Magazine 03
Magazine 03
Magazine 03
THE MAGAZINE
Heritage
meets
vision
“Nothing in life is free.
You have to work hard, with dedication and vigour.”
ALBERTO MINOTTI
The founder
THE MAGAZINE /03
2 3
THE MAGAZINE /03
/03
THE MAGAZINE
82 Interiors
THE SOUL
Heritage OF MYKONOS
meets
vision
106 Interiors
A
CONTEMPORARY
ALPINE REFUGE
ON THE COVER
The sophisticated living room of a family 118 Interiors
residence in the Australian countryside. A DREAMBOAT EXPLORING
Architecture and Interior Design by THE OCEANS
Travis Walton Architecture.
Photos by Elisa Watson.
6 MINOTTI
70 YEARS
A story
of Italian
excellence
90 Interiors
58 Interiors VALLÈS
DUTCH ATTITUDE ORIENTAL
HOUSE
70 Interiors
THE MAGIC
VIEW ON L.A.
42 Interiors
BACK 136 Focus on
TO POWELL
NATURE
98 In conversation
with
50 Interiors
WALTER
THE
MARIOTTI
ASPEN
CHIC 80 In conversation
with
NICK
VINSON 100 Interiors
HIGH CLASS
56 In conversation
LOUNGES
with
CHRISTOPHE
DELCOURT 140 MINOTTI
GOES SOCIAL
4 5 SUMMARY
70
THE MAGAZINE /03 70 ANNIVERSARY
A STORY
OF ITALIAN
EXCELLENCE From the 1950s to today,
the ongoing evolution of a
company that epitomizes the
“Made in Italy” concept.
Distinctive DNA, where fine
artisan craftsmanship is interwoven
with industrial know-how and
gives rise to furniture collections
with timeless designs, known
for their high-quality materials
and finely-detailed tailoring.
A fascinating story of people
and projects focused on quality
and passion.
6 7
THE MAGAZINE /03 70 ANNIVERSARY
Everything
trustworthy. He had great respect sense of bewilderment and infinite workshop that opened onto expertise required to produce Renato: let’s be clear; we made showroom.
for others and a strong sense of sadness, spurred us to react, a central courtyard. classic furniture, out of respect for a specific choice to expand around
duty. A singular example of decency became a kind of challenge. Then, in 1963, our father moved our roots, little by little moving the original structure.
and integrity. He taught us vital We had to fight against it. the company to its current closer to more modern techniques It may not have been the best
lessons, about commitment and Our mainstay, our mentor was location. and technologies. choice financially, but it came
consistency. He allowed us to make gone. Renato and I looked each
started
our own mistakes, and that is how other in the eye and said: “We can
he helped us grow. do it. We’ve got to get through
Roberto: I began working in the this!” Learning how to manage the
business off and on while I was business was not an easy task.
studying architecture at university. Renato: our mother always
from an
Once I had earned my degree, encouraged us, urging us to stick
I was entirely engrossed in my together and to love each other.
work here. She has always been a powerful
Then, one day, life forced us influence in our life.
to swallow a bitter pill. As we matured and got into the
Renato: unexpectedly, one Sunday, business, we gained an even greater
intuition
our father fell ill. In just a couple days appreciation of her tactful presence
he was gone, just like that, without at our father’s side.
time for us to prepare ourselves for She is the Honorary President of
such a devastating shock. the company. There’s a saying that
behind every great man, there’s a
great woman. It’s certainly true in
this case. So many unknowns; we
won some and we lost some.
We learned a lot from our mistakes.
We were always humble enough
to acknowledge where we had gone
wrong and then we built upon the
lessons learned.
1960
Roberto: his groundbreaking
creative
partnership
with
Gigi Radice Gigi Radice in a photo taken in the 1960s.
The architect passed away in 2005.
10 11
THE MAGAZINE /03 70 ANNIVERSARY
1964
The familiy home in Meda. This place harbors my deepest, always been the focal point of the
A magnificent home for the standards of the times. most personal memories. Perhaps living room. And that’s not all.
Renato: Gigi Radice was a modern architect and was very this house already contained It has a richer, more intimate
willing to engage in conversation. the DNA of what would become meaning for all of us.
I recall that he spent a lot of time discussing it with our the philosophy of our company: It is the domestic hearth that is
mother, who has always been a woman of her own mind a cleanliness of line and an central to a family ritual which
and not one to allow others to impose their choices. understated elegance that leave was repeated over the years, as the
She knew exactly what she wanted. She was the one who room for creative decor solutions. family grew.
was going to live in that house. It often burns during the winter
The walls were covered in Chinese silk and the floors in The fireplace, a symbol that has and is an integral part of our
sage green carpeting. A very sophisticated pairing. expanded well beyond the walls of domestic lifestyle.
Fascinated by his innovative style, my father commissioned this house. Renato: it is a symbol so deeply
Gigi Radice to design his house. Spot on, as a choice, Roberto: the most vital part of the entrenched in our memory
because even today, fifty years later, the architectural style house, the living room, has two that over the years we have
is strikingly contemporary. very distinctive features: a walnut interpreted it in various shapes
ceiling with a hexagonal pattern of and finishes and incorporated it
The house itself passes from generation to generation millimetric precision and a suspended as an architectural element in the
and adds its voice to the family history. fireplace made of hand-hammered staging of our monobrand stores
Roberto: I have spent my entire life in this house, first as copper. On one hand, the fireplace and trade show stands.
a son and then as a father. I have lived here for 45 years. separates the dining room from the Roberto: I have always thought of
The dining area. The reading area.
My affection for these walls runs deep. living room, but on the other, it has the fireplace as a metaphor for life:
12 13
THE MAGAZINE /03 70 ANNIVERSARY
Classics today,
classics tomorrow.
A meaningful introduction to of excellence are founded. set out to conquer the international successful pieces and we portrayed
present-day Minotti. Roberto: among them, my father. markets, notably Germany and ourselves with the slogan “Classici
Renato: the post-war period was He started out making classic Belgium. We expanded our Oggi, Classici Domani”.
a very special time. furniture, then gradually, around product range from sofas and We were right on target, perfectly
There was the need to rebuild the 1960s, channeled his flair for chairs to tables and complementary attuned to what the 1990s were
everything that had been innovation into products with pieces, in which we gave free rein all about: the sofas of yesteryear.
destroyed, and the economic boom a more modern vibe. With the to our creativity, experimenting Products with a modern look,
produced spectacular outcomes. extraordinary seriousness and with designers like Riccardo Salvini not too overdesigned and very
Those were the days when many rigour, that always set him apart, and Sergio Moscheni headed reassuring... the kind of safety that
people built their lives from he shaped our story. by my father. only tradition can provide. That is
nothing, in our industry, as well. Renato: for this migration toward In the 1980s, the classic and the exactly the mood we were in and,
Without a college degree, but the modern in the 1960s, my father modern held sway with equal ease. for us, it was the best thing that
armed with creativity, initiative and set his sights on Gigi Radice. And it was at that time that we could have happened.
foresight, they built their future. Roberto: a series of events left made our choice, opting to boldly Renato: later on my brother and
Visionary entrepreneurs who, their mark on the first decade of strike out on the road to modernity. myself, we started new successful
with courage and determination, the company, in terms of products, And the classics? design collaborations with
laid the foundations upon which partnerships and strategies. Roberto: we gave a new, Antonello Mosca, Giuseppe Bavuso,
today’s “Made in Italy” businesses They were the years in which we contemporary reading to some Giuseppe Viganò and Studio Opera.
Mod. HILTON - Antonello Mosca 1996 The sequence of the seat movement
of the Epoca sofa.
14 15
THE MAGAZINE /03 70 ANNIVERSARY
1996
Minotti
Studio
The inception of a creative follows the same arrangement.
