NATIONAL UNIVERSITY

Syllabus
Thesis Based In Campus MBA Program

Exam Code: 333

Three Semester M.B.A. Course

Effective from the Session : 2014–2015

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 National University
Syllabus for Three Semester In Campus MBA Course
Effective from the Session : 2014-2015
Subject: MBA

First Semester

Subject Code Subject Title Marks Credits

2311 Strategic Management 100 4
2312 Cost & Management Accounting 100 4
2313 Global Marketing & Brand Management 100 4
2314 Management of Financial Institutions 100 4
2315 Financial analysis and Control 100 4
Total 500 20

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 National University
Syllabus for Three Semester MBA Course
Effective from the Session : 2014-2015

Second Semester

Subject Code Subject Title Marks Credits

2321 Research Methods 100 4
2322 Theory and practice of International 100 4
Business
2323 Management Information System 100 4
Thesis
Total 300 12

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 National University
Syllabus for Three Semester MBA Course
Effective from the Session: 2014-2015

Third Semester

Subject Code Subject Title Marks Credits

2331 Econometrics 100 4
2332 Corporate Governance 100 4
2338 Thesis 200 8
2339 Viva 50 2
Total 450 18

National University
Syllabus for Three Semester MBA Course
In Campus M.B.A Syllabus, 2014-15

First Semester
Subject Code : 2311 Marks : 100 Credits : 4 Class Hours : 60
SubjectTitle : Strategic Management

1. The strategic management process : An overview

2. Strategy formulation : External analysis
3. Strategy formulation : Internal analysis
4. Building competitive advantage : Through functional-level strategy

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5. Building competitive advantage : Through business-level strategy
6. Corporate strategy : Horizontal and vertical integration and strategic
outsourcing
7. Corporate strategy : Diversification acquisition and internal new venture
8. Competitive strategies in different industry environment
9. Competing in foreign market.
10.Strategies in the global environment
11.Designing strategic control systems and organizational culture
12.Corporate culture and leadership : Keys to effective strategy execution

Recommended Books:

1. Arther A Thomson Jr & A.J. Strickland, Strategic Management :

Concepts & Cases; McGraw-Hill Irwin
2. Charles W.L. Hill & Gareth R. Jones, Strategic Management: An
Integrated Approach, All India Publishers

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Subject Code : 2312 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Cost & Management Accounting

1. Management accounting and business environment

2. Cost concepts, classification and statement of cost of good manufactured,
Cost of goods sold & income statement.
3. Accounting for Material
4. Accounting for Labour
5. Accounting for Manufacturing overhead
6. Methods of Costing : Job order & Process costing.
7. Cost behavior: analysis and use
8. Cost-volume-profit relationships
9. Variable costing
10.Profit planning.

Recommended Books:

1. Garrison : R.H. And Noreen, E.W. Managerial Accounting,

Irwin, McGraw-Hill, Goston.
2. Charles T. Horngren, Srikant : Cost Accounting: A Managerial Emphasis
M. Datar (Latest Edition). Upper Saddle River, New Jersey:
Madhav V. Rajan Prentice Hall Intermediate Accounting (Hoboken,
New

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Subject Code : 2313 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Global Marketing & Brand Management

A. Global Marketing

1. Global Marketing Management : Planning and Organization:

Planning for global markets, Alternative market entry strategies,
Organizing for global competition.
2. The Cultural Foundation: The meaning of culture, culture across
countries, culture & how to do business, culture & negotiations, the limits
to cultural sensitivity.
3. Global Segmentation & Positioning: The global marketer’s mindset,
global market segmentation, targeting segments, global product
positioning, global STP strategies.
4. Decisions on Global Product Policy: Products and services for
consumers and businesses, Product modification or standardization,
Branding, Packaging, Brand name and trademark protection.
5. Pricing Decision for Global Markets : Pricing policy, Approaches to
global pricing, Price escalation, Approaches to lessening price escalation,
Counter trade as a Pricing Tool, Transfer pricing strategy, Price
quotations, Administered pricing.
6. Logistics and Channel Decisions for Global Markets : The meaning
and benefits of logistics, Different types of logistics and their uses in
international marketing, Channel of distribution structures, Distribution
pattern, Alternative middleman choices, Factors affecting choice of
channels.
7. Promotion Decision in Global Marketing : The international world of
advertising, pros & cons of global advertising, the global advertiser’s
decisions
Recommended Books :

