5 Lies About Money

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5

ABOUT
MONEY
that can hurt you
FINANCIALLY &
EMOTIONALLY
5 Lies about Money that can hurt you

Why this E-book?


We live in an age of great uncertainty. I would rather call it the most uncertain
period ever in the history of humankind.

As a part of this uncertainty, we face humungous amounts of information


available to us. So much so, that when it comes to decision-making, we freeze.
We just don’t know what to do.

Now, what we don’t realize is that most of this information is just noise.
Unfortunately, we have not been trained to catch the signals, which are relevant,
and ignore the noise, which is not relevant.

We tend to rely on the advice of the so-called experts. But it seems that they too
are equally prone to making the mistake, of confusing the noise with a signal.

When it comes to money, the situation appears even worse. I could easily call it a
big jungle out there. Wild beasts (companies with products) are out on the prowl
and you are the innocent deer, their food.

Your choices are:


a. Become a prey to the beasts (which means end up using products that are
not meant for you), or
b. Become smart to walk yourself safely through the jungle. The beasts will
still be looking out for you but now, armed with awareness that comes with
knowledge, you can easily beat them.

This ebook is an attempt to make you aware of 5 such lies that are used in the
financial jungle to lure you into trap of toxic and expensive financial products.

Money mistakes can be very costly. They hurt you financially by wiping off your
hard earned money. Worse, when you don’t have money to live the life that you
dream of, it can leave you emotionally shattered too. Your endeavor has to be to
eliminate or minimize such mistakes.

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5 Lies about Money that can hurt you

Now, this is not a I-know-all ebook. The purpose is to bring to you my personal
experience and of those individuals who have been through similar experiences
of facing lies with money.

As you read through, you will have several questions in your mind. Feel free to
send them to me at [email protected]. I would be happy to help.

If you have benefitted from this, I would be happy to know that too.

With regards
Vipin Khandelwal

Connect on twitter @vipinkh

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5 Lies about Money that can hurt you

CONTENTS OF LIES

Lie #1: There is an insurance policy for your every


investment need

Lie #2: Only a few lucky people make money in the stock
markets

Lie #3: You will never lose money in property or real estate

Lie #4: You can buy anything on an affordable EMI

Lie #5: Your bank relationship manager has your best


interest in mind.

EXTRA: THE ONE LIE THAT YOU TELL YOURSELF ALL


THE TIME

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5 Lies about Money that can hurt you

LIE #1

THERE IS AN INSURANCE POLICY FOR YOUR EVERY


INVESTMENT NEED

At least the advertisements want you to believe so. From children’s education to
your retirement, there is an insurance
policy for every need of yours.

“Sar Utha ke Jiyo” is the byline of a


leading insurance company. It touches
our emotions. Who does not want to
retain self respect in one’s life. I bet you
do. I too want to.

And yes one of the elements of self


respect is being able to provide for all financial needs without having to depend
on anyone else, not even the family members.

But to say that insurance is the only way to make it happen is an absolute LIE.
---
The mis-selling giant
Insurance is probably the most mis-sold product in the history of financial
services.

Unscrupulous agents have used every trick, every lie in the book to get you to
buy an insurance policy that you were never meant to take.

I am sure you have heard this too - “You need to pay premium for only 3 years.
The policy will take care of itself after that.” This was the big Unit linked policy
scam trick.

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5 Lies about Money that can hurt you

I personally know several people who have fallen for this bait and lost hard
earned money. The worst of it was when it was sold to old retired people who
depended on their funds for living a peaceful retirement.

“This policy will give you money every 4 years just when you need it” is the
defence of the money back policy.

What was being sold in the above case is an investment plan under the mask of
insurance. The idea of investment is great. But, it should not defeat the real
purpose, insurance.
---

Not Against Insurance


Let me put this in perspective first. I am not against insurance.

On the contrary, I believe that it is the most important financial tool for you and
me. Having said so, let me also state that the primary purpose of insurance is to
help you get protection against possible future financial loss. PERIOD.

So, for example, every year you buy insurance for your car. What you are trying
to do is to ensure that if there are any damages resulting from an accident, the
insurance policy should be able to help you recover any financial expenses or
loss that you might have to pay for repairs. Simple, isn’t it?

