Critique Paper On Zark
Critique Paper On Zark
Critique Paper On Zark
Zark’s Burger is a popular homegrown joint that serves American comfort food,
especially huge, greasy burgers. They also serve appetizers, rice meals, hotdogs, sandwiches,
and various deep-fried chocolate bars with ice cream. Zark E. Varona, the man behind this
successful business, was once a seafarer who took the chance in leaving the ship in order to
sail his way to success. He is a graduate of HRM in Philippine Women’s University, and at
the age of 21 he decided to work as a seafarer but only stayed for two contracts. After
gaining experience and saving sufficient money, Zark put up a food cart business in the
Philippines that ran only for 6 months. After that, Zark put up a second business which he
himself conceptualized. In 2009, Zark launched Zark’s Burger which is now considered as
one of the largest and fastest growing brands in the country and has now 29 branches
nationwide (Business News Philippines, 2017).
There is a newly-opened branch of Zark’s in Naga, and I tried eating there during
their first week. I came with a friend and since it just opened recently, we wanted to find out
the factors that makes Zark’s Burgers a well known restaurant in the country. The plating of
the food was not appetizing at all for the burger and the pasta had the same qualities: it was
not balanced, there were no contrasts, and the colors for the pasta was bland. Despite the
lack of creativity in plating, Zark’s compensated in the taste of the food. The food's flavor
was strong, perfect for midday to dinner. The burger’s taste, specifically, was balanced . In
Zark's, you will never leave unsatisfied in the stomach. Although the taste is satisfying,
Zark’s menu is a bit pricey. With a range of PhP150-300, the menu offered a variety of
burgers, pastas, and rice meals.
I would recommend Zark's Burger to other people because I am satisfied with the
food they are serving despite it being pricey, I can say that the food value for money is
worth it considering the taste and portion per order. However, the service needs
improvement because the staff were overwhelmed with the number of orders. This is
understandable for a newly opened restaurant but should be addressed soon for good
customer service. Overall, the dining experience is worth it so I highly recommend it to
anyone who wants to experience good quality burgers.
REFERENCES:
Business News Philippines (2017). The success story of zark’s burger: Former seafarer leaves
ship to sail success. Retrieved from https://www.businessnews.com.ph/success-story-zarks-
burgers-former-seafarer-leaves-ship-sail-success-20170605/