Harbour Club USA PDF
Harbour Club USA PDF
Harbour Club USA PDF
Jeremy Harbour
Table of Contents
Bibo ............................................................................................................. 18
Why deferred payments don't work and how to make them work ............... 19
Entrepreneurs often fall into the trap of thinking hard work will pay off. It's common
practice to believe you have to work hard at running your business to get wealthy.
I'm going to show you that this is not necessarily the case. It's still hard work, but your
hard work should be invested elsewhere, so you can see truly spectacular results
in short periods of time.
You might think you have read all the books on buying and selling businesses. What
these books tend to leave out are the practical tips and entrepreneurial way to
acquire businesses and sell them. They focus instead on the need for expert
accountants and lawyers to broker the deals. At the Harbour Club, I will share with you
practical tips and advice from my personal experience using relevant examples,
which have been implemented and proven over the last ten-plus years.
Think about it… Those businessmen and women who have secured real wealth are
usually less operationally involved in their businesses, leaving them more time to think
strategically about the bigger picture.
In the end, I met with too many potential buyers and couldn't decide on any deal.
I like to compare this to eating out at a restaurant with a huge selection of meals on the
menu. It becomes an impossible choice and you end up not wanting anything. So, my
thinking went full circle and I thought, “Maybe I could be a buyer?” And so began my
journey to acquire another business.
I immediately identified their motivation to sell; their lease was up in six weeks
and they couldn't afford to pay it or their staff. Plus, the owner had what I like to call
“shiny new thing syndrome” a distraction experienced by many entrepreneurs who get
more excited by their next deal or start-up and lose interest in their present business.
In this tactical course with the Harbour Club, I will share with you how you can
successfully implement an M&A strategy at the onset of your business, with little capital
or no need for borrowing money. I will share practical tips based on my own and other's
experiences over the last 10-plus years. It's a very hands-on course using examples
to meet the specific results you are after, without the use of expensive accountants
and lawyers.
Of course, I have to save the best ideas for the Harbour Club itself to be fair
to the people who choose to invest in their own development, but here are a few tips to
whet your appetite…
TIPS
FOR
A SUCCESSFUL MERGERS
AND ACQUISITION STRATEGY
Position yourself as
an investor or shareholder
If you position yourself as a shareholder in your business early on, you can start
moving up the ladder and progressing as an entrepreneur. This is something, that, had I
known it early on in my career, would have saved me a lot of time, effort, heartache
and headache.
As I explained in the telecoms example, it's only when you start thinking
strategically about your business and more importantly talking more strategically are
you exposed to new and very different opportunities.
In fact, everything starts to change once you position yourself as an investor. Your
conversations start to change with partners, clients and contractors. You start seeing
gaps you didn't see before as you were too bogged down in the nitty-gritty.
OPPORTUNITY
In 2009 I bought an air conditioning business for £1. On an angel investment website,
I discovered a company seeking funds for their business which specialized in supplying
parts for air conditioning businesses. I arranged to meet with this company, to potentially
advise on raising capital for them. During our meeting, it was revealed that this
entrepreneur had another completely separate air conditioning company.
This other company was in trouble. I found out it had a lot of cash flow problems. Bills
were being paid in the wrong order and as a result, it meant the staff had not been paid
in over 2 months. The staff were loyal and had been with the company over 20 years.
The owner was in a tricky position; he was faced with closing the doors and not being
able to pay his staff.
The owner's motivations were not to lose face with his employees, whilst swanning
around in his new car recently bought off the back of his other business. I realized
I could buy the business for £1, sort out the cash flow issues and on-sell it several
months later.
Throughout the Harbour Club course I will go into more detail on how to position
yourself as an investor and make this a priority, leaving the day to day running of the
business to someone else or, in some cases, as a second priority.
A key point in this example is in the fact I was on an angel investment site when
I indirectly came across the company. This is because I was researching businesses,
which were NOT for sale but rather businesses that were seeking capital and why
they might be seeking capital. This is another very useful tip in an M&A strategy.
When someone is looking for money, find out what for, do they want you to pay
off debts or are they trying to fix a leaking bucket with more water?
If they want you to invest in the past it is buying a losing lottery ticket, so focus on the
future and in many cases they don't need money in the future if the past is fixed.
Don't look for businesses
which are for sale
Property experts don't buy from estate agents windows and you should not be
looking for insolvency practitioners, business for sale websites or business brokers.
If you are looking to acquire a business, don't look for businesses which are for sale.
Every meeting, dinner date or coffee break, could be a new opportunity (in fact your
next deal is probably a number saved in your phone!). Learning to discover these
deals requires a filter. You need to listen and think in a different way. Let me share
with you an example in which a job interview I conducted turned into a business
acquisition.
Being tuned in is very important. There are deals everywhere if you listen differently.
