Corporate Membership Brochure
Corporate Membership Brochure
Corporate Membership Brochure
DIGITALLY
INTERNET AND MOBILE ASSOCIATION OF INDIA
Digital Industry
Representing the digital industry is at the core of our
mandate. We believe that some of the key parameters of
economic and social development such as job creation,
innovation, contribution to the GDP, inclusion and
empowerment of the citizens are going to be driven by
the digital industry. There is already talk of this industry
contributing US$1 trillion by 2022. IAMAI’s key role is to
ensure the growth and sustainability of this industry.
Our Goals
About IAMAI Building on our humble beginning, today we aspire to
represent 400 million Internet users and over 6,000
digital start-ups. We also have ambitions to connect
IAMAI (Internet and Mobile 1 billion Indians, create global Internet companies from
Association of India) is the India and evolve India into a digitally driven economy
largest and oldest and society.
representative of Internet
users, digital companies, Our Charter
digital start-ups and
companies with an interest in
Users
Digital India. The Association
was formed by a handful of
emerging Indian Internet
Government
companies in 2004 to
represent the trade interests Industry
of what was then a nascent
sector in India. With nearly
300 member companies, it
strongly represents the voice
Who we work for: The Digital Ecosystem
of the industry.
Our charter is to keep digital in the centre and fire up
three stakeholders: users, industry and the Government.
As a result, we are actively involved in:
a. Spreading the use of the Internet to a billion
plus Indians.
b. Creating an enabling environment for digital
companies to thrive and add value to the economy
and society.
c. Promoting the Indian Internet ecosystem with
special programmes designed for the emerging tech
start-up ecosystem; and
d. Helping Government leverage digital for better
governance and development.
EMPOWERING INDIA DIGITALLY
MVAS industry organised Pioneering estimation of Invited to draft the rules and
for the first time. Met with Internet users in india regulations governing Section 79
TRAI Chairman to discuss of the IT Act
the Short Code issue Tasked to prepare
a draft five-year vision for TRAI recognises VAS industry
SIGNIFICANT ACHIEVEMENTS
205 269
246
137
112 177
163
93
69 137
129
56
99 101
46 78 88
50 63 68
38
5 15 24
6
70 78 82 105 118 125 160 192 269 277
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
INTERNET AND MOBILE ASSOCIATION OF INDIA
CHAIRMAN
RBI accepts IAMAI Internet and Mobile Payments Council of India Impleads in Delhi HC
recommendations on advertising exempted from formed on FDI in e-commerce:
payment aggregators service tax DIPP clarification
Invited by the Election vindicates position
Pioneering report on Cash Writ petition on Sec 79 of Commission to present
SIGNIFICANT ACHIEVEMENTS
Internet Users
At 400 million plus, today India has the second c. Leading initiatives for keeping the Internet safe
largest Internet user base in the world. In the initial and secure even for the lay user.
years, the challenge was to connect 100 million users. d. Engaging actively with stakeholders in
Now the challenge before us is to be able to connect improving the quality of Internet access and
the remaining ~700 million. Towards this, IAMAI is keeping it affordable.
dedicated to: e. Working closely with both the industry and
a. Being at the forefront of all efforts to keep the policymakers to ensure that consumers get the
Internet free, open and accessible to all. best of services.
b. Advising companies and the Government on f. Leading the initiative to promote local language
increasing Internet penetration amongst less Internet for ease of digitalisation of the larger
privileged sections, especially women, senior section of the Indian population.
citizens, the poor and the physically challenged.
Sectors Represented
• ONLINE PUBLISHERS • MOBILE SECURITY • ONLINE STREAMING • ONLINE MARKETPLACE
• DIGITAL AGENCIES • CYBER FORENSICS • AUDIO/VIDEO • E-COMMERCE
• AFFILIATES • TRAINING DOWNLOADS ENABLERS
We have identified the following segments as future AgriTech: This sector is expected to trigger the next
growth and innovation drivers with a view to pay boom in agricultural production after the Green
focused attention to them: Revolution with technological solutions that help
address structural and functional inefficiencies in the
HealthTech: The convergence of healthcare with
agrarian sector. This Committee will seek to:
technologies such as cloud computing has led to
innovations in tele-medicine, tele-radiology, • Identify and promote technology solutions best
hospital- and patient-related services and records, suited for the Indian agrarian sector.
etc. IAMAI will work closely with companies in this • Advocate adoption of AgriTech with policymakers.
domain to set standards for cloud software and • Evangelise the sector with awareness campaigns,
devices to ensure inter-operability, facilitate payment promotional events, etc.
options, and help evangelise the sector amongst
customers and policy makers.
