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    Yellow: Key Values &features

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    Md. Hasan Sheikh
    Yellow is a Bangladeshi fashion brand owned by Beximco that began in 2004. It has 15 outlets in Bangladesh and Pakistan and offers a wide range of clothing, accessories, and home goods. Yellow focuses on modern, comfortable designs and quality products for men, women, and children. It has strengths in branding and quality but weaknesses in marketing and high prices. Opportunities exist in expanding online and to new countries, while threats include new foreign competitors and shifting customer tastes. The document provides an overview of Yellow's business operations and performance.

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    Yellow: Key Values &features

    Uploaded by

    Md. Hasan Sheikh
    35 views9 pages
    Yellow is a Bangladeshi fashion brand owned by Beximco that began in 2004. It has 15 outlets in Bangladesh and Pakistan and offers a wide range of clothing, accessories, and home goods. Yellow focuses on modern, comfortable designs and quality products for men, women, and children. It has strengths in branding and quality but weaknesses in marketing and high prices. Opportunities exist in expanding online and to new countries, while threats include new foreign competitors and shifting customer tastes. The document provides an overview of Yellow's business operations and performance.

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    Yellow is a Bangladeshi fashion brand owned by Beximco that began in 2004. It has 15 outlets in Bangladesh and Pakistan and offers a wide range of clothing, accessories, and home goods. Yellow focuses on modern, comfortable designs and quality products for men, women, and children. It has strengths in branding and quality but weaknesses in marketing and high prices. Opportunities exist in expanding online and to new countries, while threats include new foreign competitors and shifting customer tastes. The document provides an overview of Yellow's business operations and performance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views9 pages

    Yellow: Key Values &features

    Uploaded by

    Md. Hasan Sheikh
    Yellow is a Bangladeshi fashion brand owned by Beximco that began in 2004. It has 15 outlets in Bangladesh and Pakistan and offers a wide range of clothing, accessories, and home goods. Yellow focuses on modern, comfortable designs and quality products for men, women, and children. It has strengths in branding and quality but weaknesses in marketing and high prices. Opportunities exist in expanding online and to new countries, while threats include new foreign competitors and shifting customer tastes. The document provides an overview of Yellow's business operations and performance.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 9

    YELLOW

    Yellow is a Bangladesh-based fashion brand and clothing retailer owned by Beximco. Its
    corporate headquarters is located at Beximco Industrial Park, Dhaka, Bangladesh. Yellow started
    their journey in 2004 and now they have 15 outlets across Bangladesh and Pakistan including a
    24/7 online store.

    KEY VALUES &FEATURES

     Design-driven brand

     Has a superior quality

     Modern interpretation of fashion but comfortable

     Believes in innovation

     Wide range of fashion clothing for women, men and even children .

     Inspired by their customer.

     Unconventional yet high quality

     Progressive yet tastefully casual-yellow embraces harmony through conflict
    MARKET OFFERING
    Product line includes a wide range of fashion clothing, fragrance, and accessories for men,
    women and children; textiles for home decoration; avant-garde ceramic items; paintings; books;
    and many more.

    YELLOW MEN

      Casual Shirts
     Templeton Shirts
      Formal Shirts
     Polos
      Tees
      Punjabi
     Jackets And Blazers
      Sweaters
     Hoodies
      Denim
     Casual Pants

    YELLOW WOMEN

      Ethnic Tops
      Fashion Tops And Shirts
      Tees
      Denim And Trousers
      Jackets & Blazers
      Sweaters
      Lawn
     Saree

    YELLOW Beximco Luxury Lawn

    Beximco Luxury Lawn was launched in 2014 by Beximco, dedicated only


    to Women's clothing.
    INTERNAL ENVIORNMENT:

    • Follows divisional structure


    • Yellow designing divided in two parts – male and female clothing
    • Hierarchy:

    2 executive
    directors

    Creative director Creative


    of Beximco Export director of
    Yellow

    Head designer
    head designer
    (male) (female)

    head
    merchandiser

    junior
    merchadiser
    OUTLETS / STORES:

    Bangladesh

     Bailey Road

     Bashundhara City

     Dhanmondi

     Maghbazar

     Mohammadpur

     Gulshan

     Uttara (2 outlets)

     Wari

     Chittagong

     Jamuna Future Park

     Banani

     Mirpur

    Pakistan:
     Zamzama Boulevard, Karachi

     Dolmen Mall, Tariq Road, Karachi

     Dolmen City Mall Clifton, Karachi

     M.M. Alam Road, Lahore
    COMPETITOR:

    There are a lot of well-known brands such as Aarong, Easy, Artiste, Sada kalo, Ecstasy,
    Anjan’s, Sailor, Cats eye, Deshal, Rang, Kay Kraft, Freeland etc. . These all are local brands and
    these are main competitors of YELLOW .They also know latest trends and tastes of customers .

