PART II

2.1 EXECUTIVE SUMMARY

CHAPTER ONE

BUSINESS DESCRIPTION

Shalom Textile is sole proprietorship sponsored by Jane Wairimu Wandera. The business will be located
on the ground floor of Sosian House in Eldoret town, Uasin Gishu District. Shalom textile will be selling
different types of textile products ranging from sewing threads buttons and a variety of African attires.
For this business to kick off, a capital of 1.5 Million is required for effective running of the business and
for fast growth and expansion the owner intends to do good advertisement to win more customers.

2.2 MARKETING PLAN.

This will form the foundation of the organization operation and financila plan. For Shalom Textile to
capture a large marketshare at Eldoret town and its environs a very comprehensive marketing strategy
will be drawn. This will include the use of posters, signboards that will be placed at very strategic points
around Eldoret Town. Shalom Textile epects to capture 38% of the market share initially.

2.3 ORGANIZATION & MANAGEMENT PLAN.

This section of a business plan is very crucial for a smooth and efficient running of a business. The
permanent employees of Shalom Textile will be seven and their salaries will add up to 110,000 per
month. The management team will inlcude the manager who is also the sponor and the cashers. They
will be assisted by other five personel’s i.e. one cashier four shop attendands and one watchman.
Banking services, postal, insurance legal services and external Auditors services will be required to
support the running of the business.

2.4 OPERATIONAL/ PRODUCTION PLAMN.

Shalom Textile will not be involved in mass production of fabrics but will purchase manufactured
products fabrics and buttons from manufactures, and whole sallers. After receiving the goods, Shalom
Textile will unpack a few rolls of gum canvas and cut them into 1metre pieces, ½ metre and put the
button is small containers for display. This will be convinient for customers to choose the design and
colour they want to purchase. Other fabrics such as vitenge and Batick will be hanged on a rail for
visibility.

2.5 FINANCIAL PLAN

Total capital will be Kshs 1.5 Million. This amount will be obtained through:-

Bank Loan – Kshs 300,000

Friends and Relatives – Kshs200,000

Personal savings – Kshs 1,000,000

Total Kshs 1,500,000

1.0 CHAPTER ONE

1.1BUSINESS NAME

Shalom Textile

1.2 BUSINESS LOCATION

1.8 c FORM OF OWNERSHIP

Shalom Textile is a sole proprietorship sponsored by Jane Wandere, who is the business manager and
director.

1.9 d. TYPE OF OWNERSHIP

Since Shalom Textile is a sole proprietor type of business it will be a private type of business.

1.0 c PRODUCTS/SERVICES

Shalom Textile will be involved in selling of the following items;

-Textile fabrics

- Vitenges

- Sewing Needles

- Buttons (Variety)

- Tape Measures

- Thimbles

- Tailors chalk
-Sewing threads

- Embroidery threads

- Embroidery Rings

- Gum canvas

- Material canvas

- Tracing wheels

-Tailors carbon paper

- Bias binder

- Ribbons

- Lick lacks

- Window laces

- Zippers

- Elastics

- Laces

- Pressure foots

10.1 JUSTIFICATION OF OPPORTUNITIES

The reason for the selection of the type of business opportunity includes the location. The location of
the business itself guarantees a ready market putting into consideration that it’s on a ground floor of a
business building adjacent to the main stage in Eldoret Town. Shalom Textile will offer employment to
at least 6 qualified personnel. 4 of them will be shop attendants who will clean the shop in turns and
one watchaman.

10.2 INDUSTRY

Shalom Textile will be a service industry. This industry of fashion and design is growing and many are
interested in new fashions that are in the market, hence the Shalom Textile stockiest will supply all the
Tailors with quality fabrics to suit the taste of their customers.

The competitors in this service industry is increasing because mare people are taking fashion and design
and modeling as carcers, aiming at being super starts in designing. The market is also improving with
many people getting enlightened day by day concerning decency and being smart.
The technology in this industry is improving at a very high rate due to technology applied in
manufacturing of fabrics beautifully designed to customer’s interest. Fabric imitations are done as a
means of competition by different factories and this is stiffening the competition in the industry.

10.3 GOALS OF THE INDUSTRY

The main objectives of Shalom Textile is to achie 38% of the market share within the first six month of
operations short-term goals that are achievable within one year of operation.

(1) T o maximize profit

(2) To offer high quality products so as to improve the quality of clothes being stitched on the
market.
(3) To create job opportunities.

Long term goals achievable within ten years

(1) To expand to the neighbouring towns where tailors and people are yet to receive such products
and services.
(2) To venture into related business such as training tailoring and dye techniques

10.3 ENTRY AND GROWTH STRATEGIES

In order to penetrate and retain the market, Shalom Textile will begin by doing an intensive
advertisement of the up-coming textile shop selling good s both in wholesale and retail through posters
local Newspaper and local radio stations. There will be 3 signboards placed at the strategic points
directing the potential customers to the business premises.