INTERNET AND MOBILE ASSOCIATION OF INDIA
EduTech: India is becoming one of the largest markets TravelTech: Thanks to online travel aggregators [OTA]
for e-Learning after the US, with around 125 start-ups and ticketing services, TravelTech has emerged as a
funded between 2014 and 2016, and a total major field in India with innovations like virtual tours,
investment of US$256 million. Online platforms, drone photography and cloud passports.
mobile apps and new learning formats are improving Consequently, this independent Committee was
both access to, and quality of, education. This forged out of the existing e-commerce Committee
Committee will work towards: recently and will undertake the following activities:
• Standardisation and accreditation of online • Help foster new global innovations in the
education services. Indian context.
• Promotion of local language content for • Address regulatory and policy-level issues for
greater outreach. promoting TravelTech in India.
• Evangelising the sector within policymakers and • Provide a common platform for innovators in this
potential customers. field to formulate the future roadmap for the sector.
LISTINGS/
CLASSIFIEDS
DX50: Digital technologies are fundamentally Gaming: India’s mobile gaming market is projected to
transforming every business from auto manufacturing cross US$400 million by 2022 and Indian gaming
to financial services. IAMAI has undertaken the start-ups are diversifying into different genres of
initiative to help traditional companies understand, gaming through unique storylines, bold innovations,
sift through, adopt and implement these technologies and inventive design skills to hold their own against
to grow and transform themselves. The Committee global competition. This Committee will seek to:
will work towards: • Promote indigenous gaming in India.
• Interacting with Chief Digital Officers (CDOs) of • Help address issues of funding and monetisation.
various legacy companies and help them plan
their digitalisation programmes.
• Create a platform for CDOs and service
providers/vendors for interaction and mutual
business development.
EMPOWERING INDIA DIGITALLY
Digital Payments: As India moves rapidly towards a Internet of Things [IoT]: IoT is a recent phenomenon
cashless economy, IAMAI is playing a catalytic role and the Department of Electronics and Information
through the Payments Council of India (PCI) which it Technology (DeitY) has drafted India’s first ‘Internet
constituted. Today, PCI is the largest platform for all of Things Policy’ with an aim to make the IoT industry
digital payment service providers and engages actively in India reach US$15 billion by 2020. Globally, while
with the RBI and MoF. It was also involved in the China is expected to be the manufacturing leader in
consultation process of the Watal Committee set up by IoT, India has the potential of becoming the hub of
the Government; launched the toll-free number to software/app development. The mandate of the
promote digital payments; and has helped identify Committee is to:
red-flag indicators for prepaid payment issuers. • Fast-track adoption of IoT in certain domains and
close the value chain in public and private sectors.
Digital Payments in India (` Bn) • Tie up the sector’s contribution to National
Source: RBI Payment System Indicators
Projects such as:
PPIs
a. Clean Ganga, b. Digital India, c. Clean Energy, etc.
Cards
Retail Electronic Clearing 838 Big Data: India has witnessed the implementation of
Big Data across industries such as public health,
30214
488
finance, banking and FMCG. The sector is expected to
grow at a CAGR of 26% over the next five years and is
29398
213
estimated to reach a value of US$16 billion by 2025
81 25415 which should give India a 32% share of the global
132190
79 22160
market. This anticipated growth and use of Big Data,
62 91408
18671
15511 65365 therefore, has to be nurtured and enhanced to
47856
20576
31881 translate into financial opportunities and job creation
2011-12 2012-13 2013-14 2014-15 2015-16 2016-17
while also making India the largest data analytics
market in the world.