Now, what I mean when I say that you have been mis-sold an insurance policy is
that the the reason that you bought it for is not what the policy will serve. In other
cases, the facts of the policy are not disclosed to you which will enable you to
make the right decision.

Buying an investment scheme is not equal to buying insurance.


There is no “pay premium for only 3 years” policy.

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5 Lies about Money that can hurt you

You have to first ensure that when you are buying an insurance policy you are
providing adequately for any loss of money that might result from unforeseen
events in future.

Who can know when death comes knocking, or an accident takes place or a
severe chronic illness decides to destabilise life’s normal patterns.

Not just that, the way our lifestyles are today, diabetes, kidney stone, cataracts,
etc have become all too common occurrences. My own family has people with 1
or more of these.

And I know people who recently have had to go heart bypass surgeries. And you
know, how expensive they can be.
In the absence of availability of adequate savings or investments with you,
expenses resulting from such incidents can set you back by a huge amount.

Using Insurance Right


The only way to deal with situations like these is to buy the right insurance policy
for the right cover.

Insurance cover is typically mentioned as a Sum Assured. It is the amount


that you or your dependents will receive in the event of the loss happening.
Spoiler alert: If you see a sum assured on your life insurance policy equal
to your 1 year income, be sure that you have been missold.

Remember, insurance is not about investment. Save yourself from this LIE. Build
your financial protection FIRST.

A Quick tip: If you insurance advisor doesn’t talk to you about Term Insurance,
you are better off showing the door to her. If she cannot offer this most important
product to you, then she can never talk in your interest.

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5 Lies about Money that can hurt you

Here are some ideas that help you truly accomplish benefits of insurance as a
tool. It should serve you like the famous insurance adline suggests “Zindagi ke
saath bhi, Zindagi ke baad bhi”.

KEY ACTION IDEAS


1. Buy Term Insurance ONLY for protection against death, also called
life insurance. In case of an untimely death of the bread earner of
the family, which could be you, it will offer the much necessary
financial backing to the family to meet its financial needs.
2. Next, buy a Health Insurance or Mediclaim to protect against
unforeseen expenses on hospitalisation and treatment of diseases.
3. Then, buy an Accident Policy cover to add protection against death
by accident and disability (full or partial).
4. Protect your key assets (home, furniture, valuables, electronics)
through a general insurance policy.
5. An add on cover for critical illness along with your Term Insurance
Plan would be the next logical step to take.
6. Insurance offered by your company or organisation may not be
enough. Evaluate and buy your own cover too.
7. Remember: Insurance first. Investmet later.

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5 Lies about Money that can hurt you

LIE #2

ONLY A FEW LUCKY PEOPLE MAKE MONEY IN THE STOCK


MARKETS

And you are not one of them.

The last time you invested based on your broker or friend’s recommendation, you
lost money.

But you know the friend who doubles money every six months based on these
tips. How?

“I guess he is just lucky.”

While we cannot deny the role of luck, let’s put


it aside for a moment here.

The point is that the way we perceive stock


markets work is very different from the way
stock markets actually work.

We tend to look at stock markets like a gambling den, a casino where you place
your bets, the wheels turn and whoa! if you are lucky, you get to make a lot of
money or you curse your luck.

That’s not true. That’s not the way it is.

We also believe that there are certain experts sitting around the Bombay Stock
Exchange (the oldest stock exchange of the country) who know it all.

The Mehtas, the Jhunjhunwalas, Oswals, Aggarwals are the experts at the game
while you are just a nobody. You can never match their wits.

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5 Lies about Money that can hurt you

Well, as I mentioned before, this is a completely incorrect way to understand how


stock markets work.

Now, while it would need a full fledged course to teach someone about investing
in stock markets, I can assure you that there is enough help available if and
when you wish to venture out on your own.

The shortest primer on stocks


At the core of it, a stock or share represents a unit of ownership of the company
the stock of which you have bought.

Call it some sort of pseudo entrepreneurship or business.

After all, now you own a business, even if a small share. With this ownership, you
are now entitled to information about the business operations. Your vote now
counts on important issues that concerns the successful running of the business.
And, you will also receive a share of profits, as and when the business delivers
results.

