FOR STUDENTS STUDYING

FOR EXAMINATIONS BY
THE AQA AND EDEXCEL
EXAM BOARDS

A-LEVEL
COURSE
GUIDE
EzyBusiness covers both AQA and Edexcel exam
boards and provides full syllabus content coverage.
OUR MODEL

COMPREHENSIVE
REPORTING
All student activity is recorded
and teachers have access
to enlightening reports
which outline activity
and attainment
LECTURE VIDEOS levels. FEEDBACK CYCLES
Each unit begins with Every one of our 1,585 questions
a visual and dynamic video, has a bespoke feedback video
explaining the key concepts which provides an opportunity
and illustrative examples to witness a worked solution
before moving on to
the next question.

AUTOMATED ASSESSMENTS
Each unit contains at least one
assessment (usually 2 or 3).
Questions are presented in a
wide variety of formats and
are all automatically
marked.

WHEN CREATING EZYBUSINESS, WE WANTED EVERY VIDEO

AND ASSESSMENT TO ADHERE TO 4 KEY PRINCIPLES:

1 2 3 4
COMPREHENSIVE INTERACTIVE ENGAGING TEACHER-CENTRIC
Whatever topic you are We believe in the power Our resources are EzyBusiness is
teaching, EzyBusiness of formative assessment. uber-visual, dynamic designed to support
has it covered… Each assessment and delivered by a team all forms of teaching –
in depth! begins with a series passionate about with teachers driving
of scaffolded A-level Business. and monitoring
questions. student activity.

©2018 EzyEducation Ltd

All rights reserved under international copyright conventions. No part of this document may be reproduced or
utilised in any form or by any means electronic or mechanical, including photocopying, recording, or by any
information storage and retrieval system, without permission in writing from the owner.

2
POTENTIAL USES
EzyBusiness is designed to put teachers in charge and be
used to support a wide variety of approaches.
Here are just some examples:

AUTOMATED ASSESSMENTS
With over 70 assessments,
covering the entire course, you
can set plenty of work every
week as you teach
the syllabus.

FLIPPED LEARNING
Use EzyBusiness to support
flipped classrooms and
blended learning. Know for
sure whether or not
students have completed MONITORING &
their preparations. INTERVENTION
Use our comprehensive reports
to monitor student completion
and identify problem areas
to focus on in class.

REVISION TOOL
PARENTS’ EVENINGS EzyBusiness is the ideal
Print off our automated revision tool. When exams
reports and hand them out approach, students have
at Parents’ Evenings. Easy 24/7 access to resources
to evidence student effort covering every single
and attainment levels. topic in depth.

3
BUSINESS – SECTION 1 SECTION 2
COURSE OUTLINE BUSINESS BASICS MARKETING

Y = AS Level
L = Lecture Module 1 Module 1
The Nature and Purpose of Businesses Marketing Objectives and Markets
A = Assessment
Why Do Businesses AQ AQ
BB1.1.1 L
ED
Y M1.1.1 Marketing Objectives L
ED
Y
Exist?
Exam Board Different Business AQ Influences on AQ
BB1.1.2 L
ED
Y M1.1.2 L
ED
Y
AQ = AQA Forms Marketing Objectives

ED = Edexcel AQ AQ
BB1.1a Business Forms A
ED
Y M1.1a Marketing Objectives A
ED
Y

