Rahul Project On Reliance Trends

IN RELIANCE TRENDS
A Project Report Submitted To

B.Voc. - Retail and Logistics Management
In Partial Fullfilment of the Requirement for the degree of
B. Voc. - Retail and Logistics Management
Supervised By Co -Supervised By
Dr. Suyash Mishra Mr. Joni
Teacher-In-Charge & Assistant Professor Guest Faculty

Central University of Haryana
Submitted By
Ravikant
Roll number - 11185

Batch – July 2017
1
IN RELIANCE TRENDS
A Project Report Submitted To
In Partial Fullfilment of the Requirement for the degree of
B. Voc. - Retail and Logistics Management

Supervised By
Dr. Suyash Mishra
Teacher-In-Charge & Assistant Professor
Co-Supervised By
Mr. Joni
Guest Faculty
Submitted By
Ravikant
Roll No – 11185
Session – 2019-2020
2
DECLARATION
I undersigned solemnly declare that the project report “ ”is based on/ my own
work carried out during the course of my study under the Co – Supervision of Mr.
Joni .
I assert the statements made and conclusions drawn are an outcome of my project
work. I further certify that
 The work contained in the report is original and has been done by me
under the general supervision of my supervisor.
 I have followed the guidelines provided by the university in writing
thereport.
 Whenever I have used materials (data, theoretical analysis, and text) from
other sources, I have given due credit to them in the text of the report and
giving their details in thereferences.
Name – Ravikant
Roll No. - 11185
3
ACKNOWLEDGEMENT
A Project usually falls short of its expectation unless guided by the right person at the right
time.Success of a project is an out come of sincere efforts ,channele d in the right direction,
efficient supervision and the most valuable professional guidance.
This project would not have been completed without the direct and indirect help and guidance
of such luminaries. They provide us with the necessary recourses and atmosphere conductive
for healthy learning and training.
At the outset, we would like to take this opportunity to gratefully acknowledge the very kind
and patient guidance we have received from our project guide Mr.Abhishek Solanki. Without
his critical evaluation and suggestion at every stage of the project, this report could not have
reached its present form. In addition, our internal guide Dr. Suyash Mishra and Dr. Rishi
Kant, have critically evaluated each step in developing this projectreport.
We would like to extend our gratitude towards, Mr. Joni, for his technical and moral support
required for the realization of this project report.
Lastly, we would like to thank all the members of RELIANCE TRENDS and our colleagues
who gave us fruitful information to finish the project.
4
PREFACE
RELIANCE TRENDS is a name renowned name in Retail. RELIANCE

TRENDS is now a brand image in private retail sector. While my one month
project, I was at RELIANCE TRENDS to find potential of RELIANCE
TRENDS on the presence of other retail Stores.
Practical training through experts of RELIANCE TRENDS gave us actual

input to fulfill our real aim.
This report is the written account of what we learnt experienced during our
training. We wish those going through it will not only find it real brutal so get
useful information.
The project was carried out for understanding the movement of the product at
RELIANCE TRENDS and customer behaviour regarding different product at
RELIANCE TRENDS Gurgaon Branch. RELIANCE TRENDS was
established in the year 2001, they are old player in RETAIL sector.
RELIANCE TRENDS follows values such as–Indianans, Leadership,
Respect and Humility, Valuing and Nurturing Relationships, Simplicity and
Positivity, Adaptability.
This research helps us in finding out the insight of RELIANCE TRENDS

especially in Gurgaon District helps indentifying how an organization
practically works in there a situation and provide knowledge about the
promotional activities done at RELIANCE TRENDS to increase the sales.
“Slogan: 'Aapki Khushi Hamari Khushi'”
5
INDEX
S.No. CONTENTS
1 Declaration
2 Acknowledgment
3 Introduction
4 Industry Profile
5 Introduction to RELIANCE TRENDS
6 Objectives
7 Introduction of Marketing Strategy
8 To Understand the Marketing Strategy of RELIANCE TRENDS
9 Marketing Mix of RELIANCE TRENDS
10 Strategies of RELIANCE TRENDS to Satisfy and Attract the customer
11 Conclusion
12 Suggestion
13 Bibliography
6
INDUSTRY PROFILE
Retail comes from the French word Retailler, which refers to "cutting off, clip and divide" in
terms of tailoring It first was recorded as a noun with the meaning of a "sale in small
quantities" in 1433 (French). Retail is the final stage of any economic activity. By virtue of
this fact, retail occupies an important place in the world economy. According to “Philip
Kotler”, “Retailing includes all the activities involved in selling goods or services to the final
consumers for personal, non-business use.”

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IN RELIANCE TRENDS

A Project Report Submitted To

B.Voc. - Retail and Logistics Management

Central University of Haryana

Central University of Haryana

Roll No. - 11185

RELIANCE TRENDS is a name renowned name in Retail. RELIANCE

Practical training through experts of RELIANCE TRENDS gave us actual

This research helps us in finding out the insight of RELIANCE TRENDS

“Slogan: 'Aapki Khushi Hamari Khushi'”

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