Proposal Stainless Steel Market Indonesia, 2009

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Industry Analysis

Competitive Intelligent
Market Strategies DC
Data Consult

THE MARKET INTELLIGENT REPORT :


STAINLESS STEEL IN INDONESIA

BACKGROUND

In 2001-2008, annual growth rate for Indonesia’s consumption of stainless steel was 32%
. The growth rate for consumption in 2008 was even phenomenal, since it was two times
compared with the amount in 2007.

The strong domestic demand for stainless steel has long been wholly dependent upon the
imported products, since existing domestic industry is limited to only cold rolling mill. Up
to now there is no stainless steel making facilities in Indonesia.

PT DATA CONSULT just completed a research and published a report on the current
situations and prospects of STAINLESS STEEL market in Indonesia. Further, the
research provides a perspective on the market size and potential growth, market
segmentation, analysis of key market players, grade and specification of stainless steel
products demanded and analysis of key overseas suppliers.

Stainless steel products covered in the report are classified into four major groups i.e.

ƒ Flat products
ƒ Bars and wires
ƒ Tubular products
ƒ Fittings and flanges

The results of the study are expected to answer the following questions:

ƒ How big is the existing market size of stainless steel


ƒ What is the potential growth of the market
ƒ How is the market segmentation by type of stainless steels,
ƒ How is the market segmentation by main industrial users,
ƒ How is the market structure by different grade of stainless steel
ƒ How big the imports and their composition by type
ƒ Who are the major importers and who are their overseas suppliers
ƒ Assestment of direct imports by end users versus imports by stockists/traders
ƒ Who are the major players supplying stainless steel to the Indonesian market

Also this report includes directories of some 300 companies which are potential users of
stainless steel from different industries.

P.T. DATA CONSULT

Agustina Effendy
Director

i
Office address: Jl. Kramat Raya No. 5-L, Jakarta 10450
Industry Analysis
Competitive Intelligent
Market Strategies DC
Data Consult

REPORT OUTLINE

Executive Summary viii

CHAPTER I – INTRODUCTION 1

CHAPTER II – MARKET BACKGROUND


2.1 Global economic crisis to slow down economic growth 3
2.2. Indonesian economy in 2008 4
2.3 Indonesian economy outlook for 2009 8
2.4. Manufacturing sector the backbone of the economy 9
2.5. Trend of construction sector 12

CHAPTER III – TECHNICAL ASPECTS 15


3.1 Definitions and product characteristics 15
3.2 Properties 17
3.3 Technical standard 20
3.4 Application of stainless steel 24

CHAPTER IV – MARKET SIZE OF STAINLESS STEEL PRODUCTS 27


4.1. The market rose sharply in 2008 27
4.2. Flat products dominating the market 29
4.3. New stainless steel making plant under preparations 31

CHAPTER V - FLAT STAINLESS STEEL


5.1. Trade classification 33
5.2. Market overview 34
5.3. Two cold rolling mills in operation 36
5.4. Imports fluctuated with strong upward trend 39
5.4.1. Hot rolled flat stainless steel dominating the market 39
5.4.2. Singaore became the largest exporter to Indoensia 44
5.5. Imports dominated by grade 300 and 200 series of stainless steel 46
5.6. Cold rolling millers the largest importer 48
5.6. Key overseas suppliers 55

CHAPTER VI- STAINLESS STEEL ROD,BAR AND WIRE


6.1. Trade classifications 60
ii
Office address: Jl. Kramat Raya No. 5-L, Jakarta 10450
Industry Analysis
Competitive Intelligent
Market Strategies DC
Data Consult

6.2. Market overview 62


6.3. Strong imports since 2005 64
6.4. Market dominated by SS 304 grade 65
6.5. End users importers have significant role 67
6.6. Key overseas suppliers 72

CHAPTER VII STAINLESS STEEL TUBULAR PRODUCTS 77


7.1. Product description and trade classifications 77
7.2. Market overview 80
7.3. Development of imports of tubular products 81
7.4 SS 304 dominating tubular markegt 82
7.5. Paper and automotive component industry the major users 83
7.6. Key overseas suppliers 84