“Think Tank”. A symphony of design, masterfully
Renato: we established Minotti directed.
Studio in 1996. Renato: looking back over the
We had realized that the various 20 years since its establishment,
phases of the creative process must Minotti Studio is an invaluable
absolutely be interconnected if corporate asset, the heart and the
they are to ensure results of the mind of the company.
highest quality from a technical, The point of departure and arrival
artistic and functional point of the creative process as well as
of view. of the evolution of the company
A smooth process that vision.
guarantees consistency and Roberto: by definition, it is the
fundamental quality, from the hive of research activity.
spark of the creative flame It absorbs substantial energies
to the marketing of the product. and is allocated 6% of the
Roberto: Minotti Studio is the company’s annual turnover.
creative soul of the company.
It encapsulates all the skills of
the creative supply chain, from
architecture to interior design,
from prototyping to engineering,
from graphics to visual, from
marketing to communications.
All expertise and skills that support
a lengthy creative process and
merge in a final act that defines
the identity of the brand and
carries the essence of the brand
forward, into the world.
Renato: today, the team is made up
of 25 people, each one with strong
skills developed through years of
experience in the industry or in
related fields.
Roberto: I like to say that each
individual plays their own
instrument but everyone
16 17
THE MAGAZINE /03 70 ANNIVERSARY
1998
An elective We had found a rationalist architect
whose taste as a decorator was
ideal for our purposes.
affinity with
From here the decision in 1998, to
appoint him as Art Director.
Roberto: it has been a journey of
getting to know each other better
and learning about the products
Rodolfo Dordoni
and the projects. And, it led to the
more complex job of defining our
corporate identity, which then led
us to expand our product range,
until we ended up with a complete
collection for the home.
And, at the end of the 1990s, Renato: and, collection after
a flash of intuition: Rodolfo Dordoni. collection, we have worked
A courageous leap. together with consistency and
Renato: at a certain point of our commitment, sending a strong
evolution, Roberto and I began to global message of quality and
realize that a long-term partnership “Made in Italy” value, based on
with an architect would be beneficial a principle of innovation in the
to the growth of our company. spirit of continuity.
Roberto: after a series of in-depth A brilliant team effort, in a
inquiries, we felt that Rodolfo cross-fertilization of ideas and
Dordoni would be the best fit: expertise, that has deeply engaged
a man of style and taste who us all.
knew how to blend creativity
with restrained Milanese elegance.
We instinctively understood his
enormous talent, even though
his story of fame had not yet
been written.
From the very beginning, we felt
an immediate connection with
Rodolfo, an extraordinary meeting
of minds and similarity of visions.
We saw him as a man of quality
and excellent taste.
Roberto: he personified the
Rodolfo Dordoni and Roberto Minotti.
architect-interior designer with
cultural roots in Milanese design
and a sensitivity toward decoration
that we intuitively felt was right
for Minotti.
Even though we were already
well-grounded as a business, we
initially agreed to a 5-year contract,
2018
which has since been renewed and
modified in content, and now, here
we are, 20 years later.
Renato: that insight immediately
turned out to be a winner, and it
revolved around our specific desire
to “contextualize” the product line;
Roberto and Renato Minotti with Rodolfo Dordoni.
to create, from the outset, a stage
setting for the entire collection.
Rodolfo Dordoni and Renato Minotti.
...20 years later.
18 19
THE MAGAZINE /03 70 ANNIVERSARY
must go
home
The ideas take shape. Which are the domestic setting. An expression architectural edge and an innovative life, like art, music, design,
boundaries to this “design” concept? of a way of inhabiting the home combination of materials and colors. architecture, theater, and so
Renato: For decades we have that reflects the evolution Lifestyle impressive settings, much more.
poured our passion into of contemporary lifestyles, with brilliant lighting and styling Renato: we responded to the years
developing our corporate culture. in line with the times. effects, and much more. of delocalization of production
We transferred it to the product Renato: we were guided by some One year after another, along an with the “MADE IN ITALY
through a skillful blending of specific themes in designing the inspirational evolutionary COLLECTION”, a series of
master craftsmanship and modern
techniques, with a view to fully
collections over the years.
Concepts that become tangible
path, steadfastly true to the
creative spirit that flows through
products whose names called
to mind their Italian origin;
ONEWORLD COLLECTION 2008
expressing the artistic aspect of projects during the Salone del the Minotti blood. from the “Milano” sofa to the
our tradition and at the same time Mobile in Milan, after what could A project that is constantly “Cortina” chair, and the family
overcome its limitations, while be described as a whirlwind of becoming, a tireless energy, of “Bellagio” tables.
constantly striving for the utmost creativity and art direction that re-ignited each time to generate The year was 2005.
in product quality and comfort. excites us and destroys us at the a new emotional experience. A theme for each year, sometimes
We have also channeled it into same time, considering the amount Roberto: that reminds me of the with a more suggestive title,
a model of excellence that goes of energy invested. “ONEWORLD COLLECTION” sometimes more neutral,
beyond the inherent value of the In our 20-year journey with Rodolfo in 2008, designed for those who always under the aegis of the
product, by defining our design Dordoni, we have narrated many love to travel. ideal orchestra conductor,
vision in a broader “stage setting” different moods, to create the A worldly collection, coordinated Rodolfo Dordoni.
context. settings for the new collections at by Rodolfo Dordoni, focused on Roberto: we have exhibited at the
Roberto: for years now, the project this strategic furniture show. the possibility of feeling at home in Salone del Mobilein Milan since
has been a concept in which Our stand has consistently been the world and how to find yourself 1961, where we recently expanded
the product is narrated within the stage for sophisticated as part of a single dimension, both our exhibit space to as large as 2000
a specific context, which conveys architectural design distinguished near and far. Immersing oneself in sqm. A huge investment of energy
our vision through a mood, by an unique execution of interior the intimate pleasure of home, and resources, that we courageously
an atmosphere, the experience decoration. Each year, a new an atmosphere that perfectly undertook because of its
of a home. Staging an actual language with an unexpected captures the inspirations of daily unparalleled strategic importance.
998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 201
20 21
THE MAGAZINE /03 70 ANNIVERSARY
2010 2012
FLAGSHIP STORE. COMPANY
NEW YORK SHOWROOM.MEDA
The showroom at our company Roberto: the concept, envisioned
headquarters has marked another by the Dordoni Architetti, favors
milestone. materials and colors, like polished
Roberto: the showroom was a concrete slabs on the walls,
challenging project. a material that has become a
To transform the rough, industrial common thread in many
feel of a raised portion of the factory, expressions; concrete floors of a
into a 1000 sqm sophisticated color between sand and stone,
display area with the appearance neutral, alive.
of the perfect residential setting, A decorative element that adds
filled with the atmosphere and value to the space is the elegant rug
emotions of a real house. collection upon which many
Renato: the company showroom pieces of timeless furniture are
project basically drew upon the displayed and which, against this
experience with the Salone del spectacular backdrop, enhances
Mobile concept, an extraordinary their expressive force from one year
heritage to redefine and outline a to the next.
future pathway, the details of which Renato: architectural sections
have yet to be written. dictated by a skillful alternation of
In other words, we gave shape to elements that define the spaces and
what we call the quintessential create intimate settings that flow
expression of the Minotti language. seamlessly from one to another.
22 23
THE MAGAZINE /03 70 ANNIVERSARY
A global
image and service. Our Minotti reflection on the spirit of the place product presentation at the point down to the smallest detail.