Digital Advertising: The fastest-growing advertising The Big Data Committee will:
medium is also one of the largest constituencies of • Work with the Government on management
IAMAI and includes all major companies of the digital policies to improve their functions.
advertising ecosystem. IAMAI has worked closely • Push to make Big Data a critical component of the
with the Advertising Agencies Association of India Prime Minister’s flagship Make in India, Skill
(AAAI) to establish an indigenous credit recovery India, and Digital India programmes.
mechanism for the sector for timely payments to • Address the challenges of the use of Big Data
publishers; in FY 2016-17, this initiative managed technology like applicability, storage, security
`225 crore in payment recovery. In addition, the India and scope.
Digital Awards has been recognising outstanding
Sharing Economy: The sharing economy is
creative work by digital advertising agencies.
understood as any business operating in the field of
lending/leasing/renting of assets/services so as to
Digital Advertising Spend (` Bn)
Source: IAMAI-IMRB Surveys encourage better utilisation of existing resources.
73
This is a relatively new field of development in India
52
with numerous start-ups coming up with innovative
solutions for the need of new-age citizens. The
28
Committee will:
23
18 • Help the sector with regulatory hurdles currently
11
preventing propagation of sharing economy.
• Run awareness campaigns amongst both
2011 2012 2013 2014 2015 2016
policymakers and customers to highlight the
benefits of sharing economy.
• Help build a charter for the future of Internet
companies looking to operate in this sphere.
INTERNET AND MOBILE ASSOCIATION OF INDIA
Digital Commerce: Historically, e-commerce has been FinTech: The e-commerce boom, along with rapid
the largest recipient of funding and IAMAI has always adoption of electronic payments, has led to a surge in
been an active enabler for this sector. Previously FinTech start-ups. Here, too, IAMAI works closely
representing the entire e-commerce sector including with leading financial institutions, innovative
online travel, ticketing and e-tailing, the Digital companies, information security services and leading
Commerce Committee now focuses on horizontal and policy organisations. This group represents the credit,
vertical platforms engaged in e-tailing. This Committee payments, P2P lending, personal finance and
has been at the forefront of: technology segments. The Committee is working to:
• Addressing tax and regulatory challenges faced • Encourage collaboration, seek complementarities
by the e-commerce sector in India. and build synergy between leading BFSI
• Intervening in the Delhi High Court in the legal companies and emerging FinTech start-ups.
case over viability of FDI in e-commerce sector in • Reach out to the last person and bring him into
India, which helped get a favourable clarification the structure of the entire financial system by
in this regard from the DIPP. leveraging technology.
• Streamlining B2B issues/commercial arrange- • Collaborate with different players of the
ments between sellers and online platforms. ecosystem, leading to trust and safety, which are
key to financial inclusiveness.
Digital Commerce (` Bn)
Source: IAMAI-IMRB survey; various years
1689 VC Investments $ Mn
Source: CBInsights Asia Tech Investment Report, 2017
Market Size
e-commerce
FinTech
22
1257
3164
170
2130
815
81
35
948
533 11
598
473
322
351
2012 2013 2014 2015 2016
263
Cyber Security: The sharp rise of cyber-security • Capacity building in Cyber Forensics by
related incidents and the increasing use of apps and standardisation, training and certification of
mobile devices by common citizens are sure signs of individuals and professionals.
an oncoming wave of opportunity for any • Outreach activities including events, awards and
organisation in the business of Cyber Security. membership programs.
Hence, the need for this sector to re-focus and • Promote Cyber Security training.
recalibrate itself and its actions.
Digital Entertainment: With continually increasing
At this critical juncture, IAMAI, after interacting with digital video consumption, issues such as business
related government departments and its members, conduct, piracy and payment mechanism have
has earmarked resources to support the Indian Cyber become critical for the Indian entertainment industry.