At the Harbour Club, you will learn this very important skill of applying a filter to how you
listen. Your next deal is likely to be in your mobile phone.
Focus on motivations,
not money
Always look for the motivations of the potential business you are looking to buy.
For example, if you are looking to buy a business which is seeking investment,
it might be a good thing to look at why they are after capital. Perhaps you can
meet the motivations without cash. Let me illustrate this with an example I recently
worked on.
I found a huge sport sponsorships company, 12 million in revenue, which had
multiple motivations to sell. Please note, this company was not in distress. First of all,
the company wanted to acquire their biggest competitor. Secondly, they wanted to
create value for their shareholders, thirdly the owners wanted to take some money
and finally the owners were not quite ready to let go. They still wanted to have some
share in the business.
As an independent body, I was able to meet all their motivations and acquire
a share of their business without coming up with huge capital outlay. Firstly, I
structured a deal using a public company vehicle to buy their biggest competitor
(using shares instead of cash). This allowed the owners to take some money off the
table, giving them liquidity in their stock. It also gave me a controlling stake.
At the Harbour Club we will teach you how to take a controlling stake without
taking the technical majority of 51% or the majority rule stake of 76%.
We have a methodology where we can take any stake or percentage and take
control of everything.
An in-depth understanding of motivations is far more important to focus your energies
on than asking price. As in the above example, I managed to secure controlling
stake of a 12 million dollar company with no capital.
Adding shareholder value
So you're keen to sell a business and there are a few things you need to do
first to make it look more attractive. At the Harbour Club we share some amazing
tactics to financially engineer your business. In short we help you find profit and
cash within your business with no extra sales. Sounds too good to be true?
Most people think a deal is how much cash, maybe they think about how
much cash now and how much later, but that is pretty much the only parameters
they consider. When someone says they want a million dollars for their business
don't suck your teeth and tut like a second hand car salesman, instead say,
Deferral
Merger
Creditors Debt
Shares
So you can then work towards their 1m, with a number of items, we call it a deal
pie, like a pie chart with the components of the 1m split out.
So you can have:
Cash – this can include cash extracted from the business at purchase and given to
the existing shareholders
Deferral – this is money paid over time.
Earn out – this is linked to some future performance or success.
Debt – this is like a mortgage borrowed against the business, many M&A courses
teach you to use working capital finance like factoring or invoice finance… do not!
It is very dangerous, lazy and simple, but a real wealth hazard, there are much smarter
ways to do it.
Shares – you can pay the old owners with a share in the company (explain more on
Harbour Club) or you can use shares in a holding company as payment in a roll up.
Creditors – you can do debt for equity swaps or get creditors to support the purchase.
Commissions – you can switch suppliers and get kickbacks for long term contracts.
Merger – you can buy a distressed company for £1/$1 and merge this into a target
company this gives you an equity foot in the door.
Private placement – you can get an investor to support a cash component if you have
the rest of the deal agreed. (But this should only be for large solvent businesses.)
When I bought the small IT company for £1 mentioned earlier, I merged it with a
larger IT company for a 35% stake in the new enlarged business, I then used a
combination of shares, earn out and deferral to take my stake up 87.5%. So the small
acquisition effectively became currency for a bigger deal.
Bibo
The BIBO strategy (buy in buy out) is where we use our cash flow and financial
engineering tactics to take a sweat equity stake in a business and we then sell it back
to the founder once it is fixed, they pay you out of the future profits (see below). So for
example you might find a business that has cash flow problems, they are looking for
you to invest 100k for 30%, and you show them how you can fix the need for 100k and
make the business more cash flow positive going forward. Is that worth 30% still? Of
course, so then you have 30% of a profitable and cash positive business, so the one
person in the world who will value this share above everyone else is the founder/owner,
so really your work is done, you have added the real value for your share so why don't
they buy you out again? You can be totally upfront about this, explaining that as soon
as it is fixed you would like an exit, whether that is to sell the whole business or for
them to buy you back out. It is important to have a well worded contract to support
this, the one on the Harbour Club is just two pages.
I took a 50% stake in a business process outsourcer; I had fixed the fundamental
issues, but after time had struggled to add more value, we got a few new clients but
also lost a few so it was really standing still. I was able to sell my stake back to
management and exit that way, when I explained this at a Harbour Club, people saw it
as a great way to replace their income so they could engage with Harbour Club full
time, so it became a part of the course.
Why deferred payments don't work
and how to make them work
When it comes to selling a business, or a share in a business like in a BIBO, it is
common to have a proportion upfront and a portion deferred (paid later) deferral is
not the same as Earn Out, earn out is linked to a specific performance, you have to
achieve something to get it, like a profit target or customer retention etc. Deferral is
a straight amount of money over a period of time.