    EXPANSION:

    In 2014, Beximco announced the opening of 102 Outlets in Bangladesh and several in
    Dubai, New York City and Toronto in early 2015 and Seoul in mid-2015

    SPONSORSHIP IN SPORTS:

    1. Dhaka Dynamites
    2. Sheikh Jamal Dhanmondi Club

    SALES & COST:


    Yellow (Beximco) is quite famous. Company sale do not reveal how well the company is
    performing relative to competitors. To access the relative performance, market share analysis
    could be done. The company’s overall market demand can be expressed as its sales expressed as
    a percentage of total market sales.
    DATA ANALYSIS AND INTERPRETATION:

    Data Analysis and Interpretation


    Particulars Strongly Agree Neutral Disagree Strongly
    agree disagree
    1. Fabrics of Yellow are good. 60% 15% 15% 10% 0%
    2. Yellows fabric is comparatively 20% 10% 40% 20% 10%
    batter then other brands in the
    market.
    3. Yellow should extend its brand 20% 20% 30% 20% 10%
    and introduce new product.
    4. You are satisfied with the 5% 10% 35% 20% 30%
    finishing, swing style & also
    packaging of Yellow.
    5. The Price of Yellow products are 40% 10% 30% 10% 10%
    reasonable.
    6. All lines of products are available 0% 10% 30% 40% 20%
    in every showroom of Yellow.
    7. You purchase Yellow products 60% 10% 20% 5% 5%
    for keeping upgraded styles.
    8. The Promotional activities of 20% 35% 15% 30% 0%
    Yellow are satisfactory ((TV
    advertisement, Newspaper
    advertisement, Billboard etc.)
    9. Comparing with other brands in 30% 30% 20% 10% 10%
    the market, Yellow can be
    considered better.
    Interpretation:

    From the survey the statistics analyses we got a clear idea of Yellows present
    condition. First of all Yellow has the better brand value then the other and they have
    been keeping their position from so long with comparatively others competitor. All of
    their products are available in every showroom. But their promotional activities are
    not good enough like others have.

    SOWT ANALYSIS:

    Strength:

     Branding - YELLOW has strong branding in the everyday basics, from casual to
    work wear etc.
     Infrastructure - Allows for ease of distribution nationally all over Bangladesh.
     Image- Consumer trust on brand in image perspective is already built.
     Quality- Consumers trusts the products with their quality.
      Has been in the market for 10 years
     Strong group of loyal customers
      Gained a lot of experience in the past years
     Men’s wear both casual and formal
      Supplier in the form of Beximco textile
     Keeping in line with latest and upcoming trends.

    Weakness:

     Marketing: A strong brand it may be, but marketing is not as strong in Pakistan.
      Less variations in all kind of clothing
      Have not been able to open their brand’s outlets all over Bangladesh
      High price can also be considered as a weakness
      Yellow does not do that much of aggressive marketing
      Lack of access to key distribution channel
     Lack of patent protection
    Opportunities:

     Online Retail and E commerce


      Expansion into other countries
     Social media gives more opportunity to market the products
      Technological advancement
     An unfulfilled customer need
      Arrival of new technologies
     loosen of regulation

    Threats:

      Unstable political situation of Bangladesh


      Entry of several foreign famous brands
      Consumer switching is on a high rate
      Sift in customer tastes
     New regulation
     Increased trade barriers
    RECOMMENDATIONS:
    Yellow is producing the high quality product. They launched this brand by producing finest
    fabric with their visionary approaches. Such acceptance has made the brand a market leader
    within a very short time. In our way of thinking the recommendations for this company are:

     Advertise more.

     Give occasional discounts.

     Should not underestimate the new entrants.

     Increase their branches. They have so many customers in the market. But there are no
    enough showrooms in every location. So they have to increase their branches.

      Promotional activities. They also have less promotional activities. Their path is only
    BILLBOARD. We think they have to look for other activity like NEWS PAPER,
    Web site and etc.

      Marketing: A strong brand it may be, but marketing is not as strong in Pakistan. They
    have to increase or follow good marketing policy not to lose market outside the
    country as well as Bangladesh.

    CONCLUSION:

    We can say that, the company may achieved a strong level of customer preference. Although
    there is a tough fight with its major competitors but Company’s quality of products played a
    vital role to create this position in such situation.

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