Studio Interior Decoration team has and leads to creating, even in of sale, focusing on portions of Renato: our partners are a major
gained the experience and a vision far-off locations, a singular, display space; a “concept store”, asset. Respected professionals, men
of the project that, for us, is pivotal. unconventional, I would even say but entirely dedicated to Minotti. and women of vision,
Renato: our experimental theatrical, representation that, These are more limited areas, with the kind of determination
mind-set in interior design and at same time, is completely in terms of size, but equally and passion we need to support
brand
our international call have found consistent with the essence of sophisticated and professional. this exciting and complex mission
their utmost expression in the Minotti brand. In Asia we developed an even more to spread Made in Italy excellence
our flagship stores. We are perfectly attuned to the sophisticated and ambitious throughout the world.
Our priceless background of spirit and culture of the place – strategy – we only have flagship We have a relationship of mutual
experience and know-how in “Glocal” is what we call it, at once stores, to facilitate and accelerate respect with all of them and many
expansion
the use of materials and the global and local. brand awareness in a market that have come to be dear friends.
combination of products allows Roberto: even in the smaller has yet to express its full potential. We hope to find, along our journey
us to interpret retail spaces to markets, where the potential of They are all centrally-located, in the near future, just as many
provide our clients with emotion the location does not justify the in spaces that combine striking opportunities to do business
and inspiration. It is a complicated presence of a monobrand store, contemporary architecture and with such forward-looking and
process that begins with thoughtful we have endeavored to enhance sophisticated product presentation, energetic people.
The monobrand as a driver identity for our brand and the spaces to present ourselves
to maximize the brand equity. elements of brand expression in a consistent way: the days
Renato: in our world, where couldn’t reach our target market, of mixing up products of different
companies are “product oriented”, whether industry professionals brands inside the same store
it seems almost impossible to think or end consumers in the proper way. were gone.
that distribution has undergone such The cause was the “filter” used by Roberto: it was a long process,
a drastic change in the last 20 years. the distributors who, in one way or now running smoothly, that led us
We started out as manufacturers. another, weakened our message and over time to set ourselves apart on
Distribution has always been the presentation of the product itself. a global scale through a network of
BERLIN
delegated to the trade, to retailers, Renato: the company’s commitment 33 flagship stores, managed with LONDON
WIEN
and it was exclusively multibrand. in terms of building our brand skilled local partners. CHICAGO
LYON
MÜNCHEN
NEW YORK
Roberto: around the mid-1990s identity was growing fast, but They offer us guidance in managing MADRID
BARI BEIJING
SEOUL
the company went through a major was inversely proportional to the the business in terms of strategy SHANGHAI TOKYO (3)
BEIRUT
transformation that led to reshape quality of the presentations at the through the presentation of the LOS ANGELES MIAMI CHENGDU
TAIPEI
our range of products, aimed at point of sale which, little by little, product concept, with the design AHMEDABAD TAICHUNG
being able to compete more was on the way to decrease. of the spaces and staging of the MEXICO CITY HONG KONG
forcefully in international markets We realized what was happening customer experience. BANGKOK
MANILA
and distribution channels. and promply reacted, rethinking It is an orchestrated coming KUALA LUMPUR
SINGAPORE
The accurate and complex in-house our retail strategy based on the together of specific skills to achieve
work focused on creating a strong intuition that we needed dedicated a common objective of quality, JAKARTA
CAPE TOWN
33 FLAGSHIP STORES
SYDNEY
MELBOURNE
24 25
THE MAGAZINE /03 70 ANNIVERSARY
2000
MOORE seating system
“Smooth architectural
shapes.”
The best-sellers
Every project is an adventure, prolific history, but our objective compelling thing is that when this from the world around us.
a challange. has always been to focus on the big happens, the strength of the product We constantly listen to and
Roberto: each individual product picture, to work on the whole range expresses itself equally, even in appreciate comments and
has been a step along this long and not on a single product. markets that are geographically and constructive criticism, but the
journey, but at the same time, We firmly believe in the principle culturally far. Design and style blend analytical skills we have gained over
also a destination. that the whole is more than the sum in a universal language that cuts the years have led us to clearly define
So many challenges, so many ideas of its parts; that the team, and not across cultures and markets. Not just the ideals, values and ambitions of
that went from design projects the individual, wins. any language, but our language, the our company vision.
to products. When I am asked Renato: our everyday goal is to one we have forged, that we believe A unique, authentic style, the subtle
“Which one is your best-seller?” create successful products, ones in, and are willing to defend. common thread that discreetly and
I like to reply that there have been that contribute to a powerful and Roberto: an innate curiosity drives distinctively winds its way through
many best-sellers in such a long and versatile image. And, the extremely us to gather inspiration and signs our creations.
2004
HAMILTON seating system
“Icon of
excellence” “A sofa to
experience life.”
1999
1998
BRAQUE seating system
POLLOCK seating system
“Unpretentious
yet charming.”
26 27
THE MAGAZINE /03 70 ANNIVERSARY
2010
ANDERSEN seating system
“Modern
classicism.”
“Artisan
craftsmanship,
innovation
and uniqueness.”
POWELL SEATING SYSTEM | DESIGN RODOLFO DORDONI
INTERIOR DESIGN SERVICE AVAILABLE TO MINOTTI AUTHORIZED DEALERS CREATE YOUR OWN DESIGN EXPERIENCE AT MINOTTI.COM
2016
FREEMAN seating system
FREEMAN SEATING SYSTEM | DESIGN RODOLFO DORDONI
INTERIOR DESIGN SERVICE AVAILABLE TO MINOTTI AUTHORIZED DEALERS CREATE YOUR OWN DESIGN EXPERIENCE AT MINOTTI.COM
2012
POWELL seating system
“Contemporary
elegance.”
28 29
THE MAGAZINE /03 70 ANNIVERSARY
2006
From
Renato: our adventure with the
outdoors began in 2006.
That year, for the Salone del Mobile
in Milan, for the first time ever,
we came up with the concept of a
home with a spacious outdoor area.
interiors
The architectural plan revolved
around the concept of a boldly
contemporary villa with an
indoor-outdoor lifestyle: defined
spaces with a subtle and seamless
to
dialogue between in- and outdoors,
with plenty of bamboo to conjure
up an enchanting atmosphere.
Roberto: from a product
standpoint, we also poured our
energies into ideas and research
outdoor
that converged in the launch
of “Alison”, designed by Rodolfo
Dordoni, a family of seating
elements that included sofas,
armchairs and complements
living
in a squared shape with exposed
wood structure.
We interpreted it in a softer version
for the indoors and with the
“Alison Iroko” version for outdoors.
It was a kind of baptism…
ALISON
ALISONdivano
ALISON
ALISON divano
divano
divano
cm.
cm.214x103
cm.
cm. 214x103
214x103
214x103
ALISON
ALISON
Fri divano
divano
Friart
Fri
Fri art
art,,,68
art 68azzurro
,68
68 azzurro
azzurro
azzurro
cm.
cm. 214x103
214x103
Fri
Fri art
art,,02
02 corda
corda
PRODOTTI DI RISERVA
The plant of the stand showcasing the outdoor setting.
30 31 The entrance of the stand.