Security sector by creating the IAMAI Cyber Security Currently, there are no sector-specific laws that
Council with the primary objective of helping the regulate online content but, as the reach of Online
sector grow through business development, Video Platforms (OVPs) increase, it is a matter of time
intervention in policy changes and creating a common before regulatory and judicial authorities step in. To
infrastructure for growth. This Committee intends to avoid any unilateral regulation governing digital
serve all the sub-sectors i.e. Services, VAPT, Audit & entertainment content, it is important for all OVPs to
Compliance, Training, Forensics, Consultancy and debate this issue and create solutions from within.
more by:
The mandate of the Committee is to safeguard the
• Promoting awareness about the need for
industry’s interest and enhance ease of doing
structured and timely Cyber Security Audits.
business by:
• Collaborating with all other Indian industry
associations to raise awareness. • Creating a self-regulatory code of conduct to
• Working closely with government bodies at all pre-empt regulatory interventions.
levels on Cyber Security policy matters. • Draft standards and establish good business
• Developing and sharing best practices, standards practices.
and frameworks and publication of studies,
• Raise public awareness to minimise online piracy.
surveys and papers.
• Help fellow members with regulatory and legal
interventions as and when required.
Services
The activities of IAMAI can be broadly classified under
the following verticals, with specialised teams handling
each vertical:
ACTIVITIES
• Policy Papers
Research • Market Numbers
• Strategic Research
INTERNET AND MOBILE ASSOCIATION OF INDIA
Public Policy, Advocacy, and Regulatory Services: Services for App Start-ups: We believe that the
These are among the most important of our services economy of the future will be an app-based economy.
and are designed to create a positive environment in Towards this, we provide the following services for
which both start-ups and large companies can app start-ups:
conduct businesses without regulatory glitches. a. Incubators and co-working spaces (Bengaluru,
Gurugram, Hyderabad, Kozhikode).
b. Connecting app start-ups with app developers,
industry, mentors and investors.
c. Focus on creating a start-up ecosystem in
Digital EASE OF DOING Copyright smaller towns.
Payments & Statutory
BUSINESS Licensing
Credit Recovery: B2B credit recovery is emerging as
a major problem for the digital industry and, if not
Data Encryption Tax &
Localisation Piracy Policy Compliance addressed now, it may seriously affect the financial
health of the business. We currently have a very
FinTech effective credit recovery system for publishers,
Policy
agencies and ad-networks, which is our largest
Startups/
Digital constituency. We are keen to extend this to tech
India service providers as well as large e-commerce sellers.
Universal FDI IT Act/
Licences Norms Intermediary Liabilities
Services for Founders: In order to provide peer-to-peer
networking, learning and problem solving, we provide
Our advocacy focuses on: the following platforms for Founders:
a. Free and fair competition in the sector.
a. Overseas learning trips
b. Growth of Indian companies.
b. Domestic offsites
c. Progressive and minimum laws for our sector.
c. Social gatherings
d. Equitable access to all consumers.
In addition, we are creating a fund for entrepreneurs to
e. Best quality of services to consumers.
provide them the necessary support on rare occasions
f. Safe and secure Internet for consumers.
when they find themselves in need of legal support.
We believe that public policy and regulatory work
should add to the top-line of our member companies.
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EMPOWERING INDIA DIGITALLY
Business Development: Unusually, for an industry Officers help promote businesses of our publisher
body, IAMAI is actively involved in business and agency members. We are on our way to
development. At the top-end, we organise nearly 10 extending this to Chief Digital Officers. At the next
large B2B industry events to promote specific level, we organise customised, and paid, roundtables
segments of the digital industry. A level below, we for individual companies with potential clients.
organise informal meetings between buyers and For smaller companies, IAMAI actively undertakes
select sellers in the form of industry off-sites. handholding and introductions with their
Currently, three annual off-sites with Chief Marketing relevant constituencies.
Research: Over the years, we have primarily focused numbers for India. In addition, we also publish and
on trade research. The annual ‘Internet in India ‘own’ several sectoral trade figures such as those for
Report’ which estimates the universe of digital users e-commerce, digital advertising etc. We also carry out
in India, is our flagship research. It has wide strategic research, from time to time, around the
acceptance globally and the 2017 Internet Trends contribution of the Internet to GDP and on Internet
report by Mary Meekers quotes IAMAI’s user readiness of Indian States.