Stakeholders and AQ AQ
BB1.2 L
ED
Y M1.2 Marketing Research L
ED
Y
Shareholders
Stakeholders and AQ AQ
BB1.2a A
ED
Y M1.2a Marketing Research A
ED
Y
Shareholders
AQ
Module 2 M1.3.1 Sampling L
ED
Y
The Business Environment
Interpreting AQ
AQ M1.3.2 L
ED
Y
BB2.1.1 Demand L Y Marketing Data
ED
AQ
AQ M1.3a Marketing Data A
ED
Y
BB2.1.2 Supply L
ED
Y
AQ
AQ M1.4 The Value of Technology L ED
Y
BB2.1.3 Markets L
ED
Y
AQ
Opportunity Costs AQ M1.4a Marketing Technology A
ED
Y
BB2.1.4 L
ED
Y
and Trade Offs
Price Elasticity of AQ
Demand, Supply AQ M1.5.1 L
ED
Y
BB2.1a A Y Demand
and Markets ED
Income Elasticity AQ
The External AQ M1.5.2 L
ED
Y
BB2.2 L Y of Demand
Environment (PESTLE) ED
Price and Income AQ
The External AQ M1.5a A
ED
Y
BB2.2a A Y Elasticity of Demand
Environment (PESTLE) ED

Module 3
Mission, Corporate Objectives and Strategy
Influences on AQ
BB3.1.1 L
ED
Mission and Objectives
Theories on AQ
BB3.1.2 L
ED
Corporate Strategies
The Value of AQ
BB3.1.3 L
ED
SWOT Analysis
Mission, Corporate AQ
BB3.1a A
ED
Objectives and Strategy
Short-Term vs. AQ
BB3.2.1 L
ED
Long-Term
AQ
BB3.2.2 Corporate Culture L
ED

AQ
BB3.2.3 Business Ethics and CSR L ED

Influences on Business AQ
BB3.2a A
ED
Decisions
Expansion and AQ
BB3.3.1 L
ED
Retrenchment
Types of Growth and AQ
BB3.3.2 L
ED
Retrenchment Strategies
AQ
BB3.3.3 Evaluating Growth L
ED

Greiner’s Model AQ
BB3.3.4 L
ED
of Growth
AQ
BB3.3a Business Growth A
ED

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

4
 SECTION 3
OPERATIONS

Module 2 Module 1
Positioning and the Marketing Mix Operational Objectives and Performance
Segmentation, Targeting AQ AQ
M2.1.1 L
ED
Y O1.1 Operational Objectives L
ED
Y
and Positioning
Segmentation, AQ
AQ O1.1a Operational Objectives A Y
M2.1.2 Targeting and L
ED
Y ED
Positioning in Practice
Labour Productivity AQ
Segmentation, Targeting AQ
O1.2.1 L
ED
Y
M2.1a A Y and Efficiency Data
and Positioning ED
Analysing Labour
Introduction to the AQ AQ
M2.2.1 L Y O1.2.2 Productivity and L
ED
Y
Marketing Mix ED Efficiency
AQ Labour Productivity AQ
M2.2.2 Product L
ED
Y O1.2a A Y
and Efficiency ED
AQ AQ
M2.2.3 Price L
ED
Y O1.3.1 Capacity Data L Y
ED
AQ AQ
M2.2a Product and Price A
ED
Y O1.3.2 Analysing Capacity L Y
ED
AQ AQ
M2.3.1 Promotion L
ED
Y O1.3a Capacity Data A Y
ED
AQ AQ
M2.3.2 Place L
ED
Y O1.4.1 Lean Production L Y
ED
People, Process and AQ Technology in AQ
M2.3.3 L
ED
Y O1.4.2 L Y
Physical Environment Operations ED
Promotion, Place, Lean Production AQ
AQ O1.4a A Y
M2.3a People, Process and A
ED
Y and Technology ED
Physical Env.
Integrating and Applying AQ Module 2
M2.4 L
ED
Y Quality, Inventory and Supply Chains
the Marketing Mix
The Marketing Mix AQ The Importance AQ
M2.4a A Y O2.1.1 L
ED
Y
in Practice ED of Quality
Digital Marketing AQ AQ
M2.5 L Y O2.1.2 Quality Control L
ED
Y
and E-commerce ED