SELF
SELF cuscino
cuscino CERNOBBIO
CERNOBBIO tavolino
tavolino CERNOBBIO
CERNOBBIO tavolino
tavolino CERNOBBIO
CERNOBBIO tavolino
tavolino N.2
N.2 KLASEN
KLASEN pouf
pouf
N.3
N.3 BELLAGIO
BELLAGIO N.4
N.4 KITAJ
KITAJ tavolino
tavolino N.2
N.2 STILL
STILL tavolino
tavolino N.2
N.2 FLORENCE
FLORENCE tavolino
tavolino FLORENCE
FLORENCE tavolino
tavolino N.2
N.2 FLORENCE
FLORENCE tavolino
tavolino N.2
N.2 FLORENCE
FLORENCE tavolino
tavolino CAPRI
CAPRI poltrona
poltrona CAPRI
CAPRI pouf
pouf ARCHIPENKO
ARCHIPENKO contenitore
contenitore orizzontale
orizzontale Pelle
Pelle CORTINA
CORTINA
cm.
cm. 120x60
120x60 cm.
cm. diam.
diam. 90xH.36
90xH.36 cm.
cm. diam.
diam. 71xH.36
71xH.36 cm.
cm. diam.
diam. 50xH.65
50xH.65 cm.
cm. 77x59
77x59
cm.
cm. diam.
diam. 50xH.52
50xH.52 cm.
cm. diam.
diam. 40xH.55
40xH.55 cm.
cm. 28x28xH.56
28x28xH.56 cm.
cm. 40x40xH.34
40x40xH.34 cm.
cm. 80x40xH.34
80x40xH.34 cm.
cm. 103x40xH.36
103x40xH.36 cm.
cm. 103x40xH.55
103x40xH.55 cm.
cm. 97x90
97x90 cm.
cm. diam.
diam. 85X.36
85X.36 cm.
cm. 225x55xH.70
225x55xH.70 cm.
cm. 100x135
100x135
Arco,
Arco, 08
08 azzurro
azzurro Cod.
Cod. B:
B: col.
col. nero/bianco
nero/bianco Cod.
Cod. B:
B: col.
col. nero/bianco
nero/bianco Cod.
Cod. B:
B: col.
col. nero/bianco
nero/bianco Struttura
Struttura col.
col. nero
nero
Col.
Col. bianco
bianco Finitura
Finitura naturale
naturale Cromo
Cromo Laccato
Laccato col.
col. nero
nero Laccato
Laccato col.
col. nero
nero Laccato
Laccato col.
col. nero
nero Laccato
Laccato col.
col. nero
nero Pelle
Pelle glove,
glove, 08
08 azzurro
azzurro Pelle
Pelle glove,
glove, 08
08 azzurro
azzurro Col.
Col. bianco
bianco
Cuoio,
Cuoio, 008
008 testa
testa di
di moro
moro
N.2
N.2 KLASEN
KLASEN poltrona
poltrona N.2
N.2 JESS
JESS tavolino
tavolino JESS
JESS tavolino
tavolino JESS
JESS tavolino
tavolino JESS
JESS tavolino
tavolino JESS
JESS tavolino
tavolino JESS
JESS tavolino
tavolino JESS
JESS tavolino
tavolino JESS
JESS tavolino
tavolino ALISON
ALISON tavolino
tavolino CESAR
CESAR tavolino
tavolino CESAR
CESAR tavolino
tavolino CESAR
CESAR tavolino
tavolino CESAR
CESAR tavolino
tavolino CESAR
CESAR tavolino
tavolino ALISON
ALISON laccato
laccato poltrona
poltrona
cm.
cm. 77x82
77x82 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 89x92xH.35
89x92xH.35 cm.
cm. 97,5x97,5xH.22
97,5x97,5xH.22 mod.
mod. AA mod.
mod. AA mod.
mod. BB mod.
mod. BB mod.
mod. BB cm.
cm. 80x101
80x101
Struttura
Struttura col.
col. nero
nero Struttura
Struttura cromata
cromata Struttura
Struttura cromata
cromata Struttura
Struttura col.
col. nero
nero Struttura
Struttura col.
col. nero
nero Struttura
Struttura col.
col. azzurro
azzurro Struttura
Struttura col.
col. azzurro
azzurro Struttura
Struttura col.
col. bianco
bianco Struttura
Struttura col.
col. sabbia
sabbia Top
Top corian
corian col.
col. bianco
bianco cm.
cm. diam.
diam. 36xH.45
36xH.45 cm.
cm. diam.
diam. 36xH.45
36xH.45 cm.
cm. diam.
diam. 36xH.45
36xH.45 cm.
cm. diam.
diam. 36xH.45
36xH.45 cm.
cm. diam.
diam. 36xH.45
36xH.45 Pelle
Pelle glove,
glove, 07
07 betulla
betulla
Cuoio,
Cuoio, 008
008 testa
testa di
di moro
moro Top
Top marmo
marmo calacatta
calacatta Top
Top corian
corian col.
col. bianco
bianco Top
Top corian
corian col.
col. bianco
bianco Top
Top marmo
marmo calacatta
calacatta Top
Top corian
corian sabbia
sabbia Top
Top corian
corian bianco
bianco Top
Top marmo
marmo calacatta
calacatta Top
Top marmo
marmo calacatta
calacatta Col.
Col. Azzurro
Azzurro Col.
Col. Betulla
Betulla Col.
Col. Azzurro
Azzurro Col.
Col. Betulla
Betulla Col.
Col. Rovere
Rovere
THE MAGAZINE /03 70 ANNIVERSARY
2013
The
Minotti
Lifescape
Renato: in 2013 we made a the collection. Quite a challenge.
breakthrough decision and created We believed in it and we fueled it.
a standalone outdoor collection, Roberto: developments in the
with a series of pieces designed world of materials also made a
in tandem collaboration with significant contribution.
Rodolfo Dordoni, consisting We had to be certain the qualitative
primarily of chairs, tables and standards would hold up, even
complements. under the most severe conditions,
We noticed a sign of the changing when the pieces are left outdoors,
architectural times, a trend toward uncovered, in bad weather and
encroaching upon the landscape humidity.
and making use of open-air spaces, Renato: and today this collection
even during the spring and fall is the company’s signature product
seasons. An excellent opportunity line. Some pieces definitely have
to create a distinctive, high-quality the “wow effect”.
product range, even for the more All you need to do is leaf through
exclusive environments like fine our catalogue to appreciate
hotels and restaurants. the versatility of the collection
Renato: a combination of and the inspiration drawn from
“lifestyle” and “landscape”, that is nature that shines through the
the meaning behind the name of colors and materials.
LIFESCAPE
THE IN/OUTDOOR COLLECTION
32 33
THE MAGAZINE /03 70 ANNIVERSARY
2014
Hospitality
attitude
The “homy” style for hotels and so we rose to the challenge, project, integrating it into an
offices, a global trend. pushing ourselves well beyond architecture that at the same time
Renato: the transition from the boundaries. lends prominence and personality
Home to Contract furniture We created an architecture, to the project and to the
was almost a natural extension. a model, in our imagination that furnishings but that becomes,
The offspring of a general trend could accommodate and add value in and of itself, a vehicle of design
to recreate the warmth of a to our interior design projects. concept and value.
domestic atmosphere in the Renato: architecture has always A powerful message that reflects
workplace and in hotels – ideal been what we do and is an element our desire and ambition to write
for when you work and when indistinguishable from product our own story.
you travel. design but, in this case, our design Renato: we are certain we will
An intermingling of spirit attitude pushed us far into that succeed in bringing additional
between the private and the area, strongly characterizing the momentum to this chapter in
public dimensions. Minotti Hospitality collection. the near future.
Roberto: we already had our own Roberto: also in this case, the The initial feedback has been very
vision of how to do hospitality, effort to lend context to the interior overwhelmingly positive.
