Scribd Logo
Upload

Welcome to Scribd!

  • 97 views

    Videocon Experience The Change

    Uploaded by

    nashin123
    The Videocon Group has unveiled a new logo and brand identity as part of a major rebranding effort to position itself as a younger, fresher, and more eco-friendly brand. The new logo was designed by Interbrand Singapore and features two animated green "lava-like" shapes named Chouw and Mouw. A series of animated films conceptualized by McCann Erickson Delhi will use stories told by the characters to reinforce the new brand positioning statement "Experience Change" and convey feelings of happiness and exhilaration from experiencing positive change. The rebranding aims to ready Videocon for expansion into new areas like DTH and telecom.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Videocon Experience The Change

    Uploaded by

    nashin123
    97 views3 pages
    The Videocon Group has unveiled a new logo and brand identity as part of a major rebranding effort to position itself as a younger, fresher, and more eco-friendly brand. The new logo was designed by Interbrand Singapore and features two animated green "lava-like" shapes named Chouw and Mouw. A series of animated films conceptualized by McCann Erickson Delhi will use stories told by the characters to reinforce the new brand positioning statement "Experience Change" and convey feelings of happiness and exhilaration from experiencing positive change. The rebranding aims to ready Videocon for expansion into new areas like DTH and telecom.

    Original Title

    Videocon Experience the Change

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The Videocon Group has unveiled a new logo and brand identity as part of a major rebranding effort to position itself as a younger, fresher, and more eco-friendly brand. The new logo was designed by Interbrand Singapore and features two animated green "lava-like" shapes named Chouw and Mouw. A series of animated films conceptualized by McCann Erickson Delhi will use stories told by the characters to reinforce the new brand positioning statement "Experience Change" and convey feelings of happiness and exhilaration from experiencing positive change. The rebranding aims to ready Videocon for expansion into new areas like DTH and telecom.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    97 views3 pages

    Videocon Experience The Change

    Uploaded by

    nashin123
    The Videocon Group has unveiled a new logo and brand identity as part of a major rebranding effort to position itself as a younger, fresher, and more eco-friendly brand. The new logo was designed by Interbrand Singapore and features two animated green "lava-like" shapes named Chouw and Mouw. A series of animated films conceptualized by McCann Erickson Delhi will use stories told by the characters to reinforce the new brand positioning statement "Experience Change" and convey feelings of happiness and exhilaration from experiencing positive change. The rebranding aims to ready Videocon for expansion into new areas like DTH and telecom.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

     

      

    Logo Logic

    This is the new Videocon symbol. It reiterates the ethos of a company dedicated to maintaining
    the highest international standards of excellence through quality, technology and innovation. For
    over a decade now, Videocon has been bringing the latest and very best in Consumer Electronics
    and Home Appliances. Successfully adapting the best of international technology to suit Indian
    needs, and crafting it to improve the quality of life – as million of satisfied customers will agree.

    The new symbol of Videocon asserts its passion for global impact, and the two ‘E’s on either
    side represent the Group’s wide spectrum of interests ranging from ‘Electronics to Energy’.
    Along with the steely glint, this communicates the group's global ambition, its strength, sterling
    credentials and innovative drive. A symbol that proclaims a paradigm shift. A sign that
    represents the new force that is Videocon. Thus recapitulating our principle of reaching out and
    touching the lives of millions of people. Worldwide.

    Videocon's new Brand identity


     
    Opening itself to a new foray of change, Videocon, the leading consumer durables company has
    unveiled a new brand identity and logo which was launched by the leading Bollywood star Shahrukh
    khan in San Francisco.
    The idea behind the change comes from the company's constant thirst of responding in tune with the
    changing market dynamics.
    To connect with its vast consumer base, Videocon has brought in fresh perspective with a new
    communication for its consumer durable segment. The new identity clearly defines the consumer-
    centric approach of the brand and its positioning to be closer to the consumers heart - both in terms of
    its values and philosophies, as well as its servicing aspects.
    The thought that has gone behind building the brand:
    Who?
    Youth-minded consumers who have a new global mind-set.

    What?
    A brand that find newer and better ways to inspire their consumers.

    Why?
    A brand that forms an emotional connection with the consumer.
    The company is in steady ascent to be in the top amongst the global consumer durable companies.
    Videocon is the only brand in India to have always maintained rationality and spontaneity in its business
    practices as it believes that it has to constantly evolve to fulfill what the end consumer desires. Videocon
    unlike other global business conglomerate is not afraid to think out of the box and try something new.

    Videocon believes & is focused on building:


     Innovation that Great Value that Consumer experience
    changes your life makes technology that delights and
    for the better accessible rewards

    The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea,
    'Experience change'. The color palette has been chosen to reflect the philosophy of Videocon Group i.e.
    the color green is symbolic to the company's ecology drive.

    Videocon Group is determined to bring about a change in all its communications both internally as well
    externally. Strong marketing initiatives with hi-biltz promotional campaigns across all the media i.e.
    print, electronic and radio plus various BTL & on ground activities, marketing collaterals, visual
    merchandising etc. have been designed to launch the new identity.The company wants to completely
    adapt to its new tagline 'Experience change', in every sphere of its domain. Internally, also the focus is
    on further developing latest technology products with thrust on quality and innovation, improved
    service penetration and increased employee morale.Videocon Group has always been a pioneer, leading
    the India Consumer durable Industry and this time also the Group is geared up to revolutionise the
    whole market with its new brand identity and latest product technology.

    New Delhi

    The Videocon Group has embarked upon a massive rebranding exercise in order to position itself
    as a ‘younger, fresher, eco-friendly and a ‘with-it’ brand; ahead of its foray into diverse areas
    such as DTH and telecom.

    As a first step towards the revamp, the conglomerate has unveiled a new logo, designed by
    Interbrand Singapore. The new ‘V’ is a more fluid version of the erstwhile logo and comprises
    two green lava-like shapes. “To communicate the brand’s new identity, we decided to give life to
    the two parts of the logo,” explains Ashish Chakravarty, executive creative director, McCann
    Erickson Delhi.

    The two animated characters have been named ‘Chouw’ and ‘Mouw’ and the agency has
    conceptualised a series of five films, each telling a simple story while reinforcing the brand’s
    new positioning statement, “Experience Change.”

    For instance the first film titled ‘Hot’ shows the two characters flying up to the cloud and making
    it burst to help water a flower that is drying up. “The other films: Bird, Doll, Moon and At Sea
    also express a feeling of happiness and exhilaration felt by everyone involved as they
    ‘experience change’ brought on by the good deeds of Choux and Mouw,” added Chakravarty.

    You might also like