Digital Marketing AQ AQ
M2.5a A Y O2.1.3 Quality Assurance L
ED
Y
and E-commerce ED
AQ
Module 3 O2.1.4 Other Quality Initiatives L
ED
Y
Strategic Positioning
AQ
AQ
O2.1a Quality A
ED
Y
M3.1.1 Ansoff Matrix L
ED
Supply Chain AQ
Porter's Strategies and O2.2.1 L
ED
Y
AQ Management
M3.1.2 Bowman's Strategic L
ED AQ
Clock O2.2.2 Inventory Controls L Y
ED
AQ
M3.1a Markets and Products A
ED AQ
O2.2.3 Inventory Control Charts L ED
Y
Strategic Positioning and AQ
M3.2 L
ED The Value of AQ
Competitive Advantage O2.2.4 L Y
Outsourcing ED
Strategic Positioning and AQ
M3.2a A
ED Inventory and AQ
Competitive Advantage O2.2a A Y
Supply Chains ED
Global Marketing
M3.3 L ED
Strategy
Global Marketing
M3.3a A ED
Strategy

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

5
BUSINESS – SECTION 4
COURSE OUTLINE HUMAN RESOURCES

Y = AS Level
L = Lecture Module 1 Module 3
Managing People Organisational Design and HR Performance
A = Assessment
Human Resources AQ AQ
HR1.1.1 L
ED
Y HR3.1.1 Job Design L
ED
Y
Objectives
Exam Board AQ
Human Resources AQ HR3.1.2 Organisational Design L
ED
Y
AQ = AQA HR1.1.2 L
ED
Y
Approaches
ED = Edexcel Influences on Job and AQ
HR3.1.3 L
ED
Y
HR Objectives and AQ Organisational Design
HR1.1a A
ED
Y
Approaches Job and Organisational AQ
HR3.1a A
ED
Y
AQ Design
HR1.2.1 Approaches to Staffing L
ED
Y
AQ
HR3.2.1 Human Resources Flow L
ED
Y
Recruitment, Selection AQ
HR1.2.2 L
ED
Y
and Training Human Resources AQ
HR3.2.2 L
ED
Y
Employee Involvement AQ Planning
HR1.2.3 L
ED
Y
in Decision Making Human Resources AQ
HR3.2a A
ED
Y
Managing Employer- AQ Flow and Planning
HR1.2.4 L
ED
Y
Employee Relations AQ
HR3.3.1 Calculating HR Data L
ED
Y
AQ
HR1.2a Staffing A
ED
Y
Using and Interpreting AQ
HR3.3.2 L
ED
Y
AQ HR Data
HR1.3.1 Theories of Motivation L
ED
Y
AQ
HR3.3a Human Resources Data A
ED
Y
AQ
HR1.3.2 Motivation in Practice L
ED
Y

Choosing Between AQ
HR1.3.3 L
ED
Y
Different Methods
AQ
HR1.3a Motivation A
ED
Y

Module 2
Management, Leadership and Entrepreneurship
AQ
HR2.1 The Role of Managers L
ED
Y

AQ
HR2.1a The Role of Managers A
ED
Y

Types of Management AQ
HR2.2.1 L
ED
Y
and Leadership Styles
Evaluating Management AQ
HR2.2.2 L
ED
Y
and Leadership Styles
Management and AQ
HR2.2a A
ED
Y
Leadership Styles
The Role of an AQ
HR2.3.1 L
ED
Y
Entrepreneur
Entrepreneurial Motives AQ
HR2.3.2 L
ED
Y
and Characteristics
Moving from AQ
HR2.3.3 L
ED
Y
Entrepreneur to Leader
AQ
HR2.3a Entrepreneurship A
ED
Y

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

6
 SECTION 5
FINANCE AND ACCOUNTING

Module 1 Module 3
Finance and Accounting Foundations Sources of Finance
Introduction to AQ Introduction to Raising AQ
FA1.1.1 L
ED
Y FA3.1.1 L
ED
Y
Financial Objectives Finance
Influences on AQ Internal Sources of AQ
FA1.1.2 L
ED
Y FA3.1.2 L
ED
Y
Financial Objectives Finance
Introduction to AQ External Sources of AQ
FA1.1a A
ED
Y FA3.1.3 L
ED
Y
Financial Objectives Finance
AQ AQ
FA1.2 Revenue L
ED
Y FA3.1a Raising Finance A
ED
Y

