Restaurant Project 10

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NAME DATE

Project 10 Planning Form


Radio Commercial Script
Using the Radio to Promote Your Restaurant

Instructions
Complete this form to help you organize the information that you will use in the radio commercial script for your restaurant.

1. Using the Internet and/or listening to the radio, research different types and styles of restaurant radio commercials. In the
space provided below, note some of the things you learned:

Type of information provided in the Delivery style (serious, humorous,


Sounds or music used
commercial musical, etc.)
Restaurant location and
Italian music for Italian
Example 1 operating hours. Specialty Musical commercial
restaurant
dishes and entrees
Special new menu item at the Humorous musical commercial Parody of a popular song
Example 2
restaurant
Popular restaurant mascot Popular Song sung by
Musical
Example 3 singing a song to advertise the mascot
restaurant.
2. Who is the target audience for your restaurant’s commercial?

People on vacation or people at the local beaches.

3. What is the name of the celebrity you have chosen to read your commercial?
There will be no celebrity

4. What types of sound and music will be used?


We will use an instrumental surfing music and a flame sound effect at the end.

5. Complete the table on page 2 by filling in the information for the Cues, Output, and Time in Seconds. For the Cues column,

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include cues or reminders of what happens and when, such as when a sound effect, music, or speaking part should begin.
For the Output column, include what the listener will actually hear. For the Time in Seconds column, include how many
seconds each cue will last. Rehearse your script and time yourself to make sure it will fill the 30-second time requirement for
the commercial.

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NAME DATE

Project 10 Planning Form


Radio Commercial Script
Using the Radio to Promote Your Restaurant

Cues Output Time in Seconds


(What is happening) (What the listener will hear) (How long each
cue will last)

Sound Effect Seagulls chirp and waves crash on beach 1

"Wow, it's such a nice day for the beach today!" 3


Person 1

"Sure is, a perfect day for some surfing! But


Person 2 before we hit the water, I'm kind of hungry. 4
Can we get some food?"

"Yeah, why don't we go to the all new Open Flame


Person 1 Barbeque. Nothing like some good barbeque before hitting 5
the waves!"

Come on down to Open Flame Barbeque this Sunday for their grand opening and enjoy half

©2014 B.E. PUBLISHING, INC. ALL RIGHTS RESERVED. FREE TO REPRODUCE.


price specials and a chance at the prize wheel where you can win coupons, merchandise, and
15
Narrator much more. Come try the famous short rib sandwich and sample the many varieties of
specialty in-house sauces they offer. Find them on 821 Albacore Street in Corolla and make
sure to come hungry.

Sound Effect Screen changes to black background with logo 2


and flame crackle sound effect plays.

Total time in seconds: 30

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