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    SIP Project Proposal

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    MridulDutta
    Mridul Dutta proposes a project on analyzing the impact of sales and marketing on revenue for Fifty6 Digital. The project will examine core marketing techniques and digital marketing to determine the role they play in increasing revenue. It will involve identifying target markets, creating promotional materials, conducting outreach, and providing insights gained from the internship experience. The objective is to benefit the organization and broaden the intern's understanding of how precise marketing taps markets and impacts revenue growth. Primary and secondary data will be used along with software analysis. The study will be limited to the Delhi NCR region and consider primary data more heavily.

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    SIP Project Proposal

    Uploaded by

    MridulDutta
    828 views3 pages
    Mridul Dutta proposes a project on analyzing the impact of sales and marketing on revenue for Fifty6 Digital. The project will examine core marketing techniques and digital marketing to determine the role they play in increasing revenue. It will involve identifying target markets, creating promotional materials, conducting outreach, and providing insights gained from the internship experience. The objective is to benefit the organization and broaden the intern's understanding of how precise marketing taps markets and impacts revenue growth. Primary and secondary data will be used along with software analysis. The study will be limited to the Delhi NCR region and consider primary data more heavily.

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    PROPOSAL , MARKETING , MBA, FINANCE

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    Mridul Dutta proposes a project on analyzing the impact of sales and marketing on revenue for Fifty6 Digital. The project will examine core marketing techniques and digital marketing to determine the role they play in increasing revenue. It will involve identifying target markets, creating promotional materials, conducting outreach, and providing insights gained from the internship experience. The objective is to benefit the organization and broaden the intern's understanding of how precise marketing taps markets and impacts revenue growth. Primary and secondary data will be used along with software analysis. The study will be limited to the Delhi NCR region and consider primary data more heavily.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    828 views3 pages

    SIP Project Proposal

    Uploaded by

    MridulDutta
    Mridul Dutta proposes a project on analyzing the impact of sales and marketing on revenue for Fifty6 Digital. The project will examine core marketing techniques and digital marketing to determine the role they play in increasing revenue. It will involve identifying target markets, creating promotional materials, conducting outreach, and providing insights gained from the internship experience. The objective is to benefit the organization and broaden the intern's understanding of how precise marketing taps markets and impacts revenue growth. Primary and secondary data will be used along with software analysis. The study will be limited to the Delhi NCR region and consider primary data more heavily.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Name: Mridul Dutta Enrollment No.

    : 18BSP1746

    Mobile No.: 7982772950 E-mail id: [email protected]

    SUMMER INTERNSHIP PROGRAM


    Project Proposal

    • Project Proposed: Significance of Marketing and Sales in busines dvelopment of


    Fifty6 Digital and its impact on revenue

    • Synopsis :

    Description of Project in brief: The project focuses on the impact of sales and marketing on
    business development of the firm . It uncludes core marketing techniques as well as the whole of
    digital marketing also. The project aims to determine the role of sales and marketing in
    increasing the revenue of the firm .
    About the Company : A multi-national marketing agency which understands that marketing is
    much more than websites, social media, apps, videos and campaigns . We provide services that
    are tailored for your business to get best experience of improved brand awareness , increased
    customer satisfaction , re-branding or re-positioning, increased web traffic, acquire new
    customers & retain the old ones .It provides a range of services and products such as :

    Web Development

    Web Designing

    Graphic Designing

    Mobile Marketing

    Strategy and planning

    S.E.O.

    Branding and Identity

    Content Marketing

    Social Media Marketing

    E-mail Marketing
    Video Production

    Campaign Marketing
    Work assigned and method of delivery :
    The primary work assigned is in marketing which originates at identifying the market and then
    segmenting the market to target individuals and groups and make a list of prospect which are to
    be converted into actual customers . After making a list of prospects the next step is to draft a
    promotional marketing emil which defines the work of the company and promises to deliver
    services as per the requirement of the user . After sending the email the next step is to do cold
    calls and answer to the emails as well which have been responded or enquired by the prospects
    .The next stage is of sales in which those prospects who have agreed or showed an interest in the
    email or call have to be aproached . On meeting with them , I have to elaborate them the key
    deliverables of the company and make them understand why this company ?
    The work also includes an complete insight of Digital Marketing in which all the aspects have
    been covered such as SEO, Social media marketing , Mobile marketing,E-mail marketing,
    Content developement and various other important elements of digital marketing.

    • Objective of the Project: The objective of the report is to give the insight of what my
    work during the SIP let me achieve in my professional field and how I benifited the organization
    with my work . The work here has helped me to broaden my understanding about marketing that
    understand marketing is much more than websites, apps, videos and campaigns. It’s about
    customer engagement, satisfaction, sales and revenue generation for the firm . The extent of
    marketing and the degree of its preciseness in tapping the targeted market decides the grapgh of
    revenue in fututre.

    • Methodology:

    Use of primary as well as secondary data in making the prospect list .

    Use of marketing techniques such as demographic segmentation to select the market .


    Use of Softwares for analysis of results

    Developing content on primary data collected

    • Limitations of the Study: 1) The study is confined only to the areas around Delhi
    NCR in the Indian market.
    2) The study will consider the use of primary data more than the use of secondary
    data . So the information regarding any other changes in the market after June 2019
    will not reflect through the study.

    3) The study will be limited to only parameters considered to be important to the


    performance of organization in marketing perspective . So the effect of other minor
    factors is considered to remain same and neglected for measurement purpose.

    • References: None.

    Faculty Guide Name: Dr.Nidhi Tak


    Company Guide Name: Saakshi Prashar

    Date: 04.03.19 Mridul dutta


    (Signature of the student)

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