AQ Short and Long-Term AQ

FA1.2a Revenue A
ED
Y FA3.2 L
ED
Y
Finance
AQ Short and Long-Term AQ
FA1.3 Costs L
ED
Y FA3.2a A
ED
Y
Finance
AQ
FA1.3a Costs A
ED
Y Module 4
Financial Statements and Ratios
AQ
FA1.4 Profit L
ED
Y AQ
FA4.1.1 The Balance Sheet L
ED
AQ
FA1.4a Profit A
ED
Y Analysing the AQ
FA4.1.2 L
ED
Balance Sheet
Introduction to AQ
FA1.5.1 L
ED
Y AQ
Cash Flow FA4.1a The Balance Sheet A
ED
Cash Flow Statements AQ
FA1.5.2 L
ED
Y AQ
and Forecasts FA4.2.1 The Income Statement L
ED
AQ
FA1.5.3 Analysing Cash Flow L
ED
Y Analysing the Income AQ
FA4.2.2 L
ED
Statement
AQ
FA1.5.4 Managing Cash Flow L
ED
Y AQ
FA4.2a The Income Statement A
ED
AQ
FA1.5a Cash Flow A
ED
Y AQ
FA4.3.1 Profit Margins and ROCE L ED
Module 2 AQ
Budgeting, Break-Even and Profitability FA4.3.2 Liquidity Ratio L
ED
AQ AQ
FA2.1.1 Budgeting L
ED
Y FA4.3.3 Gearing Ratio L
ED
AQ AQ
FA2.1.2 Variance Analysis L
ED
Y FA4.3.4 Efficiency L
ED
AQ AQ
FA2.1a Budgeting A
ED
Y FA4.3a Financial Ratios A
ED
Introduction to AQ Value and Limitations AQ
FA2.2.1 L
ED
Y FA4.4 L
Break-Even of Financial Ratios ED
AQ Value and Limitations AQ
FA2.2.2 Break-Even Charts L
ED
Y FA4.4 A
of Financial Ratios ED
AQ
FA2.2.3 Analysing Break-Even L
ED
Y

AQ
FA2.2a Break-Even A
ED
Y

AQ
FA2.3.1 Profit and Profitability L
ED
Y

AQ
FA2.3.2 Analysing Profitability L
ED
Y

AQ
FA2.3a Profit and Profitability A
ED
Y

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

7
BUSINESS – SECTION 6
COURSE OUTLINE QUANTITATIVE METHODS

Y = AS Level
L = Lecture Module 1 Module 3
Decision Trees and Elasticity Sensitivity Analysis and Critical Path Analysis
A = Assessment
Introduction to AQ Introduction to AQ
QM1.1.1 L
ED
Y QM3.1.1 L
ED
Decision Making Sensitivity Analysis
Exam Board Factors Affecting
AQ Performing Sensitivity AQ
AQ = AQA QM1.1.2 Business Decision L
ED
Y QM3.1.2 L
ED
Analysis
Making
ED = Edexcel
Introduction to AQ Using and Evaluating AQ
QM1.1a A
ED
Y QM3.1.3 L
ED
Decision Making Sensitivity Analysis
Introduction to AQ AQ
QM1.2.1 L
ED
Y QM3.1a Sensitivity Analysis A
ED
Decision Trees
Constructing AQ Introduction to Strategic AQ
QM1.2.2 L
ED
Y QM3.2.1 L
ED
Decision Trees Implementation
Calculations Using AQ Introduction to Network AQ
QM1.2.3 L
ED
Y QM3.2.2 L
ED
Decision Trees Analysis
Using and Evaluating AQ Constructing Network AQ
QM1.2.4 L
ED
Y QM3.2.3 L
ED
Decision Trees Analysis Diagrams
AQ AQ
QM1.2a Decision Trees A
ED
Y QM3.2.4 Finding the Critical Path L
ED

