 Dishwasher 1 Dishwasher 1 Dishwasher
1 Cashier 1 Cashier 1 Cashier 1 Cashier
3 Service Crew 3 Service Crew 3 Service Crew 3 Service Crew
1 Security Guard 1 Security Guard 1 Security Guard 1 Security Guard
2 Barista 2 Barista 2 Barista 2 Barista
Pm Shift Pm Shift Pm Shift Pm Shift
12pm-8pm 12pm-8pm 12pm-8pm 12pm-8pm
(Break time: 4pm to (Break time: 4pm to (Break time: 4pm to (Break time: 4pm to
4:30apm) 4:30pm) 4:30pm) 4:30)
1 Dishwasher 1 Dishwasher 1 Dishwasher 1 Dishwasher
1 Cashier 1 Cashier 1 Cashier 1 Cashier
3 Service Crew 3 Service Crew 3 Service Crew 3 Service Crew
1 Security Guard 1 Security Guard 1 Security Guard 1 Security Guard
2 Barista 2 Barista 2 Barista 2 Barista

D. Machinery and Equipment

Item Description Price Quantity Estimated Yearly

Useful Depreciation
1. Coffee A machine that
Maker make coffee
CHAPTER 4:
Financial
Feasibility
A. Total Project Cost
1. Fixed Assets

Amount
Land 1,350,000
Building 650,000
Equipment:
Hot water Dispenser 9,495.00
Cold brew/ Iced tea Dispenser 3,146.00
Refrigerator 26,998.00
Air conditioner 31,095.00
Machinery:
Coffee Maker 1,445.00
Espresso Grinder 5,704.00
Furniture:
Tables 8,000.00
Chairs 9,500.00
Sofa 2,500.00
Cabinet 10,000.00
Bookshelf 3,500.00
TOTAL FIXED ASSETS : 2,111,383.00
The total Project cost in our Fixed Assets the land got 1,350,000 and the building
worth 650,000 this is because it is the most important part in conducting a business to have a
building itself. Next is the equipment that is indicated above is needed in our coffee business to
help us to progress our business. We also have course furniture like tables, chairs, where the
customer will eat and wait. We got buy this things that can help our café business.

2. Current Assets

Amount
Cash 738,817.00
Supplies 500,000.00
Cash Loans 150,000.00
Inventories 130,500.00
Office Supplies 6,000.00
TOTAL CURRENT ASSET
In building our business we need to have a things to make our business presentable and
productive. As you can see we have 500,000.00 pesos for our supplies. And the amount for
inventories is 130,500 pesos. This tables shows the current assets where our money spent in
1year. In total of ________________ we think that is enough for our business and we will use our
money in good purposes.
B. Source of Financing

NAME CAPITALIZATION
Renelle B. Habac (Top Owner) P800,000.00
Jezreel Ann Matutina (Owner) P537,340.00
Melcah Saguban (Owner) P537,340.00
Rey Lamadreid (Owner) P537,340.00
Loraine Tagalan (Owner) P537,340.00
Carlotta Lumapay ( Owner) P537,340.00
TOTAL P3,486,700.00
Cash Loan P150,000.00
TOTAL ASSETS : P3,636,700.00
This table shows the contribution of the Top owner and the Five(5) Owners. Our Top
owners which is Renelle B. Habac has a big amount of money P800,000. He contributed a big
amount because he came from a rich family and he also a Top owner. And five(5) owners
contributed a money about P537,340 per head in total we have P3,486,700 with addition of Cash
loan its about P150,000 the total of P3,636,700 for our business.