ET 113 - Case Abstract of Family Business Issues and Concerns
ET 113 - Case Abstract of Family Business Issues and Concerns
ET 113 - Case Abstract of Family Business Issues and Concerns
Abstract
O2 Infusion for Luminaries Corporation is a first generation family business and is the exclusive
distributor of Intraceuticals Professional Skin Care Treatments and Products in the Philippines.
The beauty and aesthetic business is one of the growing businesses and O2 infusion sees a great
potential especially with the growing clientele in show business. However, the company needs
to focus more on its strategic planning specifically on the marketing. O2 Infusion had to
professionalize their approach by using the multi-media using advertising in radio, print and
television among others. The owner plans to hire media and marketing experts to handle this
need. To beef up operations, the owner is also bringing in immediate family members to work in
with the growing clientele. Currently, one graduating teenage daughter taking entrepreneurship is
being trained within the business to be one of the future manager.
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Case Researcher: C.Mata; Copy and Documentation Editors: C.Mata; K.Loteria; Abstract Writer:
M. Gatchalian 11/11/2010
Abstract
Delightco Corporation is a first generation family business, a distributor dry goods and grocery
products of large foreign and local manufacturers. He partly owns several real estate
development companies as well. The father started the business after a good grounding for over 2
decades of knowledge and experience in the field of distributorship and wholesaling business
together with his first wife which together they both built. The business had reached its peak and
is still expanding. Together with its growth are the challenges and problems that go with singly
managing the day-to-day operations putting a heavy burden to 1 person, the owner. One of the
pressing concerns as lamented by the owner is the lack of policies on employee misdeeds
resulting to conflict with clients and suppliers, which takes much of his time to resolve. The
thought of help from his own family, two of his older children in his first marriage, now
graduating in college, are one option that he considered. However, preparation for succession
and transition planning is presently at bay when the widowed father married a much younger
wife who is now part of his business management team.
Management Area: Family and legal counsel; Human Resource Training and
Development; Systems Operations, Staff Manual/Code of conduct
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Case Researcher: E. Del Rosario; Copy and Documentation Editors: C.Mata; K.Loteria; G.Janson
Abstract Writer: M. Gatchalian 11/11/2010
ERD Vegetable Dealership is a first generation family business and a retailer of vegetables that
started as a small stall in Sta. Elena, Marikina market in the year 1989. In 2000, the business
became a vegetable dealership while retaining its original business name and expanding its
product lines to baking products, noodles/pastas, spices/seasonings, quail eggs, condiments,
plastics, and oil. The mother alone started the business coupled with the values of hard work,
confidence, openness to suggestions and criticism finding business opportunities as it comes and
seizing them to push and expand. She soon gained a good reputation and continuously attracted
customers and clients. The children while growing were exposed to the day-to-day operations
and were given chores to help, roles and responsibilities to perform and be accountable for. The
main concern at the moment is the preservation and expansion of the business. Of the five
children, the eldest daughter, who is said to be the mothers’ right hand is the most able to
succeed in the business.
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Case Researcher: C. Blanco; Copy and Documentation Editors: C.Mata; K.Loteria; Writer: M.
Gatchalian 11/11/2010
Chi Square Properties started from house rentals in 1995 to building commercial establishments in the
year 2000 and is currently progressing as a real estate development business. It is also the wish of the
parents to hand-over the business to their 2 daughters, who after all will inherit the family’s wealth.
However, the growing business is not without problems. The owner complained of leases that not only
abscond but also looted the fixtures of the establishment. Mostly, the problems lies in not being able to
properly screen the lessees and not legally strict enough to follow the contract leading to abuse on the side
of the client. These problems made the parents firmer in their resolve to prepare and train their daughter
to be competent in managing and administering the business operations and its financial health.
Professionalizing the Business
Management Area: Manpower/Human Resource/ Leasing and Property Management
and Legal Concerns; Administration and Operations
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Case Researcher: C. Paywan; Copy and Documentation Editors: C.Mata; K.Loteria; Writer: M.
Gatchalian 11/11/2010
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Case Researcher: E. Butic; Copy and Documentation Editors: E. Butic; K.Loteria; MG.Janson
Writer: M. Gatchalian 11/11/2010
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Case Researcher: N. Ramirez Copy and Documentation Editors: E. Butic; K.Loteria; G.Janson
AbstractWriter: M. Gatchalian 11/11/2010
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Case Researcher: G.Janson; Copy and Documentation Editors: E. Butic; K.Loteria; G.Janson Abstract
Writer: M. Gatchalian 11/11/2010