• Taxation of
Digital Economy
Policy
• IT Act
• Privacy
• E-commerce • Urban
• Advertising Internet • Rural
Trade
• Social Numbers • Mobile
• Sectoral • Indic Languages
25-member
Governing Council
4-member
Executive Council
Secretariat
Membership Benefits
For any Internet company operating in India, IAMAI offers:
• The only platform solely focused on the Internet sector; run by
and for the Internet companies in India.
• Bespoke solutions for any support related to business
development, policy intervention and evangelisation.
• Opportunity to connect with peers, inter-sectoral potential
partners, regulators and policymakers.
• Connect with greenfield and brownfield innovators like the
start-up and app eco-systems and other such agencies in the
Internet industry.
• Global business connect via Mobile World Congresses, investor
connect programmes abroad and other innovative initiatives.
• Specially dedicated programmes for Founders of Internet
companies in India, CDOs, CMOs, and other decision makers.
• Complimentary access to committee functioning of choice, all
major events, research reports, IAMAI programmes.
Member Enrolment
Please apply for membership by filling up the tear-off Membership
Form and mailing it to the IAMAI Secretariat along with your cheque
and necessary supporting documents to the following address:
Internet and Mobile Association of India (IAMAI), 406, Ready Money
Terrace, 167, Dr Annie Besant Road, Worli, Mumbai 400 018
(Tel: 022 61766666)
You may also fill up the form online on our website and make the
payment through credit/debit card or bank transfer. Necessary details
for making the bank transfer are provided on the online form.
Internet and Mobile Association of India (IAMAI)
406, Ready Money Terrace, 167, Dr Annie Besant Road, Mumbai 400 018
28, First Floor, Okhla Industrial Estate, Phase-III, New Delhi 110 020
501-509, Tower-D, 5th Floor, Diamond District, No. 150 Old Airport Road
Kodihalli, Bengaluru 560 008
3rd Floor, Royal Exchange, 6 Netaji Subhas Road, Kolkata 700 001
www.iamai.in
Please apply for membership by filling up this Form, signing it, stamping it,
and mailing it to the IAMAI Secretariat at: Internet and Mobile Association of
India, 406, Ready Money Terrace, 167, Dr A B Road, Worli, Mumbai 400 018.
MEMBER
Membership of IAMAI is valid for one year. After this period a renewal
APPLICATION
invoice will automatically be sent to you and dues will be based as mentioned
overleaf in the fee structure.
FORM
Technology Services
Type of Industry ........................................................................................................................................................................................................................................................................
Nominee 1
[email protected]
Email ........................................................................................................................................................ [email protected]
Website ...................................................................................................................
+65-97866008
Mobile ....................................................................................... Office Phone...................................................................... Fax ..................................................................................
9th Floor, Regus Business Centre, Platina, G Block Bandra Kurla Complex, Mumbai, Maharashtra.
Address .............................................................................................................................................................................................................................................................................................
.....................................................................................................................................................................................................................................................................................................................
.....................................................................................................................................................................................................................................................................................................................
Nominee 2
[email protected]
Email ........................................................................................................................................................ Website ...................................................................................................................
9th Floor, Regus Business Centre, Platina, G Block Bandra Kurla Complex, Mumbai, Maharashtra.
Address .............................................................................................................................................................................................................................................................................................
.....................................................................................................................................................................................................................................................................................................................
.....................................................................................................................................................................................................................................................................................................................
Start-Up:
Up to 2 years since inception ` 50,000 10 None
` 0-5 cr ` 150,000 35 1
` 5-10 cr ` 300,000 45 2
` 10-25 cr ` 500,000 60 3
` 25-50 cr ` 600,000 75 4
WORKING COMMITTEES
Please tick the boxes for the committees you wish to be involved in or propose a new committee.
Payments
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MODE OF PAYMENT
Cheque Debit Card Credit Card Bank Transfer
We have read the ‘Code of Conduct’ as applicable to members of IAMAI and we agree to abide by it in its
complete letter and spirit. We have also read the Membership Enrolment Process of IAMAI and agree to
abide by all the rules and policies of the Association. We hereby apply to become a member of IAMAI.
Company Seal/Stamp