1. Warren J. Keegan, Global Marketing Management, Latest edition,

Prentice Hall, India,
2. Douglas Lamont, Global Marketing Strategy, Tata McGraw Hill, Latest
edition.

B. Brand Management

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 1. Brands and Brand Management: Definition of brand, Why do brands
matter| Can anything be branded like networks, soft drinks and electrical
equipment, Branding challenges and opportunities, Brand equity concept,
Strategic brand management.
2. Customer-Based Brand Equity and Brand Positioning: Customer
based brand equity, Brand equity, Brand knowledge, Sources of brand
equity, Building a strong brand, Identifying & establishing brand
positioning and guideline.
3. Choosing Brand Elements to Build Brand Equity: Criteria for
choosing brand elements, Options and tactics for brand elements.
4. Designing Marketing Programs to Build Brand Equity: New
perspectives on marketing, Product strategy, Pricing strategy, Channel
strategy.
5. Integrating Marketing Communication to Build Brand Equity:
Information processing model of communication, Marketing
communication options, Developing integrated marketing
communication programs.
6. Designing and Implementing Branding Strategies: Brand-product
matrix, Brand hierarchy, Designing a branding strategy.

Recommended Book:

Kevin Lane Keller, Strategic Brand Management: Building, Measuring and

Managing Brand Equity, Pearson Prentice Hall, Pearson Education, 3rd edition,
2008.

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Subject Code : 2314 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Management of Financial Institutions

1. Nature of Financial Institutions and Its Importance

2. Financial Service Industry and Financial Markets
3. Risk of the Balance Sheet
4. Credit and Portfolio
5. Loan Sales and Asset Securitization
6. Liquidity
7. Liability and Liquidity Management
8. Market Risk Measurement and Management
9. Off Balance Sheet Risk Management of Other Risk
10.Bank Performance Measurement

Recommended Books:

1. Cornett, M. and Saunders, A., Fundamentals of Financial Institutions

Management 5th Edition, Irwin McGraw-Hill Inc., 2006
2. Rose, P., Commercial Bank Management-5th Edition, Irwin McGraw-Hill
Inc., 2001

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Subject Code : 2315 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Financial Analysis and Control

Course contents:
1. Framework and Need for Financial Statement Analysis, Financial
Information and Capital Markets, Objectives of FA, Demand for and
Supply of Financial Statement Information, Regulatory and market
forces, Costs associated with Disclosure.
2. Accounting Information
3. Financial Equilibrium
4. Free cash flow and Sustainable Growth
5. Ratio Analysis- Liquidity, Solvency/leverage, Profitability/Efficiency of
Assets Ratio, DuPont Analysis,-Assumption and Properties of Financial
Ratio
6. Cross-sectional analysis of FSA-Criteria used to select peer groups,
Aggregation options in cross-sectional analysis, Industry Comparisons
of financial Ratio
7. Time-Series analysis of FSA-Issues & Approaches
8. Earnings Management and Smoothing
9. Analysis of Financial Statement
10.A Synthesis-Adjusted Financial Ratio
11.Projection of Financial Requirements Pro-forma statement , Financial
Planning and Forecasting, Distress Analysis and Financial Information;
Quantitative Scoring Model
12.Credit Rating Score; LRA analysis-assessment of business risk
13.Financial Control-Corporate governance and Financial control; Control
system for social and economic management; Financial control of
portfolio management decisions

Recommended Books:

1. Business Analysis & Valuation Using Financial Statement, 2nd ed; Palepu,
Bernard & Healy; South-Western, 2000
2. George Foster, Financial Statement Analysis-2nd Edition, 1998
3. Penman, S.H. Financial Statement Analysis and Security Valuation-4th
Edition,2010.