34 35
THE MAGAZINE /03 70 ANNIVERSARY
Creative
travel
companions
CHRISTOPHE
DELCOURT
Roberto: for two years, we kept respective areas of expertise.
a close eye on the work of His style was compatible with our
Christophe, perceiving him as a taste and that of Rodolfo Dordoni
man of class and elegance. who, in his pivotal role as the
His style has the imprinting company’s art director,
of a Parisian decorator, with welcomed Christophe’s ideas
a hint of modern, a sort of and contributed to creating a
Scandinavian taste informed perfect alchemy with the other
by intelligence overlaid upon a pieces of the collection, in absolute
sophisticated background as an Minotti style.
interior decorator. Roberto: a hugely successful
Renato: we were taken in by all outcome, a surge of fresh energy,
36 37
THE MAGAZINE /03 70 ANNIVERSARY
A long-term
dream
Renato
and
Roberto
Minotti
A long family story. Renato: I am the other half of the
Entrepreneurs and men. apple. Very introspective, with
Roberto: I am a reserved and good analytical skills and, above
discreet person, who is constantly all, great long-term vision, who
captivated by creativity, in all its knows... maybe because I’m the
forms. older brother.
Creativity is essential in this world I have an ability that developed
of design, and it is expressed in over the years: I have an intuition
a thousand ways; it pervades my for opportunities and can foresee
life, inside and out of the company. actions fairly far in advance,
Travelling frequently is a necessary so we can organize our resources
part of my role in the company – to and actions in a timely manner,
explore new places and meet allowing us to make the most
The transgenerational team: from the left, Alessandro, Susanna, Alessio, Renato and Roberto Minotti.
new people, in cross-cultural of situations.
interactions that are extremely All this reflection, however,
valuable to me, both personally is balanced by a healthy dose Roberto: I am extremely proud Roberto: they came into the look far ahead, with a long-term personnel who, with their skills
and professionally. of audacity, which occasionally of having been able to carry on my business at different times but all of vision, always ready to invest and expertise, can support our
I am driven by an almost surprises even my brother, who father’s dream. them have the same desire to build in ideas, while staying true to family’s entrepreneurial vision of
contagious enthusiasm and has, on occasion, referred to it as I wish he could be here at our side something durable and a great who we are. the business.
curiosity that fuel the most eclectic ‘recklessness’. today, to see how far his teachings sense of responsibility. Roberto: we have a long history Renato: we know it is impossible to
side of my personality. What I know for sure is that in have taken us. The complementary nature of their to our credit and we are the win the big gambles in life without
Seeing different forms of terms of character and skills, Renato: we have welcomed the skills will ensure they work as a team. product of that journey. putting oneself on the line and every
architecture, visiting museums, we truly complement each other. third generation into the company, Renato: we are a family business The family is the soul of the day we prepare ourselves to make
sharing experiences and ideas with It’s as if we live in symbiosis and, our three children – Susanna, and I feel this, in itself, is an company and for us and for our the most difficult decisions.
people in this field is a marvellous above all, we support each other, Alessandro and Alessio. enormous asset. Over the years, children we see a future filled In addition to our extensive
experience and I feel privileged to encouraging and cheering one We have passed down to them competition has become more with opportunities for growth experience, we have always been
have the opportunity. another on, if needed. We feel we the meaning of words like dynamic, and on a global scale. and expansion into international guided by our intuition and the
Our industry is one of substance, are very fortunate, in this respect, commitment, responsibility and Like others in our industry, our markets. infinite passion we pour into
culture and vision. because this is not the norm, dedication. company is an SME. To achieve these objectives, everything we do.
I admire the courage to invest in especially when you are engaged But we have also encouraged them One that, however, is not enticed we have opted to evolve our Roberto: the truth is, we still want
an idea and the deep sense of pride in the complexities of managing a to never stop dreaming and to by investment funds or financial organizational structure through to dream and to run the risk of
Renato and Roberto Minotti.
in a job well done. company of this size and substance. never stop being themselves. partners of any kind. We plan to welcoming new management living our dreams…
38 39
70
THE MAGAZINE /03 70 ANNIVERSARY
1948
Everything A new
started departure
from an towards
intuition. the future...
No doubt, this is the story of an
infinite present.
There are many blank pages in the
book of our life, ready to be filled
with projects and challenges.
We will handle each of these pages
very carefully.
They are the premises of a future
waiting to be unfolded.
40 41
THE MAGAZINE /03
BACK
TO
NATURE ARCHITECTURE & INTERIOR DESIGN
Travis Walton Architecture
PHOTOS
Elisa Watson
STYLIST
Simone Haag
42 43 INTERIORS
THE MAGAZINE /03
44 45 INTERIORS
THE MAGAZINE /03
TRAVIS WALTON
Despite establishing his eponymous contemporary luxury, Walton
design practice just seven years utilises colour, texture, light and
ago, architect Travis Walton form to craft thoughtful designs
already lays claim to an enviable imbued with restrained decadence,
portfolio of multi-award-winning often employing bespoke or
commercial, hospitality and custom features to create inspiring
residential projects that has one-of-a-kind spaces that stand as
garnered recognition and acclaim both a physical expression of the
throughout Australia, Asia, the US clients’ brand or identity and an
and the UK. enduring statement of beautiful,
intelligent design.
Walton’s signature sophisticated
luxe aesthetic and reputation With offices in Melbourne and the
for perfectionism has drawn UK Travis Walton Architecture
high-profile clients from across (TWA) is a full-service design firm
the globe and his passion for the offering architectural and interior
unexpected, the imaginative and design, interior styling and
the evocative is evident in every photography, local and offshore
project he completes. furniture procurement, project
With meticulous attention to detail management and contractor
and a bold, sleek take on coordination and implementation.
THE
ASPEN
CHIC
PROJECT ARCHITECT Will Otte, LEED AP, BD+C
INTERIOR DESIGNER Carol Cisco LEED AP, ID+C
PHOTOS Brent Moss
50 51 INTERIORS
THE MAGAZINE /03
“Aproject
Set within the exclusive
mountainside community of
Starwood, just minutes from
goal for the
downtown Aspen, Barn Studio
is part of a family compound that
will eventually include five or more
was
distinct dwellings.
A goal for the project was to
to embrace the
embrace the unique features of
the existing structure, including
a singular rogue shape and
unique features
formidable stone exteriors, while
updating it with contemporary
of the existing
finishes and furnishings.
“In addition to Barn Studio, we are
providing both architecture and
structure while
interior design services for the
entire grouping of buildings”,
updating it with
says R+B ‘s founding partner
Principal, Sarah Broughton.
The goal is to merge the single
contemporary
identity of each building in order
to form a cohesive whole that
finishes and
spoke to the site’s history.
furnishings.
”
“The natural beauty of the site,
along with the heritage of both
the overall ranch and the existing
structure, led us to focus on
blending old and new elements and
maximize existing open volumes.”
Several of the original elements
of the project were retained,
including wood beams, railings,
unique floor patterns and a
light-collector intended to shine
light at a certain point in the home
during the summer solstice.
Other aspects of the original
structure needed updating to
improve the usage and enjoyment
of the building. Upgrades were
made to a small kitchenette
and bathrooms to improve
functionality, while a curved,
subgrade workout space was
transformed into a media room.
“Upon establishing a clean,
modern palette for interior
finishes, including white plaster
walls, white-oak wood floors
and millwork, and glass tile,
we specified a contemporary
furniture plan”, explains the
Project Manager Sara Upton.
Certain key pieces, such as a
white oak dining table, was
custom-designed and outfitted
with hidden storage space.
Sustainability was addressed
via a new energy efficient boiler
and solar shades to cut glare
and heat gain while maintaining
the view of the outdoors.
The replacement of large-format
windows provided a direct link
to the natural surroundings while
cutting down on solar heat gain.
