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    0037 Penyapaian Logo IFRC Terbaru Dan Guidelines

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    Mega Ayu Nuraga

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    0037 Penyapaian Logo IFRC Terbaru Dan Guidelines

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    Mega Ayu Nuraga
    147 views16 pages

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    0037 Penyapaian Logo IFRC Terbaru dan Guidelines

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    147 views16 pages

    0037 Penyapaian Logo IFRC Terbaru Dan Guidelines

    Uploaded by

    Mega Ayu Nuraga

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    IFRC BRAND

    GUIDELINES
    December 2019
    Introduction
    Background
    The IFRC’s digital logo was adopted by the IFRC Gov-
    erning Board in May 2014. Its use was restricted to cam-
    paigns, fundraising, co-branding with partners and the
    branding of IFRC digital platforms and communica-tions
    materials. The logo was not developed to replace the IF-
    RC’s conventional logo, rather it was designed spe-cifical-
    ly for digital platforms, to overcome the practical design
    constraints posed by the long-form conventional IFRC
    logo.
    Since the adoption of the digital logo there has been a
    growing call amongst certain staff within the IFRC sec-re-
    tariat, donors and partners to have a more userfriendly
    and universal solution outside of the digital space to in-
    clude branded marketing and communication products Conventional logo
    such as publications and banners; IFRC merchandise
    and souvenirs; co-branded communications initiatives
    with external partners; and for operational branding such
    as visibility and labelling of relief items, vehicles, equip-
    ment, as well as field clothing.
    There is considerable confusion and misunderstanding
    around the IFRC’s brand identity and use of logos.

    Digital logo
    2
    New logo
    Background
    A new logo can help in reframing the IFRC’s identity and
    positioning as a more dynamic and modern organisation.
    Also, updating and consolidating the IFRC’s branding
    guidelines and promoting them internally would certain-
    ly serve to bring greater coherence to the IFRC’s brand
    identity.

    Audiences
    • National Societies
    • Donors
    • IFRC employees
    • Media
    • The rest of the world Horizontal logo

    Goals
    1. Create one, uniform graphic identity across
    various products and platforms
    2. Strengthen IFRC brand, increase the visibility of the
    IFRC and ensure consistent brand image
    3. Show change of the core mentality:
    digital first approach

    Square logo
    3
    Logo: clear space,
    white background 10 mm

    and sizes
    Clear Space
    To ensure high visibility and an uncluttered presentation,
    always maintain “clear space” around the logo.
    Determine the logo’s clear space by measuring the size of
    the “x”, where “x” is the height of the logo.

    White background
    The white background should always be larger than the
    space covered by the emblems and text:
    Horizontal logo: clear space
    • The white background around the emblems and the
    text should always equal half of the height or width of
    one of the emblems as shown in the example.

    Sizes 8 mm

    For print use, the horizontal version of the logo should


    never be reduced below the minimum size of 10 mm
    (width) and the square logo should never be reduced be-
    low the minimum size of 8 mm (width).

    Square logo: clear space


    4
    Logo:
    reference centres
    (example)

    Horizontal logo

    Vertical logo
    5
    Logo: co-branding
    If there is a need to show several partner logos, it’s very Partner Logo

    important to display all of the logos as equal and visual-


    ly balanced. In order to do that, please follow the shown
    examples.

    Co-branding: approach and example

    Partner Logo

    Co-branding: approach and example

    6
    Logo Typeface
    Montserrat Bold
    Montser­rat is a ge­o­met­ric sans-serif type­face de­signed I watched
    the storm,
    by Juli­eta Ulanovsky, in­spired by posters and sig­nage
    from her his­tor­i­cal Buenos Aires neigh­bor­hood of the
    same name. It is rather close in spirit to Gotham and
    Prox­ima Nova, but has its own in­di­vid­ual ap­pear­ance —

    so beautiful
    more in­for­mal, less ex­tended, and more id­iosyn­cratic.
    It is pro­vided in a to­tal of nine dif­fer­ent weights, each hav­
    ing eight fig­ure styles and small caps in both up­right and
    italic shapes.

    yet terrific.

    Montserrat Bold

    7
    Colour palette
    Dark Grey: Pantone Black 7 CP
    Four Colour process: C: 0% M: 0% Y: 0% K: 95%
    RGB Process: R:50 G:50 B:50
    There are three primary colour options for the logo – dark Web Colours: #323232
    grey, white and red. These colours have been selected to
    provide a bright, clean, modern and sophisticated look. White
    Four Colour process: C: 0% M: 0% Y: 0% K: 0%
    RGB Process: R:255 G:255 B:255
    Web Colours: #ffffff

    Red: Pantone Red 032 C


    Four Colour process:C: 0% M: 86% Y: 63% K: 0%
    RGB Process: R:239 G:51 B:64
    Web Colours: #f5333f

    8
    Merchandise White t-shirt front Field vest

    White cap White mug

    9
    Stationery

    Stationery

    Publication example
    10
    Digital

    Website

    Mobile version
    11
    Social Media

    Facebook Twitter

    LinkedIn Instagram
    12
    Banners

    Banner

    Banner
    13
    For more information,
    please contact:
    IFRC Communications department
    Benoit Carpentier: [email protected]
    Nic Jones: [email protected]
    Val Shapiro: [email protected]

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