Having said that like any owner, if the business fails to deliver you stand to lose
your money too.

I don’t mean to scare you. My purpose is to make you aware that to be


successful at stock market investing, you will need to identify good businesses
and invest in them.

The important thing to understand is that stocks remain the most important
vehicle of wealth creation. Not because I say it. It is because history tell us so.

Let’s see what history tells us:


30 years ago, if you had invested Rs. 10,000 in the BSE Sensex in 1979 and sat
patiently without getting distracted by anything, not even an earthquake, that
10,000 would be now worth Rs. 28.5 lacs (as on May 6, 2015).

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5 Lies about Money that can hurt you

This amounts to a growth rate of 17% per year.

And this is based only on the change in the value of the Sensex from 1979 to
2015. It does not include other returns such as dividends declared by companies,
bonus shares, etc.

The bottomline is if you wish to be rich, you cannot ignore stock investing.
Returns from stocks beat inflation and create real wealth for you.

And if history is any parameter to judge by, it is totally on your side.

So, if anyone (including yourself) tells you that stock markets are a bad place, it’s
a LIE.

Caution: Investing money in stock markets is a yo-yo ride. There will be periods
when you will not see any growth or negative returns for that matter. Be willing to
ride the rough.

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5 Lies about Money that can hurt you

KEY ACTION IDEAS


1. Listed index funds (those which invest in the stocks of an index
such as Sensex) would be a good idea to to take exposure to the
stock markets. They aim to mirror the portfolio and the returns of the
index. Focus on buying low cost funds.
2. The second alternative would be to invest in equity mutual funds.
They are managed by companies who employ professionals to
invest your money.
3. You can also invest directly in stocks of companies that you believe
in but it would be advisable to do research and understand that you
are buying them at the right price.
4. Start small and increase your exposure over time as your become
comfortable.
5. Beware of tips and advisors who promise the moon in the name of
stock market returns.
6. And most importantly, have patience.

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5 Lies about Money that can hurt you

LIE #3

YOU WILL NEVER LOSE MONEY IN PROPERTY OR REAL


ESTATE

There is some fancy about owning a property. For ages, real estate has been
considered the ‘best’ investment to make.

The emotional feel of having one’s own home also drives the decision.
“Khud ka ek ghar to hona hi chahiye” or “You should at least have one home of
your own”.

And when it comes to returns, “property mei kabhi paisa nahi doobta” loosely
translated to “you can never lose money in a property investment”.

Really?
-----
A quick view of the past
No regulation, lax laws, tons of black
money and invisible backing from
politicians have fueled the real estate
market over different cycles for decades.

Going with this belief, millions have gone


berserk to invest heavily in residential property and/or commercial real estate.

What you didn’t realise that you were just being a guinea pig in running a big
ponzi scheme. The entire real estate industry is out there to make you believe
that prices will further go up and you should make your purchase now.

Developers and builders used every sales and marketing tactic on every festival
in the country to make you believe that your money deserves to go to their real

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5 Lies about Money that can hurt you

estate project and their bank account. Financial institutions too joined the party
by offering attractive offers on loans.

Not just an individual like you but investors flush with funds bought several
properties too.

And now everyone is looking for buyers so that they can unlock their money. But
in a market where there is already a glut of unsold properties, it is highly unlikely
that you would find a buyer at a price you want.

A recent article by Vivek Kaul, author of Easy Money trilogy, stated that about 1.2
crores homes are lying vacant in top metros and cities. You get the point, right?
----

The puzzle of real estate returns


I was recently talking to a friend who also happens to be a financial advisor
based out of Gurgaon. One of his clients owns a property in Gurgaon which he
had bought about 10 years ago when buying real estate was the trend. Now, for
the last 2 years there has been no price growth. He has now decided to sell it.

My friend asked him how much return had he made on this investment. “It has
become 3 times” pat came the reply.

“Well, let’s find out” responded my friend, calmly.