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Second Semester:
Subject Code : 2321 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Research Methods

1. Fundamental of Research
2. Basic Concepts and Issues in Research
3. Research process
4. Designing a Study
5. Sampling and Sample Design
6. Data Collection : Tools and Techniques
7. Statistical Tools in Research
8. Reliability and Validity in Managements
9. Hypothesis
10.Developing Proposal and writing Report
11.Data Analysis
12.Monitoring and Evaluation

Recommended Books:

1. Cooper, Donald R. and Schindler, Pamela S. `Business Research

Methods’ Irwin
2. Islam, N.M `Introduction to Research Methods’, Mullick & Brother

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Subject Code : 2322 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Theory and practices of International Business

1. Introduction to international business

2. An overview of globalization
3. International trade theory
4. The political economy of international trade
5. Foreign direct investment (FDI)
6. The political economy of FDI
7. Regional economic integration
8. Negotiations and diplomacy in international business
9. The foreign exchange market
10.The international monetary system
11.The global capital market
12.The strategy of international business
13.Entry strategy and strategic alliances.

Recommended Books:

1. Charles W. L. Hill, International Business- Competing in the Global

Market Place, Irwin McGraw Hill
2. John D. Daniels, Lee, H. Radebaugh and Daniel P. Sullivan,
International Business: Environment and Operations, Pearson Education,
Singapore.

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Subject Code : 2323 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Management Information System

1. Foundation of information systems in business: organizational, technical,

psychological and behavioral
2. Computer based information systems, user requirements, analysis and
specification of systems requirement
3. E-business: How business use information systems
4. Achieving competitive advantage with information systems
5. Managing knowledge and enhancing decision making
6. Telecommunications, the internet and wireless technology
7. Foundation of business intelligence – data based and information
management
8. Ethical and security issues in information systems

Recommended Books:
1. Laudon K, c and Lane P. Laudon, Management Information Systems:
Managing the Digital Firm, Prentice Hall India
2. James O’ brien, Introduction to Information Systems, McGraw-Hill,
U.S.A

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Third Semester:
Subject Code : 2331 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Econometrics

1. Introduction to forecasting;
2. Review of basic statistical concepts, Exploring data patterns and
choosing a forecasting technique;
3. Moving averages and smoothing methods;
4. Time Series and their Components;
5. Stationarity, autocorrelation and partial autocorrelation;
6. Properties of an AR (I) model;
7. Properties of an MA(I) model;
8. ARMA model;
9. Lag operator & eigenvalues analysis;
10.Seasonal ARMA & ARIMA models;
11.Unit root test I: concept & test strategies;
12.Forecasting & forecast evaluation;
13.ARCH models I: concept, symmetric volatility models, asymmetric
volatility models

Recommended Books:

1. John E. Hanke and Dean W. Wichern, Business Forecasting-8th

Edition.
2. Spyros Makridakis, Steven C. Wheelwright and Victor E. Mcgee,
Forecasting-Methods and Applications, 2nd Edition.
3. Enders & Walter, Applied Econometric Time Series-3rd Edition.

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 Subject Code : 2332 Marks : 100 Credits : 4 Class Hours : 60
Subject Title : Corporate Governance

1. Corporate Governance;
2. Stakeholders’ interests;
3. Impact of size;
4. Key people: chairman, board of directors, executives and non-
executive directors;
5. Future influences;
6. New approaches to corporate governance: golden rules, strategic
process, internal and external analysis, stakeholder analysis,
formulating strategy and implementation; legal framework.

Recommended Book:

Kendall, N and Kendall, A Real-world Corporate Governance, Pitman

Publishing , 1998.

Subject Code : 2338 Marks : 200 Credits : 8 Class Hours :

Subject Title : Thesis

Subject Code : 2339 Marks : 50 Credits : 2 Class Hours :

Subject Title : Viva-voce

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