The elegant and sun-drenched living room
features two compositions of the Seymour
seating system, both covered in a delicate
light grey fabric and characterized
by enveloping and sinuous backrests. 52 53 INTERIORS
THE MAGAZINE /03
ROWLAND+BROUGHTON ARCHITECTURE
Rowland+Broughton Architecture resort town and city headquarters
/ Urban Design / Interior Design are basecamps for the local and
is a nationally recognized, national architecture and interior
Colorado-based, award-winning design work. R+B is led by
firm specializing in residential and founding principals, John Rowland,
hospitality architecture and interior AIA, and Sarah Broughton, AIA,
design. Established in 2003, who empower teams to manage
it consists of a design “Think Tank” each project from beginning to
of over forty architects and interior completion.
designers with studios in Aspen Structuring teams around the
and Denver, Colorado. specific needs of the projects fosters
At R+B, architecture, landscape, a collaborative approach and a vital
planning, interior design and mixture of talent.
urban design are all interdependent. Drawing upon their broad skill set
in residential, hotel, resort, retail,
The firm approaches each project and restaurant design, enables
PRINCIPAL with an understanding of its them to create thoughtful projects
Sarah Broughton, AIA regional and environmental for their clients.
PROJECT MANAGER
impact, as well as the social and Rowland+Broughton is a design
Sara Upton, AIA
SENIOR INTERIOR DESIGNER personal needs it must meet. studio that aspires to be an
Carol Cisco, Allied ASID, LEED AP, ID+C The international, mountain amazing place to work and grow.
54 55 INTERIORS
THE MAGAZINE /03
In conversation
with
CHRISTOPHE
Did you start from a blank page?
For me, a blank page is not the most
productive starting point.
I need a design brief, roots,
In conversation with
56 57 CHRISTOPHE DELCOURT
THE MAGAZINE /03
DUTCH
ATTITUDE INTERIOR DESIGN
Minotti Concept Store Noort Interieur - Marijn Kramer
PHOTOS
Peter Baas
58 59 INTERIORS
THE MAGAZINE /03
“A fascinating and inspiring and sophisticated textures in tones designed it with a small fireplace
interior design project we carefully of beige, brown and gray. that makes it even more functional
accomplished for a completely We created spaces characterized and cozy.”
restructured private residence by neutral colors, and juxtaposed The spacious living room,
surrounded by vegetation them with stylish, light-colored on the first floor next to the
in the north part of the parquet flooring laid in a kitchen, was furnished with
Netherlands”, says Noort Interieur’s herringbone pattern, for a bright a composition of the Leonard
owner Nico van Duijn. and airy feeling.” seating system and a chaise longue
Combining modern design with The residential structure, inspired from the Minotti collection.
Nordic tradition, the project’s by traditional Nordic architecture, Leslie armchairs, with nubuk
underlying philosophy is expressed has a pitched roof and two floors. leather and forest green velvet
in utterly charming aesthetics, “On the first floor we designed upholstery, were paired with
and an extremely comfortable a spacious living area that includes a Kirk coffee table, and an Ashley
living environment. a kitchen, living room and a small ottoman, characterized by a subtle
The home’s layout and interior office, while on the upper floor diamond-patterned quilted motif
design concept were specifically we left ample space for the and elegant matte gold zippers.
composed to create a warm, bedrooms, and a study”, says The adjacent small office, separated
welcoming and sophisticated Marijn Kramer, interior designer at from the living area by transparent
living environment, ideal for a Noort Interieur. floor-to-ceiling sliding doors,
large family. “Its unique aesthetic “The focal point of the living area features an Andersen Paolina
language was clearly defined by our is the kitchen, where the family daybed in light gray upholstery,
careful selection of materials, as gathers and spends a great deal paired with a Cesar coffee table
well as the combination of textiles of time together, so we specifically in the same hue.
60 61 INTERIORS
THE MAGAZINE /03
The
magic
view
on L.A. ARCHITECTURE
Bowery Design Group
INTERIOR DESIGN
Minotti Los Angeles team
PHOTOS
Dustin Downing
70 71 INTERIORS
THE MAGAZINE /03
72 73 INTERIORS
THE MAGAZINE /03
In conversation with
80 81 NICK VINSON
THE MAGAZINE /03
THE SOUL OF
MYKONOS82
ARCHITECTURE AND INTERIOR DESIGN
83
Fivos Design Studio
DESIGN TEAM
Fivos, Irene, Petros and Savvas
PHOTOS
Andreas Bekas
FURNITURE
ModaBagno - Minotti
INTERIORS
THE MAGAZINE /03
Vallès
Oriental
House
ARCHITECTURE & INTERIOR DESIGN
YLAB Arquitectos Barcelona
PHOTOS
Eugeni Pons
90 91 INTERIORS
THE MAGAZINE /03
Located in a beautiful valley in the Upstairs, there are three bedrooms landscape views. The spacious In the adjacent dining area, bed with leather headboard,
south of the Maresme Mountains, for children, a playroom, and a sun-drenched living room is under a set of magnificent brass side lamps and a silk rug
this home was designed to capture master bedroom. formed by different settings that brass suspended lamps, a dark that become the room’s major
the magnificent views of the coastal encourage get-togethers. lacquered table is flanked by element. On the wall opposite the
mountain range, which is home The interior features taupe A tobacco wood custom-made brass legged chairs. bed, there’s a grey sandstone paneled
to pine and holm oak forests. colored concrete floors, rich wall unit with integrated black wall unit with a cut-out clad in brass
tobacco-colored wood paneling steel fireplace, TV and sound Grey natural sandstone wall and wood drawers, which hides the
The clients, a Scandinavian family, and cabinets, sandstone walls and system dominates the space. claddings, adjustable wood slats tv and storage space.
wanted to create a dream holiday contemporary furnishings and natural silk taupe curtains A large wood sliding door
home with accommodations for resulting in a modern and The living area displays a cozy complete the living room, which separates the sleeping area from
their kids and guests: a unique, sophisticated space. arrangement of light colored sofas connects with the inner patio the bath and closet.
warm and comfortable contemporary Color is introduced subtly and chaise longues, paired with decorated by an olive tree. The central standing washbasin
space that would host an inviting through brass elements, as part of black marble coffee tables, with mirror and two black tinted
and harmonious atmosphere. the custom-made furniture and armchairs and ottomans over The master suite contains a dark glass side doors give access to
The family commissioned YLAB décor, rich fabrics and the a beige silk rug. coffee lacquered custom-made the more private areas.
to rehabilitate the existing house
TOBIAS LAARMANN and YOLANDA YUSTE including a new design of the
YLAB Arquitectos is a Barcelona creating timeless spaces under facades, outdoor spaces, interior
based architecture and interior the focus of functionality and layout and interior design.
design practice co-founded by consideration of a client’s
Tobias Laarmann (Germany) individual personality and needs. The home was planned as two
and Yolanda Yuste (Spain). Its commitment is to provide the different volumes connected by
The studio works internationally very best design and construction a large outdoor space that houses
on commercial, residential, expertise throughout the planning, a swimming pool and the front
corporate, hospitality and design, construction and garden. The secondary volume
healthcare projects providing full commissioning process until consists of the garage and the
architectural, interior design and project completion. guesthouse.
furniture design services.
YLAB Arquitectos provide global The main house captures the
Its projects are conceived to merge architectural services including owners desire for luxury and
smart design with a great level of executed projects in Europe, transparency to enjoy the views.
detail and the finest craft work, Africa and Asia. A corridor runs the length of the
house on both floors connecting
the spaces and giving sight lines
through the entire house.
Natural light is pulled into
the plan via large windows and
a central patio.
The street level contains the living
room with a dining area and
kitchen, that are separated by an
entrance hall with the staircase.