They sat down to do a quick calculation. To ensure that the calculation reflected
all the parameters, the following maintenance expenses too were taken into
account:

● Broker charges at the time of purchase


● Interest charges on loan taken for the property
● Property registration charges
● Property taxes
● Society charges

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5 Lies about Money that can hurt you

● Other maintenance charges


● Income taxes
● Capital gains taxes (applicable on sale of property)

The income from rent was also included along with the gains through increase in
the price of the property.

The numbers were run! The annual return came to about 12% per year for over
10 years that the property was with him.

Now, we cannot call this a bad return at all. It is better than what a fixed deposit
with a bank would offer.

But did he grow his wealth with this investment? I would say no.

Because one thing missing from the picture is “general price rise or inflation”.
Whatever the official statistics might say, you and I know that inflation has been
in the range of 10 to 15% every year.

So, in my understanding this person at best has only preserved the value of his
money. And if you consider the inflation on the higher side, he has actually lost
value of his money.

In all this, the core assumption is that he would be able to sell the property at a
price he believes it deserves. If he sells at a lower price, the returns suffer
further.

So, while people do make money is property investments, it is a total lie to say
that you can’t ever lose money with property or real estate.

So, whether you are buying your first home or making a property investment, a
few ideas can help you.

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5 Lies about Money that can hurt you

KEY ACTION IDEAS


1. Do not buy property because everyone else including your friends,
colleagues and relatives are also buying. Try and keep the
emotions aside and think what is right for you in the resources that
you have.
2. Carefully study the profile of the builder, developer who is building
the property. Go with an A rated builder with strong financials and
proven track record. It will benefit you to know that there is till date
no regulation on real estate so you have little help available to
protect yourself from greedy builders. (As of May 2015, The Real
Estate Bill is pending a discussion in the Indian Parliament.)
3. Do not let a property purchase become a financial burden. You
have to arrange for the downpayment as well as service monthly
EMIs. Take only as much loan which will enable you to serve the
EMI as well as leave enough for taking care of other expenses plus
emergency savings. A good thumb rule is that your EMI payment
should not exceed 1/3rd of your take home pay.
4. Real estate suffers from illiquidity. There is no stock exchange

where properties are bought and sold in an instant and you can get
your money in a couple of days. So do not blocking a large amount
of your money in real estate.

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5 Lies about Money that can hurt you

LIE #4

YOU CAN BUY ANYTHING ON AN AFFORDABLE EMI

I was traveling in the local train in Mumbai and I kind of felt that almost every 2nd
person had latest Iphone in his hands. Now, an Iphone is a pretty expensive
device (close to Rs. 50,000, not a small amount of money by any stretch of
imagination). I was wondering what led to this sudden change.

Then I realised that there was a recent spate of full page advertisements in all
popular newspapers offering attractive ‘pay in instalment’ features or EMIs, that
too ‘interest free’ and with a ‘cash-back’.

In the words of one of those fellow travelers -


“There was this massive discount plus an offer to
buy on instalments. It has become affordable”.
----
EMI
Living with instalments
This is the age of consumerism. We consume a lot more things than we need.
We buy things that we hardly use. In fact, it would not be incorrect to say that we
have become collector of things.

On top of it, the pay in instalments or EMI has made everything ‘affordable’ for
us.

You go to any store in a Mall or a large market including online websites or apps,
the EMI option is readily available.

If you happen to own a credit card, attractive schemes keep getting thrown at
you, swaying your mind such that you end up purchasing stuff you otherwise just
don’t need.

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5 Lies about Money that can hurt you

Let’s face it first. EMI does not make your stuff affordable. It only makes it easy
for you to pay. The price does not go down, if at all you will only end up paying
more. How?

Yes, an EMI comes at a cost. You pay ‘interest’ to the bank or the financing
company for creating the instalments for future payments.

In fact, the label ‘interest-free EMI” is just a trick. If at all the interest component
is hidden into the total cost charged by the selling company. Or, you might be
charged a very high processing fee which compensates for the zero interest.

Infact, if you make an all cash payment, you will be able to bargain for a discount.
Get it!

The way EMIs work


EMI stands for Equated Monthly Instalment.

All it does is that it takes the amount that you wish to pay over a period of time
and along with the time and the interest rate, results in a number that is equal for
that entire tenure.