Price Elasticity of AQ Using and Evaluating AQ

QM1.3.1 L
ED
QM3.2.5 L
ED
Demand (PED) Critical Path Analysis
AQ AQ
QM1.3.2 PED Calculations L
ED
QM3.2a Critical Path Analysis A
ED

Income Elasticity AQ
QM1.3.3 L
ED
of Demand (YED)
AQ
QM1.3.4 YED Calculations L
ED

AQ
QM1.3a Elasticity A
ED

Module 2
Management, Leadership and Entrepreneurship
Introduction to AQ
QM2.1.1 L
ED
Investment Appraisal
AQ
QM2.1.2 Payback Periods L
ED

Using and Evaluating AQ

QM2.1.3 L
ED
Payback Periods
AQ
QM2.1.4 Average Rate of Return L
ED

Payback Periods AQ
QM2.1a A
ED
and ARR
Discounting and AQ
QM2.2.1 L
ED
Present Value
Calculating Net AQ
QM2.2.2 L
ED
Present Value
Using and AQ
QM2.2.3 L
ED
Evaluating NPV
AQ
QM2.2a Net Present Value A
ED

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

8
 SECTION 7
GLOBAL BUSINESS

Module 1 Module 3
Globalisation Global Industries and Companies (MNCs)
Reasons for AQ AQ
GB1.1.1 L
ED
GB3.1 The Impact of MNCs L
ED
Y
Globalisation
AQ AQ
GB1.1.2 Impacts of Globalisation L ED
GB3.1a The Impact of MNCs A
ED
Y

AQ Stakeholder Conflicts AQ
GB1.1a Globalisation A
ED
GB3.2 L
ED
Y
and Ethics
AQ Stakeholder Conflicts AQ
GB1.2.1 Internationalisation L
ED
GB3.2a A
ED
Y
and Ethics
The Impact of AQ AQ
GB1.2.2 L
ED
GB3.3 Controlling MNCs L
ED
Y
Internationalisation
Managing International AQ AQ
GB1.2.3 L
ED
GB3.3a Controlling MNCs A
ED
Y
Business
AQ
GB1.2a Internationalisation A
ED

Module 2
Global Markets and Business Expansion
AQ
GB2.1.1 International Trade L
ED

Production and Market AQ

GB2.1.2 L
ED
Opportunities
International Production AQ
GB2.1a A
ED
and Trade
Methods of Entering AQ
GB2.2 L
ED
International Markets
Methods of Entering AQ
GB2.2a A
ED
International Markets
AQ
GB2.3.1 Protectionism L
ED

AQ
GB2.3.2 Trading Blocs L
ED

Protectionism and AQ
GB2.3a A
ED
Trading Blocs

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

9
BUSINESS – SECTION 8
COURSE OUTLINE THREATS AND OPPORTUNITIES

Y = AS Level
L = Lecture Module 1 Technological Threats
TO1.7.1 L AQ
Performance and Threats to Performance and Opportunities
A = Assessment
Business Performance – Environmental Threats
TO1.1.1 L AQ TO1.7.2 L AQ
Financial Assessment and Opportunities
Exam Board Business Performance – Additional Business
AQ = AQA TO1.1.2 Non-Financial L AQ TO1.7a Threats and A AQ
Assessment Opportunities
ED = Edexcel
Overall Business Competitive Markets and
TO1.1.3 L AQ TO1.8.1 L AQ
Performance Measures Barriers to Entry

