SM Development Corporation

SM DEVELOPMENT CORPORATION
HISTORY
SM Prime’s wholly-owned residential developer, SM Development

Corporation (SMDC) is a trailblazer in the middle market residential condominiums.
SMDC develops primary homes that attract customers looking for conveniently located,
aspirational, yet affordable residences. Its customer focus helped SMDC develop a
business model that aims to turnover units at the fastest rate in the sector, without
compromising quality. The projects offer five-star amenities such as grand lobbies,
Olympic-sized swimming pools, function rooms, jogging paths and libraries, among
others, that address the customers' needs and aspirations for a convenient and healthier
lifestyle.
SMDC’s residential projects are strategically located in Metro Manila, particularly

near the country’s lifestyle and business districts such as in Quezon City, Makati, Manila,
Pasay, Pasig, Taguig, and Paranaque, as well as in developing provinces
including Tagaytay, Laguna, Bulacan and Davao City.
As demand for primary homes remains robust, SMDC aims to launch more
projects in various cities in Metro Manila and develop homes in key cities in Visayas and
Mindanao. It will continue to build more homes that will provide comfort and a balanced
environment for communities.
From Henry Sy’s dream and legacy of selling a pair of shoes to every Pinoy comes
another vision his son and name bearer, SM Prime Holdings Inc. Chairman Henry Sy, Jr.
created-- this time to provide access to homes for every Filipino through SM Development
Corporation (SMDC).
Sy sees the huge opportunities for SMDC in serving Filipino families in a country
where there is a backlog of over 5.5 million homes as of 2016.
SMDC has redefined urban living spaces for over a decade. With an emerging and
growing market in the young middle class, SMDC found a niche in families and
professionals who aspired for a better life, looked for new experiences and are equipped
with increased spending power in a growing Philippine economy. Its simple and
successful proposition: to provide accessible and affordable homes with five-star
amenities across the country.
SMDC developed properties in key cities in Metro Manila and now in the provinces
that offer accessibility to major transport terminals as well as malls and retail podiums
and other basic services.
Convenience is the name of the game, related Sy who saw and felt its importance
while briefly living in Hong Kong during the mid-1980s until the early 1990s. He said he
had to walk several meters, lugging around heavy grocery or several laundry bags from
the supermarket or laundry area to his apartment.
PROBLEMS
The scarcity of land and an increasing demand of the natural resources is the main
challenge of the corporation. Also, it is a challenge for the developers to provide more
value for money through amenities that are reliable efficient and genuinely enjoyable.
CHARACTERISTICS
SM Development Corporations has its own characteristics which are:
 Hardworking
 Goal Setter
 Skill Development
 Great Marketers
 Knowing their customers
 Willing to change
 Financially prepared
 Never give up
 Passionate
PRESENT STATUS
SMDC It is the leading developer in the Philippines as proven by numerous

international award. To show that our values customers trust the SMDC to deliver five
star homes in primes locations.
It is now the biggest real state in the Philippines that part of the SM group. Its
business philosophy is to fulfill the Filipinos dream of living the five star lifestyle. In
achieving that it introduce the integrated living where SM mall and SMDC are combined
into a single property. In 2006 SMDC launched its first development the Mezza
Residences. In 2008 Berkeley Residences, Grass residences and Sea Residences. But
now just 10 years later, SMDC have a 30 projects and sold over 85000 units and turn
over more than 5000 homes. It is now the largest and fastest growing residences real
state developer in the country today. It owns its great success to its business strategy of
building only prime location near central business district, top universities, major highways
and transportation. To ensure that residence are the right center of if all. SMDC has fast
improve and upgraded the Filipino lifestyle by making lounge accessible. That aims to
sustain its place the county leading developer by providing a lifestyle that is convenient
safe, secured, upscale yet affordable.
Filipinos can now live in style, comfort, and convenience with SMDC. With quality
amenities and top-notch services, SMDC has the makings of your next dream home.
SM Development Corporation commits itself to provide access to luxurious urban

living through vertical villages perfectly integrated with a commercial retail environment,
giving its residents access to a truly cosmopolitan lifestyle.
Properties of SM Development Corporation are strategically situated in key areas
across Metro Manila specifically the Central Business Districts of Mall of Asia Complex,
Makati, Ortigas, Taguig, Quezon City, Manila, Pasay, Parañaque and Las Piñas. They
can also be easily accessed from neighboring provinces like Cavite, Bulacan and
Pampanga.
Apart from ensuring convenience, SMDC has innovated through its amenities and
attractive designs-- a cinema in Light Residences, Sky Lounges in Princeton, Coast and
Breeze Residences, island amenities in Shore Residences, a huge clubhouse and sports
complex in Wind Residences, large swimming pools in Field Residences, linear parks in
Trees Residences, a retail podium in Jazz that boasts of a delectable mix of dining
concepts, to name a few.
For another first this year, SMDC launched its first medium-rise building project
outside of Metro Manila, Cheer Residences in Marilao, Bulacan that rises about five
storeys high. SMDC also unveiled its maiden house and lot project and its maiden foray
into economic housing in Pampanga. Nestled in Mabalacat town, Cheerful Homes offers
an affordable integrated residential community that has its own commercial area,
transport hub, property management and a hectare of amenities.
https://smdc.com/
https://www.sminvestments.com/company-releases/smdc-10-delivering-dream-home-every-
filipino
https://smdc.com/about-us/
https://smdc.com/the-challenge-of-sustainability-in-urban-living/
Divine Word College of Legazpi
Legazpi City
SM DEVELOPMENT
CORPORATION
Baclao, Leile
Nacion, Luisa Rose

Palmiano, Janin
Reyeg, Kathy
Entrepreneurial Mind (3:40 – 5:10)

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SM DEVELOPMENT CORPORATION

SM Prime’s wholly-owned residential developer, SM Development

SMDC’s residential projects are strategically located in Metro Manila, particularly

SM Development Corporations has its own characteristics which are:

SMDC It is the leading developer in the Philippines as proven by numerous

SM Development Corporation commits itself to provide access to luxurious urban

Nacion, Luisa Rose

Entrepreneurial Mind (3:40 – 5:10)

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