You will often hear people say be happy with the upfront payment as you won't
ever get the deferral. And unfortunately that's often true. The deferred element
becomes a resented payment each month and eventually people begin to talk
themselves into why they should stop paying it, and you end up with a defense
based on implied warranty, so 'he told me it was black it is actually a very dark
blue' type of defense and the legal system is so unfair that it can cost you many tens
of thousands of pounds just to get to court over the matter and then you are relying
on the mood of the judge for a positive outcome.
If you wanted to get security like a debenture or a personal guarantee the
sellers' accountant or lawyer would simply dismiss it out of hand, particularly when you are
selling a small stake in the business.
However if the buyer was to take out a loan it is perfectly normal to
ask for a debenture (a full fixed and floating charge over the assets of the company)
it's also normal for the lender to charge interest and an arrangement fee, also
things that you would not expect to get approved in a deferral agreement.
So the answer, your own loan company. Now you can say, I will sell you my 30%
for 150k and I have a company that will give you the loan to do so. The buyer then
enters into a loan agreement and debenture with the loan company for 150k and you
had over your shares. As they make repayments to the loan company so the loan
company sends you the money. So the loan company does not physically have to
have the money, it simply processes the payments.
In the event they stop paying you can foreclose on the whole business (not just
the 30%) and the legal case is black and white, 'we lent you money, pay us our money'
they can't wriggle and argue and moralize that one!
On the Harbour Club we run through many different applications for this and
some tweaks and tips to make it really work and really watertight. But this is also a
great way to get good value, as people tend to use what I call 'buy to let' mentality,
this where as long as the tenant pays the mortgage they lose sight of the value. So in
this case as long as the profits easily cover the loan they will pay far more than a
cash buyer.
I was able to sell a mechanical and electrical engineering company for 250k (150k of
which was a loan) that I don't think I would have gotten more than the 150k for normally, so
this massively increased the value, and created a passive income.
Always use an SPV
When I talk about buying a company for $1, what actually happens is an SPV
(a special purpose vehicle) buys the shares in the target company for $1. An SPV is
simply a registered limited company sitting waiting to do a deal. You can register
companies quickly and cheaply, so simply have one sitting there waiting to do a
transaction. The key thing about a limited company is its limited liability, so rather
than personally buying the company and risking you as a contracting party being
held liable for something in
the future just putting an SPV
in between creates a little
more security, the contracting
party (the one that can be
sued) is a company and
not you. There are a huge
number of other benefits as
well, and we cover why I don't
like the normal legal advice
of just buying the assets, not
the company… I would always
buy the company, but you
have to know how to
safeguard the situation.
Bad paying customers,
and letter writing lead gen
The following is a great tactic for finding and communicating with distressed
companies. A word of warning; you need to know what you are doing, this is a
powerful tool for finding distressed companies, but remember you need to know
how to safely acquire and turn them around or you can really be messing with people's
lives.
So the legal definition of insolvency is 'unable to meet your debts when they fall due' so
anyone not paying on time is, in the eyes of the law, insolvent and you are not allowed to trade
when you are knowingly insolvent. So the key is to find people while they are in trouble, but
before they call the insolvency practitioner, who will, by the way, ruin everything for the staff,
for the creditors, the customers and the owner, so it is a race to get there first and save the day.
A. Start with companies who supply businesses and find out who is on their 'naughty list' so
who is a bad payer.
B. Search those people on a credit checking tool like Creditsafe or Experian business builder.
C. Make sure they are not Tesco (also a bad payer apparently), but fit our acquisition profile.
D. Write a letter as an investor to each of the directors at their directors service address
(usually their home).
We have played around with this a lot and the right letter to the right companies can get
you very high % results. The home address part is key, you can also use it for geographical or
sector targeting. The letter can't come from a business, no logo, mustn't look like a marketing
activity or any kind of 'mass production' a personal letter from you to them. I cannot count how
many deals have been found this way, Lee Smith, who did the Harbour Club for a second time
recently told me he had done 8 deals, when I got to the letter part of the course he said 100%
of his deals came from using the letter strategy.
Roll ups and building huge value
When you have a company, why not look for more in the same sector? One of
the biggest drivers of value is scale, big companies are much more valuable than small
ones, and a big one can just as easily be several small ones put together, so when you
have a company can you roll up?
You can read my book Agglomerate (from idea to IPO in 12 months) for my take on
doing huge roll ups without cash or debt. It also tackles a lot of the issues on integration,
culture and value retention. This is about how to put deals together in the hundreds of
millions of value, but with normal small profitable debt free companies, good businesses,
not distressed but sub-scale from a capital markets perspective.
At the Harbour Club, we go into a lot more detail around these
tips, plus many more. I also share with you some important legal
documents. Most importantly, the Harbour Club opens up a network of
like-minded business owners – all of whom are potential buyers or sellers.
