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    SWOT Analysis: Yakult Case Study What Is Yakult? A Fermented (Undergoes A Chemical Change) Milk Drink

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    Jechel Flores
    Yakult is a fermented milk drink that contains beneficial bacteria that helps maintain a healthy balance in the intestines. It has strengths such as being well established in Asian countries and appealing to a healthy lifestyle. However, it needs refrigeration and has a small size that makes it less visible. Opportunities exist in including it in breakfast menus and using its cartoon character in advertising, while threats include other probiotic products that are more recognizable.

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    SWOT Analysis: Yakult Case Study What Is Yakult? A Fermented (Undergoes A Chemical Change) Milk Drink

    Uploaded by

    Jechel Flores
    260 views1 page
    Yakult is a fermented milk drink that contains beneficial bacteria that helps maintain a healthy balance in the intestines. It has strengths such as being well established in Asian countries and appealing to a healthy lifestyle. However, it needs refrigeration and has a small size that makes it less visible. Opportunities exist in including it in breakfast menus and using its cartoon character in advertising, while threats include other probiotic products that are more recognizable.

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    Yakult is a fermented milk drink that contains beneficial bacteria that helps maintain a healthy balance in the intestines. It has strengths such as being well established in Asian countries and appealing to a healthy lifestyle. However, it needs refrigeration and has a small size that makes it less visible. Opportunities exist in including it in breakfast menus and using its cartoon character in advertising, while threats include other probiotic products that are more recognizable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    260 views1 page

    SWOT Analysis: Yakult Case Study What Is Yakult? A Fermented (Undergoes A Chemical Change) Milk Drink

    Uploaded by

    Jechel Flores
    Yakult is a fermented milk drink that contains beneficial bacteria that helps maintain a healthy balance in the intestines. It has strengths such as being well established in Asian countries and appealing to a healthy lifestyle. However, it needs refrigeration and has a small size that makes it less visible. Opportunities exist in including it in breakfast menus and using its cartoon character in advertising, while threats include other probiotic products that are more recognizable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    SWOT Analysis: Yakult Case Study

    What  is  Yakult?  A  fermented  (undergoes  a  chemical  change)  milk  drink  


    that  contains  a  high  amount  of  unique  beneficial  bacteria  called  
    Lactobacillus.  Yakult  helps  to  maintain  a  healthy  balance  of  good  bacteria  in  
    our  intestines.  It  helps  to  outnumber  the  bad  bacteria,  which  can  be  potentially  
    harmful.    

    1.  Strengths:   2.  Weaknesses:  
       
    √ It  is  well  established  in  Asian   √ It  needs  to  be  refrigerated,  so  some  
    countries  and  known  to  be  popular   outlets  would  be  unsuitable.  
    among  Asian  communities  in   √ The  small  size  of  Yakult  means  it  is  
    Australia.   not  visible  amongst  other  
    √ It  is  targeted  at  everybody,  using  the   refrigerated  products  in  some  
    slogan  "Every  body.  Every  day."   refrigerators.  
    √ Australians  have  embraced  healthy   √ People  are  confused  about  its  
    lifestyles  and  see  products  like   packaging  size.  
    Yakult  as  having  a  place  in  their  diet.  
       

    3.  Opportunities:   4.  Threats:  
       
    √ To  be  included  as  part  of  the   √ A  number  of  other  probiotics  foods  
    breakfast  menu  in  hotels  or  fast  food   are  on  the  market  in  a  form  more  
    outlets.   recognisable  to  the  public  e.g.  
    √ The  advertising  campaign  using  the   yoghurt  containing  live  bacteria.  
    Yakult  cartoon  character,  which  is    
    already  well  established.  The  
    cartoons  can  be  used  to  appeal  to  
    children.  
    √ Adding  Yakult  to  other  foods,  for  
    example,  milkshakes.  
     

     
     

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