TO1.1a Business Performance A AQ TO1.8.2 Porter's Five Forces L AQ

Introduction to PESTLE Using Porter's Five

TO1.2 L AQ TO1.8.3 L AQ
Analysis Forces
Porter's Five Forces
TO1.2a PESTLE Analysis A AQ
TO1.8a and the Threat of A AQ
Political and Legal Competition
TO1.3.1 Threats and L AQ
Opportunities Module 2
Innovation and Digital Technology
TO1.3.2 Competition Laws L AQ
Types and Importance
TO2.1.1 L AQ
of Innovation
TO1.3.3 Employment Laws L AQ
TO2.1.2 Encouraging Innovation L AQ
TO1.3.4 Tax Laws L AQ
TO2.1.3 Protecting Innovation L AQ
Political and Legal
TO1.3a Threats and A AQ
TO2.1a Innovation L AQ
Opportunities
GDP and the Digital Technology
TO1.4.1 L AQ TO2.2.1 A AQ
Business Cycle Pressures and ERP
Business Implications of E-Commerce and Big
TO1.4.2 L AQ TO2.2.2 L AQ
the Business Cycle Data

TO1.4.3 Fiscal Policy L AQ Using and Evaluating

TO2.2.3 L AQ
Digital Technology

TO1.4.4 Monetary Policy L AQ TO2.2a Digital Technology A AQ

Economic Threats and

TO1.4a A AQ
Opportunities

TO1.5.1 Inflation L AQ

TO1.5.2 International Trade L AQ

TO1.5.3 Exchange Rates L AQ

External Economic
TO1.5a Threats and A AQ
Opportunities
Social Change:
TO1.6.1 L AQ
Demographics

TO1.6.2 Consumer Behaviour L AQ

Corporate Social
TO1.6.3 L AQ
Responsibility (CSR)
Social Threats and
TO1.6a A AQ
Opportunities

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

10
 SECTION 9
CHANGE AND STRATEGY

Module 1 Module 3
Change Evaluating Strategic Performance
Causes and Impacts AQ AQ
CS1.1.1 L
ED
CS3.1.1 Difficulties with Strategy L ED
of Change
Lewin's Force Field AQ Introduction to AQ
CS1.1.2 L
ED
CS3.1.2 L
ED
Analysis Corporate Governance
The Causes and AQ Good Corporate AQ
CS1.1a A
ED
CS3.1.3 L
ED
Impacts of Change Governance
AQ Bad Corporate AQ
CS1.2 Barriers to Change L
ED
CS3.1.4 L
ED
Governance
AQ Strategic Performance AQ
CS1.2a Barriers to Change A
ED
CS3.1.5 L
ED
and Planning
Changing AQ Evaluating Strategic AQ
CS1.3 L
ED
CS3.1a A
ED
Organisational Culture Performance
Changing AQ
CS1.3a A
ED
Organisational Culture

Module 2
Managing Strategic Implementation
Strategic Change and AQ
CS2.1 L
ED
Implementation
Strategic Change and AQ
CS2.1a A
ED
Implementation
AQ
CS2.2.1 Leadership for Change L
ED

AQ
CS2.2.2 Communicating Change L ED

Organisational Structure AQ
CS2.2.3 L
ED
and Change
AQ
CS2.2a Dealing with Change A
ED

Each unit contains a lecture video and at least 1 (usually 2 or 3) assessments.

11
 ABOUT US
With a wealth of real-life teaching experience,
the EzyBusiness team are passionate about
helping teachers improve student grades
through the use of technology.

PETER JORDAN
Peter Jordan founded
EzyEducation after becoming
frustrated at the lack of meaningful digital
learning aids available whilst teaching
economics at The Portsmouth Grammar
School. Before entering the classroom,
Peter had several senior marketing
roles within the financial services sector,
including at Old Mutual Wealth and
Scottish Widows.

Our excellent support team are on-hand

to support you and will make setting up
and using EzyBusiness a breeze.

Email us at [email protected] or
give us a call on 01329 285415.

EZYEDUCATION LTD,
UNIT 7, DARTMOUTH BUILDINGS,
FORT FAREHAM BUSINESS ESTATE,
A-LEVEL BUSINESS NEWGATE LANE, FAREHAM, PO14 1AH
COURSE GUIDE TEL: 01329 285 415
[email protected]
©2018 Ezy Education Ltd www.ezyeducation.co.uk