94 95 INTERIORS
THE MAGAZINE /03
DESIGN
In conversation
with
INTENTION
WALTER CONCEPT
MARIOTTI UNIQUENESS
CRAFTSMANSHIP
Walter Mariotti is the editorial of Italy’s regions famous around the high point, as can
director of Domus. world – just think about Brianza be seen in the
After studying philosophy, he did and Emilia. It is the product of Italy’s golden age in
TRADITION
research and taught at Harvard cultural environment and history. Florence or
University and the University Indeed, with all due respect for the Lombard 17th
of Siena, soon moving on to interpreters of the 20th Century Century.
management positions in public and, above all, the second half of But it also
administration and then devoted the 20th Century (that I prefer not to had a negative
his energies to strategic consulting mention to avoid hurting someone), impact, because the tipping
for banks and institutions. Italian design would be of the scales toward beauty and
In the last 15 years, he has incomprehensible without the study formalism left political and
directed and, at times also created, of the so-called “figural ideas”, that organizational thought in the
complex editorial products can readily be seen at the Pinacoteca shadows and did not develop them,
for the leading Italian and di Brera museum. features that are typical, instead,
international publishing houses. Art is observed and listened to but, of less aesthetically-oriented cultures.
These include: Campus, Class, is also read, written, and ordered Italy’s potential today is what is
I Viaggi del Sole, IL, Panorama, based on historically determined known as soft power, a kind of
TEKNÉ
English 24, AXA Newsroom, principles. Which is why I would power of seduction based
Ticino Sette. Some of his own invite every aspiring Italian on intangible assets,
publications: Alfabeto del designer today to follow the work like beauty and charm,
postcapitalismo (2009), Bellezza of Castiglioni and Ponti, and also while other countries have
(2015), WELink- Idee per il futuro to read Aby Warburg. developed hard power,
dell’Italia (2017), Il tempo della Piero della Francesca and Raffaello represented by GDP and
complessità (not yet published). were the first designers to imagine EBITDA.
the relationship between space But our businesses have
and human figures, mediated by married the soft and the made things that were accessible to
what would later be the objects hard, demonstrating that trading everyone. Paintings were not only
of our daily life. That relationship, the quintessential expression commissioned for their beauty
Design: a nearly abused word. in Western history to exemplify an (which Plato would have called the that measure, those figures are still of Italianness around the world but also had a practical side.
What role does it play in our episode from which the real, core idea) begins to vibrate. base on the witting or unwitting, is our mission. They served as backdrops in
daily life? meaning of design arises. After all, The design imbues things with foundation of the success of Italian churches and, above all, taught
Design is extremely meaningful the word design derives from the the idea, informing them; in other design. An idea of things good and spiritual, moral principles and
today and plays a key role, Latin term and, more importantly, words, giving them shape. beautiful that last over time. Artist or craftsman? What are an idea of power to people, who
for reasons that have nothing from the Greek tekné, which Yet, this is how design deceives And, you can bet its evolution will the boundaries, in terms of the did not know how to read.
to do with interior decor, cars or means technique, but is also the world, humanizing it; conveying continue along these lines. mission, of a company like Minotti? The craftsman becomes an artist
objects. By contrast, it has to do the root of tekton, the carpenter, the only thing that makes us different Minotti is a well-known brand with the fall of the middle class
with philology, with the core who makes beautiful things from the animals, the possibility that is immersed in the great and the aristocracy and when a
meaning the word possesses. and permeate matter with spirit. to make things, to defend ourselves Uniqueness, creativity, Lombardy tradition and is part of circuit of commission that has
Design is an English word that Or, if we want to take a cue from and to not be overwhelmed by craftsmanship. Some of the an elite that is perhaps better known nothing to do with functionality
is both a noun and a verb. Plato, releases the essence from the vast enormity of the universe. ingredients of “Made in Italy”. overseas than in Italy. starts growing.
In both forms, it has a subversive the excess material surrounding it. What is your secret behind this Having said this, I would like to Instead, decoration is the focus,
project-related connotation, Design is also derived from another extraordinary power of seduction devote a few words to the difference an effect that was accelerated in
but not always reassuring. Greek word, méchos, which means Italian design: a cultural model - around the world? between artist and craftsman, recent centuries because art first
Indeed, as a noun, it can mean the maker of machines. yesterday, today and tomorrow. It’s what I was trying to say earlier. a difference that in reality does not enters into the sales circuit and
“purpose”, “plan”, “conspiracy”. Like Ulysses, who knows how to Can its evolution be designed? Italian design, like everything else, exist because it’s a modern departure. later into the star system.
As a verb, it could be translated build many machines that are Italian design is one of those doesn’t develop by chance, The artist and the artisan-craftsman Then, there is the subject of truth.
as “to engineer”, “to feign”, designed to deceive, giving Homer magnificent concepts that define but is nourished by history and have the same origins, they are The idea that art is liberating:
“to create”, “to organize”. a good reason to refer to him often a place as well as a style, a the contradictions of a country related to the ars and the tekné we but design is the same.
Clearly, it is something of unsettling, as polimechanos. personality, a way of being and and a people who have always mentioned earlier. For example, the Milanese school
a plan designed to overturn things. We can go even further back, tracing thinking, that cannot help but be been looking for beauty that is Duccio di Buoninsegna and Giotto of the ‘30s and ‘40s, or the Russian
A design that might also have design to its intriguing origins, reflected in the making, the savvy, also functional, durable, and da Bondone would not be artists school of the ‘40s, demonstrate
criminal intent, like the Trojan to the ancient Indo-Iranic mag, the knowing how to build things. economical. All this is part of our today, they were master craftsmen, that only art truly frees the mind,
Horse, perhaps the first design object the moment in which consciousness Italian design has made many culture and occasionally reached its because they had a shop and they even under dictatorships.
In conversation with
98 99 WALTER MARIOTTI
THE MAGAZINE /03
HIGH
CLASS
LOUNGES
INTERIOR DESIGN Bates Smart PHOTOS Mark Roper
10 0 101 INTERIORS
THE MAGAZINE /03
BRENTON SMITH
DIRECTOR, BATES SMART
Bates Smart is a multidisciplinary
firm delivering architecture,
interior design, urban spaces and
strategic services across Australia
and the world. Its award-winning
projects shape the city fabric and
the way people work, meet, live,
learn and heal.
PHOTO: Andrew Goldie
A
CONTEMPORARY
ALPINE
REFUGE INTERIOR DESIGN
Reinhard Strasser (Lead Designer) - Alexander Maier from Wetscher
PHOTOS
Tom Kohler Internationale Fotografie
Prolicht
Ydo Sol
10 6 107 INTERIORS
THE MAGAZINE /03
PHOTO: Prolicht
REINHARD STRASSER
After training at the HTL
for interior design in Imst,
he worked for several years as a
trainee and carpenter.
PHOTO: Prolicht
PHOTO: Prolicht
Sleek elegance is a recurring theme Seven Sins is a yacht with interiors and under-mounted LED lighting like Minotti sofas and tables.
on the Seven Sins luxury yacht. designed to meld with the sea. makes the pieces appear to float On board, we kept the materials
Part of the Officina Italiana Design Huge, 2-meter high floor-to-ceiling above the floor. We also chose to a minimum: wood, marble,
and Sanlorenzo credo is that windows, allow the gaze to roam several freestanding elements luxurious finishes, stainless
elegance is synonymous with the horizon and the sun to bathe with input from the yacht owner”, steel and glass, and soft carpeting
refinement and understatement, the interiors in natural light. confirms Sergio Beretta. in shades of gold, reminiscent
and comes of sobriety rather “To achieve a contemporary style, of Japanese Zen gardens.
than excess. we chose a muted color palette and “Thus, alongside iconic pieces All designed to create intimate,
finely-detailed interior decor: like the Pipistrello lamps by inviting spaces, more like
“Clean lines and shapes everywhere, the low-profile furniture (above all Gae Aulenti and the Doge table by a magnificent apartment on
inside and out: this is the goal the in the living room) is designed Carlo Scarpa, we included some the sea than on a yacht”, says
shipyard shared with us. to avoid visual barriers, furnishings by strictly Italian brands, Mauro Micheli.