For pricing of the products Shalom Textile will try to minimize the profit.

Shalom Textile will make sure that its employees are qualified personnel so as to run the services of the
product of its competitors who do not sigle this as a major quality in recruitment of employees.

Shalom Textile will capitalize on quality of the products for this is the major weakness with its
competitors. It will also make sure that the stock does not run out before the next purchases.

Kind and polite language will be used as well as listening to the customers in order to attract them and
serve them effectively.

1o.4 GROWTH

As Shalom Textile grows in size and age more employees are expected to be enrolled at the business
premises will have to expand.

Obtaining the latest products/fabrics in the market and also going with the recent fashion and design in
fabric and other products will help the business grow.
As Shalom Textile capitalizes on attracting more and more customers from all walks of life a call for
expansion to other branches will be with ease.

CHAPTER TWO

2.1 MARKETING PLAN

Marketing plan will form the foundation of the organization operation and financial plan. For Shalom
Textile to capture a large market share at Eldoret and its environs a very comprehensive marketing
strategy will be drawn. The study that has been carried out in the area has shown that most of the
pharmacies in the area have poor management and poor marketing strategy.

High quality products and services will be offered at a very competitive price to attract more customers.

2.2 POTENTIAL CUSTOMERS

Most of the Shalom Textile clients will be the mass production funds and other individual tailors as well
as fashion and design and tailoring schools. They can be classified as following:

i. Individual/Sole proprietors Tailors and Dressmakers

These are Tailors and Dress makers who purchase single products so as to stitch for their customers.
This group will constitute of age group between 20 years – 60 years. Most of them are small scale
business people their business are their main source of income.

ii. Institutional Customers

This group includes Rotich & Sons clothing Technology training institute, Samlenge House of Africa
Attires and Muga House of school uniform.

They will make purchases in back.

Customers Age Size Income Occupation Religion

Individual 20 - 60 M Average Tailors & Mainly

clients Dressmakers & Christians
students

Institutional Middle M&F Average Professionals Mainly

clients Aged Income Christians

The customers would prefer products and services offered by Shalom Textile because they will be of
high quality durable and very economical, and of affordable prices.
MARKET SOURCE (CONFIRM)

2.3 C. COMPETITION

Competition involves operation of a business with same products and services and it’s inevitable in all
business. There are 4 major competitors OF Shalom Textile. These are: Joncy Textile, Kalenjin Uniforms
and Shah and Sons Textile Ltd

(i) JONCY TEXTILE

This Textile shop is located at the lower part of Eldoret town along Troccadero Road. This is around 700
Meters from Shalom Textile. They are medium competitors of Shalom Textile the main reason why they
might see slightly higher number of customers than Shalom Textile at the beginning because they offer
pleating service done by flat ironing.

(ii) CHEMOS TAILORING & TEXTILE

This shop is located at the end of the town along the Highway, Uganda Road. This is not a busy area
since it’s surrounded by vehicle spare parts shops and green groceries shops. Chemos Tailoring 7 Textile
is not a real threat to Shalom Textile.

(iii) KALENJI UNIFORMS

This Textile shop is located about 400 meters from Shalom Textile. It majors in uniform distribution in
schools and they stitch them. They also sale textile products such as needles, threads among others,
which are available at Shalom textile.

(iv) SHAH & SONS TEXTILE LTD

This is our core competitors. They are located on the other stage of the main stage in Eldoret town.
This shows that Shah and Sons faces Shalom across the main bus station. The main reason why they are
a core competitor is because they are the major uniform fabric distributors in Eldoret town. In addition
at every New Year as parents admit their children to school. Shah & sons receive a large number of
customers purchasing either ready made uniforms or tailors buying fabrics for mass production. Its
location is convenient to bulk customers who will require transport services either within town or
outside the town.

Even with these competitions Shalom Textile will enjoy the large number of customers operating from
within its building as well as around it. Since Shalom deals with selling of African attires which are
popular among women and men as well as for casual ware then Shalom still stands out among its
competitors.

COMPARISON OF COMPETITORS SIZES IN TERMS OF ASSETS, SALE VOLUME OF EMPLOYEES &

REPUTATION
 JONCY CHEMOSI KALENJI SHAH & SONS SHALOM
TEXTILE TAILORS UNIFORMS TEXTILE LTD TEXTILE
RING&TEXTILE
Assets 5 5 20 25 30
Sales Volume 10 10 25 15 30
No. Of Employees 10 10 15 25 7
No. Of Brands 5 5 10 15 30
Reputation 10 5 15 25 20
Score 40 35 85 110 117

KEY

Small - 10

Medium - 20

Large - 30

The size of shalom Textile in terms of assets is very advantageous because it gives room for expansion.
In future, sales volume is ex