MANAJEMEN BISNIS

KEANEKARAGAMAN HAYATI
Business Management of
Biodiversity
LECTURE CONTRACT
1. Tim Teaching : Dr. Mia Rosmiati & Dr. Sofiatin
Rating components and composition:
• Mid test = 25%;
• Final test = 25%;
• Assignment = 20%;
• Quiz = 10%;
• Presentation = 20%

Final score :
• 80-100% A
• 70 - 79% AB
• 60 - 69% B
• 50 - 59% C
• D <45% E (under minimum competency)
 4. Silabus Mata Kuliah BP5105 - 2019
Kode Mata BP5105 / 3 SKS
Kuliah
Penyelenggar 213 - Biomanajemen / SITH
a
Indonesia Inggris
Nama Mata Manajemen Bisnis Keanekaragaman Hayati Business Management of Biodiversity
Kuliah
Silabus Mata kuliah ini membahas prinsip dan konsep-konsep This course discusses the principles and concepts of business
Ringkas manajemen usaha, serta implementasinya dalam management, and their implementation in biodiversity-based
kegiatan bisnis berbasis keanekaragaman hayati business activities

Silabus Mata kuliah ini membahas definisi dan pengertian This course discusses the definition and understanding of
Lengkap manajemen serta konsep-konsep dasar bisnis management and the basic concepts of biodiversity business,
keanekaragaman hayati, Decision making, manajemen Decision making, biodiversity business management,
bisnis keanekaragaman hayati, mendesain model bisnis designing competitive business services and products
jasa dan produk hayati yang kompetitif, kewirausahaa, business models, entrepreneurship, new business and
bisnis baru dan kepemilikan bisnis produk hayati, biological product business ownership, operations
manajemen operasi dan kualitas untuk jasa dan produk management and quality for biological services and products,
hayati, pemasaran jasa dan produk hayati dan perilaku marketing of biological services and products and consumer
konsumen, strategi menetapan harga jasa dan produk behavior, strategies for pricing biological products and
hayati, teknologi informasi bagi bisnis, sumber dana : services, information technology for businesses, sources of
utang dan ekuitas, manajemen sumberdaya manusia funds: debt and equity, human resource management and
dan hubungan ketenagakerjaan. employment relations.
5. LEARNING METHOD
• Student Centre Learning
• Task : individual or group
 6. Learning Outcomes
• •

•
•

•
•
7. REFERENCES
• Bishop, J., Kapila, S., Hicks, F., Mitchell, P. and Vorhies, F. 2008. Building
Biodiversity Business. Shell International Limited and the International
Union for Conservation of Nature: London, UK, and Gland, Switzerland
• Ebert, Ronald J ; Griffin, Ricky, Business Essentials 10th Edition, 10th,
Pearson Education, Inc. Upper Saddle River,New Jersey, 2015
• Zimmerer, Thomas W ; Scarborough, Norman M ; Wilson, Doug, Essentials
of Entrepreneurship and Small Business Management 5th Edition, 5th,
Essentials of Entrepreneurship and Small Business Management, 2008
• Stephen P. Robbins, Mary Coulter, and et all, Management Fourteenth
Edition, 14th, Pearson Education, 2018
• Mark Everard, The Business of Biodiversity, , WITpress Southampton, 2009
 8. SAP
Satuan Acara Perkuliahan