So, we focused on refining the
details of the surfaces, curvatures
and sections; we crafted the shape
of the lines to be consistently fluid
and connected to one another”, says
OFFICINA ITALIANA DESIGN
the OID founder Mauro Micheli.
Officina Italiana Design was
founded by Mauro Micheli and
“Outside spaces are essential
Sergio Beretta in 1994.
to enjoyment of the Seven Sins:
The design studio has long been
we emphasized the value of the
tied to the Riva brand, the shipyard
area forward of the main deck,
has worked with it for more than
in addition to the spacious
20 years, designing its entire fleet
flybridge and the aft cockpit.
of yachts. Clean lines, attention to
This area, along with the
detail, well-balanced shapes and
glass-bottom swimming pool
a discriminating choice of
and the underlying beach area
materials and colors are the
beneath is an open invitation to
trademark of this studio, whose
enjoy the outdoor life.”
designs translate to elegant,
innovative and timeless vessels.
These are also the underlying
principles the studio applies to
its designs, and form the pillars
upon which its partnership with
the Sanlorenzo shipyards is built.
Officina Italiana Design participated
in the design of six new models
for the shipyard (contract signed
in 2014 and now fulfilled),
including the 52-meter Seven Sins,
which won the prestigious
World Yachts Trophy 2017 for
“Best Interior Design”.
“...elegance is synonymous
with refinement and
understatement,
and comes of sobriety rather
than excess.
THE
PEOPLE
BEHIND
THE
STORES
The success of a renowned
worldwide company is always
the outcome of thousand and
exciting challenges for the future.
On the other hand, each store
everyday coherently presents
This year, besides thanking our
store partners for their appreciated
efforts, we want to give voice to the
thousand beating hearts, driven the identity of the company experiences and the stories of some
by great passion and strong with perseverance and of them located in three different
capabilities. With each flagship determination, by providing key geographical areas. A real journey
store, Minotti shares values and its clients an authentic brand through places and cultures in the
principles, so as strategic plans and experience. sign of contemporary design.
”
brand here in Tokyo, we can with them is absolutely valuable. of “Made in Italy”.
JOHN
a comprehensive design service
that allows them to create, and later
update, highly engaging spaces
that benefit from the immutable
beauty of Minotti’s designs.
and
decades, means that interior
designers and individuals with
an appetite for high-quality,
timeless designs can grow their
collection over a number of years.
ANKE
As Minotti London celebrates
20 years of collaboration
with Minotti Spa, Anke, John
and the whole team look forward
to commemorating 70 years of the
brand’s internationally acclaimed
”
style and continued success.
SUMMERHILL
THE PEOPLE BEHIND THE STORES
130 131 JOHN and ANKE SUMMERHILL
THE MAGAZINE /03
“Our
LOS ANGELES
goal is to
support and
provide design
MARY TA
everything in a home from
furniture to decorative accessories,
lighting, rugs, artwork and bedding
planning, fabric coordination and
the technical specification and
application of furniture, decorative
to create a multi-layered balance lighting and accessories.
that reflects the evolving As such, we can become a part of
international interior design the interior design or architect’s
and architectural aesthetic. team, both in selection and
Minotti was and is the modern chic technical detailing.
that is and also warm, comfortable Our well-traveled team have
and livable. diverse backgrounds and
I chose Minotti as our brand collectively speak over 22 languages.
because the LA market was very Hence, our point of view is not
nascent to modern and open limited to LA, but is international
minded for the new. which embodies Minotti.
At the time, there were the Our goal is to support and provide
extremes of minimal contemporary design resources in order to
brands and very traditional complete a high-quality and
”
California, which was mainly personalized environment for life.
MÜNCHEN
“The real estate market
is growing strongly
“
München is one of the most popular
cities in Germany and a metropolis
in Europe. The real estate market
is growing strongly in the high-end
black wooden walls and marble
panels. The flagship stores is
constantly changing, the latest
collections and material collections
in the high-end market,
accordingly, the demand
market, accordingly, the demand
for sophisticated and timeless
interior design.
are presented, we offer the full
current collection and timeless
classics of Minotti Collection
for sophisticated and
staged with decorative and
timeless interior design.
”
We worked with Minotti company lightning objects.
for 15 years, our family owned Our interior team offers competent
interior business growth with advice and customer-oriented
interesting client projects from planning and visualization.
year to year. After an intense reflection
Our passion for interior and the with our customers, we develop
energy of Minotti family suits a tailor-made interior solution
perfect and that was the reason for our clients.
to start in a new presentation in Colored plans and visualizations,
Minotti München - first monobrand mood boards and material concepts
store in southern Germany. are the basis of our planning.
In 2015 we found great location
and in collaboration with the We live the Minotti DNA and
Designer and Architect Rodolfo try to pass it on to our customers.
Dordoni and Roberto Minotti The cooperation with the Minotti
a unique shop architecture was team in Italy is as professional as it
created in the center of München can be and gives a lot of fun to all
”
with raw cement floor, of us every day.
PETRA
EGETEMEIER
and
STEFAN
ROLLWAGEN
THE PEOPLE BEHIND THE STORES
134 135 PETRA EGETEMEIER and STEFAN ROLLWAGEN
THE MAGAZINE /03
Focus on
POWELL
The system’s delicately balanced
proportions and modular
versatility make Powell an
authentic invitation to comfort.
The system’s flexibility is ensured
by an extensive range of
combinations, that includes 73
A series of prototypes that followed a perimeter surround that follows Elegant and uncluttered, it has
elements with a depth of 98 cm
one after another over the course the shape of the sofa, lending it a maintained its stylish charm intact
and 7 with a depth of 112 cm:
of 12 months of extraordinary look of airy lightness, over time. Its clean lines and
linear, end and corner elements
effort, led in 2012 to the design making it appear to float above classic/contemporary spirit make
and ottomans.
of Powell. the floor. it the ideal solution for the most
Skillfully combined and enhanced
Now, six years later, the modular Powell was conceived in an diverse architectural settings
by a vast range of leathers and
seating system signed by Rodolfo atmosphere of contemporary style, and to create sophisticated islands
fabrics, they offer an array of
Dordoni adds a new bronze color enveloped by a mood reminiscent of relaxation, even in the center
solutions with unexpected and
finish for the aluminum base: of the American 1950s. of a room.
almost unlimited combinations of
colors and materials.
The perfect marriage between
uncomplicated aesthetics and a
rich design concept that exudes
tasteful elegance.
Focus on
136 137 POWELL
THE MAGAZINE /03
Focus on
138 139 POWELL
THE MAGAZINE /03
MIAMI | Alessio Minotti - Elaine Bettio - Anna Avedano - Raquel Mothe - Tatiana Moreira - Susanna Minotti. LOS ANGELES | Sam Cochran - Ross Cassidy.
NEW YORK | Oren Alexander, Shahab Karmeli and Danny Hakakian attending the event with some guests. LOS ANGELES | Lars Hypki - Mary Ta - Mayer Russ - Susanna and Roberto Minotti.
NEW YORK | Rodolfo Dordoni with some guests. NEW YORK | James Anderson - Steven Gambrel - Monique Gibson - Amy Astley - Siamak Hakakian.
TOKYO | Isamu Hanamura from Hanamura Trading - Renato Minotti - Susanna Minotti - Alessandro Minotti. TOKYO | Naotaka Murata from Mitsubishi jisho home, Naoko Ito from Rido and Tadao Sukeno.
CHENGDU | Luo Tian - Paolo Nardini - Alessandro Minotti - Wu Jun Ran CHENGDU | Jessica Wu.
Antonio Marelli - Jessica Wu.