Assignment Topic

EXTERNAL & INTERNAL ANALYSIS (EFE

& IFE) MATRIX OF
ABASYN UNIVERSITY PESHAWAR

BY
ABRAR AHMAD BHATTI
MS Management Sciences

1
 THE EXTERNAL ENVIRONMET EFE MATRIX

The purpose of an external audit is to develop a finite list of opportunities that could benefit the Abasyn
University Peshawar and threats that should be avoided.

OPPORTUNITIES

1. Global Expansion

To develop new markets, domestically and internationally for Abasyn educational programs in developing
economies across the globe. International and off-campus study and exchange programs. Campuses can be
made world wide for further growth and prosperity of Abasyn University.

2. Foreign Links

Abasyn University can have foreign links, more conversations and partnerships with local employers those
in the private, nonprofit, and public sectors (national or international) so that students of the university are
more appealing and in higher priority to them in recruitment for jobs.
3. Improved Marketing

To overcome the lack of cohesive message about university to outside community Abasyn University can
expand. Expand and improve the effectiveness of marketing of Abasyn University emphasizing the
university's unique identity, big campuses and small city, professors who teach, learning communities, and
commitment to lifelong learning via distance education, new certificate programs, etc.

4. Affiliation with other Institutions/ Colleges

The prospect of promoting increased collaboration across campus to take advantage of new needs for
interdisciplinary approaches to a variety of problems. e.g. efficiencies in offering degree granting programs
and distance education by stronger collaborations with other educational institutions/ Colleges.
5. Growth Opportunity

Growth opportunities in emerging sectors research and economic development (life science, advanced
manufacturing, information solutions). Focus on excellence with an emphasis on areas in which Abasyn
University should grow.

6. Online Opportunities Worldwide

Like many other universities, Abasyn University should also avail the online opportunity worldwide for its
further recognition among best universities. Because education must be delivered to students within limited
time and mobility. And this would be the best opportunity to satisfy and educate students anywhere in the
world.
7. Alternative Budgeting/Funding Models

Tapping donors -- alumnus, businesses, foundations -- use them to tell Abasyn University story; improve
perception of the AU and clarify the relationship between the purposes of private giving vs. tuition
revenues. Fund raising for university through different means so as to manage resources.

2
 8. Adapt to changing Demand and Delivery & changing Expectation

The demand for credit and non-credit education at advanced levels has become a career-long reality. But
the education must be delivered to students with limited time and mobility. The demands of the students
should be satisfied.

9. Increasing Population

The expanding population in Peshawar and its expanding role in serving that population add considerably
to the institution’s growth potential and raise questions of revising its mission and identity. There is
potential to provide more attention to lifelong learning as the demographics of our state and society change.

10. Admission Standard

Raise admission standards. The imposition of rigorous admission standards can increase number of
applicants and improve the average scholastic ability of the student body; this could result in improved
retention as well.

11. Leading the Learning Revolution

Becoming a leader in interdisciplinary and integrated learning. Commitment to the promotion improvement
and advancement of learning.
Systematic and serious use of performance assessment, especially of learning results, can lead to improved
effectiveness and efficiency. Assessment of this sort constitutes performance research, which is appropriate
to institutions of higher learning and an area in which they can be models.
Multi-media technology is also changing the way on-campus instruction is delivered and represents an
enormous opportunity to develop new and more effective ways of teaching and learning, as well as
generating new knowledge. Information technology offers the opportunity for enabling the pursuit of
learning from anywhere at any time.

12. Student Financing

There is declining financial support for a student that is leading more students to work to stay in
universities which ultimately leads to poor results. Therefore to prevent this, the Abasyn Univesity should
provide full and half fees concession to the needy students through Scholarship program.

13. Expanded Recruitment

The Abasyn University has the potential to attract needed full-time students from surrounding areas. Not
only that, it is also given preference by foreign students (Afghanistan) as it is much more economical.
Specific quota has been assigned to such students.

14. Expand the Array of Programs

The Abasyn University continues to seek new program authority in certain fields. It is also revising and
diversifying options within existing programs to better respond to educational needs. Continuing education
for intellectual enrichment and for people of all ages.

15. Students Concern

3
Students are more than customers; they are participants in, contributors to, and products of a highly
structured learning environment and developmental process. Being more attentive to their needs can bring
improvements in learning, recruitment, retention, career success, and alumni support.

THREATS

1. Growing Competition

Growing competition from nearby public and private universities. There is increasing competition for
students, faculty and limited resources.

2. Alternative Providers

Alternative providers i.e., on-line universities, Distance learning and affiliated colleges can also act as a
threat to Abasyn University.

3. Limited Resources

Declining resources from the state and increasing dependence on tuition revenue. For this reason university
is also dependent on funds which increases uncertainty in case funds are unavailable.

4. Risk of losing

There is a risk of losing and difficulty in retaining prominent university faculty and staff for genuinely
better opportunities at other universities national or international.

