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    Nescafe Sales Pitch

    Uploaded by

    Rahmad Nadzri
    The document provides instructions for a sales pitch assignment where students must develop a sales pitch for a randomly selected product, with requirements that the product must have a new name and purpose different from its original intent, include a slogan, proposed advertisement, and list at least 3 new product features and its corresponding benefits. It includes an example where the selected product was Nescafe Coffee, which was given a new purpose as a coffee-scented shampoo called Nescafe Arabica Coffee Shampoo, targeted towards women seeking hair repair and moisture with features such as a relaxing aroma and soothing formulas to reduce irritation.

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    © All Rights Reserved
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    Nescafe Sales Pitch

    Uploaded by

    Rahmad Nadzri
    354 views2 pages
    The document provides instructions for a sales pitch assignment where students must develop a sales pitch for a randomly selected product, with requirements that the product must have a new name and purpose different from its original intent, include a slogan, proposed advertisement, and list at least 3 new product features and its corresponding benefits. It includes an example where the selected product was Nescafe Coffee, which was given a new purpose as a coffee-scented shampoo called Nescafe Arabica Coffee Shampoo, targeted towards women seeking hair repair and moisture with features such as a relaxing aroma and soothing formulas to reduce irritation.

    Original Description:

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    The document provides instructions for a sales pitch assignment where students must develop a sales pitch for a randomly selected product, with requirements that the product must have a new name and purpose different from its original intent, include a slogan, proposed advertisement, and list at least 3 new product features and its corresponding benefits. It includes an example where the selected product was Nescafe Coffee, which was given a new purpose as a coffee-scented shampoo called Nescafe Arabica Coffee Shampoo, targeted towards women seeking hair repair and moisture with features such as a relaxing aroma and soothing formulas to reduce irritation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    354 views2 pages

    Nescafe Sales Pitch

    Uploaded by

    Rahmad Nadzri
    The document provides instructions for a sales pitch assignment where students must develop a sales pitch for a randomly selected product, with requirements that the product must have a new name and purpose different from its original intent, include a slogan, proposed advertisement, and list at least 3 new product features and its corresponding benefits. It includes an example where the selected product was Nescafe Coffee, which was given a new purpose as a coffee-scented shampoo called Nescafe Arabica Coffee Shampoo, targeted towards women seeking hair repair and moisture with features such as a relaxing aroma and soothing formulas to reduce irritation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Name(s):______________________

    ______________________________
    Sales Pitch Assignment
    _____________________
    Working with a partner you must develop a sales pitch for a product you randomly draw.
    Your product must do the following:
     A name that is different and unique from what it currently is
     It must have a purpose that is totally different than what it is intended to be.
    o A telephone is now the remote control for your tv
     A slogan
     An advertisement idea with a target audience
     At least 3 product features (what the product is)
    o Durable, Flexible, Lightweight
     A product benefit (what the product does for you)
    o Makes you stronger, faster, etc…

    Product Picked: Nescafe Coffee


    .

    New Name for Product : Nescafe Arabica Coffee Shampoo (2


    pts)

    Purpose of Product: Nescafe Arabica Coffee Shampoo is a shampoo for damaged hair, specially made with
    natural
    ingredients that is inspired to repair damaged hair and strengthen it against future damage

    Target audience: This product is for women and men but especially this product is designed for women because
    women want to see the priority. (2
    pts)

    Slogan :” Nescafe Aroma Now Softens Your Hair” (2


    pts)

    Method of advertisement: Nescafe Arabica Coffee Shampoo products use advertising methods by appointing

    Product Ambassador, using Social Media and Mass Media.


    List at least FIVE product features & corresponding benefits. (20 pts)

     One feature must be obvious, One feature must be hidden, One feature must be exclusive

    Product Feature Product Benefit


    (Need at least 5)
    1 Provides a relaxing nescafe aroma when 4 pts
    Relax Nescafe Aroma using shampoo for hair washing.

    2 Formula Nescafe Cocoa Shampoo with 4 pts


    Against drought active moisturizer continues to target
    dryness, keeping your scalp healthy and
    your hair is beautiful.
    3 Nescafe Cocoa Shampoo is specially 4 pts
    Soothing Itching formulated with active zinc-based soothing,
    it helps to leave your scalp more
    comfortable and your hair looks great.
    4 Nescafe Cocoa Shampoo soothing formula 4 pts
    Eliminates Irritation calms the irritation, giving you a healthy, up
    to 100% dandruff.
    5 Nescafe Cocoa Shampoo Formula calms 4 pts
    Reduces Redness irritation and reduces redness, making your
    scalp feel great and your hair looks better
    TOTAL 20 pts

    Total Grade: ___/ 30 points

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