Minggu Topik Subtopik

1 Pendahuluan 1. Rencana Kuliah 2. Why are managers important? 3. Why study management? 4. Konsep
Dasar Bisnis Keanekaragaman Hayati
2 Manajemen Bisnis Kehati 1. Proses Manajemen 2. Tingkatan, Peran dan Keterampilan Manajemen 3. Perencanaan
Kontinjensi dan Manajemen Krisis
3 Decision Making 1. The Decision Making Process 2. Approaches to Decision Making 3. Types of decisions and
decision-making conditions 4. Decision-making biases and errors 5. Effective Decision
Making in Today's World
4 Mendesain Model Bisnis Jasa dan 1. Konsep Bisnis dan Konsep Laba 2. Membangun Keunggulan Kompetitif Jasa dan Produk
Produk Hayati kompetitif Hayati 3. Proses Manajemen Strategis
5 Kewirausahaan, bisnis baru dan 1. Kewirausahaan 2. Lingkungan Eksternal Bisnis Jasa dan Produk Hayati 3. Tren,
kepemilikan bisnis produk hayati Keberhasilan, dan Kegagalan Usaha Baru 4. Kepemilikan Bisnis Non-korporasi dan
Korporasi
6 Manajemen operasi dan kualitas 1. Pertumbuhan Dalam Sektor Jasa dan Produk Hayati 2. Strategi Biobisnis Sebagai
untuk Jasa dan Produk Hayati Penggerak Operasi 3. Perbaikan Kualitas dan Manajemen Kualitas Total 4. Menambah Nilai
Melalui Rantai Pasokan
7 Pemasaran Jasa dan Produk Hayati, 1. Pemasaran Target dan Segmentasi Pasar 2. Riset Pemasaran Jasa dan Produk Hayati 3.
dan Perilaku Konsumen Memahami Perilaku Konsumen
8 UJIAN TENGAH SEMESTER
Satuan Acara Perkuliahan
Minggu Topik Subtopik
9 KUNJUNGAN LAPANGAN
10 Strategi Menetapkan Harga Jasa 1. Tiga Kekuatan Potensial : Citra, Persaingan dan Nilai 2. Strategi dan Taktik
dan Produk Hayati Menetapkan Harga Untuk Peritel, Jasa dan Pabrikan 3. Dampak Kredit Dalam Penetapan
Harga
11 Teknologi Informasi (IT) Bagi 1. E-Commerce 2. Dampak Teknologi Informasi Untuk Bisnis 3. Resiko dan Ancaman
Bisnis Teknologi Informasi 4. Langkah-Langkah Perlindungan TI
12 Keuangan Bisnis 1. Dasar-Dasar Laporan Keuangan 2. Analisis Rasio-Rasio Bisnis 3. Analisis Nilai Impas 4.
Memaksimalkan Pertumbuhan Modal 5. Jual-Beli Sekuritas 6. Hubungan Resiko-
Pengembalian 7. Menjadi Perusahaan Terbuka
13 Keuangan Bisnis 1. Dasar-Dasar Laporan Keuangan 2. Analisis Rasio-Rasio Bisnis 3. Analisis Nilai Impas 4.
Memaksimalkan Pertumbuhan Modal 5. Jual-Beli Sekuritas 6. Hubungan Resiko-
Pengembalian 7. Menjadi Perusahaan Terbuka
14 Sumber Dana : Utang dan Ekuitas 1. Modal Ekuitas vs Modal Utang 2. Sumber-Sumber Modal Ekuitas 3. Sifat-Sifat
Pembiayaan Utang 4. Metode-Metode Pembiayaan Internal
15 Manajemen Sumberdaya Manusia 1. Dasar-Dasar Manajemen SDM 2. Kompensasi dan Tunjangan 3. Mengembangkan
dan Hubungan Ketenagakerjaan Tenaga Kerja 4. Serikat Pekerja
16 UJIAN AKHIR SEMESTER
Business Management of Biodiversity
Management ?

Business ?

Biodiversity ?
INTRODUCTION
1. Why are managers important?
2. Why study management?
3. Basic Concepts of Biodiversity Business
 What is Management?
•
•
•
•

• Getting things done through people

Resources include:
 Human resources e.g. employees
 Financial resources e.g. bank loan or investment from
shareholders
 Physical resources e.g. machinery, inventory
 Information resources e.g. knowledge
Why are managers important to organizations?
• Organizations need their managerial skills and abilities more than
ever in these uncertain, complex, and chaotic times
• Managerial skills and abilities are critical in getting things done
• The quality of the employee/supervisor relationship is the most
important variable in productivity and loyalty
Who Are Managers
• Manager: Someone who coordinates and oversees the work of other
people so that organizational goals can be accomplished
Classifying Managers
• First-Line Managers: Individuals who manage the work of non-
managerial employees (foreman, supervisor, section chief)
• Middle Managers : Individuals who manage the work of first-line
managers (chief engineer, division head etc)
• Top Managers : Individuals who are responsible for making
organization-wide decisions and establishing plans and goals that
affect the entire organization (president, executive vice president)
Managerial Levels

Top-management: e.g. Board of Directors,

CEO, President, Vice President

Middle-management: e.g. branch

manager, department head

First-line management: e.g. supervisor,

team leader

16
Where Do Managers Work?
• Organization: A deliberate arrangement of people assembled to
accomplish some specific purpose (that individuals indepently could
not accomplish alone).
• Common characteristics of organization:
- Have a distinct purpose (goal)
- Are composed of people
- Have a deliberate structure
 Common Characteristics of
Organizations