So, if I have to pay Rs. 50,000 over 6 months with an interest rate of 13% per
year, my EMI would be Rs. 8559 per month.

Try using the PMT function in MS Excel and play around with it. It is fairly
simple to do. Just enter the numbers it asks and see the magic.
Remember, that since we are targeting a monthly number, mention the
interest rate as monthly interest rate. So if the annual interest is 12%, the
monthly interest is 1% (12%/12).

You can also find several online calculators for EMI. Let’s google it. :)

Every EMI can be broken into two parts. The actual loan repayment plus the
interest on the loan that has not been paid till yet.

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5 Lies about Money that can hurt you

With this logic, you will see that since the outstanding loan is higher in the initial
period, the interest paid is also high in the initial period. So, there is a lot of
frontloading of interest.

A larger part of the interest goes out initially and later, you are paying off more of
the actual loan amount while the interest payout is much smaller.

-----
EMI can have a greater cost, more than the interest you pay.

Frankly, it is a wonderful concept. But it has its downsides.

The lure of the easy instalment can make you spend your money on things,
sometimes diverting your savings away from more important uses. You should
have been buying insurance or adding to your investments but you end up
buying stuff that you will hardly ever use.

But that is not the worst.


Buying too many things on EMI and then struggling to actually pay them can
seriously damage your credit reputation or credit-worthiness.

There are companies who track your loans and their repayments. The most
prominent of them is CIBIL which aggregates all your loan information to build
your credit profile which the financial institutions like banks use to determine if
you are eligible for a loan or not.

I have come across people who have been denied loans from banks
because their credit report reflected that they were not worthy of being
given loans to.

Finally, if you have many EMIs to be paid, it can really strain your purse and you.
You may start feeling the burden much later but once it triggers it can really suck
your life force out of you.

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5 Lies about Money that can hurt you

So, do not let the new Iphone model sway you away this time.

KEY ACTION IDEAS


1. Desist from taking loans for consumption reasons and converting
them into EMIs. So electronics, furniture, going on vacation etc
should not be done on loan money. After all, the loan has to be paid
and it means paying interest too. It only increases the cost of your
purchase.
2. Check for the interest calculation. Were you told about charging a
simple interest, which is now being compounded?
3. Yes, there are times when you would like to make a purchase on a
loan EMI, but make that a rare happening. (I tell you this from
experience.)
4. A thumb rule mentioned earlier can come in handy - Allow only 30
to 40% of your take home income to be going out as loan
repayments or EMIs.
5. Here is a positive one. If you can target to earn more than the

interest that you pay by using what you have bought, a loan can
make great business sense.

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5 Lies about Money that can hurt you

LIE #5

YOUR BANK RELATIONSHIP MANAGER HAS YOUR BEST


INTEREST IN MIND

There cannot be a bigger LIE than this.

A few years ago, I was visiting my bank branch (which I do very rarely since I
conduct most of my transactions online or on phone banking).

The Relationship Manager (RM), dressed up with a big fake smile, approached
me and asked me if I invest in mutual funds (not knowing that I was a financial
advisor too).

I said yes.

He quickly brought out two brochures of brand new fund schemes that were
launched recently. Now, courtesy my job, I was aware of those schemes and the
tactics that were being used to push sales for them. By paying out huge
commissions (which are extracted from the money you invest), of course.

I asked him a few basic questions. The responses were more like hmm and errr.
I politely declined. Before leaving, I handed over him my card to him just in case
he might need some advice in future or be willing to get himself more informed.

If you are seething with anger recalling your


own experience with your bank and the RM,
then I can perfectly understand what you
must have gone through.

I have had a fair share of such experiences.


I have been pitched credit card loans,
personal loans bundled with insurance

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5 Lies about Money that can hurt you

policies, almost everything by RMs.

Unfortunately, the only job of a Bank RM appears to be only meeting the sales
target for various financial products. They have access to your bank account and
how much excess funds you hold and are ready to offer to you the next hot
opportunity for your money.

I have met several of them who have confessed in private that they would never
buy the same product for themselves or family. So much for your trust in the
bank.

The more high end the bank, the more tricks it uses to lure you. Even to the point
of sending across attractive people to get the sale.