80
CHAPTER VIII - STAINLESS STEEL FLANGES AND FITTINGS
8.1 Product desctiptions and trade classification 89
8.2 Market overview 90
8.3. Development of imports 91
8.4. Specification of tubes imported 92
8.5. Endusers are direct importers 97
8.6. Key overseas suppliers 99

CHAPTER IX – MARKET SEGMENTS OF STAINLESS STEEL 101


9.1. Flat products 101
9.2. Rod, bars and wires 102
9.3. Stainless steel tubular products 104
9.4. Stainless steel flanges and fittings 105
9.5. Summary of the market segments 106

CHAPTER X – PROFILE OF MAJOR END USERS OF STAINLESS 112


STEEL
10.1. PT Sunstar Engineering Indonesia 112
10.2. PT Kingfurn International 113
10.3. PT Steel Pipe Industry of Indonesia (SPINDO) 114

iii
Office address: Jl. Kramat Raya No. 5-L, Jakarta 10450
Industry Analysis
Competitive Intelligent
Market Strategies DC
Data Consult

10.4. PT Nayati Indonesia 117


10.5. PT Heisei Stainless Steel Industry 119
10.6. PT Metalina Tunggal 122
10.7. PT Alam Lestari Unggul 124

CHAPTER XI – PROFILE OF MAJOR TRADERS OF STAINLESS 127


STEEL
11.1 PT Sutindo Raya Mulia 127
11.2 PT Angkasa Perindo Sakti 135
11.3 PT Dihen Bersama 139

CHAPTER XII – CONCLUSIONS AND RECOMMENDATIONS 143


12.1. Concluding summary 143
12.2. Recommendations 147

APPENDICES

I DIRECTORY OF STAINLESS STEEL END USERS (


II DIRECTORY OF STAINLESS STEEL TRADERS / STOCKIST
The names of stainless steel users covered in the report include: Kingfurn International,
Hesei Stainless Steel, Nayati Indonesia, Metalina Tunggal, Korin Metal Arts, Prakarsa
Langgeng, Maspion, Golden Agin Nusa, Astra Daihatsu Motor, Perusahaan Logam Bima,
Kirin Miwon Foods, Supra Teratai Metal, NHK Gasket, Binder Indonesia, Timas Suplindo,
Almas Metal Work, Alstom Power Energy, Komponen Futaba, Alam Lestari Unggul, Moon
Lion Industries, YKK Zipper Indonesia, Sumiden Serasi Wire, MCI Prima Gasket, Cikarang
Presisi, Indo Bharat Rayon, Goodrich Pindad Aeronautical, Avestindo Perdana, Garuda
Metalindo, Kwang Jin Indonesia, Lion Superior Electrodes, Yutaka Manufacturing, Sunstar
Engineering, etc.
The names of stainless steel traders/stockist covered in the report include: Sutindo Raya
Mulia, Setia Kiji Reed, Catur Gatra Perkasa, Puspita Jaya, Menara Madju, JFE Shoji Steel
Indonesia, Bina Niaga Multiusaha, Dihen Bersama, Sarana Wira Pratiwi, Niaga Antar
Manca, Sustec Indonesia, Avestindo Perdana, Duta Sentralindo, Angkasa Periondo Sakti,
Sinar Mutiara Indah, Posmi Steel Indonesia, Wijaya Karya Intrade, Indometal Sejati , etc.

P.T. DATA CONSULT is a long established consulting company which has served hundreds of multinational
and local companies in conducting research and analysis of various sectors including energy sectors. The
company also published hundreds of market and industry reports for various products and services. Our
studies on steel related industries have been used by major companies like Essar Indonesia, Bluescope
Indonesia, Garama Group, Ulma Construction, etc.
iv
Office address: Jl. Kramat Raya No. 5-L, Jakarta 10450
Industry Analysis
Competitive Intelligent
Market Strategies DC
Data Consult

THE MARKET INTELLIGENT REPORT :


STAINLESS STEEL IN INDONESIA

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Office address: Jl. Kramat Raya No. 5-L, Jakarta 10450

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