Goals Structure People


B

A
What Do Managers Do?
Management involves coordinating and overseeing the work activities
of others so that their activities are completed efficiently and
effectively

Efficiency
Means doing the thing correctly; refers to the relationship between inputs and
outputs; seeks to minimize resource costs
Effectiveness
Means doing the right things; goal attainment
Efficiency and Effectiveness in Management
1-21
Why study management?
Universal Need for Management
Changes Facing Managers
Change Impact of change
Changing Technology (Digitization) • Shifting organizational boundaries
• Virtual worksplace
• More mobile worksforce
• Flexible work arrangement
• Empowered employees
• Work life-personal life balance
Increased emphasis on organizational and • Redefined values
managerial Ethic • Rebuilding trust
• Increased acountability
Increased competitivness • Customer services
• Innovation
• Globalization
• Efficiency/productivity
Changing security threats • Risk management
• Uncertainty over future energy sources/prices
• Restructured workplace
• Discrimination concern
• Employee assistance
• Uncertainty over economic climate
 Rewards and Challenges of Being a Manager
Rewards Challenges
Create a work environment in which organizational Do hard work
members can work to the best of their ability
Have opportunities to think creatively and use imagination May have duties that are more clerical than managerial
Help others find meaning and fulfillment in work Have to deal with a variety of personalities
Support, coach, and nurture others Often have to make do with limited resources
Work with a variety of people Motivate workers in chaotic and uncertain situation
Receive recognition and status in organization and Blend knowledge, skills, ambitions, and experiences of a
community diverse work group
Play a role in influencing organizational outcomes Success depends on others’ work performance
Receive appropriate compensation in the form of salaries,
bonuses, and stock options
Good managers are needed by organizations
What is Business
• A business is usually defined as a commercial enterprise
• Some are run by only one person who carry out all of the required functions
• Others employ thousands of people and provide goods and services to
people all over the world
• Each business can be defined or described by its type of ownership, the
goods produced or services offered, the types of jobs provided, or the
functions it performs in a community
What do Businesses do?
• Businesses are started by entrepreneurs who see a need, recognize the
opportunity, and go into business to meet that need
• Business and people need each other – there are many stakeholders – we
depend on businesses for products and services, but also for employment
• Buy inputs – raw materials, labour, machinery and equipment, and land
• Produce outputs – goods and services
• Focus on efficient use of resources
• Generate profit/surplus
What Businesses Do
 Who are the stakeholders? – Anyone who has
an interest in the success of a business
• Customers
• Managers
• Employees
• Owners
• Local Community/Environment
• Suppliers
• Government
• Creditors
What Businesses Do

Take Inputs Process/Manufacture Output

Costs – Fixed and Variable Revenue

Profit
Influences on Business
Marketing

External Objectives
Factors and Strategy

Internal
and
External
Influences
Accounting
Human
and Resources
Finance

Production and
Operations
Management
What is Biodiversity???
• Biological diversity
• Simply means the diversity, or variety, of
plants and animals and other living things in
a particular area or region
• Also means the number, or abundance of
different species living within a particular
region
• The variability among living organisms from
all sources, including terrestrial, marine, and
aquatic ecosystems, and the ecological
complexes of which they are part: This
includes diversity within species, between
species and of ecosystems’ (CBD, 1992).
Biodiversity and global economy
• Globally agriculture, which depends on genetic stock from natural
ecological systems, is now a $3 trillion global
• Recreation and nature tourism generates some $12 billion worldwide
in annual revenues
• In the United States, the economic benefits from wild plants and
animals comprise approximately 4.5% of the Gross Domestic Product.
• Global trade in wild plants (timber and others) is estimated at $6
billion annually
Biodiversity and food security
• Much of the world's major food crops, including corn, wheat, and soybeans,
depend on new genetic material from the wild to remain productive and healthy.
• Food production from wild stocks of fish is the single largest source of animal
protein for the world's 6 billion inhabitants. In the US alone more than 10 billion
pounds of fish, valued at about $4 billion, were caught and sold yearly.

• Scientists have identified more than 1.4 million species. Tens of millions -- remain
unknown (www.thecatalogueoflife.org)
•The tremendous variety of life on Earth is made possible by complex interactions
among all living things including micro-oganisms.
Position of Various Countries Based on Technological Progress and Wealth of
Biodiversity

Sumber: Sukara, E dan ISL Tobing. 2008. VIS VITALIS, Vol. 01 No.2.
See you next week…..