5. Rapidly Advancing Technology

Changing technology poses the most far-reaching, unavoidable, and unpredictable threat to institutional
stability and competitiveness:

1) Initial investment in infrastructure and equipment, replacement costs, technical support costs, and
employee training costs threaten always to overwhelm the institutional budget
2) The efficiencies of technology remain exciting, and the tend to go up as capability increases
3) Uncertainty about the direction technology will take faculty from making major time investments in
methodologies.
4) To ensure human capability to use the technology is equal with its potential, ongoing training is
necessary. Training translates into staffing considerations, since it takes time from the job and makes
turnover a significant concern
5) Technology raises the stakes of competition, bringing competitors into territories formerly protected by
distance
6) Effective adaptation of roles, responsibilities, and policy infrastructures is difficult in a rapidly changing
environment.

6. Legislative Actions

Legislative actions that are increasingly building walls and barriers for conducting technology transfer.

7. Sluggish Approval Process

In a rapidly changing educational environment, the time-consuming and complex processes of securing
requisite approvals for new programs, program changes, off-campus delivery, and even delivery by
4
telecommunications are often outdated, unnecessary, and mainly detrimental to meeting educational needs
in a timely and efficient way. Oversight and accountability are appropriate concerns but should not hinder
public institutions in their efforts to serve the public in ways that compete with private and out-of-state
providers.

8. Recruitments Disadvantages

In recruiting to campus students from outside commuting range, University is faced with a lack of
furnished and affordable housing, as well as lack of public transportation and limited part time job
opportunities.

9. Declining financial support

Declining financial support for students that lead to more students working to stay in universities. This can
be a threat as students who can not afford might not be able to continue university and hence lead to lesser
enrollment of students.

10. Transportation Problem

Thousands of the students of Abasyn University face immense problems in reaching the campus, due to
acute shortage of university point buses. The university urgently requires buses to facilitate its students,
faculty and non-teaching staff.

EXTERNAL FACTOR EVALUATION (E.F.E) MATRIX

Numbers Opportunities Weights Ratings Weighte

d Score
1 Global expansion 0.10 1 0.10
2 Foreign links 0.08 1 0.08
3 Improved marketing 0.03 2 0.06
4 Affiliation with other 0.07 1 0.07
universities
5 Growth opportunity 0.04 2 0.08
6 Online opportunities 0.05 1 0.05
worldwide
7 Alternative 0.03 2 0.06
budgeting/funding models
8 Adapt to changing 0.03 2 0.06
Demand and Delivery &
changing expectations
9 Increasing population 0.02 2 0.04
10 Admission Standard 0.05 1 0.05
11 Leading the Learning 0.03 2 0.06
Revolution
12 Student Financing 0.03 1 0.03
13 Expanded recruitment 0.02 2 0.04
14 Expand the array of 0.02 2 0.04
programs
15 Students concern 0.03 2 0.06
5
 TOTAL WEIGHTED SCORE 0.88

Interpretation of Ratings:
1 = major opportunity
3 = minor opportunity

Numbers Threats Weights Ratings Weighted

Score
1 Growing Competition 0.10 1 0.10
2 Alternative providers 0.08 1 0.08
3 Limited resources 0.07 1 0.07
4 Risk of losing 0.05 1 0.05
5 Rapidly advancing 0.03 2 0.06
technology
6 Legislative actions 0.03 2 0.06
7 Sluggish approval process 0.02 2 0.04
8 Recruitment disadvantages 0.05 1 0.05

9 Declining financial support 0.04 1 0.04

10 Transportation problem 0.03 1 0.03
Threats Total
Weighted
0.58
Score
Opportunities
Total
0.88
Weighted
Score
GRAND
TOTAL
1.46

Interpretation of Ratings:
2= minor threat
1 = major threat

THE INTERNAL ENVIRONMET IFE MATRIX

The purpose of an internal audit is to know about the strengths beneficial for Abasyn University Peshawar
and Weaknesses that may be converted into strengths or overcome.

STRENGHTS

1. One of the leading private University in Peshawar

Abasyn University of Peshawar is one of the leading private university in Peshawar, placed in ‘W’ category
by HEC. Comparative to rivals Absyn university is noted for its engaging research in the development of
augmented reality and artificial intelligence, having its own Abasyn Journal of Management Sciences.
Abasyn university accredited by the Pharmacy council of Pakistan and Pakistan Engineering council, offers
undergraduate and post graduate studies in various disciplines including engineering, computer science,
business administration, pharmacy, microbiology and education.

6
 2. Comfortable library and classrooms

Abasyn University The campus has also established fully equipped labs with latest state of the art
technologies and tools. The campus has also developed a well stocked library which has access to
digital research databases, e-journals, e-books and e-reports.
3. Scholarship and Financial Aid

Abasyn University offers merit based scholarship to talented and deserving students. This helps student to
Choose Abasyn University for higher studies.

4. University Security

Abasyn University provides a secure environment to its students inside foolproof secure building. CCTV
cameras are installed around the campus which is monitored continuously in security control room by
Chief Security Supervisor.
5. All Lectures held according to schedule

Schedule of lectures/ classes before the commencement, also ensured to be followed by all faculty
members of concern course. Head of department and Coordinator take keen interest in conducting classes
as per given schedule. The purpose of this is to complete course on time.