I wanted to thank you again for organising the session last weekend,
I took an awful lot from it and found it enormously valuable.
I have just come out of my first merger meeting with a competing co-working space.
I listened, I understood their needs I showed them how a merger would fix all their
problems and sold them on all the other potential synergies we could work on afterwards.
I got them to imagine the press release announcing the merger and the effect it would
have on the industry. I got them to see how it would overcome a huge challenge for our
industry which is the barrier to exit (eyes lit up at that point). I also introduced a surprise
element they didn't know about which is the potential for the next merger after this one
and how I'm the only person who could make it happen. I left them really excited and
energised about the prospect. We are meeting to draft a deal next Tuesday.
The other party's comments were 1. “gosh you really are wise beyond your years” and 2.
after I told them I would send them a list of questions to complete before the next meeting
so we had some terms of reference “You really have put a lot of thought into this” and 3.
when we were shaking hands and parting ways “What a fantastic meeting. I'm really
looking forward to Tuesday”
I didn't know how to structure it until this weekend. He didn't have a single point of
contention to the SPV/holding company structure, in fact to any of it – He just left feeling
fantastic.
I just wanted to let you know I was actioning and that it is working really well.
Thanks again.
P.S. – Not quite the fastest but 4 days isn't too shabby!
Kind regards,
Jonathan O'Byrne
CEO – Collective Works
Web: www.collective.works
Here are some of the tactics and
strategies taught on the course:
Qualifying Leads: Discover why 500k to 5 million revenue companies are in the
sweet spot for doing deals. 3 research tools for finding an endless supply of leads and
how to pick the right industry (this last tip can boost your exit value by up-to 300%).
– PLUS learn why London is almost always the worse place for deal hunting.
Deal Closing Machine: How to close a deal in the first meeting by using the “last
man standing” method of negotiation. This will save you many days wasted in travel
and meetings. Use the “reverse table side” method to get contract clauses agreed
upon quickly with little or no resistance. – PLUS use the Harbour Club “cut and paste”
contract clauses to make ironclad contracts effortlessly like a pro.
I Hate Due-Diligence: It's expensive, boring & time consuming…but necessary
right? What if you could get your due-diligence done for free without any extra work…
and even better…have it more complete than if you did it yourself or paid £100,000
to hire professionals to do the job for you? Find out how on day 2.
Deal Structures: Forget everything you learnt about deal structures from your MBA.
These rely heavily on debt. Discover 9 new ways to get more leverage in a deal that
does not require any cash or borrowing.
How to Buy a Bank Without Using any Money: Discover how Jeremy bought a bank
in America with a hundred million in assets… For no money upfront (without debt) –
PLUS find out how to structure a 100% risk free deal like this yourself. There are more
than 7,000 banks in the US… Globally many thousands more… They all have the same
fundamental challenges that Jeremy will show you how to solve.
IPO Exit Strategy: The two big drivers for a company valuation are scale and
liquidity (ability to buy and sell shares easily). Discover how to correctly structure an
IPO to achieve compound growth in these two areas as quickly as possible.
Back Door Listing: An IPO is expensive… Unless you use this little known method.
Discover how to do an IPO for 80% less than going through an investment bank or
corporate finance company. By using this sneaky (but perfectly legal) back door
route to a main market listing.
Virtual Roll-Up 2.0: The same concept as 1.0 (how to buy and sell multiple
companies in one deal for 7 figures without even having to own them)… – However
a lot has been added to the virtual roll-up strategy recently (from ideas Jeremy
has tested out in the field) – For example, a new approach to corporate
management and management for generation Y – PLUS a great way to create big
companies fast… All this with well established market leading profitable companies
(rather than distressed).
You can watch the video for the virtual roll up strategy 1.0 (old version) at this link:
https://harbourclubusa.com/virtual-mergers/
Going Global: How to do more cross-border, multi-jurisdiction deals so you are
not left at the mercy of your local economy. Time to diversify and protect yourself
against geopolitical risk.
Jurisdiction Arbitrage: Jurisdiction arbitrage and the IPO inversion strategy… This
is all about using global solutions to maximise value… – An example of one of
the many deal types in this category is: 1) Finding an established UK company
and 2) Acquiring businesses from emerging markets under its name. Why?
– Because a company in the UK gets a better valuation than a company in Asia,
but a company in Asia has much easier profits than the UK… So put them together
and you get a UK company doing well in Asia that you can sell for over 500% more
than you could if they were separate. (Case studies included).
You can hear about the experiences from people who have been on the Harbour Club here:
https://harbourclubusa.com
“These strategies work globally, and have been tested
in UK, USA, Singapore, Australia, South Africa, France,
Lithuania, New Zealand and many more...”