I feel that you too must have been a victim to this rampant mis-selling and taken
decisions based on what your RM recommended. Of course, you acted in good
faith. But I now hope that you figured out the mistake and make amends for it.
----

The Bank RM is not you


Let’s understand one thing very clearly. Your bank RM is NOT YOU. They do not
share your goal or values.

Your money should take a direction based on your personal values, goals and
wishes.
Anyone who approaches you and does not try to understand your perspective
and your goals and your life plans can never offer the right advice to you.

You might want to protect your money while your Bank RM’s interest is in getting
you another of his high commission paying policy.

Their income depends on your transactions and that’s where the things become
a little murky. Issues of conflict of interest arise because they want to sell you
what creates their income and not what would be right for you.

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5 Lies about Money that can hurt you

Taking the insurance example again, I got several of my clients to ask their
agents about Term Insurance. As people who are supposed to keep the best
interest of their customers in mind, the advisors drew a complete blank. To my
complete dismay, most of them said, they had heard the word for the first time.
Truly shocking!
-----

Don’t let anyone fool you


Now, I understand, that when it comes to money, you would want to take advice
of someone you know and trust. After all, it is your hard earned money that you
are putting at stake here.

But it is important to find out if your trust and familiarity is being used to drive self
goals for the seller or advisor. Basically, your interest is getting compromised.

If it is, it can have serious consequences for your money.


One biased, incorrect, selfish piece of advice can set you back by years.

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5 Lies about Money that can hurt you

KEY ACTION IDEAS


1. Your goals and your requirements should drive the use of your
money, not your Bank RM or your friend or insurance agent for that
matter.
2. Whenever someone approaches you with an investment idea, ask
how will it help you with what you want to achieve?
3. If you do not understand it, do not buy it. Most financial products
that will work for you are simple and easy to understand. If it sounds
complicated, stay away!
4. Any promise of the ‘moon’ or a super rosy picture should act like a
alarm with a red signal. Immediately back off.
5. The person trying to sell you the product should disclose their

interest in the product. What is the commission they will get, just
one time or more? What is the service that you can expect from
them? Is it just a form that will be filled up and submitted? or there
will be ongoing service and advice. It is a good thing to compensate
a service provider but then it is only fair to expect adequate service.

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5 Lies about Money that can hurt you

THE ONE LIE THAT YOU TELL


YOURSELF ALL THE TIME
Money and Investing are so difficult to learn. I can
never do it.

It is one of the biggest lies that you tell yourself. Not someone else, but you.

Yes, it needs to be learnt and yes it will mean investing time and effort.
Yet, it is doable.

You don’t want to see the doctor when illness strikes.


With some very basic day to day calculations and knowledge of key concepts,
you can make sure that you make the right decisions with your money all the
time.

And you can learn it. Slowly and steadily.

Many a times we tell ourselves that


investing can be risky and any discussion
on money makes us look for the next
excuse. It doesn’t have to be so.

The risk comes more from not knowing the subject.

“Your education is your protection, your insurance


against any mistakes that you could make in the
absence of the tools that will help you evaluate and
make the right decisions.

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5 Lies about Money that can hurt you

You don’t have to become an expert in the subject but you should be able to ask
the right questions to protect your interest.

It will enable you to assess the risks correctly and zero down on the best options.

It is not that you will always be right but the chances of making a grave mistake
will reduce dramatically.

So, I say that you can do it. One lesson at a time. Just remember how you learnt
to swim or drive a car.

That’s it.

Most importantly, it will help you maintain saneness in the face of difficult
situations because now you will know where you are going.

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5 Lies about Money that can hurt you

Between You and Me


What are the lies that you have heard
about Money?

Did you act on it?

Did it hurt you, financially, emotionally?

I would like to hear your experience.

Send me an email at [email protected].

If you don’t have an experience to share, just say hi. :-)

Note:
Please feel free to share this ebook with anyone you think
can benefit from it. Many thanks.

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5 Lies about Money that can hurt you

COMING SOON

A FREE course on

Making your
money work for
YOU
How to build a rock solid
foundation
Stay tuned!

www.vipinkhandelwal.com 27

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