6. Access to Library, Computer Lab and Canteen

Like many other universities, Abasyn University should also avail the online opportunity worldwide for its
further recognition among best universities. Because education must be delivered to students within limited
time and mobility. And this would be the best opportunity to satisfy and educate students anywhere in the
world.
7. Alternative Budgeting/Funding Models

Tapping donors -- alumnus, businesses, foundations -- use them to tell Abasyn University story; improve
perception of the AU and clarify the relationship between the purposes of private giving vs. tuition
revenues. Fund raising for university through different means so as to manage resources.

8. Adapt to changing Demand and Delivery & changing Expectation

The demand for credit and non-credit education at advanced levels has become a career-long reality. But
the education must be delivered to students with limited time and mobility. The demands of the students
should be satisfied.

9. Increasing Population

The expanding population in Peshawar and its expanding role in serving that population add considerably
to the institution’s growth potential and raise questions of revising its mission and identity. There is
potential to provide more attention to lifelong learning as the demographics of our state and society change.

10. Admission Standard

Raise admission standards. The imposition of rigorous admission standards can increase number of
applicants and improve the average scholastic ability of the student body; this could result in improved
retention as well.

11. Leading the Learning Revolution

7
Becoming a leader in interdisciplinary and integrated learning. Commitment to the promotion improvement
and advancement of learning.
Systematic and serious use of performance assessment, especially of learning results, can lead to improved
effectiveness and efficiency. Assessment of this sort constitutes performance research, which is appropriate
to institutions of higher learning and an area in which they can be models.
Multi-media technology is also changing the way on-campus instruction is delivered and represents an
enormous opportunity to develop new and more effective ways of teaching and learning, as well as
generating new knowledge. Information technology offers the opportunity for enabling the pursuit of
learning from anywhere at any time.

12. Student Financing

There is declining financial support for a student that is leading more students to work to stay in
universities which ultimately leads to poor results. Therefore to prevent this, the Abasyn Univesity should
provide full and half fees concession to the needy students through Scholarship program.

13. Expanded Recruitment

The Abasyn University has the potential to attract needed full-time students from surrounding areas. Not
only that, it is also given preference by foreign students (Afghanistan) as it is much more economical.
Specific quota has been assigned to such students.

14. Expand the Array of Programs

The Abasyn University continues to seek new program authority in certain fields. It is also revising and
diversifying options within existing programs to better respond to educational needs. Continuing education
for intellectual enrichment and for people of all ages.

15. Students Concern

Students are more than customers; they are participants in, contributors to, and products of a highly
structured learning environment and developmental process. Being more attentive to their needs can bring
improvements in learning, recruitment, retention, career success, and alumni support.

THREATS

16. Growing Competition

Growing competition from nearby public and private universities. There is increasing competition for
students, faculty and limited resources.

17. Alternative Providers

Alternative providers i.e., on-line universities, Distance learning and affiliated colleges can also act as a
threat to Abasyn University.

18. Limited Resources

Declining resources from the state and increasing dependence on tuition revenue. For this reason university
is also dependent on funds which increases uncertainty in case funds are unavailable.

8
 19. Risk of losing

There is a risk of losing and difficulty in retaining prominent university faculty and staff for genuinely
better opportunities at other universities national or international.

20. Rapidly Advancing Technology

Changing technology poses the most far-reaching, unavoidable, and unpredictable threat to institutional
stability and competitiveness:

1) Initial investment in infrastructure and equipment, replacement costs, technical support costs, and
employee training costs threaten always to overwhelm the institutional budget
2) The efficiencies of technology remain exciting, and the tend to go up as capability increases
3) Uncertainty about the direction technology will take faculty from making major time investments in
methodologies.
4) To ensure human capability to use the technology is equal with its potential, ongoing training is
necessary. Training translates into staffing considerations, since it takes time from the job and makes
turnover a significant concern
5) Technology raises the stakes of competition, bringing competitors into territories formerly protected by
distance
6) Effective adaptation of roles, responsibilities, and policy infrastructures is difficult in a rapidly changing
environment.

21. Legislative Actions

Legislative actions that are increasingly building walls and barriers for conducting technology transfer.

22. Sluggish Approval Process

In a rapidly changing educational environment, the time-consuming and complex processes of securing
requisite approvals for new programs, program changes, off-campus delivery, and even delivery by
telecommunications are often outdated, unnecessary, and mainly detrimental to meeting educational needs
in a timely and efficient way. Oversight and accountability are appropriate concerns but should not hinder
public institutions in their efforts to serve the public in ways that compete with private and out-of-state
providers.

23. Recruitments Disadvantages

In recruiting to campus students from outside commuting range, University is faced with a lack of
furnished and affordable housing, as well as lack of public transportation and limited part time job
opportunities.

24. Declining financial support

Declining financial support for students that lead to more students working to stay in universities. This can
be a threat as students who can not afford might not be able to continue university and hence lead to lesser
enrollment of students.

25. Transportation Problem

9
Thousands of the students of Abasyn University face immense problems in reaching the campus, due to
acute shortage of university point buses. The university urgently requires buses to facilitate its students,
faculty and non-teaching staff.

10